# Best Social Media Analytics Software - Page 9 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,708 reviews) | Multi-channel social reporting with campaign tagging | "[Intuitive Platform Boosts Efficiency](https://www.g2.com/survey_responses/sprout-social-review-13153753)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,326 reviews) | Multi-account scheduling with unified social inbox | "[Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless](https://www.g2.com/survey_responses/hootsuite-review-12813253)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,849 reviews) | Cross-platform scheduling with unified engagement tracking | "[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,490 reviews) | Multi-location social and review management | "[SOCI streamlines social media management, boosting online presence and accountability](https://www.g2.com/survey_responses/soci-review-9655437)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,113 reviews) | Multi-platform scheduling with unified inbox engagement | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,915 reviews) | SEO-driven social scheduling with competitor tracking | "[SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions](https://www.g2.com/survey_responses/semrush-review-13129243)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,630 reviews) | Social listening with cross-channel media monitoring | "[Real-Time Sentiment Insights That Surface What Consumers Are Really Saying](https://www.g2.com/survey_responses/meltwater-review-13128936)" | | 8 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 9 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (915 reviews) | Shortened link tracking across social channels | "[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=2814&focus%5B%5D=81808) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Meltwater, and Linktree. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=meltwater&focus%5B%5D=linktree) ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Rallio | Powered by Ignite Visibility (+0.31%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month *Last updated: July 24, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,400+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Cloud Campaign Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-25T02%3A05%3A20Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D4%26segment%3Dall&secure%5Btoken%5D=ce14f0bf890265766c4ab1c00575ccb349854f494ab7e8c4825f9833a528ff63&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [AnaliTICPRO](https://www.g2.com/products/analiticpro/reviews) You can Analytic PRO collect, classify and analyze, in real time, everything that is being said in social networks and digital media on your brand, your competitors or any topic of your interest. **Who Is the Company Behind AnaliTICPRO?** - **Seller:** [AnaliTIC](https://www.g2.com/sellers/analitic) - **Year Founded:** 2010 - **HQ Location:** Viña del Mar, CL - **Twitter:** @Analitic (2,959 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2391570 (34 employees on LinkedIn®) ### 2. [AnalyzeInsta](https://www.g2.com/products/analyzeinsta/reviews) AnalyzeInsta is an Instagram analytics tool that helps businesses and influencers track their performance, audience growth, and engagement metrics. **Who Is the Company Behind AnalyzeInsta?** - **Seller:** [AnalyzeInsta](https://www.g2.com/sellers/analyzeinsta) - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/analyzeinsta/ (1 employees on LinkedIn®) ### 3. [AppAction](https://www.g2.com/products/appaction/reviews) Instagram social media management and analytics platform. **Who Is the Company Behind AppAction?** - **Seller:** [AppAction](https://www.g2.com/sellers/appaction) - **Year Founded:** 2015 - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/appaction (2 employees on LinkedIn®) ### 4. [Archive](https://www.g2.com/products/archive-technologies-inc-archive/reviews) Automatically save social media posts your brand is tagged in. Archive detects Instagram stories, reels, feed posts, and TikToks (beta). Have all your tagged posts in one place where you can download, organize and share them. **Who Is the Company Behind Archive?