# Best Social Media Analytics Software - Page 5

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,500+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=3551&focus%5B%5D=163098&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Semrush, Vista Social, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=semrush&focus%5B%5D=vista-social&focus%5B%5D=linktree&focus%5B%5D=meltwater&segment=all)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-31T10%3A38%3A54Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D5%26segment%3Dall&secure%5Btoken%5D=873f898a82fe4970d63a3437b66f433e5125a2221887bd69a8bbbc516d88408b&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Locobuzz](https://www.g2.com/products/locobuzz/reviews)

Locobuzz is an AI-powered customer experience platform that helps brands manage their digital presence and customer interactions across multiple channels. It enables businesses to monitor social media, news, and online conversations in real time, respond to customer queries through a unified dashboard, and analyze sentiment and trends using advanced analytics. The platform also supports content publishing, workflow automation, and AI-driven response suggestions. By centralizing engagement, insights, and support, Locobuzz helps organizations improve response efficiency, strengthen brand reputation, and make data-driven decisions to enhance overall customer satisfaction and business performance.

**Average Rating:** 4.3/5.0

**Total Reviews:** 121

#### How Do G2 Users Rate Locobuzz?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Attribution:** 7.4/10 (Category avg: 7.9/10)
- **Scalability:** 7.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Locobuzz?

- **Seller:** [Locobuzz Solutions Pvt Ltd](https://www.g2.com/sellers/locobuzz-solutions-pvt-ltd)
- **Year Founded:** 2015
- **HQ Location:** Mumbai, IN
- **Twitter:** @Locobuzz\_India  
67 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72d4f8e418044dc1b65e6e082060dab1b95d2409ea4172da87e1874ae0d64ff9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocobuzz%2F&secure%5Burl_type%5D=linkedin_company_website)  
297 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 38% Small, 37% Medium

#### What Do G2 Reviewers Say About Locobuzz?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Locobuzz, aided by its intuitive CRM and supportive team.
- Users commend Locobuzz for its **helpful features** , enhancing user experience with quick insights and excellent support.
- Users commend Locobuzz for its **powerful AI-enabled features** that enhance social media listening and reporting capabilities.
- Users appreciate the **efficiency** of Locobuzz, praising its user-friendly interface and seamless workflow automation for complex tasks.
- Users commend Locobuzz for its **excellent customer support** , featuring responsive teams and effective training that enhance user experience.

##### Cons

- Users express frustration with the **slow loading** times of Locobuzz, leading to performance issues during use.
- Users feel that **improvement is needed** in dashboard customization and AI features to enhance overall performance.
- Users find the **limited features** of Locobuzz lacking depth, affecting usability and overall experience.
- Users often face **login issues** and auto logouts, which can lead to frustration and delays in their workflow.
- Users report **performance issues** including lag and slow portal response times, affecting their overall experience.

#### What Are Recent G2 Reviews of Locobuzz?

**["Locobuzz: User-Friendly App with an Always-Available Customer Success Team"](https://www.g2.com/survey_responses/locobuzz-review-13173623)**

**Rating:** 5.0/5.0 stars

_— Shabana B._

[Read full review](https://www.g2.com/survey_responses/locobuzz-review-13173623)

**["Streamlined Customer Service Experience Efficient, and Reliable"](https://www.g2.com/survey_responses/locobuzz-review-13048369)**

**Rating:** 5.0/5.0 stars

_— Aaysha Aasmin K._

[Read full review](https://www.g2.com/survey_responses/locobuzz-review-13048369)

#### What Are G2 Users Discussing About Locobuzz?

- [What is Locobuzz used for?](https://www.g2.com/discussions/what-is-locobuzz-used-for) - 1 comment

### [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews)

Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience.

**Average Rating:** 4.5/5.0

**Total Reviews:** 212

#### How Do G2 Users Rate Infegy Starscape?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 7.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Infegy Starscape?

- **Seller:** [Infegy](https://www.g2.com/sellers/infegy)
- **Company Website:** infegy.com
- **Year Founded:** 2006
- **HQ Location:** Kansas City, MO
- **Twitter:** @Infegy  
3,585 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e79555b8a0e4c8d02351cb78b7aed14695fc160646ac1527448abef202a06d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F428346%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Strategist
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 47% Medium, 34% Small

#### What Do G2 Reviewers Say About Infegy Starscape?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Infegy Starscape, finding it efficient for quick access to essential information.
- Users commend the **responsive customer support** from Infegy Starscape, ensuring quick assistance and optimal results.
- Users find Infegy Starscape a **super helpful and powerful tool** , enhancing client deliverables with insightful audience data.
- Users value the **AI summaries and query writing tool** in Infegy Starscape for saving time and enhancing insights.
- Users appreciate the **user-friendly interface** of Infegy Starscape, which simplifies navigation and enhances their data experience.

