# Visualfabriq Reviews **Vendor:** Visualfabriq **Category:** [Trade Promotion Management Software](https://www.g2.com/categories/trade-promotion-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 21 ## About Visualfabriq Visualfabriq is a modular, AI-native SaaS platform built specifically for the commercial complexity of consumer-packaged goods (CPG). It combines deep capabilities in prediction, optimization, and financial control with Assistant Mike, its embedded agentic AI. This powerful combination enables teams to make fast, confident decisions across the entire revenue management lifecycle. At its foundation, Visualfabriq provides a unified platform for Trade Promotion Optimization (TPO), Revenue Growth Management (RGM), and Integrated Business Planning (IBP). Commercial, finance, and demand teams work from a single, CPG-native data backbone, with consistent KPIs, hierarchies, and auditp-roof financials — including bottom-up volume-to-value P&L, accrual accuracy, and claims control. Assistant Mike sits on top of this platform — not as a generic chatbot, but as an agentic AI orchestrating a network of specialized agents that tap directly into Visualfabriq’s predictive and optimization engines. Together, they turn the platform’s analytical depth into timely, actionable intelligence. With Mike, what typically takes days of manual analysis happens in seconds through a single conversational prompt. Mike supports teams across three levels: - Daily work support, by monitoring plans, accruals, and promotions, flagging risks, gaps, and data issues as they arise. - Accelerating business cycles, by preparing forecasts, reviews, and scenarios so teams are aligned before they enter the room - Deep commercial insights, by explaining performance drivers, connecting impact across Sales, RGM, Finance, and Supply Chain, and guiding next best actions. Visualfabriq supports all routes to market, including indirect and hybrid distribution models. The platform is designed to configure — not customize — enabling scalable global rollouts without legacy complexity. Trusted by leading CPG companies, Visualfabriq delivers what modern revenue management demands: strong analytics, tight financial control, and always-on intelligence that continuously turns insight into action. ## Visualfabriq Reviews ### 1. Fully Connected Trade Promotion Planning with AI-Driven Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Visualfabriq?** What I like most is having Trade Promotion Management fully connected in one platform. Planning, forecasting, and promotion optimization are no longer separate activities. Everything sits in the same Revenue Plan, which makes it much easier to understand the impact of promotions on volume and margin. Visualfabriq is AI-native, so the AI actively supports planning and trade promotion optimization instead of just reporting on results. It helps surface risks and opportunities early, which makes decision-making more proactive. Being true SaaS also helps, updates happen continuously without disruptions or IT involvement. **What do you dislike about Visualfabriq?** There is a learning curve, especially if you come from Excel-based trade planning. The platform is powerful, so it takes some time to fully understand all capabilities. Once teams get familiar with it, the value becomes much clearer. **What problems is Visualfabriq solving and how is that benefiting you?** Before using Visualfabriq, trade promotion planning was fragmented and heavily manual. Different teams worked with different numbers, which made alignment difficult. Visualfabriq brought structure and one version of the truth to TPM. Promotions are planned with better visibility into financial impact, and the AI helps optimize decisions upfront. This improved forecast accuracy, reduced manual work, and gave us more confidence in our category decisions. ### 2. AI-Native Trade Promotion & Account Planning in One Seamless SaaS Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Visualfabriq?** Visualfabriq helped bring discipline to how we manage trade promotions. Instead of juggling spreadsheets and separate tools, we now have a single environment where trade plans, volumes, and financial impact are connected. The platform is AI-native, and the AI actively supports trade promotion optimization by highlighting scenarios and risks during planning. As a SaaS platform, it also keeps improving without requiring upgrades, which makes it easy to keep using at scale. **What do you dislike about Visualfabriq?** Because the platform is quite comprehensive, it takes time for new users to become fully comfortable. Teams need some onboarding and change management, especially if they are used to very manual processes **What problems is Visualfabriq solving and how is that benefiting you?** Before Visualfabriq, trade promotion planning at account level lacked consistency. Numbers were often reconciled late, and decisions were sometimes based on incomplete information. Visualfabriq introduced a structured TPM process with a single set of numbers across teams. Promotions are now planned with clearer visibility into profitability, and AI support helps us make better decisions upfront. This reduced rework, improved forecast reliability, and made account planning more predictable. ### 3. AI-Driven Planning Boost with Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Bernard A. **Reviewed Date:** February 10, 2026 **What do you like best about Visualfabriq?** VisualFabriq is AI native, and the AI is embedded directly into planning, forecasting, and trade promotion optimization, which is a very attractive feature. The new AI functionality becomes available automatically, keeping the platform future-ready. I also appreciate having one revenue plan where trade, pricing, volume, and margin are connected. The initial setup was easy. **What do you dislike about Visualfabriq?