** - **Seller:** [Archive Technologies](https://www.g2.com/sellers/archive-technologies) - **Year Founded:** 2021 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/archive-dot-com (64 employees on LinkedIn®) ### 5. [AuthoredIn](https://www.g2.com/products/authoredin/reviews) AuthoredIn is the #1 tool for creating, publishing and repurposing content on Linkedin. It helps you to create content that will stand out in the feed and generate 2 to 5x more impressions on average. Using AuthoredIn you will improve the overall quality of the content, generate ideas for posts and repurpose the content that you’ve already published. How does it work? AuthoredIn helps you to add formatting to your Linkedin post (bold, italic, emojis), preview your Linkedin posts before publishing, store ideas in drafts, save templates and to store all posts that you’ve already published via AuthoredIn. On top of this AuthoredIn is working on scheduling Linkedin posts, collaborative content writing and much more. All this improves the readability, efficacy, and overall yield of your content. AuthoredIn is a one-stop SaaS solution for content creators, marketing teams, sales teams, agencies and businesses at all levels and for all niches that are publishing content on Linkedin. **Who Is the Company Behind AuthoredIn?** - **Seller:** [AuthoredIn](https://www.g2.com/sellers/authoredin) - **Year Founded:** 2022 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/authoredup (6 employees on LinkedIn®) ### 6. [Beacons](https://www.g2.com/products/beacons/reviews) Beacons is an AI-powered, all-in-one creator platform designed to help content creators, influencers, and entrepreneurs build, manage, and monetize their online presence efficiently. By integrating essential tools into a single, cohesive platform, Beacons streamlines the creator workflow, allowing users to focus more on content creation and audience engagement. Key Features and Functionality: - Link-in-Bio: A customizable link that consolidates all important links into one place, enhancing audience engagement. - Online Store: Sell digital products, courses, memberships, and appointments directly through a creator store. - Email Marketing: Create and send emails to fans, building a complete email strategy directly from the Link-in-Bio. - Media Kit Builder: Automatically generate and update media kits showcasing social media metrics to attract brand partnerships. - AI-Powered Tools: Utilize AI for content creation, including generating captions, emails, and product descriptions, as well as audience analytics. Primary Value and Solutions: Beacons addresses the challenges creators face in managing multiple tools by offering a unified platform that simplifies operations. Its AI-driven features enhance productivity by automating tasks such as content generation and audience analysis. By providing tools for monetization, audience engagement, and brand collaboration, Beacons empowers creators to build sustainable businesses and maintain control over their brand identity and creative vision. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Beacons?** - **Attribution:** 6.7/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 6.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Beacons?** - **Seller:** [Beacons](https://www.g2.com/sellers/beacons) - **Year Founded:** 2019 - **HQ Location:** San Francisco, California, United States - **LinkedIn® Page:** https://www.linkedin.com/company/beacons-ai/ (94 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Beacons's Pros and Cons? **Pros:** - Centralization (1 reviews) - Ease of Use (1 reviews) - Intuitive (1 reviews) - Multi-platform (1 reviews) - Versatility (1 reviews) **Cons:** - Access Issues (1 reviews) - Dashboard Usability (1 reviews) - Not User-Friendly (1 reviews) - Subscription Issues (1 reviews) ### What Do G2 Reviewers Say About Beacons? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **centralized platform** of Beacons, enhancing convenience for social creators selling on social media. - Users find Beacons to be **user-friendly** , making it a perfect one-stop shop for social creators. - Users find Beacons to be **intuitive and user-friendly** , serving as a convenient hub for social media sales. - Users love the **multi-platform compatibility** of Beacons, simplifying their sales across various social media channels. - Users value the **versatility** of Beacons, finding it a convenient all-in-one solution for social selling. **Cons:** - Users find the **backend management difficult** , struggling to navigate subscription plans and switch between them effortlessly. - Users struggle with **dashboard usability** , finding it hard to manage subscriptions and switch between plans easily. - Users find the **backend management challenging** , making subscription plan transitions complex and cumbersome. - Users find **subscription management challenging** , struggling with plan visibility and ease of switching between options. #### What Are Recent G2 Reviews of Beacons? **"[It's a great portfolio](https://www.g2.com/survey_responses/beacons-review-9680564)"** **Rating:** 4.0/5.0 stars *— SAMIA Q.