# Best Enterprise Sales Analytics Software

*By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*


Products classified in the overall Sales Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Sales Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2&#39;s buying advisors to find the right solutions within the Enterprise Business Sales Analytics category.

In addition to qualifying for inclusion in the Sales Analytics Software category, to qualify for inclusion in the Enterprise Business Sales Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Top Sales Analytics Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,662 reviews) | AI-native pipeline analytics inside Salesforce | "[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)" |
| 2 | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5.0 (13,261 reviews) | CRM-native pipeline analytics with marketing-handoff visibility | "[Comprehensive and User-Friendly CRM for Streamlined Sales Processes](https://www.g2.com/survey_responses/hubspot-sales-hub-review-9655871)" |
| 3 | [Gong](https://www.g2.com/products/gong/reviews) | 4.7/5.0 (6,503 reviews) | Conversation intelligence with AI-driven deal coaching | "[Actionable Conversation Insights That Keep Teams Aligned.](https://www.g2.com/survey_responses/gong-review-12837945)" |
| 4 | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5.0 (3,040 reviews) | Visual pipeline analytics with deal-stage conversion tracking | "[Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline](https://www.g2.com/survey_responses/pipedrive-review-13043351)" |
| 5 | [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5.0 (5,501 reviews) | Salesforce-native forecast inspection and pipeline analytics | "[Clari Platform Review from a RevOps Perspective](https://www.g2.com/survey_responses/clari-review-12400239)" |
| 6 | [Substrata](https://www.g2.com/products/substrata-substrata/reviews) | 4.9/5.0 (1,093 reviews) | Conversation intelligence for buyer intent signals | "[Real Insights for Real Global Sales Challenges](https://www.g2.com/survey_responses/substrata-review-12617983)" |
| 7 | [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) | 4.2/5.0 (890 reviews) | SAP-native lead-to-cash pipeline analytics | "[High volume task handler](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)" |
| 8 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,835 reviews) | Zoho-native pipeline analytics with Blueprint-enforced data | "[Zoho CRM: Powerful, Easy-to-Use Platform with Great Automation and Integrations](https://www.g2.com/survey_responses/zoho-crm-review-13076752)" |
| 9 | [Close](https://www.g2.com/products/close/reviews) | 4.7/5.0 (2,029 reviews) | Outbound sales activity tracking with unified communications | "[Streamlined Sales Tracking with Close](https://www.g2.com/survey_responses/close-review-9087574)" |
| 10 | [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) | 4.6/5.0 (839 reviews) | Visual deal-stage analytics replacing spreadsheet pipelines | "[Affordable CRM for Small Teams with a Strong Integration Ecosystem](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-12912304)" |


## G2 Grid® for Sales Analytics Software
![G2 Grid® for Sales Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-analytics/grids.png?focus%5B%5D=506&focus%5B%5D=24724&focus%5B%5D=7788&focus%5B%5D=88220&focus%5B%5D=509&focus%5B%5D=3004&focus%5B%5D=6227&focus%5B%5D=1333617)
Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Gong, Clari, CaptivateIQ, SAP Sales Cloud, Salesloft, HubSpot Sales Hub, and Substrata.
Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-analytics/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&amp;focus%5B%5D=gong&amp;focus%5B%5D=clari&amp;focus%5B%5D=captivateiq&amp;focus%5B%5D=sap-sap-sales-cloud&amp;focus%5B%5D=salesloft&amp;focus%5B%5D=hubspot-sales-hub&amp;focus%5B%5D=substrata-substrata&amp;segment=enterprise)


## How Many Sales Analytics Software Products Does G2 Track?
**Total Products under this Category:** 203

### Category Stats (Jul 2026)
- **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Akoonu RevWorks (+4.44%) - Among all products in this category, Akoonu RevWorks recorded the largest rating increase compared to last month
*Last updated: July 10, 2026*


## How Does G2 Rank Sales Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 120,500+ Authentic Reviews
- 203+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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## What Are the Top-Rated Sales Analytics Software Products in 2026?
### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
Agentforce Sales (formerly Salesforce Sales Cloud) is a software designed to accelerate revenue growth by unifying human sellers and AI agents at every step of the sales cycle. The software provides pipeline development, buyer engagement, and revenue intelligence by leveraging AI agents, automation, and an integrated growth platform. It automates sales workflows and reduces manual effort across data management, analytics, and team productivity tasks. Agentforce Sales addresses fragmented sales execution by connecting revenue lifecycle management, CPQ, sales performance management, and partner relationship management in one platform. The software supports use cases including AI-powered sales engagement, forecast accuracy, and partner channel management across mid-market and enterprise organizations.


**Average Rating:** 4.4/5.0
**Total Reviews:** 24,662
**How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.6/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (579,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Mid-Market, 34% Enterprise


#### What Are Agentforce Sales (formerly Salesforce Sales Cloud)'s Pros and Cons?

**Pros:**

- Features (3167 reviews)
- Ease of Use (2065 reviews)
- Lead Management (2051 reviews)
- Salesforce Integration (1615 reviews)
- Efficiency (1214 reviews)

**Cons:**

- Limitations (1412 reviews)
- Limited Features (1126 reviews)
- Learning Curve (1092 reviews)
- Not Intuitive (791 reviews)
- Steep Learning Curve (717 reviews)


### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **feature-rich capabilities** of Agentforce Sales, facilitating seamless customer interactions and efficient workflows.
- Users value the **ease of use** of Agentforce Sales, enabling seamless access to customer data and improved productivity.
- Users value the **effective lead management** in Agentforce Sales, enhancing customer interactions and team collaboration.
- Users highlight the **seamless Salesforce integration** that enhances productivity by providing vital information in one place.
- Users value the **efficiency** of Agentforce Sales, seamlessly connecting sales performance tracking for enhanced productivity.

**Cons:**

- Users find the **setup complexity** and limitations on customization challenging, particularly for smaller teams with simpler needs.
- Users find the **limited features** of Agentforce Sales requires time and expertise to set up effectively.
- Users find the **learning curve steep** with complex setups and insufficient guidance on utilizing Sales Cloud effectively.
- Users find Salesforce Sales Cloud to be **not intuitive** , leading to challenges in navigation and management for new users.
- Users note a **steep learning curve** for configuration, making initial setup and building agents more difficult.

#### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

**"[Make Sales Management Simple and Efficient](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13046068)"**

**Rating:** 4.5/5.0 stars
*— DEVIL u.*

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13046068)

---

**"[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)"**

**Rating:** 4.0/5.0 stars
*— Samiksha R.*

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)

---


#### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

- [What is Salesforce Maps used for?](https://www.g2.com/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments
- [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) - 7 comments
- [What is Salesforce and CRM?](https://www.g2.com/discussions/what-is-salesforce-and-crm) - 3 comments
- [What makes high velocity sales more powerful than ever?](https://www.g2.com/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment
- [How do I enable Inbox in Salesforce?](https://www.g2.com/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments

### 2. [Gong](https://www.g2.com/products/gong/reviews)
Gong is a software designed to transform how revenue teams win by unifying data, insights, and workflows into a single operating system for sales execution. The software provides deep customer and team understanding, automated workflow execution, and deal intelligence by leveraging the Gong Revenue Graph, AI-powered intelligence, and specialized agents. It automates critical sales workflows and reduces manual effort involved in note-taking, lead generation, and deal tracking. Gong addresses fragmented revenue operations by observing, guiding, and acting alongside sales teams within one trusted platform. The software supports use cases including pipeline management, sales coaching, and revenue forecasting for more than 5,000 companies worldwide, including LinkedIn, Shopify, Slack, and Twilio.


**Average Rating:** 4.7/5.0
**Total Reviews:** 6,503
**How Do G2 Users Rate Gong?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.4/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Gong?**

- **Seller:** [Gong](https://www.g2.com/sellers/gong)
- **Company Website:** https://www.gong.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @Gong_io (7,641 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10454372/ (2,605 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 69% Mid-Market, 18% Enterprise


#### What Are Gong's Pros and Cons?

**Pros:**

- Helpful (352 reviews)
- Ease of Use (240 reviews)
- Call Recording (237 reviews)
- AI Summary (219 reviews)
- Accuracy (214 reviews)

**Cons:**

- Call Issues (130 reviews)
- Recording Issues (88 reviews)
- AI Limitations (74 reviews)
- Accuracy Issues (72 reviews)
- Missing Features (70 reviews)


### What Do G2 Reviewers Say About Gong?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Gong&#39;s **AI functionality** invaluable for saving time and summarizing communications efficiently.
- Users enjoy the **ease of use** of Gong, finding it user-friendly and efficient for accessing important sales insights.
- Users value the **efficient call recording** feature of Gong, enhancing productivity and providing actionable insights for improvement.
- Users appreciate how Gong serves as a **time-saving and intuitive tool** that offers valuable insights for sales management.
- Users value the **accuracy** of Gong, highlighting its effective call summaries and speech rate management features.

**Cons:**

- Users experience **call tracking issues** with Gong, leading to difficulties in accessing and locating past calls.
- Users struggle with **recording issues** , including random failures and difficulty locating past calls, impacting usability.
- Users note the **limitations of AI analysis and coaching** , affecting integration and accuracy in their workflows.
- Users report **accuracy issues** with Gong, particularly regarding audio transcription and multi-tab functionality in Salesforce.
- Users note the **missing features** in Gong, particularly in analytics, filters, and real-time AI capabilities.

#### What Are Recent G2 Reviews of Gong?

**"[Actionable Conversation Insights That Keep Teams Aligned.](https://www.g2.com/survey_responses/gong-review-12837945)"**

**Rating:** 5.0/5.0 stars
*— Connor H.*

[Read full review](https://www.g2.com/survey_responses/gong-review-12837945)

---

**"[Brilliant AI, Extremely Intuitive Platform](https://www.g2.com/survey_responses/gong-review-12892641)"**

**Rating:** 5.0/5.0 stars
*— Lilian S.*

[Read full review](https://www.g2.com/survey_responses/gong-review-12892641)

---


#### What Are G2 Users Discussing About Gong?

- [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) - 2 comments
- [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights)
- [What is Gong used for?](https://www.g2.com/discussions/what-is-gong-used-for)
- [Is Gong a public?](https://www.g2.com/discussions/is-gong-a-public) - 1 comment
- [How Much Does Gong IO cost?](https://www.g2.com/discussions/how-much-does-gong-io-cost) - 1 comment

### 3. [Clari](https://www.g2.com/products/clari/reviews)
Clari is a software designed to help organizations achieve predictable, scalable revenue growth by moving beyond fragmented sales applications and systems of record. The software provides pipeline risk detection, forecast accuracy, and aligned execution by leveraging tailor-built AI and continuous deal data signal capture. It automates proactive sales workflows and reduces the hours lost to disconnected insights and siloed decision-making. Clari addresses unreliable forecasting and misaligned revenue execution by unifying context and driving action across sales teams within a single Predictive Revenue System. The software supports use cases including revenue forecasting, pipeline management, and enterprise-scale go-to-market execution for customers such as Adobe, 3M, IBM, and Zoom.


**Average Rating:** 4.6/5.0
**Total Reviews:** 5,501
**How Do G2 Users Rate Clari?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Clari?**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,097 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 47% Mid-Market, 41% Enterprise


#### What Are Clari's Pros and Cons?

**Pros:**

- Ease of Use (241 reviews)
- Integrations (184 reviews)
- Features (180 reviews)
- Helpful (171 reviews)
- SFDC Integration (141 reviews)

**Cons:**

- Salesforce Integration (131 reviews)
- Not Intuitive (102 reviews)
- Integration Issues (97 reviews)
- Slow Loading (91 reviews)
- Complexity (85 reviews)


### What Do G2 Reviewers Say About Clari?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** in Clari, allowing quick dashboard creation and simplified forecasting management.
- Users value the **seamless integration with Salesforce** , enhancing workflow efficiency and simplifying access to sales opportunities.
- Users value Clari&#39;s **advanced forecasting and analysis features** that enhance financial management and decision-making.
- Users find Clari to be extremely **helpful for sales forecasting** , providing quick insights and simplifying reporting processes.
- Users appreciate the **seamless SFDC integration** of Clari, simplifying deal updates and enhancing overall usability.

