--- title: TELUS Trade Promotion Management Reviews meta_title: 'TELUS Trade Promotion Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 20 reviews by the users' company size, role or industry to find out how TELUS Trade Promotion Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 20 scale: '5' date_modified: '2026-09-17' parent_category: name: Consumer Goods Software url: https://www.g2.com/categories/consumer-goods-software --- # TELUS Trade Promotion Management Reviews **Vendor:** Telus **Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) **Average Rating:** 4.0/5.0 **Total Reviews:** 20 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About TELUS Trade Promotion Management TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization. By integrating these critical functions, the platform ensures that every dollar of trade spend is backed by real-time P&L visibility and precision-driven forecasting to maximize total return on investment (ROI). For manufacturers navigating the fragmented data landscapes of the CPG industry, TELUS TPM serves as a primary driver of operational efficiency. It directly tackles the common challenges faced by sales, finance and revenue growth management teams. The platform bridges these gaps by simplifying the complexities of deduction management while simultaneously enhancing the reliability of inventory and demand planning through real-time baselines and volume phasing. A core pillar of the technology is its purpose-built framework that supports foodservice and retail trade in a single platform. TELUS TPM manages direct shipment data alongside indirect redistribution sales and helps reduce administrative effort by automating deduction matching and accruals, featuring native data integration with industry giants like Sysco, US Foods, and DOT. This specialized visibility into contracts and promotions allows teams to collapse analysis cycles from one week down to just 30 minutes and achieve 30% better forecasting through AI-enhanced demand modeling. Furthermore, its advanced proxy planning capabilities allow brands to maintain data accuracy for new launches or non-syndicated retailers even when traditional POS or syndicated data is unavailable. Beyond execution, the platform provides deep financial intelligence through a fully-configured, always-live P&L and automated accrual management. This transparency enables leadership to make proactive pricing decisions and prevent overspend before it impacts the bottom line. By leveraging an AI assistant, users can interact with their data in plain language to uncover hidden performance drivers and reallocate resources to the most productive programs. Scale with confidence: TELUS TPM is a seven-time Promotion Optimization Institute Best-in-Class award winner with a legacy of delivering measurable results, including recovering $2.1M in lost revenue in two years for a single partner. With over 25 years of industry experience and a global footprint of more than 300 clients, TELUS solutions are trusted by 15 of the top 20 CPG companies. Industry leaders such as Smithfield Foods, Lindt Canada, and T. Marzetti rely on TELUS TPM to drive superior promotional performance and achieve sustainable growth. For more information on TELUS TPM results visit TELUS.com/consumergoods. ## TELUS Trade Promotion Management Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **business efficiency** of TELUS Trade Promotion Management, enhancing workflow organization and prioritization. (1 reviews) - Users appreciate the **ease of use** of TELUS Trade Promotion Management, allowing for streamlined task prioritization and organization. (1 reviews) - Users value the **planning efficiency** of TELUS Trade Promotion Management, making it easy to prioritize and complete tasks. (1 reviews) - Users appreciate the **secure communication channel** of TELUS Trade Promotion Management, enhancing their workflow and prioritization. (1 reviews) **What users dislike:** - Users feel the **outdated interface** impacts usability, suggesting a more modern design would enhance their experience. (1 reviews) ## TELUS Trade Promotion Management Reviews ### 1. The honest truth about TELUS: it rescues profits and drives ROI despite an overwhelming interface **Rating:** 4.0/5.0 stars **Reviewed by:** Francisco Javier S. | Product Manager, Chemicals, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 11, 2026 **What do you like best about TELUS Trade Promotion Management?** What I love most about TELUS Trade Promotion Management is how it completely rescues me from spreadsheet chaos by bringing all my promotional data into one clean dashboard. It gives me instant clarity on my ROI so I can see exactly which discounts actually make money, while effortlessly tracking and resolving incorrect retailer claims. Best of all, its smart AI predictions act like a digital advisor that guides me toward the absolute best promotional strategies for the future. **What do you dislike about TELUS Trade Promotion Management?** What I dislike most about TELUS Trade Promotion Management is the incredibly steep learning curve and the massive effort required during the initial setup. Connecting the platform to legacy ERP systems is a painful, time-consuming process that demands extensive data cleaning, and the interface itself can feel completely overwhelming for new users due to its sheer complexity. Additionally, it is a high-cost enterprise tool that remains out of reach for smaller brands, and its AI predictions are entirely dependent on having flawless historical data to be of any real value. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** TELUS eliminates the nightmare of fragmented spreadsheets and blind promotional spending by uniting sales plans and financial data into a single source of truth. By resolving the constant headache of manual deduction tracking and hidden trade losses, the platform protects your profit margins and automatically flags invalid retailer claims before they drain your budget. This structure benefits your business by replacing stressful guesswork with precise AI-driven forecasts, ensuring that every dollar you invest in discounts actively drives volume and maximizes your real promotional return on investment. ### 2. Easy UI and Fast Sync That Streamlines C **Rating:** 4.5/5.0 stars **Reviewed by:** Juan V. | Trade Finance Consultant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 18, 2026 **What do you like best about TELUS Trade Promotion Management?** Very easy user interface for beginners. Fast sync speeds across mobile and desktop devices. Excels at automating claim validations and matching retailer deductions to specific events. **What do you dislike about TELUS Trade Promotion Management?** The software is deep and complex meaning onboarding and promotion building can feel overwhelming for new users. Connecting the platform to legacy ERP systems requires extensive data clearing and significant time. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Offers clear front end layouts and strong generation of sales and trade reporting once adopted. Replaces easily messy spreadsheets. The framework supports foodservice and retail trade in a single location. Beyond execution the platform provides deep financial intelligence. ### 3. Easy-to-Use, Structured Platform That Consolidates Trade Planning to Settlements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 05, 2026 **What do you like best about TELUS Trade Promotion Management?** It is very ease to use and also very structured.I really like how it consolidates everything from initial trade planning to claims and settlements into a single user friendly platform. Previously we used to manually cross refer retailer clearing bills but now system automatically matches deductions based on the events. **What do you dislike about TELUS Trade Promotion Management?** Importing historical data from old Excel files into the platform is quite difficult. The file upload system needs precise formatting. When an error happens, the troubleshooting messages are often unclear, making the user rely on trial and error. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Previously teams used to rely on manual, error-prone tracking across disconnected files. Now this Telus Trade Promotion Management solves the problems of disconnected spreadsheets. ### 4. Competitive Pricing, Smooth UX, and Plenty of Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Nil G. | Executive Member, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 09, 2026 **What do you like best about TELUS Trade Promotion Management?** It offers a wide range of integrations, and the pricing tiers are competitive. The onboarding flows felt a bit too long, but in the end they were worth the effort. It’s a deep piece of software, so onboarding should take time. Also, the UX made it easier. **What do you dislike about TELUS Trade Promotion Management?** I’m missing more AI functionality. Nowadays, it’s expected to have more AI agents working side by side with you, but in this version of Telus they aren’t fully implemented. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** We were with smaller providers before, but they couldn’t meet our requirements. Their programs weren’t deep enough for our use case, and Telus managed to solve it. ### 5. Time-Saving AI Analytics and Budgeting, but Integration Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 11, 2026 **What do you like best about TELUS Trade Promotion Management?** I like how the analytics are all AI driven, saving me a ton of time. The budgeting tool allowing me to track my spending amd see how promotions are doing is great. **What do you dislike about TELUS Trade Promotion Management?** There is a high maintenance cost associated with Telus. Loading the point-of-sale system on a monthly basis is very expensive. Also difficult for a new product launch with adding skus manually. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** It manages both grocery retail channels and complex foodservice distributor networks simultaneously. The multi-layered contract structures, rebate tiers, and off-invoice allowances across broad-line distributors ### 6. Forging Excellence: A Riveting Review of Blacksmith Applications **Rating:** 4.5/5.0 stars **Reviewed by:** Bibhas A. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 08, 2023 **What do you like best about TELUS Trade Promotion Management?** 1- Streamlined Workflow: this can enhance efficiency and productivity
2- Community and Support: this fosters a sense of community and provides a platform for learning and growth with its blacksmithing teams
3- Comprehensive Toolset
4- Design and Visualizations **What do you dislike about TELUS Trade Promotion Management?** 1- Limited Customizations: In blacksmith applications, there are limited options for customization or adaptability to specific workflows
2- Technical Issues: These issues can disrupt workflow, cause data loss, or lead to frustrations for users
