# Best Mobile E-Commerce Software for Small Business

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Products classified in the overall Mobile E-Commerce category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile E-Commerce to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile E-Commerce category.

In addition to qualifying for inclusion in the Mobile E-Commerce Software category, to qualify for inclusion in the Small Business Mobile E-Commerce Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 57


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,700+ Authentic Reviews
- 57+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 276

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 7.9/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 7.9/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.2/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Business Development Representative, Salesforce Developer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 35% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (49 reviews)
- B2B (31 reviews)
- Features (29 reviews)
- Integrations (29 reviews)
- B2B Sales (25 reviews)

**Cons:**

- Complex Setup (24 reviews)
- Expensive (24 reviews)
- Complexity (22 reviews)
- Difficult Learning (16 reviews)
- User Difficulty (16 reviews)

  ### 2. [Shopgate](https://www.g2.com/products/shopgate/reviews)
  Shopgate is a leading provider for shopping apps & omnichannel commerce solutions in the DACH & US regions. Our flexible SaaS platform supports Shopify as well as Magento, Shopware and many other systems, enabling retailers to increase customer loyalty and seamlessly connect their online and offline businesses to create exceptional shopping experiences and consistent, unified brand experiences. Numerous retailers and brands such as Alpha Industries, Harbor Freight Tools, Mey, or Monin rely on our scalable, MACH-based solution.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 9.5/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 8.7/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 9.1/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Shopgate](https://www.g2.com/sellers/shopgate)
- **Year Founded:** 2009
- **HQ Location:** Butzbach, Hessen
- **Twitter:** @ShopgateDE (1,554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1978881/ (42 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 76% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (3 reviews)
- Customization Ease (2 reviews)
- Easy Setup (2 reviews)
- Helpful (2 reviews)

**Cons:**

- Expensive (2 reviews)
- Poor Documentation (1 reviews)

  ### 3. [Shopney](https://www.g2.com/products/shopney/reviews)
  Shopney is the best mobile app builder for Shopify and Shopify Plus brands. With its easy drag-n-drop design editor, you can convert your Shopify store into iOS & Android mobile apps. It has unique features like theme options and in-app chat. So, you can make sure your mobile app is on-brand and driving more sales. Shopney integrates with popular Shopify apps to bring the entire eCommerce functionality of your website into your mobile app.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 54

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 9.1/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 9.3/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.7/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Shopney, Inc.](https://www.g2.com/sellers/shopney-inc)
- **Year Founded:** 2019
- **HQ Location:** Los Angeles, CA
- **Twitter:** @ShopneyApps (718 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/shopney/ (28 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 76% Small-Business, 13% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (12 reviews)
- Ease of Use (6 reviews)
- Helpful (5 reviews)
- Response Time (3 reviews)
- Easy Integrations (2 reviews)

**Cons:**

- Lack of Customization (2 reviews)
- Limited Customization (2 reviews)
- Expensive (1 reviews)
- Incompatibility with Small Businesses (1 reviews)
- Lack of Discounts (1 reviews)

  ### 4. [Superfans](https://www.g2.com/products/superfans/reviews)
  Superfans helps top DTC brands boost loyalty and repeat revenue with a premium mobile app experience built for their best customers.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 8.1/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 8.6/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.6/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Superfans](https://www.g2.com/sellers/superfans)
- **Year Founded:** 2016
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/superfans-io/ (74 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 88% Small-Business, 8% Mid-Market


#### Pros & Cons


**Cons:**

- Expensive (1 reviews)
- Limited Features (1 reviews)
- Poor Customer Support (1 reviews)
- Technical Issues (1 reviews)

  ### 5. [AppMySite](https://www.g2.com/products/appmysite/reviews)
  AppMySite is a DIY mobile app builder that delivers premium native mobile apps, in real-time, without writing a single line of code. Our SAAS platform enables website owners, freelancers, and digital agencies to create customisable and affordable Android & iOS apps. All mobile apps created are optimised for performance, and built for publishing on the app stores.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 423

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 7.2/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 6.7/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 7.8/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [AppMySite](https://www.g2.com/sellers/appmysite)
- **Year Founded:** 2014
- **HQ Location:** Middletown, Delaware
- **Twitter:** @appmysite_live (1,588 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/wishacloud/about (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 96% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (54 reviews)
- App Development (32 reviews)
- Easy Creation (24 reviews)
- Easy Setup (24 reviews)
- No Coding (22 reviews)

