Trade promotion management (TPM) software helps companies plan and execute trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.
TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with retail software and supply chain & logistics software.
To qualify for inclusion in the Trade Promotion Management category, a product must:
Repsly’s retail execution solution helps field teams achieve peak performance and maximize their impact on sales. Repsly’s mobile app empowers teams to work smarter in the field and collect data about their execution at the point of sale. The manager’s dashboard equips territory managers with the data and tools they need to better identify opportunities at retail and deploy their teams to take the right action in the store. Centralizing brands’ sales, field activity, and in-store data, Repsly connects store-level conditions and activities with their impact on sales.
Evaluates promotional effectiveness and helps merchants and marketers improve the profitability of their promotions. APT Illuminate further enhances the company existing cloud-based software suite for retailers, which is comprised of Test & , Market Basket Analyzer, Space Planning Optimizer, Network Planner, Category Management Insights, and the APT Index.
Apttus Promotions Manager in the Incentive Management suite manages, executes and optimizes sales promotions to influence the behavior and actions of your customers and channel partners. Apttus Promotions Manager is integrated with Apttus Configure Price Quote and Apttus E-Commerce to enable promotional programs across all sales channels – direct, partners and e-commerce.
FORGE is a trade promotion software solution specifically for foodservice and CPG retail manufacturers. FORGE enables program creation and claim settlement, and boasts powerful analytical capabilities. Our customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, The KraftHeinz Company and more. Contact us for a demo today!
Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain.