Best Trade Promotion Management Software

Trade promotion management (TPM) software helps companies plan and execute trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.

TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with retail software and supply chain & logistics software.

To qualify for inclusion in the Trade Promotion Management category, a product must:

  • Create and track trade promotion management campaigns
  • Provide workflows to assign and manage trade promotion tasks
  • Align corporate goals with trade promotion management strategies
  • Track the financial resources allocated for campaigns and other activities
  • Allow users to adjust promotions based on recommendations
  • Monitor the performance of campaigns and promotions
  • Identify lost opportunities and the ROI of promotions

Compare Trade Promotion Management Software

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    Repsly’s retail execution solution helps field teams achieve peak performance and maximize their impact on sales. Repsly’s mobile app empowers teams to work smarter in the field and collect data about their execution at the point of sale. The manager’s dashboard equips territory managers with the data and tools they need to better identify opportunities at retail and deploy their teams to take the right action in the store. Centralizing brands’ sales, field activity, and in-store data, Repsly co

    IRI's Price and Trade Advantage solution delivers key insights to CPG manufacturers on price and trade activity, so that your investments in these areas are far more effective.

    Oracle's Demantra is a best-in-class provider of demand management, sales & operations planning, and trade promotions management solutions.

    The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.

    Acumen Invest is an integrated TPM/ TPO application which lets teams run more profitable promotions by making smarter investment decisions.

    Evaluates promotional effectiveness and helps merchants and marketers improve the profitability of their promotions. APT Illuminate further enhances the company existing cloud-based software suite for retailers, which is comprised of Test & , Market Basket Analyzer, Space Planning Optimizer, Network Planner, Category Management Insights, and the APT Index.

    Apttus Promotions Manager in the Incentive Management suite manages, executes and optimizes sales promotions to influence the behavior and actions of your customers and channel partners. Apttus Promotions Manager is integrated with Apttus Configure Price Quote and Apttus E-Commerce to enable promotional programs across all sales channels – direct, partners and e-commerce.

    UpClear's BluePlanner Revenue Management platform is a modular cloud-based solution, supporting the entire promotion lifecycle from Top Down Budgeting, Sales Planning, and Trade Promotion Management (TPM), to advanced Analytics and Optimization (TPO).

    Built on the platform providing better analytics, data visualization reports and real-time insights for one-tenth the cost of traditional TPM solutions.

    C-Smart is a brand management software that is used in brand management to track effects of promotions and new product launches.

    Effectmakers BMS is a software solution for Business planning and Trade promotion management. The solution is simple and easy to implement, yet it gives you powerful functionality for planning and improving your business.

    Continuously Optimize promotions with AI-powered experimentation.

    The Exceedra system supports a closed-loop integrated business planning process and revenue management solutions, giving you tighter control, better and faster decision-making, and more detailed visibility across your entire enterprise.

    It avoids the costs and time for updates that make customized solutions inefficient and ineffective for everyone.

    FORGE is a trade promotion software solution specifically for foodservice and CPG retail manufacturers. FORGE enables program creation and claim settlement, and boasts powerful analytical capabilities. Our customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, The KraftHeinz Company and more. Contact us for a demo today!

    GoSimple is designed for small to medium foodservice and consumer goods manufacturers that need a straightforward, end-to-end foodservice trade promotion management solution. Get set up in the system quickly and begin optimizing your trade dollars.

    Klee Commerce is a software solution for driving your strategy and business performance in sales and retail. It integrates best practices and key business processes to support FMCG companies and allows them to significantly increase their sales.

    PromoPro is key to helping trade groups understand the promotion effectiveness. PromoPro also gives CPG companies a huge competitive advantage when trying to establish JBP status with retailers

    Focus on the promotions most likely to achieve objectives for both you and your retailers. With this highly specialized solution developed for the consumer products industry, your business can optimize trade spend, increase sales performance and speed return on investment.

    The most trusted in-store engagement and analytics platform

    T-Pro offers a user-friendly AI Trade Promotion Optimization solution automating data harmonization, real-time post-event analytics, and constraint-based prescriptive optimized planning.

    AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain.

    VisualFabriq offers the functionalities to radically improve your promotional process based on the maturity of your market and business needs

    XTEL is Kantar Retail Trade Optimisation's end-to-end suite of solutions.

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