**Cons:**

- Users experience **inconsistent Salesforce data reflection** , leading to confusion and reliance on possibly delayed information.
- Users find the **navigation unintuitive** , creating a steep learning curve and confusion for new users.
- Users face **integration issues** with Clari, wishing for more control and efficiency without relying solely on Salesforce.
- Users experience **slow loading** times, particularly when pulling updates from SFDC, impacting overall performance.
- Users find **Clari&#39;s complexity** a challenge, particularly with its initial configuration and navigation difficulty.

#### What Are Recent G2 Reviews of Clari?

**"[Clari has met and exceed our expectations for our GTM Oganization](https://www.g2.com/survey_responses/clari-review-10775002)"**

**Rating:** 4.0/5.0 stars
*— Eric M.*

[Read full review](https://www.g2.com/survey_responses/clari-review-10775002)

---

**"[Clari Platform Review from a RevOps Perspective](https://www.g2.com/survey_responses/clari-review-12400239)"**

**Rating:** 5.0/5.0 stars
*— Matt D.*

[Read full review](https://www.g2.com/survey_responses/clari-review-12400239)

---


#### What Are G2 Users Discussing About Clari?

- [How does Groove&#39;s integration with Clari enhance sales and revenue operations?](https://www.g2.com/discussions/how-does-groove-s-integration-with-clari-enhance-sales-and-revenue-operations) - 1 comment
- [How is Groove, a Clari Company being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-groove-a-clari-company-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field)
- [How do I add groove to Gmail?](https://www.g2.com/discussions/how-do-i-add-groove-to-gmail) - 1 comment
- [How much does groove cost?](https://www.g2.com/discussions/how-much-does-groove-cost) - 1 comment, 1 upvote
- [What groove means in music?](https://www.g2.com/discussions/what-groove-means-in-music) - 7 comments

### 4. [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews)
SAP Sales Cloud is a software designed to make intelligent selling simple by connecting data, processes, and people within a unified sales automation and CRM platform. The software provides intelligent recommendations, sales engagement optimization, and adaptive process management by leveraging SAP&#39;s integrated data and insight capabilities. It automates sales guidance workflows and reduces guesswork by surfacing actionable recommendations that help sellers focus on the right opportunities. SAP Sales Cloud addresses disconnected data and inconsistent sales execution by uniting people, processes, and systems to drive revenue and customer loyalty. The software supports use cases including enterprise sales process optimization, opportunity management, and adapting to shifting market requirements across mid-market and enterprise organizations.


**Average Rating:** 4.2/5.0
**Total Reviews:** 890
**How Do G2 Users Rate SAP Sales Cloud?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.6/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.9/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind SAP Sales Cloud?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,052 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Consultant, Associate Consultant
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 45% Enterprise, 36% Mid-Market


#### What Are SAP Sales Cloud's Pros and Cons?

**Pros:**

- Ease of Use (92 reviews)
- Integrations (62 reviews)
- Integration (57 reviews)
- Lead Management (54 reviews)
- Analytics (47 reviews)

**Cons:**

- Learning Curve (75 reviews)
- Limited Customization (47 reviews)
- Complexity (35 reviews)
- Not Intuitive (34 reviews)
- Expensive (33 reviews)


### What Do G2 Reviewers Say About SAP Sales Cloud?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of SAP Sales Cloud, enhancing performance and facilitating smooth business operations.
- Users appreciate the **easy integration with other SAP software** , enhancing workflow efficiency and data management in sales processes.
- Users value the **seamless integration** capabilities of SAP Sales Cloud with other SAP products, enhancing productivity and efficiency.
- Users praise the **effective lead management** of SAP Sales Cloud, enhancing productivity and enabling real-time insights.
- Users value the **detailed analytics** of SAP Sales Cloud for simplifying decision-making and enhancing customer engagement.

**Cons:**

- Users find the **learning curve steep** , requiring extensive adjustments and making navigation frustrating and cumbersome.
- Users find **limited customization** frustrating, as it hampers efficiency and complicates day-to-day sales execution.
- Users find SAP Sales Cloud&#39;s **complexity challenging** , leading to difficulties with user adoption and training requirements.
- Users find SAP Sales Cloud **not intuitive** , struggling with a steep learning curve and occasional performance lags.
- Users find SAP Sales Cloud to be **expensive** , with high implementation costs and premium per-user licensing.

#### What Are Recent G2 Reviews of SAP Sales Cloud?

**"[High volume task handler](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)"**

**Rating:** 4.5/5.0 stars
*— Carlos Q.*

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11157624)

---

**"[A great and powerful software with a learning curve](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)"**

**Rating:** 4.5/5.0 stars
*— Alexander C.*

[Read full review](https://www.g2.com/survey_responses/sap-sales-cloud-review-11746761)

---


#### What Are G2 Users Discussing About SAP Sales Cloud?

- [What is SAP CRM used for?](https://www.g2.com/discussions/what-is-sap-crm-used-for)
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/sap-cloud-for-customer-what-sap-components-are-included-in-sap-crm) - 1 comment
- [What SAP components are included in SAP CRM?](https://www.g2.com/discussions/what-sap-components-are-included-in-sap-crm) - 1 comment
- [Is SAP CRM cloud based?](https://www.g2.com/discussions/is-sap-crm-cloud-based) - 1 comment
- [What is CRM system in SAP?](https://www.g2.com/discussions/what-is-crm-system-in-sap) - 1 comment

### 5. [Salesloft](https://www.g2.com/products/salesloft/reviews)
Salesloft is a software designed to help revenue organizations move beyond fragmented sales applications and drive predictable, scalable growth through a unified AI-powered platform. The software provides deal data signal capture, pipeline risk identification, forecast management, and aligned sales execution by leveraging tailor-built AI that creates context and drives action across sales teams. It automates proactive outreach and follow-up workflows and reduces hours lost to siloed insights and disconnected sales processes. Salesloft addresses misaligned revenue execution and unpredictable forecasting by giving sales teams shared understanding and faster decision-making within a single system. The software supports use cases including sales engagement, pipeline management, and enterprise-scale revenue execution for customers such as Adobe, 3M, IBM, and Zoom.


**Average Rating:** 4.5/5.0
**Total Reviews:** 4,153
**How Do G2 Users Rate Salesloft?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.0/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.1/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Salesloft?**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,097 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Mid-Market, 23% Small-Business


#### What Are Salesloft's Pros and Cons?

**Pros:**

- Ease of Use (569 reviews)
- Features (342 reviews)
- Helpful (338 reviews)
- Automation (303 reviews)
- Time-saving (267 reviews)

**Cons:**

- Missing Features (239 reviews)
- Call Issues (164 reviews)
- Integration Issues (134 reviews)
- Limitations (123 reviews)
- Learning Curve (116 reviews)


### What Do G2 Reviewers Say About Salesloft?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Salesloft, finding setup and daily activities efficient and user-friendly.
- Users love the **automation and integration features** of Salesloft, boosting productivity and enhancing sales engagement.
- Users value the **helpful call tracking and cadence creation** features, enhancing their productivity and organization in outreach efforts.
- Users value the **automation capabilities** of Salesloft, making call tracking and creating cadences effortless and efficient.
- Users love the **time-saving features** of Salesloft, streamlining outreach and making prospecting more efficient.

**Cons:**

- Users find **missing features** like domain rotation and video integration limiting Salesloft&#39;s potential for email outreach.
- Users experience **call issues** with Salesloft, including misalignment between app and website, complicating workflows significantly.
- Users frequently experience **integration issues** with Salesloft, leading to frustration and inefficiencies in their sales processes.
- Users find that Salesloft has **fewer features** than competitors, creating challenges in functionality and organization.
- Users experience a **steep learning curve** with Salesloft, making it challenging to master its robust features.

#### What Are Recent G2 Reviews of Salesloft?

**"[Easy-to-Use Cadences and Automation That Boost SDR Efficiency](https://www.g2.com/survey_responses/salesloft-review-12625459)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/salesloft-review-12625459)

---

**"[Boosts Sales Execution with Structured Cadences and CRM-Integrated Insights](https://www.g2.com/survey_responses/salesloft-review-12628860)"**

**Rating:** 4.0/5.0 stars
*— Harrison P.*

[Read full review](https://www.g2.com/survey_responses/salesloft-review-12628860)

---


#### What Are G2 Users Discussing About Salesloft?

- [What innovative strategies are sales teams adopting with Salesloft to enhance customer engagement and sales effectiveness?](https://www.g2.com/discussions/what-innovative-strategies-are-sales-teams-adopting-with-salesloft-to-enhance-customer-engagement-and-sales-effectiveness)
- [How is Salesloft being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-salesloft-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 1 comment
- [What is Salesloft used for?](https://www.g2.com/discussions/salesloft-what-is-salesloft-used-for) - 1 comment
- [How much does SalesLoft cost?](https://www.g2.com/discussions/how-much-does-salesloft-cost)
- [Is SalesLoft a CRM?](https://www.g2.com/discussions/is-salesloft-a-crm) - 6 comments, 1 upvote

### 6. [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews)
CaptivateIQ is a software designed to bring quota, territory, headcount, and compensation planning into a single AI-powered workspace for modern revenue teams. The software provides incentive compensation management, sales planning, performance tracking, and real-time what-if scenario modeling by leveraging SmartGrid, a proprietary no-code modeling engine with a familiar spreadsheet-like interface. It automates commission calculations, approval workflows, and plan iteration and reduces errors and rework associated with legacy SPM tools and manual spreadsheets. CaptivateIQ addresses the misalignment between sales strategy and incentive execution by connecting planning, measurement, and payout in one shared source of truth for RevOps, Finance, and Sales teams. The software supports use cases including capacity planning, earnings visibility for sales reps, and enterprise-grade reporting for more than 800 companies, including Boston Scientific, Datadog, and 6sense.


**Average Rating:** 4.7/5.0
**Total Reviews:** 3,410
**How Do G2 Users Rate CaptivateIQ?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.0/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind CaptivateIQ?**

- **Seller:** [CaptivateIQ](https://www.g2.com/sellers/captivateiq)
- **Company Website:** https://www.captivateiq.com/
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **Twitter:** @CaptivateIq (606 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18516995/ (271 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 68% Mid-Market, 26% Enterprise


#### What Are CaptivateIQ's Pros and Cons?

**Pros:**

- Ease of Use (507 reviews)
- Simple (230 reviews)
- Helpful (211 reviews)
- Accuracy (186 reviews)
- Intuitive (182 reviews)

**Cons:**

- Learning Curve (77 reviews)
- Missing Features (52 reviews)
- Reporting Issues (43 reviews)
- Difficult Learning (42 reviews)
- Slow Loading (41 reviews)


### What Do G2 Reviewers Say About CaptivateIQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find CaptivateIQ&#39;s **ease of use** valuable for tracking commissions and accessing needed information effortlessly.
- Users find CaptivateIQ to be **super easy to use and set up** , simplifying commission management for everyone.
- Users find CaptivateIQ to be **user-friendly** , simplifying commission tracking and ensuring accurate payouts effortlessly.
- Users appreciate the **accuracy** of CaptivateIQ, finding it easy and fast to track commissions and payouts.
- Users value the **intuitive interface** of CaptivateIQ, making incentive compensation management simple and efficient.

**Cons:**

- Users find the **learning curve steep** , requiring extensive support to navigate the complex reporting and customization features.
- Users find the **missing features** of CaptivateIQ, like an app and tax calculator, limiting and confusing.
- Users find **reporting issues** with CaptivateIQ, describing it as cumbersome, time-consuming, and confusing overall.
- Users experience a **difficult learning** curve with CaptivateIQ, particularly in configuring dashboards and understanding pricing.
- Users experience **slow loading times** for data refreshes and payout reviews, impacting their overall productivity.