**Cons:**

- Missing Features (17 reviews)
- App Development (13 reviews)
- Expensive (13 reviews)
- Limited Features (11 reviews)
- Pricing Issues (9 reviews)

  ### 6. [Tapcart](https://www.g2.com/products/tapcart-tapcart/reviews)
  Tapcart turns Shopify sites into beautiful mobile apps. With just a few clicks, you can build a custom app with different product grids with search functionality. Send push notifications to your customers with your own set of triggers and messages.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 8.3/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 8.6/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 9.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Tapcart](https://www.g2.com/sellers/tapcart-d0e1f7ac-02aa-4a08-86c3-1879a56ef18b)
- **Year Founded:** 2017
- **HQ Location:** Santa Monica, California
- **Twitter:** @tapcart_app (1,219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tapcart/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 93% Small-Business, 7% Mid-Market


  ### 7. [Elite mCommerce](https://www.g2.com/products/elite-mcommerce/reviews)
  Elite mCommerce an eCommerce mobile app builder offers ready-made mobile app solutions for various businesses including retail stores, grocery stores, news portal and more. Elite mCommerce is a native iOS and Android eCommerce mobile application.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 8.5/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 8.5/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.5/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [Elite mCommerce](https://www.g2.com/sellers/elite-mcommerce)
- **Year Founded:** 2014
- **HQ Location:** East Brunswick, US
- **Twitter:** @ElitemCommerce (104 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/elitemcommerce/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 17% Enterprise


  ### 8. [MageNative](https://www.g2.com/products/magenative/reviews)
  Convert your Shopify Store into a native Shopify mobile app and engage with your Customers on the go. CedCommerce, the official channel integration partner to Walmart, Sears, and NewEgg, brings your Shopify Store yet another, fantastic, sales boosting Mobile application. Get it from [here](https://apps.shopify.com/magenative-app). - Android Pay Ready - Apple Pay Ready - Credit Card Enabled Our pricing plans are the easiest, and the best you can find! Only $20 per month for a custom, native Android/iOS app for your Shopify Store. Unlike some other app makers, we don’t increase our prices as your sales increase. And our prices are the lowest you can find anywhere. In fact, take the app for free. Here is exactly what happens when you sign up to work with us: - You place your order for the MageNative Shopify application. - The order is processed, and you install the application in your store. - You open up the app and submit your customization requirements to us, along with your brand logo. - Your native, personalized android/iOS app is ready to be published within 6 hours to 1 business day of submitting the requirements. - Powerful features that make your Shopify app complete, and a pleasure to use. - Delectable and beautiful user Interface! - Our beautiful interface ensures that your user interface is state of the art, and maintains the uniformity of the shopping experience. - Wishlist - With this native app, your customers can add products to wish list if they want to check products later. - RTL support - If your audience speaks languages like Arabic, Urdu or Hebrew, RTL compatibility takes that into account. - Clever marketing tools - The app comes with in-built tools that allow your customers to invite their friends to download and use the app. - Single Page Checkout ensures lesser cart abandonments - Our single page checkout ensures that your customer can check out quickly through a single page interface. - Product Search - Your customers can easily search for the products they are looking to purchase. - Product Sorting - With Sorting, the customers can apply the desired filter to arrive at the possible set of products they are looking for. - Address Listing - Your customers can easily save the addresses where they want product to be delivered. - Social Signup - Enables customer to register themselves easily just by using their Google or Facebook accounts. - Push Notifications: With our push notifications feature, you can reach your customers anytime, anywhere. - Awesome Analytics: Our integrated analytics service ensures that you always know what’s happening around your store. And much more! Mobile is the medium of the future, and we want to ensure that you exploit it to grow! Native app development can cost you anywhere around thousands of dollars! However, we have perfected and streamlined the process until, we can build your custom, native app for free! Some of our satisfied clients include: Swissbotany RnDAccessories Kwakus Costumeish Here is what you get, when you install our app: - Unlimited number of push notifications. - Expert support available at your beck and call, round the clock. - Instant synchronization between your app and Shopify Store. - Work with an eCommerce major that has over 10,000 customers across the world. - Customized native applications for Android/iOS/Both. - And of course, a lot more conversions and sales. Coming Soon: - Support for Android Watch. - Support for Apple Watch. - The app has a free, 30 day trial for everyone -- meaning absolutely zero risk to you. Install it today, and we promise you will never uninstall it! Install now, and build your Shopify Store into a BRAND.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 8.9/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 7.9/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.6/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [MageNative](https://www.g2.com/sellers/magenative)
- **Year Founded:** 2010
- **HQ Location:** U.P.
- **Twitter:** @MageNative (484 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13287010/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Apparel & Fashion, Computer Software
  - **Company Size:** 61% Small-Business, 21% Mid-Market