** There needs to be a plan for change management. There is a learning curve, especially for teams used to Excel-based planning. **What problems is Visualfabriq solving and how is that benefiting you?** VisualFabriq's AI integration in planning and optimization is attractive for moving away from spreadsheets. The platform remains future-ready with automatic AI updates. It also consolidates trade, pricing, volume, and margin into one revenue plan. ### 4. Efficient, User-Friendly Tool with Excellent Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Mark S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Visualfabriq?** I appreciate VisualFabriq's automation tools, which greatly enhance our efficiency in data capture and tracking. The AI elements supports performing necessary tasks effectively, helping us be more proficient in financial and operational forecasting. The onboarding process was straightforward and easier than with other tools I've used in my career thanks to the supportive client team. VisualFabriq does exactly what it is supposed to, without unnecessary complexity, making it a reliable choice for our business. **What do you dislike about Visualfabriq?** I think there's maybe some functionality which other providers have that it doesn't. The interface is not flashy, and some of the reporting outputs could look slicker. **What problems is Visualfabriq solving and how is that benefiting you?** I use the product to optimize trade promotions, track pricing accruals, and streamline data flows, enhancing efficiency with automated features. ### 5. Visulafabriq streamlined our processes, replacing spreadsheets and outdated tools that never synced. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Visualfabriq?** The Revenue Plan gives us one version of the truth, and the embedded AI helps us spot things we’d never catch manually. It’s not perfect, but it’s way ahead of anything else we tried. Also, data flows from all systems seamlessly with updates to the solution that just happen—no IT drama. Big advancement. Once fully trained, and understanding that the flexibility (and inaccuracy) of excel isn't present, the tool is very intuitive to use whilst also ensuring a fully auditable process. Dashboards help me maintain my daily and weekly tasks with simple calls to actions. **What do you dislike about Visualfabriq?** The interface takes a bit of getting used to. It’s intuitive once trained but a bit overwhelming at first when coming from excel and less advanced legacy solutions. **What problems is Visualfabriq solving and how is that benefiting you?** We used to have different teams working off separate spreadsheets and assumptions. Visualfabriq gives us one commercial truth, and that’s helped us reduce errors and improve forecast accuracy. ### 6. Visualfabriq’s True SaaS TPM+TPO Platform Streamlines Promo Planning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Visualfabriq?** Visualfabriq is a true SaaS - Public Cloud, which ensures lower total cost of ownership and faster implementation. It is the only TPM solution that has both TPM and TPO works in one system & integrated and avoids swivel chair approach offered by other vendors. This approach helps sales users optimize their promo plans during account planning and reduces time & effort required for plan optimization. **What do you dislike about Visualfabriq?** If a CPG has very specific requirements/ processes which are not in line with industry standard practices, then Visualfabriq might not be a fit, as it doesn't allow customization. **What problems is Visualfabriq solving and how is that benefiting you?** Visualfabriq streamlines cross-functional sales planning and claims/ payment management process. It helps CPGs optimize their trade spends, ensure adequate financial controls and optimizes sales teams' efforts on planning. ### 7. Best TPM on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Dariusz M. | Board member, RGM division, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Visualfabriq?** Visualfabriq provides a truly comprehensive approach to Trade Promotion Management, covering the full cycle from ROI analysis to execution, which makes it stand out compared to other TPM tools. The user interface is very intuitive and user-friendly, which helps both sales and finance teams adopt the platform quickly. Integration with SAP is seamless, which significantly reduces implementation complexity and accelerates time to value. The reporting capabilities are excellent, offering deep insights and flexibility for both strategic and operational decision-making. A key differentiator is the built-in AI functionality, which supports forecasting, scenario planning, and smarter decision support—making the system not just a reporting tool, but a driver of business growth. **What do you dislike about Visualfabriq?** Not a platform yet however very flexible with configuration. **What problems is Visualfabriq solving and how is that benefiting you?** Visualfabriq centralizes and streamlines the entire TPM process, eliminating fragmented spreadsheets and manual reconciliation. Its seamless SAP integration and AI-driven forecasting improve accuracy and decision-making, enabling us to allocate trade spend more effectively. The result is stronger ROI, better alignment between sales and finance, and faster execution of growth-driving activities. ### 8. Top-Notch Team and Intuitive, Robust Software with a Highly Customizable UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Visualfabriq?