#### What Are Recent G2 Reviews of CaptivateIQ?

**"[Easy to navigate for Sellers and eliminate time usage.](https://www.g2.com/survey_responses/captivateiq-review-11398999)"**

**Rating:** 4.5/5.0 stars
*— Kauvshika P.*

[Read full review](https://www.g2.com/survey_responses/captivateiq-review-11398999)

---

**"[Easy, Flexible Dashboarding with Powerful What-If Modeling](https://www.g2.com/survey_responses/captivateiq-review-12708840)"**

**Rating:** 4.5/5.0 stars
*— Sridhar P.*

[Read full review](https://www.g2.com/survey_responses/captivateiq-review-12708840)

---


#### What Are G2 Users Discussing About CaptivateIQ?

- [How is CaptivateIQ changing the way companies manage and optimize their commission plans?](https://www.g2.com/discussions/how-is-captivateiq-changing-the-way-companies-manage-and-optimize-their-commission-plans) - 1 comment
- [What is CaptivateIQ used for?](https://www.g2.com/discussions/what-is-captivateiq-used-for)

### 7. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
HubSpot Sales Hub is a software designed to help growing sales teams close deals faster by combining sales engagement tools, AI-powered productivity features, and workflow automation in a unified platform. The software provides email tracking, meeting scheduling, document sharing, and AI-driven next-action suggestions by leveraging the HubSpot Smart CRM as a single source of customer data. It automates routine sales processes and reduces administrative friction caused by manual coordination and fragmented customer information. HubSpot Sales Hub addresses inefficient deal velocity and incomplete buyer context by connecting communication history, marketing interactions, and service data in one shared system. The software supports use cases ranging from small business prospecting to enterprise pipeline management, with fast onboarding, flexible scaling, and unified reporting for sales leaders.


**Average Rating:** 4.4/5.0
**Total Reviews:** 13,261
**How Do G2 Users Rate HubSpot Sales Hub?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind HubSpot Sales Hub?**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot (784,270 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Small-Business, 35% Mid-Market


#### What Are HubSpot Sales Hub's Pros and Cons?

**Pros:**

- Ease of Use (1430 reviews)
- Features (831 reviews)
- Helpful (760 reviews)
- Lead Management (671 reviews)
- Intuitive (617 reviews)

**Cons:**

- Missing Features (500 reviews)
- Limited Features (472 reviews)
- Learning Curve (447 reviews)
- Expensive (344 reviews)
- Limited Customization (319 reviews)


### What Do G2 Reviewers Say About HubSpot Sales Hub?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find HubSpot Sales Hub to be **very user-friendly** , making customer management and sales processes effortless and efficient.
- Users value HubSpot Sales Hub&#39;s **automation features** , enhancing efficiency and streamlining processes for sales teams.
- Users praise HubSpot Sales Hub for its **excellent product support** and intuitive setup for email campaigns and metrics.
- Users value the **intuitive lead management** of HubSpot Sales Hub, praising its automation and effective tracking capabilities.
- Users appreciate the **intuitive design** of HubSpot Sales Hub, enhancing ease of use and efficiency in sales processes.

**Cons:**

- Users feel the **missing features** in HubSpot Sales Hub hinder functionality and require better development and updates.
- Users find the **limited features** of HubSpot Sales Hub basic and often necessitate upgrades for better functionality.
- Users find the **learning curve steep** , especially for advanced features and complex workflows, complicating the overall experience.
- Users find the pricing model of HubSpot Sales Hub to be **expensive** , especially for growing companies needing advanced features.
- Users find the **limited customization** in HubSpot Sales Hub restrictive, especially for advanced sales needs on a budget.

#### What Are Recent G2 Reviews of HubSpot Sales Hub?

**"[A CRM That Helps Me Focus on My Clients](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13051897)"**

**Rating:** 4.0/5.0 stars
*— AMBER N.*

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13051897)

---

**"[Comprehensive and User-Friendly CRM for Streamlined Sales Processes](https://www.g2.com/survey_responses/hubspot-sales-hub-review-9655871)"**

**Rating:** 4.5/5.0 stars
*— Raj K.*

[Read full review](https://www.g2.com/survey_responses/hubspot-sales-hub-review-9655871)

---


#### What Are G2 Users Discussing About HubSpot Sales Hub?

- [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) - 4 comments
- [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) - 5 comments
- [What is HubSpot good for?](https://www.g2.com/discussions/what-is-hubspot-good-for) - 2 comments
- [How do I use HubSpot for sales?](https://www.g2.com/discussions/how-do-i-use-hubspot-for-sales) - 3 comments
- [What can you do with free HubSpot?](https://www.g2.com/discussions/what-can-you-do-with-free-hubspot) - 2 comments

### 8. [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
Substrata is a software designed to help dealmakers sell smarter and close more deals by uncovering the behavioral dynamics within sales conversations. The software provides analysis of attitudes, emotions, intentions, and power dynamics by leveraging AI-driven behavioral data analysis. It automates the interpretation of client interaction signals and reduces blind spots in understanding buyer intent and social context. Substrata addresses the challenge of hidden deal risk and misread buyer sentiment by surfacing real-time behavioral intelligence for sales professionals. The software supports use cases including opportunity qualification, client conversation analysis, and AI-assisted sales strategy for small and mid-market businesses.


**Average Rating:** 4.9/5.0
**Total Reviews:** 1,093
**How Do G2 Users Rate Substrata?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Data Segmentation:** 9.4/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 9.4/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Substrata?**

- **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea)
- **Company Website:** https://www.substrata.me/
- **Year Founded:** 2020
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @SubstrataHQ (517 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/substrata-company/ (33 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Sales Development Representative, Project Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 46% Small-Business, 41% Mid-Market


#### What Are Substrata's Pros and Cons?

**Pros:**

- Accuracy (535 reviews)
- Helpful (441 reviews)
- Conversation Analysis (390 reviews)
- Insights (336 reviews)
- Time-saving (277 reviews)

**Cons:**

- Learning Curve (307 reviews)
- Limited Customization (147 reviews)
- Complexity (118 reviews)
- Time-Consuming (102 reviews)
- Dashboard Issues (99 reviews)


### What Do G2 Reviewers Say About Substrata?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Substrata&#39;s **accuracy** in communication, enhancing clarity and relevancy for stakeholders and entrepreneurs alike.
- Users highlight Substrata&#39;s **effective project organization** and streamlined procurement features that enhance communication and decision-making.
- Users value Substrata for its **clarity and strategic insight** in improving communication with entrepreneurs and stakeholders.
- Users value Substrata for its **precise client engagement tracking** and effective communication enhancement tools, boosting message impact.
- Users find that Substrata&#39;s features significantly **save time** , enhancing their efficiency in managing sales processes.

**Cons:**

- Users find the **steep learning curve** of Substrata challenging, requiring time to effectively utilize the platform.
- Users express a desire for increased **customization options** in Substrata to better suit diverse user needs and roles.
- Users find the **initial setup and interface overwhelming** , which complicates the analysis and learning experience.
- Users find that the **time-consuming setup and analysis** can hinder quick access to essential insights.
- Users find the **dashboard overwhelming** initially, requiring time and effort to learn and customize effectively.

#### What Are Recent G2 Reviews of Substrata?

**"[Real Insights for Real Global Sales Challenges](https://www.g2.com/survey_responses/substrata-review-12617983)"**

**Rating:** 4.5/5.0 stars
*— Blake  M.*

[Read full review](https://www.g2.com/survey_responses/substrata-review-12617983)

---

**"[Intuitive Content Library with Effortless Drag-and-Drop Organization](https://www.g2.com/survey_responses/substrata-review-12619141)"**

**Rating:** 4.5/5.0 stars
*— Melissa L.*

[Read full review](https://www.g2.com/survey_responses/substrata-review-12619141)

---



### 9. [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
Microsoft Dynamics CRM is our customer relationship management (CRM) business solution that drives sales productivity and marketing effectiveness through social insights, business intelligence, and campaign management in the cloud, on-premises, or with a hybrid combination. Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields. CRM solutions can deliver ROI through marketing automation, customer service, and sales force automation. We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application. With Microsoft Dynamics CRM, you get powerful CRM software delivered on cloud, hosted or on premises. Our CRM Online service providing instant-on anywhere access, predictable pay-as-you-go pricing, and a financially backed service level agreement (SLA).


**Average Rating:** 3.8/5.0
**Total Reviews:** 1,462
**How Do G2 Users Rate Dynamics 365 Sales?**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.6/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Dynamics 365 Sales?**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,091,739 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®)
- **Ownership:** MSFT

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 40% Mid-Market, 31% Small-Business


#### What Are Dynamics 365 Sales's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Integrations (11 reviews)
- Helpful (10 reviews)
- Lead Management (10 reviews)
- Automation (8 reviews)

**Cons:**

- Learning Curve (12 reviews)
- Complexity (7 reviews)
- Not Intuitive (7 reviews)
- Time-Consuming (6 reviews)
- Cluttered Interface (5 reviews)


### What Do G2 Reviewers Say About Dynamics 365 Sales?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find **Dynamics 365 Sales easy to use** , benefiting from its intuitive design and seamless Microsoft integration.
- Users appreciate the **seamless integration** with various apps, enhancing organization and productivity in their workflows.
- Users value the **unification of the sales process** in Dynamics 365 Sales, enhancing productivity and efficiency significantly.
- Users appreciate the **unified lead management** in Dynamics 365 Sales, enhancing efficiency and streamlining the sales process.
- Users praise the **automation capabilities** of Dynamics 365 Sales, significantly enhancing productivity and streamlining sales processes.

**Cons:**

- Users find the **steep learning curve** of Dynamics 365 Sales challenging, especially for newcomers unfamiliar with CRM systems.
- Users find the **complexity** of Dynamics 365 Sales challenging, particularly with options, user roles, and navigation issues.
- Users find the system **not intuitive** , leading to a complex user experience and slower daily operations.
- Users find the **time-consuming nature** of setup and customization in Dynamics 365 Sales frustrating, especially for non-technical users.
- Users find the **cluttered interface** of Dynamics 365 Sales confusing and non-intuitive, complicating navigation and usability.

#### What Are Recent G2 Reviews of Dynamics 365 Sales?

**"[Strong Microsoft integration and 360° customer view with compelling sales automation](https://www.g2.com/survey_responses/dynamics-365-sales-review-12927697)"**

**Rating:** 5.0/5.0 stars
*— Andreas S.*

[Read full review](https://www.g2.com/survey_responses/dynamics-365-sales-review-12927697)

---

**"[Unified Sales Platform with Powerful Microsoft Integration and AI Insights](https://www.g2.com/survey_responses/dynamics-365-sales-review-12995962)"**

**Rating:** 4.5/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/dynamics-365-sales-review-12995962)

---


#### What Are G2 Users Discussing About Dynamics 365 Sales?

- [I&#39;m new to Dynamics 365 Sales and struggling to set up and customize the sales pipeline. Can someone guide me through this process?](https://www.g2.com/discussions/i-m-new-to-dynamics-365-sales-and-struggling-to-set-up-and-customize-the-sales-pipeline-can-someone-guide-me-through-this-process) - 2 comments
- [What is Dynamics 365 Sales used for?](https://www.g2.com/discussions/what-is-dynamics-365-sales-used-for) - 1 comment
- [Is Dynamics 365 any good?](https://www.g2.com/discussions/is-dynamics-365-any-good)
- [What Dynamics 365 application can be used for point of sales?](https://www.g2.com/discussions/what-dynamics-365-application-can-be-used-for-point-of-sales) - 1 comment
- [What is the difference between Dynamics CRM and Dynamics 365?](https://www.g2.com/discussions/what-is-the-difference-between-dynamics-crm-and-dynamics-365)

### 10. [Xactly](https://www.g2.com/products/xactly/reviews)
Xactly is the AI-first Sales Performance Orchestration platform built for the world’s most ambitious revenue engines. Building on two decades of industry leadership, Xactly is redefining revenue performance by moving beyond manual management to autonomous orchestration. The platform leverages Xactly Intelligence and a fleet of AI Agents to synchronize the full revenue lifecycle, from planning and design to incentives and forecasting. By unifying these critical work streams into one intelligent system, Xactly enables global enterprises to align strategy with execution and scale with absolute conviction. Transform your revenue engine at XactlyCorp.com.


**Average Rating:** 4.2/5.0
**Total Reviews:** 1,081
**How Do G2 Users Rate Xactly?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.1/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.5/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Xactly?**

- **Seller:** [Xactly](https://www.g2.com/sellers/xactly)
- **Company Website:** https://www.xactlycorp.com
- **Year Founded:** 2005
- **HQ Location:** San Jose, CA
- **Twitter:** @Xactly (21,081 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/22530/ (897 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Enterprise, 37% Mid-Market


#### What Are Xactly's Pros and Cons?

**Pros:**

- Ease of Use (182 reviews)
- Calculations (73 reviews)
- Sales Incentives (70 reviews)
- Incentives (61 reviews)
- Compensation Management (60 reviews)

**Cons:**

- Not Intuitive (49 reviews)
- Slow Loading (48 reviews)
- Learning Curve (42 reviews)
- Not User-Friendly (36 reviews)
- Poor Interface Design (36 reviews)


### What Do G2 Reviewers Say About Xactly?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Xactly very **easy to use** , streamlining the commission management process with its intuitive interface.
- Users value the **effective handling of complex sales incentive calculations** in Xactly, enhancing transparency and motivation.
- Users appreciate the **effective handling of complex sales incentive calculations** in Xactly, enhancing team versatility and workflow integration.
- Users value the **intuitive platform for tracking incentives** , enhancing their ability to manage compensation and performance effectively.
- Users value the **quick and accurate compensation calculations** of Xactly, enhancing visibility into performance and rewards.