* [Read full review](https://www.g2.com/survey_responses/beacons-review-9680564) --- **"[User-Friendly Platform for Social Creators](https://www.g2.com/survey_responses/beacons-review-12078715)"** **Rating:** 5.0/5.0 stars *— Jennifer L.* [Read full review](https://www.g2.com/survey_responses/beacons-review-12078715) --- ### 7. [Bizipro](https://www.g2.com/products/bizipro/reviews) Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced world and current economy, staying ahead of the competition is crucial, all while striving to save time, reduce costs, and continue to grow. At Bizipro we go beyond the conventional by simply offering comprehensive software equipped with all the necessary tools for your business. What truly sets us apart is our revolutionary 7-Point "Smart Business" Blueprint. Through our 7-point "Smart Business Solutions" framework, we specialize in developing and implementing end-to-end AI-powered technology and workflow automation, paired with personalized account concierge services, to elevate your business to new heights and keep it aligned with the ever-evolving times. This unique combination of technology and concierge support is pioneering, making Bizipro a genuine 'complete AI-powered smart business solution.' It empowers business owners to unlock numerous benefits, revolutionize their operations, and drive success. Bizipro serves as the definitive all-inclusive business solution, tailored to the specific needs of each individual business. We recognize that in the world of business, there is no one-size-fits-all solution, and we believe it shouldn't be that way if you want to stand out. Bizipro designs systems to cater to small to medium-sized enterprises aiming to harness the potential of AI, NLP capabilities, and automation, all while saving time, money, and boosting revenue. By leveraging our state-of-the-art technology, features, and personalized services, our goal is to enhance, simplify, and expand your business operations to unprecedented levels. Prepare to undergo a transformation that will propel your business toward unprecedented growth and prosperity. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Bizipro?** - **Seller:** [Bizipro](https://www.g2.com/sellers/bizipro) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Bizipro? **"[Bizipro is all you need!](https://www.g2.com/survey_responses/bizipro-review-8725713)"** **Rating:** 5.0/5.0 stars *— Sindey A.* [Read full review](https://www.g2.com/survey_responses/bizipro-review-8725713) --- ### 8. [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews) Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Blinkfire Analytics?** - **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics) - **Year Founded:** 2014 - **HQ Location:** Chicago, US - **Twitter:** @BlinkfireStats (2,226 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3116951 (53 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Blinkfire Analytics? **"[Best Social Media Valuation Tool on the Market](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280) --- #### What Are G2 Users Discussing About Blinkfire Analytics? - [What is Blinkfire Analytics used for?](https://www.g2.com/discussions/what-is-blinkfire-analytics-used-for) ### 9. [Bluekona AI](https://www.g2.com/products/bluekona-ai/reviews) Bluekona is an AI tool built for marketers, creators, and brands who need fast, accurate social media audits without manual spreadsheets. It connects to your social profiles, analyzes performance using trained models, and gives structured audit reports that are easy to understand and share with your team. **Who Is the Company Behind Bluekona AI?** - **Seller:** [Bluekona AI](https://www.g2.com/sellers/bluekona-ai) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/bluekonaai/ (1 employees on LinkedIn®) ### 10. [bo.im](https://www.g2.com/products/bo-im/reviews) bo.im is a free shortener for social media, pages, bots, and apps, that can make a single link to reference them all. **Who Is the Company Behind bo.im?** - **Seller:** [LastLab Company](https://www.g2.com/sellers/lastlab-company) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 11. [Brandbastion](https://www.g2.com/products/brandbastion/reviews) BrandBastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced AI-powered solutions to protect your brand reputation, respond to your audience 24/7, and boost your social ROI. 💙 Our platform supports Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Trustpilot, Google Reviews, and more, covering both organic and paid content as well as earned mentions. Trusted by 100+ DTC and leading brands like Uber, Calvin Klein, Sephora, and The North Face to manage their high-engagement social presence. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Brandbastion?** - **Seller:** [BrandBastion](https://www.g2.com/sellers/brandbastion-1f61c1b8-6f68-4c51-9c68-bc10b5a51f39) - **Year Founded:** 2013 - **HQ Location:** Helsinki, FI - **Twitter:** @BrandBastion (844 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brandbastion/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Brandbastion? **"[Premium solution for monitor and manage online conversation](https://www.g2.com/survey_responses/brandbastion-review-6812195)"** **Rating:** 5.0/5.0 stars *— Nikita S.* [Read full review](https://www.g2.com/survey_responses/brandbastion-review-6812195) --- ### 12. [BrandFollowers](https://www.g2.com/products/brandfollowers/reviews) BrandFollowers is the best followers analytics and tracking tool for Instagram brands. We provide free check reports for unfollow or fake Instagram followers, ig audit, quality audience, and engagement rate as well. Let Brand win NEW social followers and manage competitive social space. When social networks become more noise and time-consumed and brands become more difficulty to acquire loyalty audience, our tools have been dedicated to solve these requirements. **Who Is the Company Behind BrandFollowers?** - **Seller:** [brandfollowers](https://www.g2.com/sellers/brandfollowers) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 13. [BrandMaxima](https://www.g2.com/products/brandmaxima/reviews) BrandMaxima - influencer discovery engine and Campaign analytics platform helps influencer marketing agencies to find the right influencers, analyse them and track campaign performance. We have the world's largest database of 100 million influencers across Instagram,TikTok, Youtube and Twitter **Who Is the Company Behind BrandMaxima?** - **Seller:** [BrandMaxima](https://www.g2.com/sellers/brandmaxima) - **Year Founded:** 2018 - **HQ Location:** Tirunelveli, IN - **LinkedIn® Page:** https://www.linkedin.com/company/brandmaxima/ (1 employees on LinkedIn®) ### 14. [Brandy Social](https://www.g2.com/products/brandy-social/reviews) Control Social Media Chaos with a quick and simple view. The simplest social intelligence tool in the world. **Who Is the Company Behind Brandy Social?** - **Seller:** [Admetricks](https://www.g2.com/sellers/admetricks) - **Year Founded:** 2012 - **HQ Location:** Santiago, CL - **Twitter:** @admetricks (58,817 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/admetricks/ (15 employees on LinkedIn®) ### 15. [Business Intelligence](https://www.g2.com/products/w-d-strategies-business-intelligence/reviews) WD Strategies' Business Intelligence platform allows digital marketers and website owners to plan, schedule, and track organic and paid social media strategies. Users can schedule social media posts on Facebook, Instagram, Twitter, LinkedIn, and Google My Business; and sync and track data from Google Analytics, Google Search Console, Google Ads, Meta Ads, and Microsoft Ads. **Who Is the Company Behind Business Intelligence?** - **Seller:** [Wix Custom Solutions by WD Strategies](https://www.g2.com/sellers/wix-custom-solutions-by-wd-strategies) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/wd-tech-llc (2 employees on LinkedIn®) ### 16. [Buzzinga](https://www.g2.com/products/buzzinga/reviews) Buzzinga is a social media analytics framework that powers and enables strategic decision making through actionable insights. **Who Is the Company Behind Buzzinga?** - **Seller:** [Buzzinga](https://www.g2.com/sellers/buzzinga) - **Year Founded:** 2018 - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** http://www.linkedin.com/company/buzzinga-social (2 employees on LinkedIn®) ### 17. [CandyBit Social](https://www.g2.com/products/candybit-social/reviews) CandyBit creates and develops communities around your company branding through social media management to meet the needs of today’s evolving digital landscape **Who Is the Company Behind CandyBit Social?** - **Seller:** [CandyBit Social](https://www.g2.com/sellers/candybit-social) - **HQ Location:** N/A - **Twitter:** @candybitsocial (272 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 18. [CIMS](https://www.g2.com/products/getcims-ab-cims/reviews) Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram, TikTok, and YouTube. Set goals, monitor progress in real-time, adapt messaging, and handle secure payments. When the campaign wraps up? Dive into your results by profile, activation, market, or social media – easily comparing outcomes and gathering insights to refine your next campaign. See you at https://getcims.com **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind CIMS?