TELUS Trade Promotion Management Reviews & Product Details

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization. By integrating these critical functions, the platform ensures that every dollar of trade spend is backed by real-time P&L visibility and precision-driven forecasting to maximize total return on investment (ROI). For manufacturers navigating the fragmented data landscapes of the CPG industry, TELUS TPM serves as a primary driver of operational efficiency. It directly tackles the common challenges faced by sales, finance and revenue growth management teams. The platform bridges these gaps by simplifying the complexities of deduction management while simultaneously enhancing the reliability of inventory and demand planning through real-time baselines and volume phasing. A core pillar of the technology is its purpose-built framework that supports foodservice and retail trade in a single platform. TELUS TPM manages direct shipment data alongside indirect redistribution sales and helps reduce administrative effort by automating deduction matching and accruals, featuring native data integration with industry giants like Sysco, US Foods, and DOT. This specialized visibility into contracts and promotions allows teams to collapse analysis cycles from one week down to just 30 minutes and achieve 30% better forecasting through AI-enhanced demand modeling. Furthermore, its advanced proxy planning capabilities allow brands to maintain data accuracy for new launches or non-syndicated retailers even when traditional POS or syndicated data is unavailable. Beyond execution, the platform provides deep financial intelligence through a fully-configured, always-live P&L and automated accrual management. This transparency enables leadership to make proactive pricing decisions and prevent overspend before it impacts the bottom line. By leveraging an AI assistant, users can interact with their data in plain language to uncover hidden performance drivers and reallocate resources to the most productive programs. Scale with confidence: TELUS TPM is a seven-time Promotion Optimization Institute Best-in-Class award winner with a legacy of delivering measurable results, including recovering $2.1M in lost revenue in two years for a single partner. With over 25 years of industry experience and a global footprint of more than 300 clients, TELUS solutions are trusted by 15 of the top 20 CPG companies. Industry leaders such as Smithfield Foods, Lindt Canada, and T. Marzetti rely on TELUS TPM to drive superior promotional performance and achieve sustainable growth. For more information on TELUS TPM results visit TELUS.com/consumergoods.

Seller

TELUS Agriculture & Consumer Goods

Discussions

TELUS Trade Promotion Management Community

Languages Supported

English, French, Portuguese, Spanish

Pricing

Pricing provided by TELUS Trade Promotion....

Enterprise CPGs

View More Pricing Information

G2 reviews are authentic and verified.

Here's how.

Laura B.

Business Financial Administrator

Consumer Goods

Enterprise (> 1000 emp.)

9/24/2026

"Easy-to-Navigate Planning That Saves Time and Keeps Me Organized"

4.5/5

What do you like best about TELUS Trade Promotion Management?

TELUS is an easy-to-navigate planning system, even for a new user. It’s clear and concise, and using it for planning saves me time. It also has some great newer features, like drag-and-drop file attachments and expanded notes and comments fields, which are time-saving and help keep me organized. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

The product search field can be difficult to use for the client I plan for. Other than that, I don’t have any additional dislikes with the TELUS Trade Promotion Management tool. Review collected by and hosted on G2.com.

Francisco Javier S.

Product Manager

Chemicals

Small-Business (50 or fewer emp.)

8/11/2026

"The honest truth about TELUS: it rescues profits and drives ROI despite an overwhelming interface"

4/5

What do you like best about TELUS Trade Promotion Management?

What I love most about TELUS Trade Promotion Management is how it completely rescues me from spreadsheet chaos by bringing all my promotional data into one clean dashboard. It gives me instant clarity on my ROI so I can see exactly which discounts actually make money, while effortlessly tracking and resolving incorrect retailer claims. Best of all, its smart AI predictions act like a digital advisor that guides me toward the absolute best promotional strategies for the future. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

What I dislike most about TELUS Trade Promotion Management is the incredibly steep learning curve and the massive effort required during the initial setup. Connecting the platform to legacy ERP systems is a painful, time-consuming process that demands extensive data cleaning, and the interface itself can feel completely overwhelming for new users due to its sheer complexity. Additionally, it is a high-cost enterprise tool that remains out of reach for smaller brands, and its AI predictions are entirely dependent on having flawless historical data to be of any real value. Review collected by and hosted on G2.com.

What problems is TELUS Trade Promotion Management solving and how is that benefiting you?

TELUS eliminates the nightmare of fragmented spreadsheets and blind promotional spending by uniting sales plans and financial data into a single source of truth. By resolving the constant headache of manual deduction tracking and hidden trade losses, the platform protects your profit margins and automatically flags invalid retailer claims before they drain your budget. This structure benefits your business by replacing stressful guesswork with precise AI-driven forecasts, ensuring that every dollar you invest in discounts actively drives volume and maximizes your real promotional return on investment. Review collected by and hosted on G2.com.

Dallas S.

Regional Sales Manager

Small-Business (50 or fewer emp.)

Originally submitted 10/1/2026

"TELUs Keeps All Promos Under One Roof and Trade Monitoring on Track"

5/5

What do you like best about TELUS Trade Promotion Management?

