From a product management perspective, what stood out was how well the platform supported an RGM mindset across the day-to-day commercial decisions. Pricing architecture, promotional investment, mix management, and demand forecasting all sitting in one consistent environment meant I could finally evaluate my products through a true revenue growth lens — not just chasing volume, but understanding the margin and net revenue implications of every decision. Assistant Mike added another dimension to that, proactively flagging when something was drifting off track before it became a problem I was being asked to explain in a business review.

What resonated most with me was the Product Life Cycle module and how it connected new product introductions directly into the commercial planning process. In product development, one of the most persistent frustrations is that launch planning happens in isolation — marketing has their timeline, sales has their volume assumptions, finance has their own forecast — and nobody is truly working from the same picture. Visualfabriq brought the new product into the same environment where promotions were being planned, pricing was being set, and the revenue forecast was being built, which meant the launch had a commercial foundation from day one rather than being retrofitted into it later.

What I like most about Visualfabriq is that it brings commercial planning, forecasting and performance data together in one place. It reduces the reliance on disconnected spreadsheets and gives teams a consistent view of promotions, pricing and trade investments. The ability to compare scenarios and understand the potential impact of different decisions makes discussions more fact-based and helps us react faster. It also improves collaboration between Sales, Finance and Revenue Management because everyone can work from the same data and assumptions.