** First of all, the team members we met with were top-notch. Second, our team rated the software extremely high because it was intuitive and robust without being overly complicated, and it offered a highly customizable UI that we could manage internally. Their experience and expertise in the industry, as well as with their solution, is also top tier. **What do you dislike about Visualfabriq?** There really wasn’t much to dislike. Like with any system, having roadmap items that are needed right now can create some challenges during the selection process; however, the team was willing and able to step up and help deliver those requirements quickly. **What problems is Visualfabriq solving and how is that benefiting you?** N/A ### 9. Best of the best! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Visualfabriq?** As a CPG company, we adopted Visualfabriq to boost our revenue forecasting and promotion planning, and it’s been a game-changer. The AI-powered tools, like Trade Promotion Master, provide spot-on predictions and real-time ROI insights, significantly enhancing our promo effectiveness. The user-friendly interface and seamless system integration save us tons of time, while the scalable modules fit our growth perfectly. One minor note: initial setup needs some alignment with internal processes. Overall, a powerful solution for revenue growth management. Highly recommend! **What do you dislike about Visualfabriq?** One minor note: initial setup needs some alignment with internal processes **What problems is Visualfabriq solving and how is that benefiting you?** Control, insights, and visibility into the P&L making sure I can steer the business in the right way ### 10. Great tool for logging, optimizing and evaluating promotions/ contracts and revenue streams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Visualfabriq?** Promotional planning and the evaluation of promotions are much simpler with this tool. It provides an effective way to monitor the actual ROI of promotions and accurately allocate promotion-related costs, which helps maintain a clearer P&L. **What do you dislike about Visualfabriq?** Deviating from the blueprint solution will lead to a higher workload on clientside and potential issues with future product updates. The development team is not always 100% aware of the local set-ups, so the system occasionally runs into issues after updates. **What problems is Visualfabriq solving and how is that benefiting you?** Easier promotional planning which will lead to time savings and better insights into promotional effectiveness. ### 11. Visualfabriq offers a wide range of configuration & integration possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Visualfabriq?** While the blueprint configuration works, the countless configuration possibilities allow clients to align the software with the business requirements to create efficient and preservable processes. Additionally, the integration & file management module allows much self-service in setting up new integrations and doing root cause analysis using the imported/exported files and the execution log. **What do you dislike about Visualfabriq?** The efficiency of the support offered by the front-end support team can be improved. While both the developers, and partner managers are great, sometimes it takes some time to get to core of the issue at hand. **What problems is Visualfabriq solving and how is that benefiting you?** It allows customers to effectively plan trade promotions and review financials to create 1 truth by integrating various software tools like SAP. ### 12. Great solution to get insight into trade spend **Rating:** 5.0/5.0 stars **Reviewed by:** Sjors S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Visualfabriq?** Fast and intuitive user interface, one of the more performant solutions I've worked with it's really fast. Configuration is key, we were able to set it up under 7 months. Instant integration with SAP. **What do you dislike about Visualfabriq?** We need support with maintenance of our data Few tier 3 partners available **What problems is Visualfabriq solving and how is that benefiting you?** We finally have insight in our trade spend through the revenue plan. Next year we could start optimising promotions. ### 13. Powerful All-in-One P&L RGM Tool, But Needs Better Documentation and Reliability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Visualfabriq?** The ability to see the complete P&L, use the power of the software to check the master data, pricing, plan promotions and see expected sales, and trade spend all in one place is a powerful unlock. **What do you dislike about Visualfabriq?** The documentation about functionality could be more simple and could be better updated with product updates, and there are lingering concerns about software reliability and new bugs. **What problems is Visualfabriq solving and how is that benefiting you?** - See Pricing and plan promotions - See the view of the entire P&L -Optimize trade spend to improve margins ### 14. Friendly, Responsive Team and a High-Quality Product You Can Trust **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Visualfabriq?** Team is friendly, knowledgeable and responsive. The instill trust and their professionalism is at par with the quality of their product. **What do you dislike about Visualfabriq?** The team was flexible and worked with us to find a solution, but the pricing was a bit too high for our budget. **What problems is Visualfabriq solving and how is that benefiting you?** VF helped us set a baseline for expectations on this service as it is best in class. ### 15. Great software with AI-Driven Trade Promotions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Visualfabriq?** TPX is really well thought out. Planning, forecasting, and optimization are all connected, and the AI does the heavy lifting. We’re not wasting time on manual tasks anymore. **What do you dislike about Visualfabriq?