Website builders provide users without extensive development knowledge on how to build a website a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
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Buyer's Guide: Website Builder
How should I choose a website builder?
A website builder isn’t just a tool for creating pages. It’s a system that helps teams move faster, reduce technical overhead, and maintain a consistent online presence. Knowing which features matter most to your workflow makes choosing the right one much easie
What trends are shaping website builders right now?
I’ve seen platforms on G2 introduce features that make site building more efficient:
These trends indicate that builders are evolving to function more like comprehensive digital experience platforms.
What does a website builder do?
When people ask me about website builders, I usually explain them as tools that let you create, launch, and manage a website without needing to write code. But in practice, I see website builders as something bigger: they give teams the freedom to build and update their online presence as fast as the business moves. Instead of waiting on developers or juggling hosting providers, I can design, publish, and optimize everything in one place.
Why do businesses use website builders?
From my experience working with marketing and small business teams, the biggest advantage is speed. Website updates often get stuck in technical backlogs, and that slows down campaigns. A website builder removes those blockers.
Based on G2 reviewer trends, these are the key benefits I’ve seen:
This makes website builders especially helpful for startups, small businesses, and marketing teams that want more independence and control.
Who usually uses website builders?
According to G2 review data, I’ve seen three groups rely on these tools the most:
Each group values the same thing: control without complexity.
What types of website builders should I consider?
The right choice of website builder will depend on how much flexibility and scalability you need. G2 reviews that I analyzed recommend evaluating tools based on these categories:
What are the core features to look for in website builders?
When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention:
These are the features that keep a site functional, fast, and easy to maintain in the long term.
This description is provided by the seller.
Ex2 is a boutique socially responsible carbon-free host which specialized in WordPress Hosting.
This description is provided by the seller.
This description is provided by the seller.
Exai is a website builder with WYSIWYG editor.
This description is provided by the seller.
This description is provided by the seller.
Exattosoft for Business is a SaaS platform that allows you create an Organized, Beautiful, Responsive, Optimized & Content-Rich Website, that works on all the devices whether PC, Mac, Mobile Phone or Tablet, and everything is done in only one week.
This description is provided by the seller.
This description is provided by the seller.
ExpoPlatform is an AI-powered smart event platform for live, virtual and hybrid events. We offer web and mobile-based solutions to boost networking, improve engagement, generate leads and drive exhibitor ROI. Our customizable and scalable tools greatly simplify the event planning process for organizers and help them deliver successful experiences. ExpoPlatform's popular features include: • Lead Intelligence: Triple your exhibitor ROI using an omnichannel lead platform that is +250% more effective than traditional retrieval options. It has a real-time exhibitor’s ROI dashboard that brings together all online and in-person interactions. • Event Website: Generate even more leads through your own event website. We empower you to create a beautiful, responsive and powerful platform for your event. • Smart Mobile Event App: Our mobile app digitally extends the Smart Event experience by helping your audience connect and network, generate leads and share content on the go. • Community: The new and improved 365 Community makes it possible to get year-round engagement and revenue from your event audience. • Hosted Buyer: Increase exhibitor ROI by creating a personalised concierge experience for your VIP guests. • Admin panel: Organizers can now do a lot more with their events through the admin panel, including customizing different features and empowering exhibitors in new, innovative ways. • AI-powered matchmaking: Deliver qualified leads using an intelligent algorithm to increase meaningful business interactions among your attendees. These solutions help leading organisers like IMEX, Informa Markets, RX, Vinexposium, CloserStill Media, Dubai World Trade Centre and more to reinvent their business models and deliver innovative event experiences.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the customizable and secure client experience on ExpoPlatform, enhanced by an excellent customer support team.
Users value the excellent customer support from ExpoPlatform, enhancing their overall experience and satisfaction.
Users praise the high customizability of ExpoPlatform, enhancing their overall experience and satisfaction.
Users report severe issues with data loss and app reliability, leading to ineffective lead collection during events.