3- Price: There is an issue with cost for those who prefer free tools or applications over blacksmith **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** There are some benefits of Blacksmith: it positively impacts blacksmithing by enhancing productivity, improving accuracy in project management and cost estimations, facilitating collaborations, and providing valuable resources and support within the blacksmith community. ### 7. increases sales effectiveness and profitability **Rating:** 5.0/5.0 stars **Reviewed by:** Vikas t. | Linux System Administrator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 21, 2023 **What do you like best about TELUS Trade Promotion Management?** Platform increases sales effectiveness and profitability by making promotional strategies more efficient. Blacksmith Applications is a valuable tool for success in trade promotion due to its user-friendly interface and advanced features. **What do you dislike about TELUS Trade Promotion Management?** This lack of flexibility could limit productivity or require workarounds to achieve desired results. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** provides tools for enhancing collaboration between manufacturers and retailers, optimizing trade spend, forecasting sales, analyzing data, and improving visibility and control of trade promotion activities. ### 8. Blacksmith: Easy to learn, Smooth to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 16, 2023 **What do you like best about TELUS Trade Promotion Management?** Security - You can feel reassured that using Blacksmith is a secured channel. On top of this, Blacksmith organizes your work in a way that makes it easy to prioritize to know what you need to complete next. **What do you dislike about TELUS Trade Promotion Management?** The UI is outdated. I think it could use a touchup to feel a bit more contemporary for younger users to use but also so that it makes it even smoother to work within it. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Blacksmith helps organize deductions and rebates taken by customers in order to be able to take notes, communicate with others, document, and close underlying issues about them. ### 9. Excellent SaaS platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer Q. | Revenue Cycle Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 09, 2023 **What do you like best about TELUS Trade Promotion Management?** Excels in providing insight to company data. We primarily use for budgeting and forecasting. The analytics and tracking are user friendly. The customer service is responsive and helpful. **What do you dislike about TELUS Trade Promotion Management?** No dislikes, everything has been great so far. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Able to budget and forecast appropriate for our needs. ### 10. Has been smooth, and effective **Rating:** 4.0/5.0 stars **Reviewed by:** Frasier M. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 06, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about TELUS Trade Promotion Management?** I like that's it's simple. Once you understand how to work with it, it is incredibly easy to use and communicate through it. I like how I can set reminders on my records that I track so that I can receive emails that let me know I need to update something or reach out to someone. I also like how in every record, I can attach any document that is pertinent to that record so then later on, I can send an email out with all of those documents combined. **What do you dislike about TELUS Trade Promotion Management?** I think that the user interface could be updated to be more contemporary and perhaps even easier to use. There are some clicks that seem redundant to me. For example, I'll have to "open" a record that I'm looking at in order to click on edit. That seems like an extra click that is not needed. Also, it's impossible to copy information with a mouse. I have to hit control+C in order to copy. Uploading can be an issue because the actual 'upload' button does not show up all the time so I may have to upload a file 3 or four times before it finally shows up. **Recommendations to others considering TELUS Trade Promotion Management:** Simple service and Easy to use. I enjoy being able to upload files/documents very easily and be able to email to contacts already loaded into the system. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Revenue Analysis and I/R. I use the system to organize, track, and close outstanding issues that involve deductions, invoice receivables, and rebates. ### 11. Review by Sam Cooper **Rating:** 3.5/5.0 stars **Reviewed by:** Sam C. | Costing Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 15, 2020 **What do you like best about TELUS Trade Promotion Management?** Most likely the format and layout, working in finance - a lot of systems can be overly complicated for little reason **What do you dislike about TELUS Trade Promotion Management?** In my work - sometimes taking too long to do something can be detrimental, some of the processes I have been trained on take longer for me than they do on our current systems. **Recommendations to others considering TELUS Trade Promotion Management:** Like any business - please do due diligence and coduct testing to ensure Blacksmith is definitely for your company. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** The problems we are solving mostly are customers sending us incorrect info - blacksmith is helping us mitigate this. ### 12. Tough to learn at first but easier as I gain more experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 09, 2020 **What do you like best about TELUS Trade Promotion Management?