**Cons:**

- Users find Xactly&#39;s **usability lacking** , struggling with an unintuitive interface and complex navigation issues.
- Users experience **slow loading times** with Xactly, causing delays in report updates and frustrating navigation issues.
- Users struggle with a **steep learning curve** due to clunky navigation and confusing UI changes affecting usability.
- Users find Xactly&#39;s **user interface not friendly** , making it challenging to navigate and understand key functionalities.
- Users criticize the **poor interface design** of Xactly, citing unintuitive navigation and outdated visual presentation.

#### What Are Recent G2 Reviews of Xactly?

**"[Intuitive UI, Exceptional AI Features with Room for Analytics Improvement](https://www.g2.com/survey_responses/xactly-review-8239)"**

**Rating:** 5.0/5.0 stars
*— Amanda B.*

[Read full review](https://www.g2.com/survey_responses/xactly-review-8239)

---

**"[Automates Processes but Struggles with Complex Credit Assignments](https://www.g2.com/survey_responses/xactly-review-101319)"**

**Rating:** 5.0/5.0 stars
*— James A.*

[Read full review](https://www.g2.com/survey_responses/xactly-review-101319)

---


#### What Are G2 Users Discussing About Xactly?

- [What is your experience regarding pricing and costs for Xactly Forecasting, and how does it compare to other forecasting tools?](https://www.g2.com/discussions/what-is-your-experience-regarding-pricing-and-costs-for-xactly-forecasting-and-how-does-it-compare-to-other-forecasting-tools)
- [What is Xactly Incent used for?](https://www.g2.com/discussions/what-is-xactly-incent-used-for) - 1 comment
- [What is Xactly Forecasting used for?](https://www.g2.com/discussions/what-is-xactly-forecasting-used-for)
- [What is Xactly Sales Planning used for?](https://www.g2.com/discussions/what-is-xactly-sales-planning-used-for)
- [What is xactly connect?](https://www.g2.com/discussions/what-is-xactly-connect)

### 11. [Looker](https://www.g2.com/products/looker/reviews)
Looker is a software designed to enable organizations to explore, query, and act on their data through a self-service and governed business intelligence platform built on Google Cloud. The software provides custom application development with trusted metrics, governed BI reporting, and flexible data modeling by leveraging Google Cloud infrastructure and Looker&#39;s semantic modeling layer. It automates data access and metric governance workflows and reduces the engineering overhead associated with inconsistent or siloed analytics environments. Looker addresses the challenge of fragmented, ungoverned data by providing a single trusted modeling layer that can be brought into existing data environments. The software supports use cases including self-service analytics, embedded BI applications, and data engineering efficiency improvements for mid-market and enterprise data and analytics teams.


**Average Rating:** 4.4/5.0
**Total Reviews:** 1,585
**How Do G2 Users Rate Looker?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Looker?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,899,995 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Mid-Market, 20% Enterprise


#### What Are Looker's Pros and Cons?

**Pros:**

- Ease of Use (126 reviews)
- Insights (75 reviews)
- Easy Integrations (70 reviews)
- Integrations (70 reviews)
- Data Visualization (62 reviews)

**Cons:**

- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)
- Slow Loading (36 reviews)
- Slow Performance (36 reviews)
- Complexity (32 reviews)


### What Do G2 Reviewers Say About Looker?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** in Looker, enabling quick setup and intuitive dashboard creation for better insights.
- Users appreciate the **centralized dashboards and real-time insights** of Looker, enabling faster, data-driven decisions across teams.
- Users value the **easy integrations** of Looker, which enhance collaboration and streamline data analysis across platforms.
- Users appreciate the **easy integrations** of Looker, enabling seamless connections to multiple data sources for effective collaboration.
- Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views.

**Cons:**

- The **learning curve** for Looker is challenging, particularly for users lacking IT literacy and experience.
- Users frequently experience a **steep learning curve** with Looker, struggling with its complex features and LookML language.
- Users find that **slow loading times** hinder their experience, especially with large datasets and queries in Looker.
- Users experience **slow performance** with Looker, citing long load times and a lagging interface affecting usability.
- Users find the **complexity of setup and steep learning curve** challenging, particularly for beginners and large datasets.

#### What Are Recent G2 Reviews of Looker?

**"[Transforms Data, But Challenging for Beginners](https://www.g2.com/survey_responses/looker-review-12784757)"**

**Rating:** 5.0/5.0 stars
*— Rahul S.*

[Read full review](https://www.g2.com/survey_responses/looker-review-12784757)

---

**"[Powerful once it&#39;s set up properly, that&#39;s once is doing a lot of work in that sentence](https://www.g2.com/survey_responses/looker-review-12863840)"**

**Rating:** 4.5/5.0 stars
*— Anurag S.*

[Read full review](https://www.g2.com/survey_responses/looker-review-12863840)

---


#### What Are G2 Users Discussing About Looker?

- [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) - 1 comment
- [Why is looker so powerful?](https://www.g2.com/discussions/why-is-looker-so-powerful)
- [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) - 4 comments
- [What is Looker software?](https://www.g2.com/discussions/what-is-looker-software)

### 12. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)
Chorus by ZoomInfo is a software designed to enhance customer engagement and revenue team performance by capturing and analyzing interactions across phone calls, video meetings, and emails. The software provides automatic transcription, talk-to-listen ratio tracking, competitor mention detection, and deal progression analysis by leveraging AI-powered conversation intelligence. It automates the recording and analysis of every customer interaction and reduces the risk of overlooked details during discovery calls, product demonstrations, and negotiations. Chorus by ZoomInfo addresses inconsistent sales execution and missed coaching opportunities by identifying top-performer behaviors and surfacing at-risk deals from real conversation data. The software supports use cases including sales coaching, CRM-synced deal intelligence, and expansion opportunity identification for mid-market and enterprise sales, customer success, and business development teams.


**Average Rating:** 4.5/5.0
**Total Reviews:** 3,395
**How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.5/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind GTM Studio - Powered by ZoomInfo?**

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** https://www.zoominfo.com/
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo (23,515 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 63% Mid-Market, 24% Enterprise


#### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons?

**Pros:**

- Features (27 reviews)
- Lead Generation (26 reviews)
- Ease of Use (25 reviews)
- Data Accuracy (20 reviews)
- Data Quality (19 reviews)

**Cons:**

- Expensive (16 reviews)
- Data Inaccuracy (13 reviews)
- Cost (11 reviews)
- Learning Curve (10 reviews)
- Complexity (9 reviews)


### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **reliable B2B contact data** and effective filtering options that enhance targeted prospecting and campaign efficiency.
- Users value the **accuracy of data and intent signals** , enhancing effective targeting and demand generation campaigns.
- Users find the **ease of use** of GTM Studio beneficial for lead enrichment and effective segmentation.
- Users appreciate the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeted prospecting and campaign efficiency.
- Users value the **high-quality B2B contact data** in GTM Studio, enhancing targeted outreach and campaign efficiency.

**Cons:**

- Users find the **pricing too high** for smaller teams, making it less accessible for those on a budget.
- Users experience **data inaccuracy** , with outdated information and missing data for niche roles hindering effectiveness.
- Users find the **pricing to be high** , making it less accessible for smaller teams with limited budgets.
- Users find the **learning curve steep** initially due to the platform’s complexity and extensive features.
- Users often find the **platform complex** , requiring training and internal processes to navigate effectively.

#### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

**"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Hospital &amp; Health Care*

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)

---

**"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"**

**Rating:** 5.0/5.0 stars
*— Alex P.*

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)

---


#### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

- [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights)
- [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for)
- [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for)
- [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops)
- [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide)

### 13. [Aviso](https://www.g2.com/products/aviso/reviews)
Aviso is a leading AI revenue platform, highly regarded by enterprise giants such as Honeywell, Microsoft GitHub, HPE, and Citi for its exceptional ability to close deals, boost revenue growth, and mitigate risks. By merging human expertise with cutting-edge AI, Aviso consistently delivers remarkable results, including a 40% increase in deal win rates, a 15-36% rise in revenue, and 30% savings in CRM expenses. The core strengths of the Aviso AI Platform include: 1) AI-Guided Deal Forecasting 2) Pipeline &amp; Deal Management 3) Relationship &amp; Activity Intelligence 4) Conversational Intelligence 5) Coaching &amp; Enablement 6) NLP Analytics &amp; Reporting 7) Go-To-Market (GTM) Collaboration 8) Sales Engagement 9) Lead Intelligence 10) Customer Success Intelligence Central to Aviso&#39;s Generative AI approach is MIKI, the world&#39;s first Generative AI Chief of Staff for Revenue Intelligence, designed to boost GTM teams&#39; productivity and save reps up to 15-20 hours/week. MIKI combines Aviso&#39;s core AI models with Generative AI to help various GTM personas with Account Research, Sales Planning &amp; Management, Buyer Meeting Preparation, Prospecting, CRM updates Automation, Email follow-ups, and more. Aviso&#39;s platform integrates data from its comprehensive databases, CRM systems, and external sources, processed through an advanced AI/ML layer. This sophisticated system, accessible through web and mobile applications, optimizes customer interactions and sales decisions by harnessing MIKI&#39;s insights yet preserves the essential human element in these interactions. Aviso&#39;s contribution to advancing Generative AI in Revenue Operations has garnered recognition on prominent financial platforms like the NYSE and Nasdaq. Aviso has been making waves across the research landscape with notable mentions in Forrester Research, Constellation Research, and Harvard Business Review. In the G2 Fall 2023 APAC report, Aviso was distinguished in Customer Revenue Optimization and rated as a High Performer in AI Sales Assistants for enterprise and mid-market sectors, in addition to Sales Analytics. Find your Revenue True North with Aviso AI at www.aviso.com.


**Average Rating:** 4.3/5.0
**Total Reviews:** 973
**How Do G2 Users Rate Aviso?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.4/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Aviso?**

- **Seller:** [Aviso, Inc.](https://www.g2.com/sellers/aviso-inc)
- **Company Website:** https://www.aviso.com
- **Year Founded:** 2014
- **HQ Location:** Redwood City, CA
- **Twitter:** @AvisoInc (895 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3713385/ (373 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Mid-Market, 42% Enterprise


#### What Are Aviso's Pros and Cons?

**Pros:**

- Ease of Use (88 reviews)
- Forecasting (68 reviews)
- Features (54 reviews)
- User Interface (46 reviews)
- Efficiency (43 reviews)

**Cons:**

- Learning Curve (37 reviews)
- Slow Loading (24 reviews)
- Inaccurate Data (23 reviews)
- Missing Features (23 reviews)
- Slow Performance (23 reviews)


### What Do G2 Reviewers Say About Aviso?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Aviso, finding filters and dashboards intuitive for tracking and focus.
- Users appreciate the **AI prediction feature** in Aviso, enhancing their understanding of quarterly outcomes and making forecasting easier.
- Users appreciate the **robust features** of Aviso, enhancing their sales forecasting and overall productivity.
- Users appreciate Aviso&#39;s **clean and organized UI** , which enhances navigation and provides valuable insights for better forecasting.
- Users appreciate the **efficiency** of Aviso, enabling quick updates and organized forecasting that saves valuable time.

**Cons:**

- Users struggle with the **learning curve** of Aviso, finding setup and navigation time-consuming and unintuitive.
- Users experience **slow loading times** , with pages taking over 10 seconds to refresh, impacting efficiency and usability.
- Users experience **inaccurate data** with Aviso, particularly regarding Salesforce integration and AI forecasts, impacting decision-making.
- Users find the **missing features** in Aviso limiting, requiring additional processes and causing confusion in usage.
- Users report **slow performance** , facing delays and freezing, hindering their overall experience with Aviso.