It helps us keep all promos under one roof. Monitoring trade is one of our biggest tasks and the TELUs trade promotion tool helps us stay on top of it. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

Not much, for the most part helps our team stay aligned. There is a learning curve, and I would say that's probably the biggest thing we dislike. But other than that, we like all of the features. Review collected by and hosted on G2.com.

Juan V.

Trade Finance Consultant

Mid-Market (51-1000 emp.)

8/18/2026

"Easy UI and Fast Sync That Streamlines C"

4.5/5

What do you like best about TELUS Trade Promotion Management?

Very easy user interface for beginners. Fast sync speeds across mobile and desktop devices. Excels at automating claim validations and matching retailer deductions to specific events. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

The software is deep and complex meaning onboarding and promotion building can feel overwhelming for new users. Connecting the platform to legacy ERP systems requires extensive data clearing and significant time. Review collected by and hosted on G2.com.

What problems is TELUS Trade Promotion Management solving and how is that benefiting you?

Offers clear front end layouts and strong generation of sales and trade reporting once adopted. Replaces easily messy spreadsheets. The framework supports foodservice and retail trade in a single location. Beyond execution the platform provides deep financial intelligence. Review collected by and hosted on G2.com.

Verified User in Manufacturing

Enterprise (> 1000 emp.)

6/5/2026

"Easy-to-Use, Structured Platform That Consolidates Trade Planning to Settlements"

4/5

What do you like best about TELUS Trade Promotion Management?

It is very ease to use and also very structured.I really like how it consolidates everything from initial trade planning to claims and settlements into a single user friendly platform. Previously we used to manually cross refer retailer clearing bills but now system automatically matches deductions based on the events. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

Importing historical data from old Excel files into the platform is quite difficult. The file upload system needs precise formatting. When an error happens, the troubleshooting messages are often unclear, making the user rely on trial and error. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

9/25/2026

"AI-Powered Insights and Automation That Streamline Promotion Planning and ROI"

4.5/5

What do you like best about TELUS Trade Promotion Management?

What I like best about TELUS Trade Promotion Management is its AI-powered conversational assistant that delivers rapid, actionable insights into promotional performance, combined with end-to-end automation for planning, execution, and ROI optimization tailored specifically for CPG retail and foodservice. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

The outdated interface and occasional slow updates make it feel cumbersome at times. - unsure what else to write to meet the word count this is all I have Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

9/28/2026

"Faster Duplicate Claim Detection, but Too Many Clicks"

3.5/5

What do you like best about TELUS Trade Promotion Management?

TELUS Trade Promotion Management helps spot duplicate claims a lot faster than prior. I am able to process those claims quickly and more efficient than without Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

TELUS Trade Promotion Management can sometimes not be as user friendly as I would like. I need to research a lot of time on how to do specific tasks and feel like there are a lot of clicks. Review collected by and hosted on G2.com.

Nil G.

Executive Member

Small-Business (50 or fewer emp.)

6/9/2026

"Competitive Pricing, Smooth UX, and Plenty of Integrations"

4.5/5

What do you like best about TELUS Trade Promotion Management?

It offers a wide range of integrations, and the pricing tiers are competitive. The onboarding flows felt a bit too long, but in the end they were worth the effort. It’s a deep piece of software, so onboarding should take time. Also, the UX made it easier. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

I’m missing more AI functionality. Nowadays, it’s expected to have more AI agents working side by side with you, but in this version of Telus they aren’t fully implemented. Review collected by and hosted on G2.com.

Verified User in Restaurants

Mid-Market (51-1000 emp.)

8/11/2026

"Time-Saving AI Analytics and Budgeting, but Integration Needs Work"

3.5/5

What do you like best about TELUS Trade Promotion Management?

I like how the analytics are all AI driven, saving me a ton of time. The budgeting tool allowing me to track my spending amd see how promotions are doing is great. Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

There is a high maintenance cost associated with Telus. Loading the point-of-sale system on a monthly basis is very expensive. Also difficult for a new product launch with adding skus manually. Review collected by and hosted on G2.com.

Bibhas A.

Small-Business (50 or fewer emp.)

6/8/2023

"Forging Excellence: A Riveting Review of Blacksmith Applications"

4.5/5

What do you like best about TELUS Trade Promotion Management?

1- Streamlined Workflow: this can enhance efficiency and productivity

2- Community and Support: this fosters a sense of community and provides a platform for learning and growth with its blacksmithing teams

3- Comprehensive Toolset

4- Design and Visualizations Review collected by and hosted on G2.com.

What do you dislike about TELUS Trade Promotion Management?

1- Limited Customizations: In blacksmith applications, there are limited options for customization or adaptability to specific workflows

2- Technical Issues: These issues can disrupt workflow, cause data loss, or lead to frustrations for users

3- Price: There is an issue with cost for those who prefer free tools or applications over blacksmith Review collected by and hosted on G2.com.

What problems is TELUS Trade Promotion Management solving and how is that benefiting you?

There are some benefits of Blacksmith: it positively impacts blacksmithing by enhancing productivity, improving accuracy in project management and cost estimations, facilitating collaborations, and providing valuable resources and support within the blacksmith community. Review collected by and hosted on G2.com.