Recommendations to others considering Eversight Offer Innovation:
Ensure you have the brand team and customer team involved from the start. They need to be aligned on the promotional offers you want to test, how it follows the brand strategy, and if there are any limitations due to retailer strategy. Review collected by and hosted on G2.com.
What problems is Eversight Offer Innovation solving and how is that benefiting you?
The main problem is promotional fatigue. We had been running the same price points and offers for years and it had lost the impact on shoppers. With the Eversight Offer Innovation, we were able to test different promotional offers and provide the confidence to both the retailer and internally that the change would drive better results. Saw an increased ROI on our grain promotions. Review collected by and hosted on G2.com.