#### What Are Recent G2 Reviews of Aviso?

**"[Streamlines Forecasting with Intuitive Insights](https://www.g2.com/survey_responses/aviso-review-12792275)"**

**Rating:** 4.0/5.0 stars
*— Tushar P.*

[Read full review](https://www.g2.com/survey_responses/aviso-review-12792275)

---

**"[Outstanding onboarding, seamless SFDC &amp; Google Meet integrations, intuitive UI](https://www.g2.com/survey_responses/aviso-review-13049773)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/aviso-review-13049773)

---


#### What Are G2 Users Discussing About Aviso?

- [What is Aviso used for?](https://www.g2.com/discussions/what-is-aviso-used-for)

### 14. [Terret.ai](https://www.g2.com/products/terret-ai/reviews)
Terret is the answer-to-action revenue engine that tells revenue teams what to do, then does it. Built for CROs, VP of Sales, and RevOps leaders running complex enterprise revenue motions. Most revenue AI gives teams surface-level recaps of calls and deals. Terret gets to the root of the questions that move the number — why enterprise deals are slipping, where pricing conversations are breaking down, which product gaps correlate with lost deals — and then executes against them across every rep, every deal, and every system. That&#39;s the category: not AI that tells you what happened, but AI that tells you what to do and does it. Terret&#39;s flagship product, Terret Nexus, is built on three components. The Revenue Graph unifies structured and unstructured data from every revenue-facing system — CRM, calls, emails, and data warehouse. The AI Architects run strategic analysis across that graph to find the patterns that drive wins. The AI Agents deploy playbooks, workflows, and real-time coaching into the tools revenue teams already use — Salesforce, Slack, Claude, ChatGPT, and the Terret web app. The system works through a four-step loop — Ask → Answer → Operationalize → Activate — and compounds over time, with every deal generating new signal that sharpens the next cycle. The result is an engine that answers the revenue questions no other AI can handle — why win rates are dropping, where closers are outperforming, which product gaps are costing deals — and then closes the gap without a human having to chase it down. Carta, Udemy, Cloudflare, and Mistral run on Terret.


**Average Rating:** 4.4/5.0
**Total Reviews:** 611
**How Do G2 Users Rate Terret.ai?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.2/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.2/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Terret.ai?**

- **Seller:** [Terret ](https://www.g2.com/sellers/terret)
- **Company Website:** https://terret.ai/
- **Year Founded:** 2018
- **HQ Location:** Santa Clara, CA
- **Twitter:** @terret_ai
- **LinkedIn® Page:** https://www.linkedin.com/company/boostup-ai/ (50 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Enterprise Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 64% Mid-Market, 32% Enterprise


#### What Are Terret.ai's Pros and Cons?

**Pros:**

- Forecasting Ease (31 reviews)
- Analytics (22 reviews)
- Efficiency (19 reviews)
- Easy Access (17 reviews)
- Updates (17 reviews)

**Cons:**

- Salesforce Integration (31 reviews)
- Integration Issues (17 reviews)
- Forecasting Issues (16 reviews)
- Inadequate Reporting (12 reviews)
- Difficult Reporting (10 reviews)


### What Do G2 Reviewers Say About Terret.ai?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find **forecasting remarkably easy** with Terret.ai, enjoying clear overviews and seamless Salesforce integration.
- Users value the **powerful analytics** of Terret.ai, facilitating quick and customizable insights for effective decision-making.
- Users value the **efficiency** of Terret.ai, appreciating its time-saving capabilities and seamless CRM integration for better forecasts.
- Users enjoy the **easy access** to comprehensive business insights through a well-organized and user-friendly dashboard.
- Users appreciate the **efficient integration with SFDC** , streamlining updates and enhancing visibility for leadership and forecasting.

**Cons:**

- Users experience **connection issues with Salesforce** , causing delays and lag in data refresh which hinders functionality.
- Users face **integration issues** with Salesforce, requiring extra attention to ensure data sync and updates are timely.
- Users note the lack of **hierarchy forecasting** , which complicates creating accurate monthly forecasts for large transactions.
- Users find the **reporting inadequate** , lacking flexibility for tracking forecast accuracy and viewing in multiple currencies.
- Users find the **difficult reporting** of Terret.ai limits flexibility and complicates tracking forecasts and currencies effectively.

#### What Are Recent G2 Reviews of Terret.ai?

**"[Revolutionized Our Pipeline Management](https://www.g2.com/survey_responses/terret-ai-review-12596787)"**

**Rating:** 4.0/5.0 stars
*— Kody E.*

[Read full review](https://www.g2.com/survey_responses/terret-ai-review-12596787)

---

**"[Boostup is a great tool to have everything in one place! Love it](https://www.g2.com/survey_responses/terret-ai-review-8403565)"**

**Rating:** 5.0/5.0 stars
*— Ronny B.*

[Read full review](https://www.g2.com/survey_responses/terret-ai-review-8403565)

---


#### What Are G2 Users Discussing About Terret.ai?

- [What is BoostUp.ai used for?](https://www.g2.com/discussions/what-is-boostup-ai-used-for)

### 15. [Backstory](https://www.g2.com/products/people-ai-backstory/reviews)
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where&#39;s my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that&#39;s your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what&#39;s happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.


**Average Rating:** 4.5/5.0
**Total Reviews:** 607
**How Do G2 Users Rate Backstory?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.8/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.6/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Backstory?**

- **Seller:** [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d)
- **Company Website:** https://www.backstory.ai/
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/backstory-ai/ (85 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Enterprise, 39% Mid-Market


#### What Are Backstory's Pros and Cons?

**Pros:**

- Helpful (3 reviews)
- CRM Integration (2 reviews)
- Customer Support (2 reviews)
- Customization (2 reviews)
- Ease of Use (2 reviews)



### What Do G2 Reviewers Say About Backstory?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **transformative insights** provided by People.ai, significantly enhancing sales management and decision-making capabilities.
- Users praise the **seamless CRM integration** of People.ai, enhancing sales visibility and data-driven decision-making.
- Users commend the **responsive customer support** of People.ai, enhancing their experience and driving successful outcomes.
- Users admire the **customization options** in People.ai, enhancing alignment between the product and their unique business needs.
- Users find People.ai to be **user-friendly and intuitive** , making integration and insights access a breeze.


#### What Are Recent G2 Reviews of Backstory?

**"[People.ai Transformed Our Sales Motion with Actionable Insights.](https://www.g2.com/survey_responses/backstory-review-12242339)"**

**Rating:** 5.0/5.0 stars
*— Jonathan B.*

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242339)

---

**"[Stellar Partnership and Streamlined Sales Processes](https://www.g2.com/survey_responses/backstory-review-12242865)"**

**Rating:** 5.0/5.0 stars
*— Jamie C.*

[Read full review](https://www.g2.com/survey_responses/backstory-review-12242865)

---


#### What Are G2 Users Discussing About Backstory?

- [What is People.ai used for?](https://www.g2.com/discussions/what-is-people-ai-used-for)
- [What is PeopleGlass used for?](https://www.g2.com/discussions/what-is-peopleglass-used-for)

### 16. [Salesken](https://www.g2.com/products/salesken/reviews)
Salesken.ai is a Sales AI platform designed to enhance sales team performance while lowering acquisition costs. By offering real-time cues during conversations, the tool empowers sales reps to engage more effectively with customers. Salesken also provides leaders and reps with full visibility into every call through advanced Call Analytics, capturing emotions, objections, intent, and more. Salesken delivers tailored solutions for both Sales Leaders and Reps, driving revenue success through: - Pipeline Management: Accurate forecasts based on deep conversation insights. - Deal Tracking: Instant summaries, identification of BANT gaps, and clear next steps. - Team Coaching: Personalized coaching for each rep and every deal, on demand. - Marketing Insights: Actionable insights extracted from sales conversations. - Quality Assurance: Evaluate 100% of sales calls with AI-driven QA, offering personalized coaching and reducing manual efforts while improving overall sales quality and consistency For Sales Reps, Salesken offers: - Real-Time Cueing: Provides live cues and battle cards to help reps perfect their pitches. - CRM Enrichment: Automates CRM data entry and updates. - Custom Outreach: Simplifies and automates outreach, saving time and increasing efficiency. Salesken is the go to AI for the whole sales team. Book a demo and learn about more features and capabilities.


**Average Rating:** 4.9/5.0
**Total Reviews:** 386
**How Do G2 Users Rate Salesken?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Data Segmentation:** 9.7/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 9.8/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Salesken?**

- **Seller:** [Salesken](https://www.g2.com/sellers/salesken)
- **Year Founded:** 2018
- **HQ Location:** New York, New York
- **Twitter:** @SaleskenAi (117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesken/about (84 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Sales, Sales Executive
- **Top Industries:** Education Management, E-Learning
- **Company Size:** 57% Mid-Market, 37% Enterprise


#### What Are Salesken's Pros and Cons?

**Pros:**

- Helpful (11 reviews)
- Feedback Management (7 reviews)
- AI Summary (6 reviews)
- Automation (6 reviews)
- Efficiency (6 reviews)

**Cons:**

- Call Issues (2 reviews)
- Call Limitations (2 reviews)
- Poor Transcription (2 reviews)
- Recording Issues (2 reviews)
- Accuracy Issues (1 reviews)


### What Do G2 Reviewers Say About Salesken?
*AI-generated summary from verified user reviews*

**Pros:**

- Users highlight the **performance boost** Salesken provides, enhancing sales team productivity and efficiency with real-time insights.
- Users value the **real-time feedback management** of Salesken, enhancing productivity and optimizing sales team performance.
- Users value the **AI-driven insights** of Salesken, enhancing productivity and improving call effectiveness in sales teams.
- Users value the **automation features** of Salesken, enhancing productivity through real-time feedback and actionable insights.
- Users praise the **efficiency** of Salesken, highlighting its ability to boost team performance with actionable, real-time insights.

**Cons:**

- Users seek improved **call connectivity issues** with Salesken, as disconnections disrupt their experience significantly.
- Users desire more **customization options for calls** , citing issues with connections affecting their experience.
- Users express frustration over **poor transcription** , detracting from their overall experience with Salesken.
- Users are frustrated with **recording issues** , particularly problems with transcripts and occasional call connection failures.
- Users experience **accuracy issues** with transcripts, leading to frustration and dissatisfaction with Salesken&#39;s overall performance.

#### What Are Recent G2 Reviews of Salesken?

**"[Turn Your Sales Reps Into Rock Stars.](https://www.g2.com/survey_responses/salesken-review-10386293)"**

**Rating:** 5.0/5.0 stars
*— Madhan k.*

[Read full review](https://www.g2.com/survey_responses/salesken-review-10386293)

---

**"[Real-Time Call Insights and AI Coaching That Boost Sales Performance](https://www.g2.com/survey_responses/salesken-review-12599904)"**

**Rating:** 5.0/5.0 stars
*— Anup  K.*

[Read full review](https://www.g2.com/survey_responses/salesken-review-12599904)

---


#### What Are G2 Users Discussing About Salesken?

- [What is Salesken used for?](https://www.g2.com/discussions/what-is-salesken-used-for)

### 17. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
Zoho CRM is a software designed to provide mid-scale businesses and large enterprises with a 360-degree view of their customer relationships and sales operations. The software provides contact management, pipeline management, sales forecasting, marketing campaign management, and customer support by leveraging an AI-powered conversational assistant and cloud-based infrastructure. It automates workflow execution and task management and reduces manual coordination across sales, marketing, and service functions. Zoho CRM addresses the challenge of managing fragmented business operations by consolidating all customer-facing activities into a single system integrated with 500-plus popular business applications. The software supports use cases including inventory management, reporting and analytics, and end-to-end sales cycle management for small, mid-market, and enterprise organizations.


**Average Rating:** 4.1/5.0
**Total Reviews:** 2,835
**How Do G2 Users Rate Zoho CRM?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.5/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Zoho CRM?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,880 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 62% Small-Business, 33% Mid-Market


#### What Are Zoho CRM's Pros and Cons?

**Pros:**

- Ease of Use (261 reviews)
- Features (169 reviews)
- Integrations (137 reviews)
- Easy Integrations (113 reviews)
- Lead Management (113 reviews)

**Cons:**

- Learning Curve (112 reviews)
- Integration Issues (71 reviews)
- Limited Features (71 reviews)
- Complexity (68 reviews)
- Poor Customer Support (64 reviews)


### What Do G2 Reviewers Say About Zoho CRM?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **intuitive interface** of Zoho CRM, making navigation and daily tasks feel effortless and user-friendly.
- Users appreciate the **powerful integration and ease of use** in Zoho CRM, enhancing sales, marketing, and support efforts.
- Users praise the **seamless integrations** of Zoho CRM, enhancing alignment between Marketing and Sales processes effectively.
- Users greatly value the **easy integrations** in Zoho CRM, which enhance workflow efficiency and overall usability.
- Users value the **seamless integration and enhanced workflow capabilities** of Zoho CRM for efficient lead management.