Users report serious concerns with data inaccuracy on ExpoPlatform, having lost all lead information during events.
Users report significant issues with lead collection, resulting in lost data and frustration during the event.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the customizable and secure client experience on ExpoPlatform, enhanced by an excellent customer support team.
Users value the excellent customer support from ExpoPlatform, enhancing their overall experience and satisfaction.
Users praise the high customizability of ExpoPlatform, enhancing their overall experience and satisfaction.
Users report severe issues with data loss and app reliability, leading to ineffective lead collection during events.
Users report serious concerns with data inaccuracy on ExpoPlatform, having lost all lead information during events.
Users report significant issues with lead collection, resulting in lost data and frustration during the event.
This description is provided by the seller.
Fastozo is an amazing place to build a modern, beautiful website, without any struggle. Maybe you’ve tried builders before and had a headache after half an hour, trying to figure out all the functionality and navigation. That is not the case with Fastozo. It's a builder that knows how hard it is to create a website for the first time, so everything is very clean, easy, and enjoyable to work with. Build websites, funnels, eCommerce stores, membership websites, courses, and more fast and easy with Fastozo, the fastest website builder online.
This description is provided by the seller.
This description is provided by the seller.
Unlock 25K+ premium WordPress themes and plugins directly from your WordPress dashboard. Some say it’s magic, we say it’s the excess coffee our team has been drinking! Abra-ca-dabra Enable one-click installation and automatic updates for the entire WordPress collection by downloading the Festinger Vault plugin.
This description is provided by the seller.
This description is provided by the seller.
Fingertip is an all-in-one platform that lets you run your entire business from a single link. It combines essential tools in one place, allowing you to sell products, book clients, and connect with customers across Instagram, TikTok, and Facebook—all from your phone, with no technical skills required.
This description is provided by the seller.
This description is provided by the seller.
Flexbe is a professional website builder for entrepreneurs and pros who need to launch sites quickly. With 500 ready-made section templates and a free editor that gives you total design control, it now features AI website generation to get you started fast. Plus, built-in ecommerce, interactive quiz tools, and a robust global infrastructure ensure fast load times and solid security.
This description is provided by the seller.
This description is provided by the seller.
findfriday.com is the NEW #1 drag & drop website builder for those looking for a better website solution.
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This description is provided by the seller.
FROONT is a web-based design tool that runs in the browser and makes responsive web design accessible to all kinds of visual designers.
This description is provided by the seller.
This description is provided by the seller.
Funio offers a reliable and easy-to-manage web hosting services.
This description is provided by the seller.
This description is provided by the seller.
Fynd is an AI-native retail tech platform enabling end-to-end commerce for 2,300+ brands across India and global markets. From design and cataloging to online storefronts, omnichannel integrations, in-store tech, and logistics—Fynd powers the full commerce journey with intelligence at its core. Built for scale, speed, and smarter decision-making, Fynd helps brands go live faster, sell better, and operate more efficiently across D2C, B2B, and quick commerce models. Our comprehensive suite of commerce solutions include: 1. Website Builder Create fast, SEO-optimized ecommerce websites for D2C, quick commerce, or B2B selling with native mobile apps. Powered by store inventory and ready with an OMS and delivery infrastructure. Features include: Drag-and-drop editor, Hyperlocal quick commerce, B2B ecommerce portals, Payment gateway integrations 2. Retail POS Omnichannel POS system for in-store billing, mobile checkout, and self-service kiosks with inventory and loyalty integration. m-POS enables the staff to bill and accept payments from anywhere in the store. An effective queue buster for an amazing customer experience. Features include: Mobile POS, Self-checkout kiosks, Unified billing system, Omnichannel inventory sync 4. Omnichannel Retail Connect online and offline inventory, enabling smarter order fulfillment across channels. Helping brands overcome in-store stock shortages by fulfilling orders from any store at any time. Features include: Endless aisle orders, Unified stock visibility, Smart order routing, Click and collect options 4. 