##### Cons

- Users note a **steep learning curve** with Infegy Starscape, requiring time and effort to master its features.
- Users experience **dashboard issues** with missing widgets and glitches, complicating the overall data visualization process.
- Users find that the **dashboard limitations** hinder usability, with missing widgets and a complex setup process.
- Users find **limited social listening** capabilities hinder the extraction of meaningful insights from overwhelming, irrelevant content.
- Users express concern over **missing features** like the dictionary and specific widgets, affecting data visualization and sentiment analysis.

#### What Are Recent G2 Reviews of Infegy Starscape?

**["Powerful Social Insights with Deep Historical Trend Tracking"](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)**

**Rating:** 4.0/5.0 stars

_— Ravinder k._

[Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)

**["Clear, Data-Driven Competitive Analyses Made Easy"](https://www.g2.com/survey_responses/infegy-starscape-review-13163075)**

**Rating:** 5.0/5.0 stars

_— Bella L._

[Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-13163075)

#### What Are G2 Users Discussing About Infegy Starscape?

- [What does Infegy Atlas do?](https://www.g2.com/discussions/what-does-infegy-atlas-do)
- [What is the use of Infegy Atlas?](https://www.g2.com/discussions/what-is-the-use-of-infegy-atlas)
- [What does Infegy do?](https://www.g2.com/discussions/what-does-infegy-do) - 1 comment
- [How much does infegy cost?](https://www.g2.com/discussions/how-much-does-infegy-cost)

### [Launchmetrics](https://www.g2.com/products/launchmetrics/reviews)

Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

**Average Rating:** 4.6/5.0

**Total Reviews:** 89

#### How Do G2 Users Rate Launchmetrics?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 7.2/10 (Category avg: 7.9/10)
- **Scalability:** 7.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 4.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Launchmetrics?

- **Seller:** [Lectra](https://www.g2.com/sellers/lectra)
- **Year Founded:** 1973
- **HQ Location:** Paris Île-de-France, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bc175077ace6704a379f65a23c9ccf920be437f4f19eebbfa26b9432ad4b5bc&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flectra&secure%5Burl_type%5D=linkedin_company_website)  
1,999 employees on LinkedIn®
- **Ownership:** EPA: LSS

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Luxury Goods & Jewelry
- **Company Size:** 48% Small, 35% Medium

#### What Do G2 Reviewers Say About Launchmetrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Launchmetrics to be **intuitive and easy to use** , streamlining project management and saving time.
- Users find Launchmetrics very **helpful for streamlining workflows** , enhancing efficiency and offering superb support throughout.
- Users praise the **helpful customer support** of Launchmetrics, ensuring quick responses and effective issue resolution.
- Users value the **accuracy of reports** from Launchmetrics, enhancing efficiency in PR management and sample tracking.
- Users appreciate the **comprehensive coverage** by Launchmetrics, simplifying PR management with effortless reporting and monitoring.

##### Cons

- Users find the **interface complicated** with multiple workspaces and suggest updates for better usability and automation.
- Users often find **missing features** like barcoding updates and automation complicate their tasks on Launchmetrics.
- Users find the **tagging issues** cumbersome, often requiring manual input and leading to potential errors in sample trafficking.
- Users find the **complexity** of Launchmetrics challenging, especially with managing workspaces and learning event creation.
- Users face **data management challenges** with outdated clippings and manual inputs, impacting efficiency and accuracy.

#### What Are Recent G2 Reviews of Launchmetrics?

**["Launchmetrics Review"](https://www.g2.com/survey_responses/launchmetrics-review-9193327)**

**Rating:** 5.0/5.0 stars

_— Michael I._

[Read full review](https://www.g2.com/survey_responses/launchmetrics-review-9193327)

**["In short my experience with LMS has been pleasing."](https://www.g2.com/survey_responses/launchmetrics-review-8346228)**

**Rating:** 4.0/5.0 stars

_— Simon C._

[Read full review](https://www.g2.com/survey_responses/launchmetrics-review-8346228)

#### What Are G2 Users Discussing About Launchmetrics?

- [What is Launchmetrics used for?](https://www.g2.com/discussions/what-is-launchmetrics-used-for)

### [NewsWhip](https://www.g2.com/products/newswhip/reviews)

NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape.

**Average Rating:** 4.5/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate NewsWhip?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Scalability:** 10.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 6.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind NewsWhip?

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial  
116,252 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,767 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 39% Medium, 36% Large

#### What Are Recent G2 Reviews of NewsWhip?

**["Intuitive Dashboards & Easy Setup for Social Monitoring"](https://www.g2.com/survey_responses/newswhip-review-12634141)**

**Rating:** 4.0/5.0 stars

_— George D._

[Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141)

**["Good job!"](https://www.g2.com/survey_responses/newswhip-review-8383590)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590)

#### What Are G2 Users Discussing About NewsWhip?

- [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for)

### [Brand Analytics](https://www.g2.com/products/brand-analytics/reviews)

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources

**Average Rating:** 4.9/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Brand Analytics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 9.2/10 (Category avg: 7.9/10)
- **Scalability:** 9.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Brand Analytics?