**Cons:**

- Users find the **learning curve challenging** , especially with advanced features requiring significant effort to master.
- Users face **integration issues** with Zoho CRM, making it challenging to connect with other systems effectively.
- Users find the **limited features** of Zoho CRM restrictive, impacting integration and automation capabilities.
- Users find **Zoho CRM&#39;s complexity** challenging for beginners, making it difficult to navigate and utilize effectively.
- Users report **poor customer support** with Zoho CRM, leading to frustration during integration and bug resolution.

#### What Are Recent G2 Reviews of Zoho CRM?

**"[A Cost-Effective, Turnkey CRM Solution](https://www.g2.com/survey_responses/zoho-crm-review-13048297)"**

**Rating:** 5.0/5.0 stars
*— Rohit B.*

[Read full review](https://www.g2.com/survey_responses/zoho-crm-review-13048297)

---

**"[Zoho CRM: Powerful, Easy-to-Use Platform with Great Automation and Integrations](https://www.g2.com/survey_responses/zoho-crm-review-13076752)"**

**Rating:** 4.5/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/zoho-crm-review-13076752)

---


#### What Are G2 Users Discussing About Zoho CRM?

- [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote
- [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments
- [What is Zoho CRM used for?](https://www.g2.com/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes
- [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes
- [What are the features of CRM software?](https://www.g2.com/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote

### 18. [Creatio](https://www.g2.com/products/creatio/reviews)
Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio&#39;s offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform&#39;s capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform&#39;s reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation.


**Average Rating:** 4.6/5.0
**Total Reviews:** 314
**How Do G2 Users Rate Creatio?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Data Segmentation:** 9.0/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.8/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Creatio?**

- **Seller:** [Creatio](https://www.g2.com/sellers/creatio)
- **Company Website:** https://www.creatio.com
- **Year Founded:** 2014
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Creatio_Global (3,977 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/creatioglobal/ (1,150 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 43% Small-Business, 42% Mid-Market


#### What Are Creatio's Pros and Cons?

**Pros:**

- Ease of Use (32 reviews)
- Efficiency (21 reviews)
- Customizability (19 reviews)
- Customization (19 reviews)
- Customization Options (17 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Limited Features (8 reviews)
- Limited Customization (6 reviews)
- Limited Options (5 reviews)


### What Do G2 Reviewers Say About Creatio?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Sales Creatio to be **easy to use** , facilitating a seamless experience and effective sales operations.
- Users find Creatio to greatly enhance **efficiency** by balancing power and usability while offering excellent sales guidance.
- Users appreciate the **adaptable customizability** of Creatio, allowing for tailored solutions without extensive technical skills.
- Users appreciate the **unlimited customization options** of Creatio, enhancing functionality without requiring technical expertise.
- Users appreciate the **unlimited customization options** of Creatio, making it adaptable for various business needs without technical expertise.

**Cons:**

- Users note a **learning curve** with Creatio, but resources are available to overcome initial challenges smoothly.
- Users find the **limited features** of Creatio constrain efficiency, especially in contact uploading and tool selection.
- Users find the **limited selection of features** in Creatio Marketplace restricts their options for customized solutions.
- Users struggle with **limited customization** options in Creatio, hindering their ability to tailor the product effectively.
- Users find the **limited options** in Creatio&#39;s Marketplace restrictive, impacting efficiency and functionality for service businesses.

#### What Are Recent G2 Reviews of Creatio?

**"[Empowers Customer Focus with Flexible, Bank-Ready Workflows](https://www.g2.com/survey_responses/creatio-review-12953782)"**

**Rating:** 4.5/5.0 stars
*— Tanner W.*

[Read full review](https://www.g2.com/survey_responses/creatio-review-12953782)

---

**"[Quick Setup, No-Code Magic, But ALM Needs Improvement](https://www.g2.com/survey_responses/creatio-review-12953072)"**

**Rating:** 5.0/5.0 stars
*— Jarema P.*

[Read full review](https://www.g2.com/survey_responses/creatio-review-12953072)

---


#### What Are G2 Users Discussing About Creatio?

- [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment

### 19. [Outreach](https://www.g2.com/products/outreach/reviews)
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, and Verizon to name a few. To learn more, please visit www.outreach.io.


**Average Rating:** 4.3/5.0
**Total Reviews:** 3,499
**How Do G2 Users Rate Outreach?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Data Segmentation:** 7.6/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 7.4/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Outreach?**

- **Seller:** [Outreach](https://www.g2.com/sellers/outreach)
- **Company Website:** https://www.outreach.io/demo
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @outreach_io (7,689 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3559595/ (1,609 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Mid-Market, 22% Enterprise


#### What Are Outreach's Pros and Cons?

**Pros:**

- Ease of Use (87 reviews)
- Automation (54 reviews)
- Helpful (54 reviews)
- Features (50 reviews)
- Integrations (47 reviews)

**Cons:**

- Missing Features (38 reviews)
- Learning Curve (26 reviews)
- Limitations (24 reviews)
- Limited Features (20 reviews)
- Limited Customization (19 reviews)


### What Do G2 Reviewers Say About Outreach?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of Outreach, appreciating its simplicity in managing follow-ups and contacts.
- Users value the **automation capabilities** of Outreach, streamlining prospecting and enhancing communication efficiency significantly.
- Users appreciate the **intuitive user interface** of Outreach, facilitating easy prospecting and effective communication.
- Users appreciate the **streamlined prospecting process** in Outreach, enhancing strategic engagement and efficiency significantly.
- Users value the **seamless integrations** of Outreach, enhancing communication management and streamlining workflow significantly.

**Cons:**

- Users express frustration with **missing features** , including limited mobile functionality and inadequate data handling capabilities.
- Users find the **learning curve steep** with Outreach, noting it requires time to become proficient.
- Users find that the **learning curve and navigation difficulties** in Outreach can hinder effective usage and setup.
- Users find the **limited features** of Outreach hinder collaboration and customization, impacting overall usability and experience.
- Users find **limited customization** options frustrating, particularly in reporting and collaboration across teams.

#### What Are Recent G2 Reviews of Outreach?

**"[Outreach Streamlines Multi-Channel Sequences and Follow-Ups Effortlessly](https://www.g2.com/survey_responses/outreach-review-12365799)"**

**Rating:** 5.0/5.0 stars
*— Silvina F.*

[Read full review](https://www.g2.com/survey_responses/outreach-review-12365799)

---

**"[Effective Campaign &amp; Reporting Tool, Needs Autodialer Improvement](https://www.g2.com/survey_responses/outreach-review-12598441)"**

**Rating:** 4.0/5.0 stars
*— Anuj P.*

[Read full review](https://www.g2.com/survey_responses/outreach-review-12598441)

---



### 20. [Zilliant](https://www.g2.com/products/zilliant/reviews)
Zilliant helps companies unlock the power of pricing by putting pricing at the heart of every business. Zilliant enables companies to manage the entire pricing lifecycle on a single platform so they can create better buying experiences and drive profitable growth. With Zilliant for Pricing, companies can: 1) Improve Margins through Optimized Pricing: Create a single source of truth for pricing to react quickly to market fluctuations and determine the best pricing strategy 2) Deliver Pricing Across Every Buying Channel: Ensure optimized list and customer-specific pricing is consistent across direct sales, partners, and self-service 3) Close Deals Faster while Increasing Financial Control: Provide guardrails for sales and customers to close their own deals that deliver pricing within corporate strategy guidelines Improve Win Rates with AI-Driven Deal Opportunities: Bring together pricing data, sales workflows and AI to identify and execute on time-sensitive, cross-sell and upsell opportunities Zilliant&#39;s solutions include: • Zilliant Price Management &amp; Optimization - Gain control and speed with the right price while improving margins • Zilliant Revenue Intelligence - Transform insights into sales actions to accelerate revenue • Zilliant CPQ - Streamline the sales process to win deals and improve buying experiences


**Average Rating:** 4.4/5.0
**Total Reviews:** 59
**How Do G2 Users Rate Zilliant?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.5/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Zilliant?**

- **Seller:** [Zilliant](https://www.g2.com/sellers/zilliant)
- **Year Founded:** 1999
- **HQ Location:** Austin, TX
- **Twitter:** @zilliant (3,351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zilliant (174 employees on LinkedIn®)
- **Phone:** +1 512-531-8503

**Who Uses This Product?**
- **Company Size:** 46% Enterprise, 38% Mid-Market


#### What Are Zilliant's Pros and Cons?

**Pros:**

- Pricing Optimization (2 reviews)
- Accuracy (1 reviews)
- Customer Support (1 reviews)
- Data Accuracy (1 reviews)
- Dynamic Pricing (1 reviews)

**Cons:**

- AI Limitations (1 reviews)
- Change Management (1 reviews)
- Complex Implementation (1 reviews)
- Confusion (1 reviews)
- Difficult Learning Process (1 reviews)


### What Do G2 Reviewers Say About Zilliant?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value Zilliant&#39;s **powerful pricing optimization** that enhances decision-making and aligns with revenue goals and margins.
- Users value the **accuracy** of Zilliant, praising its role as a single source of pricing truth.
- Users value the **responsive customer support** of Zilliant, appreciating quick assistance and expertise whenever needed.
- Users value the **data accuracy** provided by Zilliant, ensuring reliable pricing and informed decision-making.
- Users value the **dynamic pricing accuracy** of Zilliant, enhancing their pricing strategy and decision-making processes.

**Cons:**

- Users feel Zilliant would benefit from enhanced **AI integration** to improve overall functionality and user experience.
- Users experience a **constant state of change** with Zilliant, lacking a clear roadmap and relevant use cases for CPQ.
- Users find the **complex implementation** of Zilliant challenging, preferring simpler, standardized templates for configuration.
- Users experience **confusion** due to constant changes and unclear roadmap, leading to irrelevant feature offerings like CPQ.
- Users find the **difficult learning process** of Zilliant overwhelming, wishing for simpler, standard templates to aid understanding.

#### What Are Recent G2 Reviews of Zilliant?

**"[Data and science driven products to ensure pricing performance](https://www.g2.com/survey_responses/zilliant-review-10463359)"**

**Rating:** 5.0/5.0 stars
*— Julien O.*

[Read full review](https://www.g2.com/survey_responses/zilliant-review-10463359)

---

**"[Streamlines Pricing Strategies and Enhances Decision Making](https://www.g2.com/survey_responses/zilliant-review-11935975)"**

**Rating:** 4.5/5.0 stars
*— charlotte s.*

[Read full review](https://www.g2.com/survey_responses/zilliant-review-11935975)

---


#### What Are G2 Users Discussing About Zilliant?

- [How do you use Zilliant?](https://www.g2.com/discussions/how-do-you-use-zilliant)
- [What is software pricing?](https://www.g2.com/discussions/what-is-software-pricing)
- [How much does zilliant cost?](https://www.g2.com/discussions/how-much-does-zilliant-cost)
- [What does Zilliant do?](https://www.g2.com/discussions/what-does-zilliant-do)

### 21. [Oracle Sales Analytics](https://www.g2.com/products/oracle-sales-analytics/reviews)
Dramatically Improve the Effectiveness of Your Sales People. Oracle Sales Analytics provides hundreds of key performance indicators and more than 130 reports in five customizable dashboards. These analytics solutions dramatically improve the effectiveness of your sales people by providing real-time, actionable insight into every sales opportunity at the point of customer contact. With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue.


**Average Rating:** 4.0/5.0
**Total Reviews:** 117
**How Do G2 Users Rate Oracle Sales Analytics?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.2/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.6/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Oracle Sales Analytics?**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Who Uses This Product?**
- **Top Industries:** Retail, Computer Software
- **Company Size:** 50% Enterprise, 29% Mid-Market


#### What Are Oracle Sales Analytics's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Communication (1 reviews)
- Customer Support (1 reviews)
- Easy Access (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Integration Issues (2 reviews)
- Slow Loading (2 reviews)
- Delayed Responses (1 reviews)
- Error Handling (1 reviews)
- Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Oracle Sales Analytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Oracle Sales Analytics, benefiting from quick access and seamless management features.
- Users value the **effective communication** capabilities of Oracle Sales Analytics, enhancing organizational discussions and data sharing.
- Users value the **strong customer support** from Oracle Sales Analytics, appreciating the active support community for assistance.
- Users value the **easy access** of Oracle Sales Analytics, appreciating its user-friendly interface for quick navigation.
- Users love the **easy integrations** with third-party tools, enhancing management of marketing, purchases, and sales.