** - **Seller:** [CIMS](https://www.g2.com/sellers/cims-595a4f37-0d6d-46cd-9196-07fa9c109e17) - **HQ Location:** Gothenburg, SE - **LinkedIn® Page:** https://www.linkedin.com/company/getcims/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are CIMS's Pros and Cons? **Pros:** - Analytics (1 reviews) - Automation (1 reviews) - Campaign Management (1 reviews) - Centralized Management (1 reviews) - Convenience (1 reviews) **Cons:** - Lack of Customization (1 reviews) - Limited Customization (1 reviews) - Limited Features (1 reviews) - Limited Options (1 reviews) ### What Do G2 Reviewers Say About CIMS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time analytics** of CIMS, significantly enhancing efficiency and campaign management in influencer marketing. - Users value the **automation features** of CIMS, greatly enhancing efficiency and streamlining influencer campaign management. - Users praise CIMS for its **efficient campaign management** , enhancing productivity and centralizing influencer marketing efforts seamlessly. - Users value the **centralized management** of CIMS, significantly boosting efficiency and enhancing their influencer marketing campaigns. - Users find CIMS to be incredibly **convenient** , streamlining influencer campaign management with centralized tools and real-time analytics. **Cons:** - Users express a desire for **lack of customization** , wishing for more flexible options tailored to their specific needs. - Users find the **limited customization** of CIMS restrictive, wishing for options to tailor functions to their needs. - Users desire more **customizable features** in CIMS, wishing for options to select functions that suit their needs. - Users feel the **limited options** of CIMS hinder customization and flexibility for their specific needs. #### What Are Recent G2 Reviews of CIMS? **"[CIMS really is the ultimate influencer marketing companion](https://www.g2.com/survey_responses/cims-review-10422740)"** **Rating:** 5.0/5.0 stars *— Jonas W.* [Read full review](https://www.g2.com/survey_responses/cims-review-10422740) --- ### 19. [CommandPost](https://www.g2.com/products/commandpost/reviews) CommandPost is a Monitoring, Measurement & Insights (MMI) tool for managed social communications. **Who Is the Company Behind CommandPost?** - **Seller:** [CMP.LY](https://www.g2.com/sellers/cmp-ly) - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 20. [Commetric SMA](https://www.g2.com/products/commetric-sma/reviews) Powerful analytics engine for benchmarking key performance indicators across social media. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Commetric SMA?** - **Seller:** [Commetric](https://www.g2.com/sellers/commetric) - **Year Founded:** 2005 - **HQ Location:** London, UK - **Twitter:** @Commetric (1,926 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/141833/ (109 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Commetric SMA? **"[Useful tool](https://www.g2.com/survey_responses/commetric-sma-review-8151130)"** **Rating:** 4.0/5.0 stars *— Matthew T.* [Read full review](https://www.g2.com/survey_responses/commetric-sma-review-8151130) --- ### 21. [Connect Mór](https://www.g2.com/products/connect-mor/reviews) Connect Mór allows you to leverage your competitors' marketing budget so you can easily generate social media content that you know will resonate with your target audience. **Who Is the Company Behind Connect Mór?** - **Seller:** [Connect Mór](https://www.g2.com/sellers/connect-mor) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 22. [Contenfly](https://www.g2.com/products/contenfly/reviews) Contenfly is a cutting-edge social media management platform built for marketers, business owners, and content creators who want to improve their workflows. Whether you're juggling multiple accounts or working with a team, Contenfly gives you the tools to centralize your social media efforts, automate repetitive tasks, and uncover valuable audience insights—all from an intuitive, easy-to-use dashboard. Say goodbye to time-consuming social media tasks. With Contenfly, you can seamlessly organize comments, monitor engagement trends, and respond to your audience in real-time. Designed to boost your productivity and deliver actionable insights, Contenfly lets you focus on what matters most—growing your brand and building authentic connections. \*\*Why Choose Contenfly?