3P Marketplace Integrations: One view dashboard for all marketplaces. Onboarding & synchronizing a brand's presence across all popular marketplaces including Amazon, Myntra, Flipkart, Ajio, Nykaa, Tata Cliq, Meesho and more. Features include: Marketplace sync, Automated catalog updates, Bulk product uploads, Centralized order management 5. Distributed Order Management System: Centralize multichannel order tracking, inventory visibility, and return/exchange processes for faster fulfillment. Features include: Smart order allocation, Real-time inventory view, Return and exchange management, Partial shipment handling 6. Last Mile Delivery Management Automate pickup, dispatch, and delivery processes to ensure faster, cost-efficient last-mile fulfillment. Features include: Automated delivery allocation, Route optimization, Courier partner integrations, Live shipment tracking 7. Fleet and Transportation Management Optimize vehicle routing, fleet tracking, and delivery operations to reduce logistics costs and enhance visibility. Features include: Driver allocation, Fleet tracking, Route optimization, Delivery monitoring, Proof of delivery 8. Warehouse Management Streamline warehouse operations from inbound receiving to outbound dispatch with real-time inventory control. Features include: Barcode-based picking, Storage optimization, Order packing automation, Real-time stock updates 9. Augmented Reality Enable 3D, AR, VR try-ons for products like apparel, footwear, and accessories to boost conversion and reduce returns. Features include: Virtual product try-ons, 3D visualization, Augmented shopping experience, Interactive displays 10. Generative AI for Fashion Design From design to store in 21 days! Analyse trends, automate moodboards, generate designs, produce realistic 3D visuals with accurate fits, and be market-ready in 21 days. Design apparel collections in minutes with AI-generated styles customized to brand themes and customer preferences. Features include: AI fashion sketching, Style customization, Fast design prototyping, Trend-based collections 11. AI Image Generation and Editing Generate AI photoshoots and edit product images instantly to speed up cataloging and marketing workflows. Features include: Virtual model generation, Automated background removal, Smart image resizing, Creative enhancement 12. Digital Asset Management and CDN Centralize digital asset storage and deliver optimized images and videos faster worldwide via a built-in CDN. Features include: Asset organization, Fast global delivery, Media versioning, Access control 13. Product Information Management (PIM) Manage, enrich, and distribute product information from a single platform across ecommerce, marketplaces, and POS. Features include: Bulk SKU editing, Attribute management, Catalog enrichment, Multichannel sync 14. AI Chatbot for Commerce Automate customer conversations for product discovery, order tracking, and post-purchase support with AI-driven bots. Features include: Pre-built commerce flows, Order tracking support, Product recommendations, Automated FAQs 15. AI Workflow Automation Automate repetitive commerce operations like inventory sync, order allocation, and refunds without coding. Features include: Workflow builder, Task automation, Inventory management flows, Order processing automation
This description is provided by the seller.
This description is provided by the seller.
Galcomm provides businesses and individuals an online presence through it's domain name services.
This description is provided by the seller.
This description is provided by the seller.
Gandi is a domain name registrar approved by ICANN with operations in Europe and the United States.
This description is provided by the seller.
This description is provided by the seller.
Gauss Box Web & E-Commerce business solution is a flexible tool for creating websites and E-Commerce stores, as well as managing their content using the CMS module. At the heart of this platform is its CMS module, a user-friendly interface where you can effortlessly manage the content displayed on your website or online store. One of its most attractive features is its adaptability; the platform is highly customizable. Whether you’re a startup looking to build a minimalistic portfolio or a large enterprise in need of a complex, multi-page web setup, this business solution offers a variety of design templates and functional widgets to fit your requirements. In the E-Commerce sphere, Gauss Box offers a streamlined shopping experience, supporting various payment methods, inventory systems, and shipping options. It optimizes every aspect of online shopping for both vendors and consumers.
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