- **Seller:** [PalitrumLab](https://www.g2.com/sellers/palitrumlab)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 36% Small, 32% Medium

#### What Are Recent G2 Reviews of Brand Analytics?

**["Social media and mass media monitoring in one place"](https://www.g2.com/survey_responses/brand-analytics-review-5342510)**

**Rating:** 5.0/5.0 stars

_— Tunik K._

[Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5342510)

**["Brand Analytics is the best solution for social media listening"](https://www.g2.com/survey_responses/brand-analytics-review-5350195)**

**Rating:** 5.0/5.0 stars

_— Vladislav L._

[Read full review](https://www.g2.com/survey_responses/brand-analytics-review-5350195)

#### What Are G2 Users Discussing About Brand Analytics?

- [What is Brand Analytics used for?](https://www.g2.com/discussions/what-is-brand-analytics-used-for)
- [How do I use Amazon brand analytics?](https://www.g2.com/discussions/how-do-i-use-amazon-brand-analytics)
- [What is marketing analytics software used for?](https://www.g2.com/discussions/brand-analytics-what-is-marketing-analytics-software-used-for)
- [What is the best social media analytics tool?](https://www.g2.com/discussions/what-is-the-best-social-media-analytics-tool)
- [What is Amazon brand analytics?](https://www.g2.com/discussions/what-is-amazon-brand-analytics)

### [Loomly](https://www.g2.com/products/loomly/reviews)

Loomly is an easy-to-use social media management platform that helps you manage every aspect of your social media marketing strategy: - Manage your brand assets in Library. - Fuel your storytelling with Post Ideas. - Polish your content with Post Optimization Tips. - Control your brand messaging with Post Mockups & Approval Workflows. - Reach your audience with Native Scheduling, Post Targeting & Sponsoring. - Engage with your community through Interactions. - Measure your performance with Advanced Analytics. Loomly is available as a web platform, with native mobile applications for iOS & Android.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,785

#### How Do G2 Users Rate Loomly?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 8.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.4/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Loomly?

- **Seller:** [Loomly](https://www.g2.com/sellers/loomly)
- **Year Founded:** 2015
- **HQ Location:** Los Angeles, CA
- **Twitter:** @LoomlySocial  
3,063 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b18e7a3801fb1ebda01b931bb816f1ff12d4fae54dc7eda20eb09ab4dd651d68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18168825%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
- **Company Size:** 84% Small, 14% Medium

#### What Do G2 Reviewers Say About Loomly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Loomly's **ease of use** exceptional, enhancing collaboration and streamlining their workflow with clients effectively.
- Users love the **easy post scheduling** of Loomly, streamlining content planning across multiple social media accounts effortlessly.
- Users value the **multi-platform integration** of Loomly, streamlining scheduling and enhancing team collaboration across various social networks.
- Users love the **centralized management** feature of Loomly, which simplifies viewing all calendars across brands.
- Users love the **ease of scheduling and integration** , allowing simultaneous posting and individual content edits across platforms.

##### Cons

- Users feel frustrated by the **limitations in pre-scheduling Instagram tags and stories** , affecting their planning efficiency.
- Users find the **limited analytics** in Loomly insufficient for in-depth insights compared to other platforms.
- Users experience **scheduling issues** with Loomly, leading to delays and reliance concerns for important announcements.
- Users find the **publishing limitations** of Loomly frustrating, such as clunky scheduling and basic analytics lack depth.
- Users note that Loomly has **improvement needed** in its mobile app and user interface, impacting overall usability.

#### What Are Recent G2 Reviews of Loomly?

**["Intuitive, Well-Structured Platform That Streamlines Social Planning"](https://www.g2.com/survey_responses/loomly-review-12419693)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/loomly-review-12419693)

**["Great​‍​‌‍​‍‌ tool for planning and scheduling ​‍​‌‍​‍‌content"](https://www.g2.com/survey_responses/loomly-review-12065541)**

**Rating:** 4.5/5.0 stars

_— Haris K._

[Read full review](https://www.g2.com/survey_responses/loomly-review-12065541)

#### What Are G2 Users Discussing About Loomly?

- [I'm new to Loomly and can't figure out how to use the social media calendar effectively. Can someone guide me?](https://www.g2.com/discussions/i-m-new-to-loomly-and-can-t-figure-out-how-to-use-the-social-media-calendar-effectively-can-someone-guide-me)
- [What is Loomly used for?](https://www.g2.com/discussions/what-is-loomly-used-for) - 1 comment
- [What are the best social media management tools?](https://www.g2.com/discussions/loomly-what-are-the-best-social-media-management-tools) - 1 comment
- [Can Loomly post to Instagram?](https://www.g2.com/discussions/can-loomly-post-to-instagram) - 4 comments
- [How much does Loomly cost?](https://www.g2.com/discussions/how-much-does-loomly-cost) - 1 comment