\*\* - Manage all your social media profiles effortlessly in one platform - Automate routine tasks to save time and energy - Unlock detailed analytics for a deeper understanding of your audience - Collaborate effectively with buhttps://my.g2.com/contenfly/upgradeilt-in teamwork tools Whether you're a small business owner aiming to expand your online presence or a marketing expert seeking advanced tools to optimize campaigns, Contenfly is your trusted partner for social media success.. **Who Is the Company Behind Contenfly?** - **Seller:** [Contenfly](https://www.g2.com/sellers/contenfly) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 23. [Crowd Analyzer](https://www.g2.com/products/crowd-analyzer/reviews) CROWD ANALYZER Empowering Growth through Data-Driven Insights Why Crowd Analyzer? As the MENA region's pioneer in Arabic social listening and analytics, we deliver unmatched accuracy, actionable insights, and regional expertise. We help you decode complex data to stay ahead of trends, manage crises, and optimize decisions—effortlessly through advanced AI and Natural Language Processing (NLP). Our Solutions: Our solutions are designed to empower your business at every step. From analyzing customer sentiment and monitoring competitors; to providing tailored market insights and seamless data integration, our suites equip you with the tools to make smarter decisions and excel in a competitive landscape. Media Intelligence Turn Social Noise into Strategic Action Discover actionable insights with advanced AI and NLP algorithms designed for the Arabic language and other 178+ languages. We help you stay ahead by uncovering trends, identifying what matters to your audience, and managing your brand's reputation with proactive real-time monitoring. Through our social & traditional media listening tools, you can: • Monitor your competitors. • Analyze User Sentiment • Address crises proactively. • Ensure 360° media coverage across all channels. Advertisement Intelligence Master Your Ad Strategy with Data-Driven Insights Make informed decisions to optimize your advertisement spending and drive better ROI for every campaign through our advanced Ad intelligence solutions. We help you: • Choose the perfect influencers for your brand. • Monitor advertisement campaigns. • Refine your ad strategy using proven best practices. With access to 15 years of historic ad data, you gain a clear view of past campaign results—both influencer-focused and market-wide. Research Insights From Data to Decisions – Unleashing Your Market Advantage Get tailored insights with powerful dashboards and customized reports that help answer your most pressing business questions. Whether you are: • Exploring a new market. • Making sense of evolving customer needs. • Seeking industry specific insights Our tools enable you to make informed & confident decisions to drive your business forward. Data Integration Seamless Connectivity for Smarter Decisions Simplify your operations with our robust API integrations, connecting your systems effortlessly. Our solutions ensure smooth data flow, empowering you to: • Harness advanced analytics. • Deliver impactful reports. • Seamlessly integrate your legacy data systems Say goodbye to data silos and hello to intelligent workflows. **Who Is the Company Behind Crowd Analyzer?** - **Seller:** [Crowd Analyzer](https://www.g2.com/sellers/crowd-analyzer) - **Year Founded:** 2013 - **HQ Location:** Riyadh, SA - **LinkedIn® Page:** https://www.linkedin.com/company/crowdanalyzer (74 employees on LinkedIn®) ### 24. [CyBranding](https://www.g2.com/products/cybranding/reviews) Mastering hashtag marketing has never been easier **Who Is the Company Behind CyBranding?** - **Seller:** [CyBranding Ltd.](https://www.g2.com/sellers/cybranding-ltd) - **Year Founded:** 2012 - **HQ Location:** London, US - **Twitter:** @cybranding (489 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3324669 (1 employees on LinkedIn®) ### 25. [DeepDive](https://www.g2.com/products/deepdive/reviews) DeepDive is a cutting-edge social listening AI and competitive market intelligence tool that helps brands monitor conversations, track trends, and understand customer sentiment across social media, forums, review platforms, communities, and managed channels. With multilingual support and hybrid dialect detection, DeepDive delivers actionable insights in real time—empowering marketing, communications, social media and brand teams to optimize campaigns, measure influencer ROI, identify brand advocates, and stay ahead of industry trends. Built for enterprises looking to make data-driven decisions with scale, accuracy, and precision. **Who Is the Company Behind DeepDive?** - **Seller:** [DeepDive](https://www.g2.com/sellers/deepdive) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/deepdiveplatform/ (1 employees on LinkedIn®) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.