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Confido Reviews & Product Details

Confido is the first automated financial operations platform built for CPG brands, bringing AI into Cash Application, Deductions Management, Trade Promotion Management, and Forecasting. By integrating with more than 40 retailers, distributors, and ERP systems, Confido helps brands streamline and scale their financial and operational functions in brick-and-mortar retail. Backed by Y Combinator and trusted by over 100 brands managing $3B+ in revenue, we power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established names like Baskin Robbins Ice Cream

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Confido

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Overview by

Odette Yang (Confido)

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Sales & Trade Plan

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Confido Integrations

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Integration information sourced from real user reviews.

Confido Media

Confido Demo - Confido is the fastest growing TPM in history

100+ brands, 1 platform.

Confido Demo - Single Source of Truth for Sales, Finance, and Accounting

Confido supports collaboration to help teams find consensus.

Confido Demo - AI-Powered Deductions and Trade Management

Built in Done-For-You features to streamline your workday.

Built by CPG operators, for CPG operators.

Confido Reviews (4)

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TP

Troy P.

CEO

Small-Business (50 or fewer emp.)

10/8/2025

"Great tool and even better team behind it!"

5/5

What do you like best about Confido?

Confido has built an incredibly helpful and intuitive platform that’s made a real impact in how we operate. The team behind it (Justin, Kara, and the entire Confido crew) are fantastic to work with- responsive, thoughtful, and genuinely invested in helping their partners succeed.

Their mix of innovation and support makes working with them an absolute pleasure. Highly recommend both the platform and the people behind it! Review collected by and hosted on G2.com.

What do you dislike about Confido?

I do not have any dislikes. I do not have any dislikes. Review collected by and hosted on G2.com.

What problems is Confido solving and how is that benefiting you?

Confido is solving the constant challenge of operational overload- automating the repetitive, time-consuming tasks that slow teams down. Their platform acts like an extension of your team, streamlining workflows, reducing manual work, and freeing people up to focus on higher-value projects.

They’ve built something that actually integrates with existing systems instead of forcing a full rebuild, which makes adoption seamless. The result is more efficiency, less stress, and a lot more focus on what really moves the business forward. Review collected by and hosted on G2.com.

AU

Andrew U.

Director of Sales Operations

Small-Business (50 or fewer emp.)

9/3/2025

"Wonderful Software That Has Saved Our Company both Time & Money"

5/5

What do you like best about Confido?

The user interface of Confido is fantastic. I've worked with a few similar tools but this has by far been the easiest to update & work in.

Confido's team is also superb. They're able to take on any reccomended feedback & update the software within a few weeks based on said feedback. Not many companies I've worked with have been able to 1. accept any feedback on the tool itself & 2. Take that feedback and update the software seamlessly.

I recommend this tool to any team looking to dial in their forecasting, trade, & deductions. It's a one stop shop that's fairly priced & totally worth it. Review collected by and hosted on G2.com.

What do you dislike about Confido?

I don't have anything negative to say about Confido. Review collected by and hosted on G2.com.

EC

Elaine C.

VP of Finance

Small-Business (50 or fewer emp.)

9/3/2025

"A platform that saves our team a tons of time"

5/5

What do you like best about Confido?

The team at Confido is incredibly skilled at listening to and understanding our specific needs and then translating those insights directly into useful, practical tools within the platform. This hands-on, user-centric approach has made Confido a truly useful and dynamic solution that feels like it was built specifically for us. Review collected by and hosted on G2.com.

What do you dislike about Confido?

There is nothing I genuinely dislke about the platform, as it has been a game changer for our team. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Small-Business (50 or fewer emp.)

9/22/2025

"Great platform and great service"

5/5

What do you like best about Confido?

The platform has allowed us to more seamlessly forecast and plan since moving out of google sheets! And I love that the team has always been open to making any updates that our team requests. They are constantly making updates as newer technology comes available and I look forward to continuing to upgrade our ability to forecast accurately! Review collected by and hosted on G2.com.

What do you dislike about Confido?

Nothing! I would highly recommend Confido to other organizations. Review collected by and hosted on G2.com.