IRI Price and Trade Advantage Reviews & Product Details

1) Accurate and real-time data

2) Competitive Intelligence

3) Customized Insights

4) Better Profitability

Most helpful aspect of IRI Price and Trade Advantage is the ability to provide accurate and real-time data, which allows informed decisions about pricing and trade promotion strategies. This leads to competitive advantage, improved profitability, and customized insights that can be tailored to the specific needs of the business. Review collected by and hosted on G2.com.

Cost. Depth of regional customer data

IRI Price and Trade Advantage relies heavily on point-of-sale data, which may not always provide a complete picture of consumer behavior, it doesn't capture all purchases made through online or through other non-traditional retail channels.

Platform's recommendations are limited by the data it has access to, e.g. regional customer information. Review collected by and hosted on G2.com.

I love that IRI allows me to pull current pricing and performance data for our internal brands and for competitor brands. It is helpful for creating insights that inform business decisions. Review collected by and hosted on G2.com.

I dislike that sometimes the samples are too small. This issue results in not enough data, which makes the final result data skewed. This can results in difficulties using the data for certain purposes. Review collected by and hosted on G2.com.

The best feature has been the launch of the Unify platform. Dashboards are now much more dynamic and the data can be quickly changed and viewed without the need to export right away. Review collected by and hosted on G2.com.

The coding quality of items and their attributes is not great. Many errors occur and we have to consistently submit requests to have items changed. Review collected by and hosted on G2.com.

I like that this is a system that is almost universally accepted in the CPG world. Review collected by and hosted on G2.com.

User interface can be difficult to use at times. Review collected by and hosted on G2.com.

You are able to drill down to different levels depending on what you want to look at. Review collected by and hosted on G2.com.

Some reports don't let you to look at store-level data. Review collected by and hosted on G2.com.