### [SocialDog](https://www.g2.com/products/socialdog/reviews)

SocialDog is an all-In-one social media marketing tool allowing businesses and individuals to manage their social media accounts smartly and efficiently 🐶🚀 Features such as account operation management, follower management (Only for X) , engagement analytics and auto-tweet scheduling to help you to optimize your activity and grow your social media presence. SocialDog has been awarded the IT Review Grid Award as a 'LEADER' for seven consecutive terms and recognized as a smart and efficient social media management tool with over 1 million users around the world. 🚀 SocialDog's main features: ✅ Full of analysis tools that allow you to see datas you can't see on social medias ✅ Schedule posts to help you to increase posting efficiency and freeing you up to focus on more creative tasks ✅ Follower management to unfollow accounts that are recently inactive (Only for X) ✅ Keyword monitoring to see a list of accounts and tweets that have tweeted the specified keywords ✅ Find out more effective functions from https://social-dog.net/en/ 💸 Flexible membership plans that fit your needs You can start SocialDog with 7 days FREE trials for any paid plan. SocialDog provides plans for individuals and enterprises. Please select the ones that best fits your needs. 👩‍💻 Customer support with humanity Customer support is one of our top priority. Our customer support team will answer any questions you have. 🔒 Security SocialDog also uses X (Twitter) 's official "OAuth" authentication, so you can use SocialDog immediately without a password. 🙏 SocialDog has an easy 1 minute registration and a 7-day paid membership trial for free! 💻SocialDog is available as a web platform, with native mobile applications for iOS & Android.

**Average Rating:** 4.5/5.0

**Total Reviews:** 130

#### How Do G2 Users Rate SocialDog?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 8.7/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind SocialDog?

- **Seller:** [SocialDog](https://www.g2.com/sellers/socialdog)
- **Year Founded:** 2016
- **HQ Location:** Tokyo, JP
- **Twitter:** @SocialDog\_JP  
58,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d335bb2496df6c30ea0addf96325182cdfdea115d85201f4da40a751e6c9d9e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialdog%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Entertainment, Marketing and Advertising
- **Company Size:** 92% Small, 5% Large

#### What Do G2 Reviewers Say About SocialDog?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SocialDog's interface incredibly **easy to use** , simplifying Twitter marketing and management tasks effectively.
- Users love the **innovative features** of SocialDog that enhance Twitter marketing and simplify campaign management.
- Users appreciate the **ease of use** of SocialDog for managing Twitter marketing campaigns and engagements effectively.
- Users value the **ease of use** in SocialDog, making Twitter management and marketing efficient and straightforward.

#### What Are Recent G2 Reviews of SocialDog?

**["Overall pleasant experience with socialdog"](https://www.g2.com/survey_responses/socialdog-review-9092821)**

**Rating:** 5.0/5.0 stars

_— Devroux D._

[Read full review](https://www.g2.com/survey_responses/socialdog-review-9092821)

**["Gaining Social Media Success"](https://www.g2.com/survey_responses/socialdog-review-9057110)**

**Rating:** 5.0/5.0 stars

_— Matthew S._

[Read full review](https://www.g2.com/survey_responses/socialdog-review-9057110)

#### What Are G2 Users Discussing About SocialDog?

- [What is SocialDog used for?](https://www.g2.com/discussions/what-is-socialdog-used-for) - 1 comment

### [ListenFirst](https://www.g2.com/products/listenfirst/reviews)

ListenFirst is the premier social analytics platform built by marketers, for marketers. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst is trusted by leading global brands including AT&T, Amazon, NBCUniversal, and Peloton. For more information, visit www.listenfirstmedia.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate ListenFirst?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 9.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind ListenFirst?

- **Seller:** [ListenFirst](https://www.g2.com/sellers/listenfirst)
- **Year Founded:** 2012
- **HQ Location:** New York, New York
- **Twitter:** @listenfirst  
824 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26780e7fa5fb32fa60835abcbdf2a6b2193ae0f84fd927ae9a14d1d3ebed8a89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2724807%2F&secure%5Burl_type%5D=linkedin_company_website)  
126 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Entertainment, Marketing and Advertising
- **Company Size:** 69% Large, 19% Medium

#### What Are Recent G2 Reviews of ListenFirst?

**["ListenFirst has listened to my feedback"](https://www.g2.com/survey_responses/listenfirst-review-7239132)**

**Rating:** 4.0/5.0 stars

_— Alyssa G._

[Read full review](https://www.g2.com/survey_responses/listenfirst-review-7239132)

