Confido is the first automated financial operations platform built for CPG brands, bringing AI into Cash Application, Deductions Management, Trade Promotion Management, and Forecasting. By integrating with more than 40 retailers, distributors, and ERP systems, Confido helps brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established names like Baskin Robbins Ice Cream. Backed by Y Combinator and trusted by over 100 brands managing $3B+ in revenue, Confido combines deep CPG expertise with technology talent from Google, Square, and HubSpot — making us a tech company that truly understands the industry.