** Reporting could be more customizable. It’s configurable and powerful, but some folks still prefer to export and tweak outside the system. **What problems is Visualfabriq solving and how is that benefiting you?** Trade promotion used to be messy and disconnected. Visualfabriq helps us plan smarter and optimize better, which means less overspend and more ROI. ### 16. Great system to use as TPM/TSM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Visualfabriq?** Ease of use, possibility to export and visualize the data **What do you dislike about Visualfabriq?** It's a system which at first looks overwhelming, if something goes wrong it's not always obvious what the problem is. We're now using a third party to help us find causes if problems occur **What problems is Visualfabriq solving and how is that benefiting you?** Trade promotion planner is helping us in planning and forecasting promotions, both from a financial as from a forecasting perspective. Also for our contracts and accruals we use Visual Fabriq. ### 17. Most vendors promise the moon and disappear after onboarding, but Visualfabriq stuck around. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about Visualfabriq?** Ease of use, data and integration is simple and easy to see the flow. They answer questions and I can reach out directly but often use the online Wiki pages. It feels like a partnership. **What do you dislike about Visualfabriq?** As with all software some configuration needed adjusting to suit our needs. **What problems is Visualfabriq solving and how is that benefiting you?** Helps get me numbers quickly with a view of indirect sales through indirect logic, provides a view of both volume and value. ### 18. Convenient Contract Management and Invoice Matching **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Visualfabriq?** Convenient platform to manage various contract conditions and keep a clear overview of different costs and approvalflows by matching incoming invoices (claims) with the various contractlines. **What do you dislike about Visualfabriq?** I think some modules, overview, tables and actions could be a bit more user-friendly. Especially taking into consideration that some users do not have so much system knowledge but do have to work with it. **What problems is Visualfabriq solving and how is that benefiting you?** Having a clear overview of different trade spend related contractual conditions and accrue costs accordingly. Moreover, keeping control over incoming invoices related to these conditions. ### 19. Well fitted for business purpose, pretty complex in maintenance **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Visualfabriq?** Used and trusted by many large FMCG manufacturers, and they're open to suggestions and best-practice sharing. You can tell that the system is set-up with the business goal in mind. **What do you dislike about Visualfabriq?** Configurations can be customized, and obtaining detailed information on the configuration settings is not readily available. There are many many information articles available, but knowing which one is applicable to your organization is not easy. **What problems is Visualfabriq solving and how is that benefiting you?** Contract management, pricing management, promotion analyses ### 20. Great TPx tool for multi-functional use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Visualfabriq?** The tool is user friendly across all functions that utilize the tool for Forecast and Trade Planning **What do you dislike about Visualfabriq?** Input refresh updates across modules is not real time. **What problems is Visualfabriq solving and how is that benefiting you?** We had 5-6 different systems managing our forecast, accrual and claims across the organization. Now with Visualfabriq we can do that in a singular system. ### 21. The future is now **Rating:** 5.0/5.0 stars **Reviewed by:** josue j. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Visualfabriq?** Visualfabriq seems to be the most reliable solution for decision making, I am just starting to using it and searching for tutorials online, I encounter here a solid bright future for my profesional future. All companies are looking to enhance revenue. **What do you dislike about Visualfabriq?** So far I don't dislike anything, I am still working my way up to learn everything that is going to help me in my goal, which is provide profesional guidence to companies in my market. **What problems is Visualfabriq solving and how is that benefiting you?** It is one of the best tools I have encountered to enhance revenue and funnel decisions that will definitely help companies improve in their efforts to increase revenue. - [View Visualfabriq pricing details and edition comparison](https://www.g2.com/products/visualfabriq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-10+02%3A00%3A59+-0500&secure%5Bsession_id%5D=3082f370-e1ec-46ec-9f72-96445a87c0ed&secure%5Btoken%5D=c9c02b15969485fa4b6d156e22b9d61376a93f64576bee821c045703549757c9&format=llm_user) ## Visualfabriq Features **Promotions** - Planning - Campaigns - Funds Allocations **Optimization** - What-if Scenarios - Recommendations - Adjustments - Data Harmonization - Strategic Analysis - Optimization Models - Forecasting **Analytics** - Lost Opportunities - ROI - Forecasting **Campaigns** - Plan - Execution - Tracking - Opportunities **Marketing - Trade Promotion Management** - Strategy - Collaboration - ROI - KPI - Analytics ## Top Visualfabriq Alternatives - [Oracle Demantra](https://www.g2.com/products/oracle-demantra/reviews) - 3.7/5.0 (46 reviews) - [Vistex](https://www.g2.com/products/vistex/reviews) - 4.3/5.0 (64 reviews) - [Wiser Solutions](https://www.g2.com/products/wiser-solutions/reviews) - 4.3/5.0 (58 reviews)