**["ListenFirst Has Elevated Our Offerings & Partnerships"](https://www.g2.com/survey_responses/listenfirst-review-6598335)**

**Rating:** 5.0/5.0 stars

_— Karla B._

[Read full review](https://www.g2.com/survey_responses/listenfirst-review-6598335)

#### What Are G2 Users Discussing About ListenFirst?

- [What is ListenFirst used for?](https://www.g2.com/discussions/what-is-listenfirst-used-for)

### [ZoomSphere](https://www.g2.com/products/zoomspherecom/reviews)

ZoomSphere is a social media management tool that helps teams plan, schedule, auto-publish, and analyze content across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. 𝗞𝗲𝘆 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Approval Flow: Manage post approvals with tools like statuses, built-in chat, and comment panels. Workspaces: Organize clients and teams for seamless project management. AI Copywriter: Define your brand's persona, write a quick prompt, and have multiple captions in seconds! Bulk Approval in Email/Chat: The quickest way to approve whole batch of posts! Mobile App: Stay connected with push notifications, content reviews, and instant approvals. Ideal for businesses and agencies, ZoomSphere simplifies managing multiple profiles, automates tasks, and fosters team collaboration.

**Average Rating:** 4.7/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate ZoomSphere?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind ZoomSphere?

- **Seller:** [ZoomSphere](https://www.g2.com/sellers/zoomsphere)
- **HQ Location:** Praha 1, Praha
- **Twitter:** @ZoomSphere  
16 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9eac2797a40681c5cffaaaaa6731c4abbe9b283ffa436ae6d3e25dffe74d082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoomsphere%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 78% Small, 17% Large

#### What Do G2 Reviewers Say About ZoomSphere?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized management** capabilities of ZoomSphere, enhancing efficiency in social media collaboration and reporting.
- Users praise the **exceptional customer service** of ZoomSphere, highlighting their quick and effective problem-solving assistance.
- Users commend the **exceptional customer support** of ZoomSphere, quickly resolving issues and enhancing the overall experience.
- Users praise ZoomSphere for its **seamless team collaboration** , enhancing communication and productivity while managing social media accounts.
- Users value the **seamless communication** and centralized approach of ZoomSphere for efficient social media management.

##### Cons

- Users experience some **automatic posting malfunctions** , but generally find the tool satisfactory after retrying.
- Users are disappointed by the **missing Threads posting feature** in ZoomSphere, hoping for its future inclusion.
- Users are frustrated by the **lack of support for posting on Threads** , hoping for future updates to address this.
- Users find the **publishing limitations** of ZoomSphere frustrating, particularly the lack of support for posting on Threads.
- Users express frustration over the **lack of support for posting on Threads** , hoping for future implementation.

#### What Are Recent G2 Reviews of ZoomSphere?

**["The most intuitive tool for social media management."](https://www.g2.com/survey_responses/zoomsphere-review-10732843)**

**Rating:** 5.0/5.0 stars

_— Klára T._

[Read full review](https://www.g2.com/survey_responses/zoomsphere-review-10732843)

**["10+ years with Zoomsphere"](https://www.g2.com/survey_responses/zoomsphere-review-10748601)**

**Rating:** 5.0/5.0 stars

_— František J._

[Read full review](https://www.g2.com/survey_responses/zoomsphere-review-10748601)

#### What Are G2 Users Discussing About ZoomSphere?

- [What is ZoomSphere used for?](https://www.g2.com/discussions/what-is-zoomsphere-used-for)

### [VBOUT](https://www.g2.com/products/vbout/reviews)

VBOUT is an AI-enabled marketing platform that helps small teams create big businesses. VBOUT is trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage sub-accounts and share assets from one client account to many. With VBOUT, you can: - Boost productivity, deliver personalized content, and increase ROI using AI-powered features. - Streamline interactions with a multi-channel AI chatbot. - Manage all your social media from one place. - Engage with your customers by creating and sending winning email campaigns. - Design stunning, personalized and dynamic landing pages with no coding. - Create automations with an intuitive visual builder. - Nurture leads from click to close - and beyond. - Grow and maintain your audience lists easily. - Track and analyze all your marketing activities on a customizable dashboard. The platform has AI-powered features, AI chatbot, easy drag-and-drop landing pages and forms, an intuitive visual automation builder, social media management, email marketing tools and a growing library of pre-built templates for a broad range of marketing campaigns. In-depth, native analytics and lead tracking provide marketers a full view of their pipeline, list engagement and campaign performance. Growing businesses and agencies trust VBOUT’s flexible platform and award-winning, free premium support to help them attract the right customers, convert more visitors into customers, and run complete marketing campaigns in one easy-to-use platform.

**Average Rating:** 4.7/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate VBOUT?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Attribution:** 8.6/10 (Category avg: 7.9/10)
- **Scalability:** 9.4/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind VBOUT?

