It helps us navigate all the data we need so we can take a more strategic approach to understanding the market, and it also supports us in being creative with social media posts for engagement and similar tasks. I personally use it most when I’m preparing to present our current social media metrics, including the percentage of engagement we’ve gathered across different platforms, as well as the strategies we’re going to implement to increase engagement compared with the previous metrics. Review collected by and hosted on G2.com.

None so far, since I’m still exploring this application. I want to gather better data first so it can genuinely help me think through strategies for boosting our social media engagement. Review collected by and hosted on G2.com.