** Ability to easily copy programs and renew them **What do you dislike about TELUS Trade Promotion Management?** I think it is sometimes slow to respond and not always to find what I'm looking for **Recommendations to others considering TELUS Trade Promotion Management:** It is a great product and easy to use. You can house all of your programs and pricing in one place. I highly recommend any organization using it and use it as a CRM. I would compare to others in the market and you will find it is the best program for you to use. It allows for all employees to collaborate on opportunities and keeps everyone in the loop. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** I use Blacksmith to put together pricing programs for customers. It is nice to have everything housed in one location. ### 13. Blacksmith Application **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 06, 2020 **What do you like best about TELUS Trade Promotion Management?** I utilize the Blacksmith application for various clients and find it system easy to use and understand. Recently had a new client and when they asked our opinion of what application to use, I suggested Blacksmith; which they took the suggestion. **What do you dislike about TELUS Trade Promotion Management?** I have found that it would be helpful if I was able to not only export programs, but also each item and price for each item, exporting that from the application would be a great help. **Recommendations to others considering TELUS Trade Promotion Management:** N/A **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** I am able to check for claims as well as renew expiring programs. ### 14. Blacksmith review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 09, 2020 **What do you like best about TELUS Trade Promotion Management?** easy to load programs and view programs and their status **What do you dislike about TELUS Trade Promotion Management?** too many clicks are needed to do simple things, it would be nice if it defaulted to me as the RSP, but I have scroll to make that change each time. **Recommendations to others considering TELUS Trade Promotion Management:** n/a **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** not solving any current problems, benefits are easy of use ### 15. Seems like an easy program to follow **Rating:** 2.5/5.0 stars **Reviewed by:** Joel G. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 14, 2020 **What do you like best about TELUS Trade Promotion Management?** The format/layout of the site was easy to navigate **What do you dislike about TELUS Trade Promotion Management?** I didn't use the application enough to find anything that I disliked about it **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** I briefly went through a bill back webinar. And realized that this program has the capabilities to handle the process ### 16. Easy to Navigate **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 09, 2020 **What do you like best about TELUS Trade Promotion Management?** Best feature is that it is intuitive. The application is pretty self explanatory. Filter functions are straight forward. **What do you dislike about TELUS Trade Promotion Management?** There tends to be a delay or lag when moving between screens. Information that can be entered for the award is limited. **Recommendations to others considering TELUS Trade Promotion Management:** Make sure you enter the Operator name in the title. It helps with searching. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** The application let's me verify if a contract was previously created and houses pricing history. ### 17. Foodservice Industry Technology Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Amy C. | IT Business Relationship Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 05, 2019 **What do you like best about TELUS Trade Promotion Management?** Their in depth knowledge of the Foodservice Industry shapes a technology solution that doesn't have to be customized to fit manufacturers needs. **What do you dislike about TELUS Trade Promotion Management?** They have grown substantially and can't always be as responsive as you would like them to. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Insights into deal profitability, quicker Billback processing times, access to industry knowledge/changes. ### 18. Blacksmith Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 14, 2020 **What do you like best about TELUS Trade Promotion Management?** Integration, reliability and ease of use **What do you dislike about TELUS Trade Promotion Management?** user interface, lack of speed, duplicate programs that are not **Recommendations to others considering TELUS Trade Promotion Management:** Get your customization completed early **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** Tracking trade payments ### 19. Great Tool To Organize and Reconcile Your Trade Spend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 05, 2019 **What do you like best about TELUS Trade Promotion Management?** The Blacksmith system is very user friendly. The Blacksmith applications allow you to analyze your trade spend and look at ways to reduce your spend. **What do you dislike about TELUS Trade Promotion Management?