- **Seller:** [Vbout Inc.](https://www.g2.com/sellers/vbout-inc)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @vboutcom  
1,782 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2badea79e5c272fc18ccf645908351eaaed0aa6eefe939f74bf6c0bbefabe5e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2951785%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 89% Small, 10% Medium

#### What Do G2 Reviewers Say About VBOUT?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how VBOUT allows them to create **landing pages and email sequences quickly and easily** , enhancing marketing efficiency.
- Users value the **automation efficiency** of VBOUT, streamlining their sales funnels with consistent updates and improvements.
- Users commend the **outstanding customer support** of VBOUT, noting its effectiveness in addressing marketing needs.
- Users value the **ease of use** of VBOUT for quickly creating landing pages and email sequences.
- Users value the **easy creation** of landing pages and email sequences with VBOUT, enhancing their marketing efficiency.

##### Cons

- Users find the **email sending caps** restrictive, limiting effective campaign management for larger businesses.
- Users find the **email sending caps limiting** , which can hinder large campaign efforts and overall effectiveness.
- Users find the **complex usage** of VBOUT challenging, despite its adequacy for basic landing page needs.
- Users find VBOUT's **email sending caps** restrictive, hindering larger campaigns compared to other market options.
- Users find the **inefficient email sending limits** restrictive for managing large campaigns effectively with VBOUT.

#### What Are Recent G2 Reviews of VBOUT?

**["Tailored Automation for Small Teams, Needs Better Integrations"](https://www.g2.com/survey_responses/vbout-review-12984203)**

**Rating:** 4.0/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/vbout-review-12984203)

**["All-in-One Marketing Platform That’s Easy to Use and Saves Time"](https://www.g2.com/survey_responses/vbout-review-10069277)**

**Rating:** 4.5/5.0 stars

_— Ammar Ihsan N._

[Read full review](https://www.g2.com/survey_responses/vbout-review-10069277)

#### What Are G2 Users Discussing About VBOUT?

- [What is VBOUT used for?](https://www.g2.com/discussions/what-is-vbout-used-for) - 1 comment

### [Tubular](https://www.g2.com/products/tubular/reviews)

Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. Tubular Labs, the social video intelligence company, is the only solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, Twitch, and more. With the largest social video database covering over 15+ billion videos and 45+ million creators, Tubular helps the largest media companies, hundreds of household name brands, and leading agencies grow their business by anticipating content trends and changing behaviors in order to make smart decisions. For more information, visit www.tubularlabs.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Tubular?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 7.7/10 (Category avg: 7.9/10)
- **Scalability:** 8.1/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Tubular?

- **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @Chartbeat  
24,171 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91ed89b2668da2201f124c4a0daeeb26bfd0215a85ad5088bf42d038c1b3350d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1004390%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Online Media
- **Company Size:** 64% Medium, 27% Large

#### What Are Recent G2 Reviews of Tubular?

**["Continuously impressed with all the data available, there isn't enough time to go through everything"](https://www.g2.com/survey_responses/tubular-review-9130209)**

**Rating:** 5.0/5.0 stars

_— Evelyn N._

[Read full review](https://www.g2.com/survey_responses/tubular-review-9130209)

**["Why I've been using Tubular for 7 Years and Counting!"](https://www.g2.com/survey_responses/tubular-review-9358802)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/tubular-review-9358802)

### [Onclusive](https://www.g2.com/products/onclusive/reviews)

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data science and a suite of specialized tools, Onclusive provides users with the resources necessary to monitor, measure, and enhance their communications strategies effectively. Targeting PR professionals, communications teams, and organizational leaders, Onclusive addresses the pressing challenges faced by modern businesses. In an era where brand perception can shift rapidly due to media coverage and public sentiment, Onclusive offers a robust platform that empowers users to stay informed and proactive. Organizations can utilize Onclusive to support their C-suite executives and broader business objectives, ensuring that communication efforts align with overall strategic goals. Key features of Onclusive include comprehensive media monitoring, which allows users to track relevant coverage and breaking news that could impact their brand reputation. This feature is crucial for organizations aiming to stay ahead of potential crises and capitalize on positive media opportunities. Additionally, Onclusive provides real-time measurement tools that assess the impact of communications efforts, enabling users to identify key issues and media trends that influence their audience. The platform also offers research and consultancy services, helping organizations uncover the underlying drivers of reputation and communication success. This insight is invaluable for developing more effective strategies and campaigns tailored to specific audiences. Furthermore, Onclusive’s PR and communications tools provide a complete solution for managing pressrooms, planning campaigns, and nurturing media relationships, streamlining workflows and enhancing collaboration among team members. By integrating technology, insights, and expertise, Onclusive simplifies the often chaotic media landscape, allowing organizations to elevate their performance consistently. The platform not only aids in proving the value of communications efforts but also supports continuous improvement, making it an essential partner for any organization committed to achieving PR and communications success.