**Cons:**

- Users face **integration issues** with Oracle Sales Analytics, making initial setup challenging despite the product&#39;s overall effectiveness.
- Users report **slow loading** times and occasional technical issues, which can hinder their overall experience with Oracle Sales Analytics.
- Users report **delayed responses** from customer support, alongside occasional technical issues affecting usability.
- Users experience **slow customer response times** and occasional software tech issues that hinder usability.
- Users find the **learning curve steep** , making it challenging to navigate Oracle Sales Analytics effectively.

#### What Are Recent G2 Reviews of Oracle Sales Analytics?

**"[Best for Timely and fact based insights](https://www.g2.com/survey_responses/oracle-sales-analytics-review-9015190)"**

**Rating:** 5.0/5.0 stars
*— Bhupathi R.*

[Read full review](https://www.g2.com/survey_responses/oracle-sales-analytics-review-9015190)

---

**"[Oracle sales Analytics: A Review of the Features and benifits](https://www.g2.com/survey_responses/oracle-sales-analytics-review-8913209)"**

**Rating:** 4.5/5.0 stars
*— Nabeel B.*

[Read full review](https://www.g2.com/survey_responses/oracle-sales-analytics-review-8913209)

---


#### What Are G2 Users Discussing About Oracle Sales Analytics?

- [What is Oracle Sales Analytics used for?](https://www.g2.com/discussions/what-is-oracle-sales-analytics-used-for)

### 22. [InsideSales](https://www.g2.com/products/insidesales/reviews)
Accelerate your company’s revenue with Playbooks from InsideSales, the smartest sales engagement platform. With Playbooks, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things. Reps are provided with additional contacts and recommendations of who, when, and how to reach out—making their efforts more effective. Leadership is provided with valuable insight into their remote sales team to see what’s working and what isn’t.


**Average Rating:** 4.5/5.0
**Total Reviews:** 613
**How Do G2 Users Rate InsideSales?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Data Segmentation:** 8.7/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.7/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind InsideSales?**

- **Seller:** [InsideSales](https://www.g2.com/sellers/insidesales)
- **Year Founded:** 2012
- **HQ Location:** Austin, TX
- **Twitter:** @InsideSales_PB (19,854 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/insidesales-playbooks/ (25 employees on LinkedIn®)
- **Phone:** (866) 549-0301

**Who Uses This Product?**
- **Who Uses This:** Business Development Representative, Sales Development Representative
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 48% Enterprise, 36% Mid-Market



#### What Are Recent G2 Reviews of InsideSales?

**"[this tool made my life so much easier](https://www.g2.com/survey_responses/insidesales-review-4125642)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/insidesales-review-4125642)

---

**"[Playbooks is the Winners Tool](https://www.g2.com/survey_responses/insidesales-review-4250902)"**

**Rating:** 4.5/5.0 stars
*— Wendell B.*

[Read full review](https://www.g2.com/survey_responses/insidesales-review-4250902)

---


#### What Are G2 Users Discussing About InsideSales?

- [What is InsideSales used for?](https://www.g2.com/discussions/what-is-insidesales-used-for)

### 23. [Tribble](https://www.g2.com/products/tribble/reviews)
Tribble is a deal intelligence platform designed to empower enterprise sales teams by transforming scattered organizational knowledge into a strategic advantage throughout the deal cycle. At its core, Tribble utilizes a dynamic knowledge graph that aggregates various data sources, including documents, call recordings, emails, CRM data, past proposals, and compliance documentation. This integration creates a centralized intelligence hub that evolves with each interaction, ensuring that sales teams have access to the most relevant information at their fingertips. The platform particularly shines in its ability to streamline the RFP (Request for Proposal) and questionnaire response processes. Tribble generates highly accurate and confident AI-driven responses by anchoring each answer in the organization’s approved knowledge base, complete with source attribution and confidence scoring. This capability allows teams to respond to inquiries in a matter of hours rather than weeks, ensuring that every response leverages the strongest institutional knowledge available, rather than relying solely on individual recollections. This feature positions Tribble as a leader in the market for organizations looking to enhance their proposal efficiency and effectiveness. Beyond improving response times, Tribble Engage equips sales teams with real-time intelligence for every client interaction. The platform automates pre-call preparations, providing essential context to ensure that team members enter meetings well-prepared. During meetings, Tribble offers coaching and guidance to steer conversations toward desired outcomes. Additionally, automated follow-ups, CRM updates, and tailored communications reduce the administrative burden on sales professionals, allowing them to concentrate on selling rather than paperwork. The analytics feature, Tribblytics, further enhances the platform by converting every deal interaction into actionable insights. Users can identify knowledge gaps that may have cost them deals and determine which content needs to be developed next. By tracking response quality trends across the team, organizations can ensure that each subsequent proposal is stronger than the last. This proactive approach turns potential blind spots into competitive advantages, enabling teams to continuously improve their performance. Tribble seamlessly integrates with existing technology stacks, including Salesforce, HubSpot, SharePoint, and Google Drive, ensuring that institutional knowledge is automatically incorporated into every response and conversation. By eliminating low-value tasks that can hinder deal progression, Tribble allows organizations to focus on revenue-driving activities, enabling them to respond faster, engage more intelligently, and ultimately win more deals.


**Average Rating:** 4.7/5.0
**Total Reviews:** 173
**How Do G2 Users Rate Tribble?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Data Segmentation:** 10.0/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 9.7/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Tribble?**

- **Seller:** [Tribble](https://www.g2.com/sellers/tribble)
- **Company Website:** https://tribble.ai/
- **Year Founded:** 2023
- **HQ Location:** Los Angeles, CA
- **Twitter:** @Tribble_ai (36 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tribbleai/ (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Enterprise, 42% Mid-Market


#### What Are Tribble's Pros and Cons?

**Pros:**

- Ease of Use (48 reviews)
- Time-saving (43 reviews)
- Efficiency (31 reviews)
- Integrations (26 reviews)
- RFP Management (24 reviews)

**Cons:**

- Inaccurate Responses (16 reviews)
- Limited Features (12 reviews)
- AI Inaccuracy (9 reviews)
- AI Limitations (8 reviews)
- Inaccuracy (8 reviews)


### What Do G2 Reviewers Say About Tribble?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy-to-use interface** of Tribble, which significantly enhances efficiency in managing RFX responses.
- Users value the **time-saving** capabilities of Tribble, significantly reducing workload and expediting response accuracy under tight deadlines.
- Users praise Tribble for its **efficiency** , significantly reducing workload and improving response accuracy for RFX tasks.
- Users appreciate the **seamless integrations** of Tribble, enhancing efficiency and accessibility across sales and engineering teams.
- Users appreciate the **efficiency of RFP management** in Tribble, saving time and effort while streamlining responses.

**Cons:**

- Users face challenges with **inaccurate responses** from Tribble, requiring careful evaluation and precise prompts for better results.
- Users wish for a **broader set of features** in Tribble to enhance project management and simplify usage.
- Users face challenges with **AI inaccuracy** , experiencing outdated information and vague responses that require additional clarification.
- Users find **AI limitations** apparent in vague responses, outdated knowledge, and the requirement for precise prompting for better results.
- Users face **inaccuracies** with Tribble, noting the need for precise prompting for improved output quality.

#### What Are Recent G2 Reviews of Tribble?

**"[Game changing](https://www.g2.com/survey_responses/tribble-review-11146386)"**

**Rating:** 5.0/5.0 stars
*— Brendan M.*

[Read full review](https://www.g2.com/survey_responses/tribble-review-11146386)

---

**"[Tribble Rocks](https://www.g2.com/survey_responses/tribble-review-13067973)"**

**Rating:** 5.0/5.0 stars
*— Beau B.*

[Read full review](https://www.g2.com/survey_responses/tribble-review-13067973)

---



### 24. [DemandFarm](https://www.g2.com/products/demandfarm/reviews)
DemandFarm&#39;s Key Account Management software suite is purpose-built to help you unlock the full revenue potential of your strategic accounts. DemandFarm gives sales leaders and account managers everything they need to build strategic relationships, uncover expansion revenue blind spots, and close large complex deals faster. A peek into the world’s favorite strategic account management software suite: - Sales account planning software to simplify &amp; standardize account plans - Relationship mapping software to visualize complex account hierarchies - Opportunity management software to boost adoption of any sales methodology and accelerate deal velocity Since 2016, DemandFarm has helped 250+ global organizations like DHL, Zebra Technologies, TaskUs, HCLTech and Belden spot growth opportunities in their key accounts, visualize key relationships, boost upsell and cross-sell revenue, win large deals, and centralize key account intelligence.


**Average Rating:** 4.4/5.0
**Total Reviews:** 45
**How Do G2 Users Rate DemandFarm?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Data Segmentation:** 7.1/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.3/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 8.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind DemandFarm?**

- **Seller:** [Demand Farm](https://www.g2.com/sellers/demand-farm)
- **Year Founded:** 2016
- **HQ Location:** NY, New York
- **Twitter:** @demandfarm (3,314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/demandfarm (45 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 33% Enterprise



#### What Are Recent G2 Reviews of DemandFarm?

**"[Account Manager Tools for Key Accounts](https://www.g2.com/survey_responses/demandfarm-review-8241749)"**

**Rating:** 5.0/5.0 stars
*— Blanche C.*

[Read full review](https://www.g2.com/survey_responses/demandfarm-review-8241749)

---

**"[DemandFarm is a useful tool for strategic selling](https://www.g2.com/survey_responses/demandfarm-review-7968562)"**

**Rating:** 4.5/5.0 stars
*— Timothy C.*

[Read full review](https://www.g2.com/survey_responses/demandfarm-review-7968562)

---



### 25. [Scratchpad](https://www.g2.com/products/scratchpad/reviews)
Scratchpad: The AI workspace for sales Remove admin work. Execute flawlessly. Win more deals. Scratchpad is the AI workspace built for sales. It removes admin work for sellers and drives strategy and execution on every deal — automated before and after every call. Sellers use Scratchpad to: - Update Salesforce fields from calls, emails, and notes - Take structured notes tied to opportunities and accounts - Draft follow-ups, business cases, and handoff docs - Review deals, surface risks, and prep for next steps - Qualify pipeline consistently with MEDDIC, SPICED, or custom criteria - The Scratchpad Notetaker — the best desktop note taker for sales — captures live calls and syncs insights straight to Salesforce. With robust integrations across Zoom, Gong, Meet, and more, Scratchpad fits into your workflows. Trusted by high-performance teams at Brex, Clio, Cognism, Crunchbase, Cursor, Dialpad, MaintainX, Settle, Vercel, and Verkada — Scratchpad helps reclaim selling capacity for sellers and gives leaders the visibility they need to run their business. Clearskies: The context layer for revenue AI Clearskies is Scratchpad&#39;s context layer for revenue teams using AI. It connects your CRM, call transcripts, email, calendar, and Slack into a single Customer Context Graph — so when your team asks Claude, ChatGPT, or any AI about a deal, an account, or the pipeline, the answer is built from every source, not just one. Sales leaders use Clearskies to: - Get pre-call briefs that pull from every system — not just the CRM - Detect pipeline risk across all channels, not just stalled CRM stages - Run win-loss analysis from actual calls and emails, not disposition codes - Surface coaching moments from every rep call with timestamps - Keep the CRM updated automatically after every interaction - Qualify deals against MEDDPICC or custom criteria using real signals Clearskies works with Salesforce, HubSpot, Gong, Slack, Google Workspace, and Microsoft 365. It connects to Claude via MCP and works with ChatGPT and any LLM. Usage-based pricing with no per-seat fees. Two products. One team. One belief: Revenue teams are sitting on enormous amounts of signal across their tools. Scratchpad removes the admin work so sellers can sell. Clearskies makes that signal available to AI so every answer, every brief, and every pipeline review reflects what&#39;s actually happening — not what someone remembered to log. Learn more at scratchpad.com and clearskies.cc.