** There is not much to dislike about Blacksmith Applications. There is sometimes extra steps to take, but this is to help you avoid any duplicate or incorrect entries **Recommendations to others considering TELUS Trade Promotion Management:** Try this system and see for yourself why Blacksmith is the preferred application. **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** We have identified and stopped unauthorized distributor deduction problems. This has allowed us to increase our profit margins with our operator customers. ### 20. Blacksmith **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 14, 2020 **What do you like best about TELUS Trade Promotion Management?** program screen makes it easy to view all programs & statuses **What do you dislike about TELUS Trade Promotion Management?** too many clicks needed to complete basic tasks **What problems is TELUS Trade Promotion Management solving and how is that benefiting you?** managing trade ## TELUS Trade Promotion Management Discussions - [How do i search for existing program easier?](https://www.g2.com/discussions/25985-how-do-i-search-for-existing-program-easier) - 1 comment, 1 upvote - [View TELUS Trade Promotion Management pricing details and edition comparison](https://www.g2.com/products/telus-trade-promotion-management/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-20+17%3A48%3A42+-0500&secure%5Bsession_id%5D=76e8af0b-23dd-4698-a858-62e935628a53&secure%5Btoken%5D=0af1c207e856b1e9ea0eeedc0fb691b2c2901686b5aa5a20d2b0481d44281b51&format=llm_user) ## TELUS Trade Promotion Management Features **Reports** - Reports Interface - Graphs and Charts - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Promotions** - Strategic Planning - Campaigns - Funds Allocations - Alignment - Scenario Planning **Collaborate** - Optimization - Supply Chain Planning **Platform Additional Functionality** - Dashboard - Cloud - On-Premise **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Document Management - Deduction Management** - Analysis - Repository **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Optimization** - What-if Scenarios - Recommendations - Adjustments - Data Harmonization - Strategic Analysis - Price Optimization - Forecasting - Real-Time Data - Promotion Optimization - Competitive Analysis **Logistics** - Warehouse Optimization - Inventory Targets - Procurement Planning **Platform Data** - Visualization - Platform Search - Dashboard - Alerts and Notifications - Data Visualization **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats - Mobile Dashboards - Public Dashboards - Private Dashboards **Analytics** - Lost Opportunities - ROI - Demand Forecasting **Platform Basics** - Reporting - Interoperability - Performance **Data Updates** - Historical Snapshots - Real-Time Updating **Additional Functionality** - Benchmarking - Behavior Tracking - Profitability Analysis - Real-Time Data - Trend Analysis - Reporting & Statistics - Customer Profiles - Repricing engine - Predictive Pricing Models - Sales Reports - AI Copilot - Sales Trend Analysis - Forecasting - Market Data Analysis - Custom Pricing Rules - Multi-Currency - Product Catalog - Competitor Price Tracking - Data Import/Export - Sales Forecasting - Generative AI - Strategic Planning - Search/Filter - Cost Analysis - Scenario Planning - Price Forecasting - Price differentiation - Multi-Store - Customizable Reports **Campaigns** - Plan - Execution - Tracking - Opportunities - ROI Tracking - Event Tracking **Collaboration** - Sharing - Co-Editing - Devices **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Marketing - Trade Promotion Management** - Strategy - Collaboration - ROI - KPI - Analytics - Reporting/Analytics **Additional Functionality** - For Manufacturers - Promotions Management - Customer Management - API - Generative AI - Trade Agreement Management - Data Visualization - Performance Metrics - User Management - Customizable Templates - Contract/License Management - Customizable Reports - Approval Process Control - For Retail - Compliance Management - Promotion Calendar - Workflow Management - Claims Management - AI Copilot - Data Synchronization - Third-Party Integrations - Discount Management - Accounting - Settlement Management - Role-Based Permissions - Scheduling - Approval Workflow - Price/Margin Management - Communication Management **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Data Updates** - Historical Snapshots - Real-Time Updating - Scheduled/Automated Reports - Customizable Reports - Predictive Analytics - Data Management - Real-Time Data **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query **Additional Functionality** - KPI Monitoring - Secure Data Storage - Multiple Data Sources - Data Visualization - Single Sign On - Natural Language Search - Search/Filter - Alerts/Notifications - AI Copilot - Real-Time Notifications - Collaboration Tools - Widgets - Performance Metrics - Ad hoc Reporting - Activity Tracking - Reporting/Analytics - Customizable Branding - Data Aggregation - Dashboard Creation - Data Connectors - Customizable Templates - Data Synchronization - API - Forecasting - Interactive Elements - Single Page View - Data Import/Export - Drag & Drop - Access Controls/Permissions - Trend Analysis - Workflow Management - Third-Party Integrations - Functions/Calculations - Historical Reporting - Data Capture and Transfer - Visual Discovery - Real-Time Updates - Real-Time Reporting - Data Mapping - Relational Display - Visual Analytics - OLAP - Ad hoc Query - Reporting & Statistics ## Top TELUS Trade Promotion Management Alternatives - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - 4.3/5.0 (521 reviews) - [Canva](https://www.g2.com/products/canva/reviews) - 4.7/5.0 (6,501 reviews) - [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews) - 4.7/5.0 (3,411 reviews)