**Average Rating:** 4.3/5.0

**Total Reviews:** 202

#### How Do G2 Users Rate Onclusive?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 7.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Onclusive?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Company Website:** onclusive.com
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Communications Manager
- **Top Industries:** Public Relations and Communications, Information Technology and Services
- **Company Size:** 37% Medium, 35% Small

#### What Do G2 Reviewers Say About Onclusive?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Onclusive's interface **easy to navigate** , enhancing their experience with effective social media monitoring capabilities.
- Users value Onclusive for its **intuitive real-time reports** , advanced analytics, and excellent support for social listening.
- Users love how Onclusive offers **powerful social media monitoring** , enhancing brand awareness and insights effortlessly.
- Users admire the **advanced PR analytics** of Onclusive, seamlessly tracking media impact and sentiment across multiple channels.
- Users appreciate the **intuitive layout and comprehensive search features** of Onclusive, enhancing media relations and press outreach.

##### Cons

- Users find the **data inaccuracy** in metrics frustrating, which complicates analyses across social media platforms.
- Users highlight **inaccuracy in engagement metrics** of Onclusive, leading to challenges in analyzing social media conversations effectively.
- Users note **limited coverage** and often have to save media mentions manually, affecting overall monitoring efficiency.
- Users find Onclusive's interface **not intuitive** , making it difficult for new users to navigate and schedule posts efficiently.
- Users report **incomplete media coverage** and inaccurate metrics, making it challenging to fully rely on Onclusive.

#### What Are Recent G2 Reviews of Onclusive?

**["Intuitive tool with sentiment analysis and 5-star customer support"](https://www.g2.com/survey_responses/onclusive-review-12517408)**

**Rating:** 4.5/5.0 stars

_— Rodrigo Jonas S._

[Read full review](https://www.g2.com/survey_responses/onclusive-review-12517408)

**["Streamlines Press Workload with Ease"](https://www.g2.com/survey_responses/onclusive-review-12399017)**

**Rating:** 4.0/5.0 stars

_— Kevin J._

[Read full review](https://www.g2.com/survey_responses/onclusive-review-12399017)

#### What Are G2 Users Discussing About Onclusive?

- [What do you like most about Onclusive for media monitoring, and what features would you like to see added?](https://www.g2.com/discussions/what-do-you-like-most-about-onclusive-for-media-monitoring-and-what-features-would-you-like-to-see-added)
- [What is Onclusive used for?](https://www.g2.com/discussions/what-is-onclusive-used-for) - 1 comment

### [Oracle Social Cloud](https://www.g2.com/products/oracle-social-cloud/reviews)

Oracle Social Cloud’s intuitive analytics tools empower marketers to discover, analyze and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. A unified listening, analytics and engagement application helps marketers measure social success and connect social analytics with business KPI. The Social Cloud platform offers an API layer to deliver social data and functionality into existing technology stacks including Oracle Customer Experience Cloud and Marketing Cloud. Oracle Social Cloud includes the following social solutions: Application: • Listen: Uncover actionable insights from social or unstructured 1st party data through proprietary 3-tiered listening technology. Latent semantic analysis delivers easy refinement and auto-theming while natural language processing drives sentiment and top terms for business users. • Analyze: Customizable dashboards empower marketers to discover, analyze and report to measure campaign impact across paid, owned and earned social data. • Engage: Read, route and respond to social messages across owned and earned channels in one customizable engagement console. Platform: • A truly open platform with extensible APIs offers social data and social functionality across CX, OMC and 3rd party systems. Customers and partners leverage APIs to bring the power of social into their existing technology investments.

**Average Rating:** 3.7/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Oracle Social Cloud?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Attribution:** 7.9/10 (Category avg: 7.9/10)
- **Scalability:** 8.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Oracle Social Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 35% Large, 35% Medium

#### What Are Recent G2 Reviews of Oracle Social Cloud?

**["Oracle Social Cloud Review"](https://www.g2.com/survey_responses/oracle-social-cloud-review-4176929)**

**Rating:** 4.0/5.0 stars

_— Shikhar K._

[Read full review](https://www.g2.com/survey_responses/oracle-social-cloud-review-4176929)

**["Great organizational/storage tool"](https://www.g2.com/survey_responses/oracle-social-cloud-review-4279399)**

**Rating:** 4.0/5.0 stars

_— Jennifer S._

[Read full review](https://www.g2.com/survey_responses/oracle-social-cloud-review-4279399)

#### What Are G2 Users Discussing About Oracle Social Cloud?

- [What is Oracle Social Cloud used for?](https://www.g2.com/discussions/what-is-oracle-social-cloud-used-for)

