
I like that you can have in one place a complete scenario of competitors by category and is an easy way to find out what they are doing well in Social Media. The metrics that you can get are trustful and meaningful. Review collected by and hosted on G2.com.
The interface could be a little confusing at first. You have to familiarize yourself with the tool to find where you can add the metrics or verify the accounts you are looking for. Also, it's very important to plan what are you trying to compare between brands and categories. Review collected by and hosted on G2.com.
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