TELUS Trade Promotion Management
TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization. By integrating these critical functions, the platform ensures that every dollar of trade spend is backed by real-time P&L visibility and precision-driven forecasting to maximize total return on investment (ROI). For manufacturers navigating the fragmented data landscapes of the CPG industry, TELUS TPM serves as a primary driver of operational efficiency. It directly tackles the common challenges faced by sales, finance and revenue growth management teams. The platform bridges these gaps by simplifying the complexities of deduction management while simultaneously enhancing the reliability of inventory and demand planning through real-time baselines and volume phasing. A core pillar of the technology is its purpose-built framework that supports foodservice and retail trade in a single platform. TELUS TPM manages direct shipment data alongside indirect redistribution sales and helps reduce administrative effort by automating deduction matching and accruals, featuring native data integration with industry giants like Sysco, US Foods, and DOT. This specialized visibility into contracts and promotions allows teams to collapse analysis cycles from one week down to just 30 minutes and achieve 30% better forecasting through AI-enhanced demand modeling. Furthermore, its advanced proxy planning capabilities allow brands to maintain data accuracy for new launches or non-syndicated retailers even when traditional POS or syndicated data is unavailable. Beyond execution, the platform provides deep financial intelligence through a fully-configured, always-live P&L and automated accrual management. This transparency enables leadership to make proactive pricing decisions and prevent overspend before it impacts the bottom line. By leveraging an AI assistant, users can interact with their data in plain language to uncover hidden performance drivers and reallocate resources to the most productive programs. Scale with confidence: TELUS TPM is a seven-time Promotion Optimization Institute Best-in-Class award winner with a legacy of delivering measurable results, including recovering $2.1M in lost revenue in two years for a single partner. With over 25 years of industry experience and a global footprint of more than 300 clients, TELUS solutions are trusted by 15 of the top 20 CPG companies. Industry leaders such as Smithfield Foods, Lindt Canada, and T. Marzetti rely on TELUS TPM to drive superior promotional performance and achieve sustainable growth. For more information on TELUS TPM results visit TELUS.com/consumergoods.
Average Rating: 4.0/5.0
Total Reviews: 20
How Do G2 Users Rate TELUS Trade Promotion Management?
- Ease of Use: 8.3/10 (Category avg: 8.7/10)
- Quality of Support: 8.3/10 (Category avg: 8.7/10)
- Strategic Planning: 9.3/10 (Category avg: 8.3/10)
Who Is the Company Behind TELUS Trade Promotion Management?
- Seller: Telus
- Company Website:
- Year Founded: 1990
- HQ Location: Vancouver, CA
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Twitter: @TELUS
120,594 Twitter followers -
LinkedIn® Page: www.linkedin.com
39,014 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Food Production
- Company Size: 50% Medium, 25% Large
What Do G2 Reviewers Say About TELUS Trade Promotion Management?
AI-generated summary from verified user reviews
Pros
- Users value the business efficiency of TELUS Trade Promotion Management, enhancing workflow organization and prioritization.
- Users appreciate the ease of use of TELUS Trade Promotion Management, allowing for streamlined task prioritization and organization.
- Users value the planning efficiency of TELUS Trade Promotion Management, making it easy to prioritize and complete tasks.
- Users appreciate the secure communication channel of TELUS Trade Promotion Management, enhancing their workflow and prioritization.
Cons
- Users feel the outdated interface impacts usability, suggesting a more modern design would enhance their experience.
What Are Recent G2 Reviews of TELUS Trade Promotion Management?
"The honest truth about TELUS: it rescues profits and drives ROI despite an overwhelming interface"
Rating: 4.0/5.0 stars
— Francisco Javier S.
"Easy UI and Fast Sync That Streamlines C"
Rating: 4.5/5.0 stars
— Juan V.