### [StatSocial](https://www.g2.com/products/statsocial/reviews)

StatSocial is a social audience intelligence platform founded in 2014 and headquartered in New York City. Our patented PeopleGraph connects billions of cross-platform social signals to verified individuals. Brands, agencies, and research teams use StatSocial to understand who their audiences actually are: what they care about, who they trust, where they spend attention, and what drives their decisions. The platform delivers audience insights across interests, brand affinities, media preferences, trusted influencers, and demographics, all built on observed behavior rather than stale panels or surface-level social listening. With StatSocial gain: Sharper strategy. Build campaigns on real audience understanding instead of intuition, and uncover the insights traditional tools can't drill down to. Faster answers. Leverage Digital Twins and Focus Groups to test creative, validate concepts, and predict lift in minutes with research grounded in the behaviors of 150M+ U.S. adults, about 2x more accurate than online panels. Better partnerships. Choose influencers based on who your customers actually follow, so every collaboration reaches the right people. Media that works harder. Activate any audience across your existing stack and prove what your campaigns actually moved. StatSocial is trusted by the world's most innovative brands and agencies and ranked #1 in user satisfaction by G2.

**Average Rating:** 4.3/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate StatSocial?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Attribution:** 6.6/10 (Category avg: 7.9/10)
- **Scalability:** 7.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind StatSocial?

- **Seller:** [StatSocial](https://www.g2.com/sellers/statsocial)
- **Company Website:** www.statsocial.com
- **Year Founded:** 2014
- **HQ Location:** New York, NY
- **Twitter:** @StatSocial  
1,193 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=248457f18de8807fa06f8dabc54ff5040f10288f4937b27412d9aae23161175d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeekanalytics&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Research Director
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 39% Medium, 30% Large

#### What Do G2 Reviewers Say About StatSocial?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise StatSocial for its **ease of use** , enjoying its simple interface and seamless integration with other platforms.
- Users value the **excellent customer service** and seamless integration capabilities of StatSocial for audience analysis.
- Users appreciate the **easy-to-use audience builder** in StatSocial, enhancing their planning and strategy efforts effortlessly.
- Users appreciate the **in-depth and impactful insights** from StatSocial, making audience analysis easy and effective.
- Users value the **rich and easy-to-understand brand insights** offered by StatSocial for effective planning and strategy.

##### Cons

- Users note a **limited audience reach** , as specific segments can be smaller than anticipated and filters feel inadequate.
- Users note **limited audience diversity** , as some large creators are often missing, affecting target engagement opportunities.
- Users find the **time-consuming processes** of StatSocial cumbersome, requiring multiple steps for audience and report creation.
- Users find the **audience recompilation process cumbersome** , which can lead to delays and a learning curve.
- Users find the **complexity of setup** to be challenging, leading to a laggy and confusing experience.

#### What Are Recent G2 Reviews of StatSocial?

**["StatSocial -Great Platform-Great Customer Service"](https://www.g2.com/survey_responses/statsocial-review-8668323)**

**Rating:** 5.0/5.0 stars

_— Leslie R._

[Read full review](https://www.g2.com/survey_responses/statsocial-review-8668323)

**["StatSocial Delivers Deep Audience Insights and Valuable Metrics"](https://www.g2.com/survey_responses/statsocial-review-13124710)**

**Rating:** 5.0/5.0 stars

_— Ben G._

[Read full review](https://www.g2.com/survey_responses/statsocial-review-13124710)

#### What Are G2 Users Discussing About StatSocial?

- [What is StatSocial used for?](https://www.g2.com/discussions/what-is-statsocial-used-for)

### [Fanbooster](https://www.g2.com/products/fanbooster/reviews)

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

**Average Rating:** 4.4/5.0

**Total Reviews:** 290

#### How Do G2 Users Rate Fanbooster?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.6/10 (Category avg: 7.9/10)
- **Scalability:** 9.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Fanbooster?

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a689d4f1a16795cbef616b22fc85e3240f0e81e39dd2ee3aa1ba39d0beb04209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64640668%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 76% Small, 18% Medium

#### What Are Recent G2 Reviews of Fanbooster?

**["to contribute your job use Fanbooster"](https://www.g2.com/survey_responses/fanbooster-review-4739784)**

**Rating:** 4.5/5.0 stars

_— Özlem A._

[Read full review](https://www.g2.com/survey_responses/fanbooster-review-4739784)

**["All management at one place in easy way"](https://www.g2.com/survey_responses/fanbooster-review-9082775)**

**Rating:** 4.5/5.0 stars

_— Rakesh K._

[Read full review](https://www.g2.com/survey_responses/fanbooster-review-9082775)

#### What Are G2 Users Discussing About Fanbooster?

- [What is Fanbooster used for?](https://www.g2.com/discussions/what-is-fanbooster-used-for)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
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- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

Show More

* * *

## How Do You Choose the Right Social Media Analytics Software?

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.