Product Avatar Image

IRI

Show rating breakdown
4.4 out of 5 stars
5 reviews
  • 1 profiles
  • 1 categories
Average star rating
4.4
Serving customers since
2023

Profile Name

Star Rating

3
2
0
0
0

IRI Reviews

Review Filters
Profile Name
Star Rating
3
2
0
0
0
Verified User in Consumer Goods
IC
Verified User in Consumer Goods
04/16/2023
Validated Reviewer
Review source: G2 invite
Incentivized Review

IRI Advantage

|IRI Price and Trade Advantage
1) Accurate and real-time data 2) Competitive Intelligence 3) Customized Insights 4) Better Profitability Most helpful aspect of IRI Price and Trade Advantage is the ability to provide accurate and real-time data, which allows informed decisions about pricing and trade promotion strategies. This leads to competitive advantage, improved profitability, and customized insights that can be tailored to the specific needs of the business.
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
01/04/2022
Validated Reviewer
Review source: G2 invite
Incentivized Review

Easy to use and great for insights

|IRI Price and Trade Advantage
I love that IRI allows me to pull current pricing and performance data for our internal brands and for competitor brands. It is helpful for creating insights that inform business decisions.
Verified User in Marketing and Advertising
IM
Verified User in Marketing and Advertising
08/01/2019
Validated Reviewer
Review source: G2 invite
Incentivized Review

Overall a very useful syndicated data source.

|IRI Price and Trade Advantage
I like that this is a system that is almost universally accepted in the CPG world.

About

Contact

HQ Location:
Chicago, US

Social

@iriworldwide

What is IRI?

IRI, formerly known as Information Resources, Inc., is a global leader in innovative solutions and services for consumer, retail, and media companies. The company specializes in providing big data, predictive analytics, and forward-looking insights to help its clients make informed and impactful decisions. IRI focuses on growth strategies and implementing successful marketing and sales initiatives through its proprietary technology platform. Their services span various industries, including consumer packaged goods, retail, healthcare, and more.

Details

Year Founded
2023