**Average Rating:** 4.8/5.0
**Total Reviews:** 1,472
**How Do G2 Users Rate Scratchpad?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Data Segmentation:** 9.2/10 (Category avg: 8.6/10)
- **Opportunity Scoring:** 8.5/10 (Category avg: 8.4/10)
- **Interactive Dashboards:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Scratchpad?**

- **Seller:** [Scratchpad](https://www.g2.com/sellers/scratchpad)
- **Company Website:** https://scratchpad.com
- **Year Founded:** 2020
- **HQ Location:** Covina, US
- **Twitter:** @Scratchpad (453 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/scratchpad-ae/about/ (49 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Executive, Enterprise Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Mid-Market, 21% Small-Business


#### What Are Scratchpad's Pros and Cons?

**Pros:**

- CRM Integration (4 reviews)
- Customizability (4 reviews)
- Customization (4 reviews)
- Helpful (4 reviews)
- Business Management (3 reviews)

**Cons:**

- Missing Features (2 reviews)
- Subscription Cost (2 reviews)
- Add-On Issues (1 reviews)
- App Issues (1 reviews)
- Complexity (1 reviews)


### What Do G2 Reviewers Say About Scratchpad?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **seamless CRM integration** of Scratchpad, enhancing organization and pipeline management effortlessly.
- Users love the **customizability** of Scratchpad, effortlessly tailoring their workspace to enhance productivity and efficiency.
- Users appreciate the **customization options** in Scratchpad, enhancing their workflow and overall productivity.
- Users appreciate the **clean and intuitive interface** of Scratchpad, enhancing their Salesforce experience and productivity.
- Users love the **efficient organization** Scratchpad provides, transforming their workflow with seamless CRM integration and task management.

**Cons:**

- Users find Scratchpad lacking in **essential features** for complex workflows, impacting their overall satisfaction.
- Users find the **subscription cost** a downside, yet acknowledge the value in upgraded efficiency and time savings.
- Users experience **add-on issues** that create conflicts with Scratchpad, affecting the user experience and functionality.
- Users experience **app issues** , particularly with conflicts between Scratchpad and other plugins affecting homepage settings.
- Users find the **complexity of AI integration** in Scratchpad challenging, requiring significant expertise and budget to navigate.

#### What Are Recent G2 Reviews of Scratchpad?

**"[Scratchpad: The Most Efficient, Easy-to-Access Tool for Tracking Deals](https://www.g2.com/survey_responses/scratchpad-review-12311976)"**

**Rating:** 5.0/5.0 stars
*— Alec Z.*

[Read full review](https://www.g2.com/survey_responses/scratchpad-review-12311976)

---

**"[Efficient Collaboration with Room for More Integrations](https://www.g2.com/survey_responses/scratchpad-review-12508516)"**

**Rating:** 4.0/5.0 stars
*— george c.*

[Read full review](https://www.g2.com/survey_responses/scratchpad-review-12508516)

---


#### What Are G2 Users Discussing About Scratchpad?

- [How can I best use Scratchpad&#39;s note-taking feature to sync with my sales pipeline?](https://www.g2.com/discussions/how-can-i-best-use-scratchpad-s-note-taking-feature-to-sync-with-my-sales-pipeline)
- [What is Scratchpad used for?](https://www.g2.com/discussions/what-is-scratchpad-used-for)
- [What does Scratchpad do?](https://www.g2.com/discussions/what-does-scratchpad-do) - 2 comments
- [What is called scratch pad of computer?](https://www.g2.com/discussions/what-is-called-scratch-pad-of-computer)
- [How do you get Scratchpad on Google Chrome?](https://www.g2.com/discussions/how-do-you-get-scratchpad-on-google-chrome) - 3 comments


## What Is Sales Analytics Software?

[Sales Tools](https://www.g2.com/categories/sales-tools)

## What Software Categories Are Similar to Sales Analytics Software?

- [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)
- [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
- [Revenue Operations &amp; Intelligence (RO&amp;I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)


---

## How Do You Choose the Right Sales Analytics Software?

### What You Should Know About Sales Analytics Software

### What is Sales Analytics Software?

Sales analytics software estimates the likelihood of sales outcomes using algorithms based on existing [CRM software](https://www.g2.com/categories/crm) data. In other words, sales analytics tools are meant to simplify sales forecasting and present predictive sales data in the form of statistical datasets and reports. Data is collected, modeled, analyzed, and then deployed within the tool in a readable manner that sales teams can filter and analyze. One of the major perks of sales analytics software is the ability to automate sales pipeline pattern tracking, eliminating the time-consuming task of tracking this data manually via spreadsheets. In terms of forecasting, teams can analyze pipeline activity over a period of time and compare multiple forecast models without the hassle of manually building a report.

Key Benefits of Sales Analytics Software

- View sales data in a variety of different ways
- Improve sales forecasting
- Evaluate sales performance more precisely
- Identify challenges encountered by your sales team
- Manage your sales pipeline and solve problems before they arise

### Why Use Sales Analytics Software?

This type of tool ultimately helps sales teams make more successful decisions. It also helps teams analyze their overall sales process and recognize better sales opportunities. Compiled datasets can be used to examine pipeline insights in an effort to understand where sales are being lost, which industries generate the most success, and which sales tactics are most effective. While this feature is the lifeblood of the tool, there are a few other reasons to implement a sales analytics software:

**More quick wins —** Sales analytics help visualize sales projects and cross-selling opportunities that are considered easy to win based on forecasting patterns and pipeline location. This data helps sales teams prioritize projects that are most likely to make it through to the end of the pipeline and ultimately become a customer. The datasets also visualize the potential for risky sales, allowing managers to spend more time planning and analyzing the correct pathway to a win.

**Team analytics —** Not only do sales analytics tools help visualize sales data, but they also measure team analytics. Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall. [Sales gamification software](https://www.g2.com/categories/sales-gamification) can typically be integrated with sales analytics software for additional team motivation.

**Integrations —** Sales analytics solutions easily integrate with other types of sales software offerings. By integrating with other sales software tools, you will also likely be able to simplify the workflow of your sales team. Rather than having several different tools open at a time, all of the information from all of your software will be accessible from one spot.

### Who Uses Sales Analytics Software?

Sales analytics software is, unsurprisingly, a big asset to sales teams as a whole. Depending on the department, the tool is helpful in a variety of ways:

**Sales representatives —** Sales teams use sales analytics tools for forecasting sales outcomes, which efficiently helps with prioritizing easy versus difficult sales projects and helps measure the potential of closing sales.

**Sales operations —** Sales representatives often use sales analytics on their own, but sales operations teams help representatives filter and understand the effectiveness of particular datasets and help convey project success, where needed. The goal of sales operations teams is to help representatives focus on selling, so operations teams typically handle the project management and training with the tool depending on the experience representatives have with understanding the datasets involved.

**Sales managers —** Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall.

### Sales Analytics Software Features

**Dashboards —** Sales analytics tools differ in the type and customizability of their dashboards. Some products offer dashboards that are highly dynamic, allowing you to view data in a large number of ways by segmenting information. Others have dashboards that are more static, so sales teams cannot customize them. These options are often less expensive and typically easier for sales representatives to manage.

**Forecasting analytics —** Forecasting analytics alleviates human error by automating forecasting predictions and eliminating the need for modeling manually via spreadsheets. The forecasting features provide informative datasets in a visual format to help sales teams predict sales outcomes.

**Mobile capabilities —** Sales teams, especially outside sales teams, are often on the go and rely on mobile phones to take care of a lot of their sales functions. Many solutions offer dataset visualization across multiple platforms, including mobile.

**Lead analytics —** A beneficial use for sales analytics software is predictive lead scoring, which identifies trends in the customer pipeline and uses these trends to predict how far along a lead is in the pipeline. This allows sales teams to qualify and prioritize opportunities based on which leads are most likely to close. This feature works similarly, and can be integrated with, [sales intelligence software](https://www.g2.com/categories/sales-intelligence).

### Trends Related to Sales Analytics Software

**AI capabilities —** While sales analytics tools already incorporate machine learning algorithms to evaluate sales performance, as well as predict future sales outcomes, artificial intelligence (AI) is gearing up to make a bigger impact on the tool and sales software in general. AI is predicted to help incorporate more real-time insights for more on-demand sales opportunities. With real-time models and instant datasets, sales teams can make more sales in shorter periods of time without additional manual effort.

### Software and Services Related to Sales Analytics Software

[**Predictive analytics software**](https://www.g2.com/categories/predictive-analytics) **—** Predictive analytics software is a tool used to create algorithmic statistical datasets based on historical data patterns to better understand customers, products, and partners. It also helps identify potential risks and opportunities for a company overall.

[**AI sales assistant software**](https://www.g2.com/categories/ai-sales-assistant) **—** Like sales analytics software, AI sales assistant software is also a time-saving tool for sales teams. The software’s main features include automating tasks and processes like lead qualification, lead follow-up, pipeline management, forecasting, meeting scheduling, and data entry.



---
## What Are the Most Common Questions About Sales Analytics Software?
*AI-generated · Last updated: April 27, 2026*
### Which solution supports multi-channel sales data tracking?
Based on G2 reviews, several products are used to centralize activity from multiple sales channels.

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) -- reviewers frequently use it to track emails, calls, deals, tasks, and pipeline activity in one place, with repeated mentions of integrations across other business tools.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- users describe it as a central system for leads, opportunities, customer data, and cross-team sales activity, often highlighting integrations and a unified customer view.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) -- recent reviewers highlight its ability to organize deals, emails, activities, reminders, and integrations in a clear pipeline-focused workflow.
- [Gong](https://www.g2.com/products/gong/reviews) -- reviewers use it to capture calls, emails, meeting history, and account context, helping teams analyze customer interactions across channels.


### Which vendor offers real-time sales KPI dashboards?
Based on G2 reviews, these products are often used for live visibility into sales activity and pipeline progress.

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- reviewers repeatedly mention dashboards and reports for pipeline visibility, rep performance tracking, and monitoring KPIs in one place.
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) -- users often reference dashboards for tracking deals, team activity, forecasts, and customer progress with real-time updates.
- [Clari](https://www.g2.com/products/clari/reviews) -- reviewers highlight forecast views, pipeline visibility, and dashboard layouts that help teams monitor business performance and deal movement.
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) -- users describe visual dashboards and reporting that make it easier to track pipeline stages, activities, and sales performance trends.


### Which vendor provides AI-powered sales performance insights?
Based on G2 reviews, these products are commonly mentioned for AI-assisted analysis and coaching.

- [Gong](https://www.g2.com/products/gong/reviews) -- reviewers frequently mention AI summaries, call analysis, coaching insights, forecasting support, and surfacing risks or next steps from conversations.
- [Clari](https://www.g2.com/products/clari/reviews) -- users describe AI-assisted forecasting, predictive views, and pipeline signals that help sales teams understand deal progress and expected outcomes.
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) -- reviewers often cite AI-driven lead scoring, opportunity insights, automation, and reporting that support sales productivity.
- [Substrata](https://www.g2.com/products/substrata-substrata/reviews) -- recent reviews emphasize AI-generated insights from conversations, buyer intent signals, and guidance that supports prioritization and deal strategy.


### What is sales analytics software?
Sales analytics software helps teams organize and interpret sales activity, pipeline movement, customer interactions, and performance trends in one place. Across recent reviews in this category, users consistently describe these tools as a way to replace scattered spreadsheets and disconnected systems with clearer visibility into deals, forecasts, tasks, and team activity. Common use cases include tracking leads and opportunities, monitoring dashboards and reports, reviewing customer conversations, and identifying where follow-up or coaching is needed. Review themes also show that buyers value automation, centralized data, and easier reporting, while often noting that setup, customization, or learning the interface can take time depending on the product.


### How do teams use AI and automation in sales analytics?
According to verified users, teams most often use AI and automation in sales analytics to reduce manual work and surface clearer next steps. Recent reviews repeatedly mention automated follow-ups, task reminders, call summaries, forecasting support, lead scoring, and faster access to account history or pipeline changes. Users also describe AI helping analyze customer conversations, identify risk signals, summarize meetings, and highlight where reps may need coaching. At the same time, reviews show a common theme that these features work best when the underlying data is organized well. Buyers often value the time savings and visibility, but they also mention a learning curve when adopting more advanced workflows, dashboards, or AI-driven insights.