  ### 9. [Zadinga](https://www.g2.com/products/zadinga/reviews)
  1) Add stock effortlessly 2) Keep track of stock levels 3) Speed up checkout 4) Collect payments easily 5) Set up your online shop and enable Ecommerce 6) Deliver orders to customers near you 7) Track store performance


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 9.2/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 8.3/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.8/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [NowFloats](https://www.g2.com/sellers/nowfloats)
- **Year Founded:** 2012
- **HQ Location:** Hyderabad , Telangana
- **LinkedIn® Page:** https://www.linkedin.com/company/nowfloats/about (470 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 83% Small-Business, 11% Mid-Market


  ### 10. [PredictSpring](https://www.g2.com/products/predictspring/reviews)
  PredictSpring is a mobile commerce platform designed exclusively for brands and retailers.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)
- **Templates - Mobile E-Commerce:** 6.7/10 (Category avg: 8.6/10)
- **Testing - Mobile E-Commerce:** 7.2/10 (Category avg: 8.5/10)
- **Versions - Mobile E-Commerce:** 8.3/10 (Category avg: 8.5/10)


**Seller Details:**

- **Seller:** [PredictSpring](https://www.g2.com/sellers/predictspring)
- **Year Founded:** 2013
- **HQ Location:** Mountain View, US
- **Twitter:** @PredictSpring (211 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3036595 (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 77% Small-Business, 23% Enterprise




## Parent Category

[E-Commerce Software](https://www.g2.com/categories/e-commerce)



## Related Categories

- [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)



---

## Buyer Guide

### What You Should Know About Mobile E-Commerce Software

### What is Mobile E-Commerce Software?

Mobile e-commerce software provides businesses the ability to sell products on mobile devices by creating mobile-specific apps or storefronts. Functionally, these apps are similar if not identical to e-commerce stores accessed on the internet, but are only accessed on mobile phones and devices. These apps may leverage mobile channels such as texting and social media to facilitate sales and further market the business. Additionally, businesses can gather data from the app and apply it to sales projections and marketing efforts.

Key Benefits of Mobile E-Commerce Software

- Access to the growing mobile e-commerce market
- Mobile-specific sales and marketing data
- Easy integration with mobile channels including social media
- Integration with e-commerce platforms

### Why Use Mobile E-Commerce Software?

Any business with an e-commerce store should consider making their site accessible to mobile users or creating a mobile-specific store. Consumers are increasingly using their mobile devices to make purchases; a store optimized for mobile meets this growing demand. Creating a dedicated app or mobile store solves the issue of using a responsive website, or compromising the design of an e-commerce store to accommodate mobile users. A dedicated, customizable mobile app allows businesses to incorporate their branding into the app and create a consistent experience for mobile users, crucial for good omnichannel strategy.

**Optimized mobile storefront —** Mobile screens are very different from computer screens, especially when it comes to how users browse on them. Using a finger to navigate is very different from using a mouse and keyboard. If buttons are not large enough or clear enough, shopping via a mobile application can be treacherous. A mobile website must be easy to read and navigate on a small screen, otherwise a business might encounter accidental purchases and frustrated customers. It’s much easier for businesses to create this experience with a tool dedicated to building mobile storefronts.

**Consistent branding —** Branding is extremely important for all businesses, but e-commerce businesses rely heavily on marketing and branding for their success. A customizable mobile commerce platform allows businesses to apply their branding and create an experience consistent with their other channels. Customers appreciate consistency and are more likely to return to a site that’s familiar, regardless of the platform.

**Omnichannel —** A good omnichannel strategy should include mobile channels; mobile e-commerce tools provide a way to engage mobile users and integrate mobile with other channels. Mobile e-commerce platforms can integrate with e-commerce and in-store channels to create a seamless experience. Mobile devices are portable, so consumers can easily use them in conjunction with other channels throughout their shopping experience, maximizing a business’s selling potential.

### Who Uses Mobile E-Commerce Software?

**Retailers —** Any retailer with an e-commerce presence should consider a mobile presence. More consumers are shopping on their phones; mobile e-commerce software provides a way to access that demographic while also providing a positive customer experience.

**Marketers —** Marketers can gather lots of customer data from e-commerce platforms to use in promotions and targeted campaigns. More consumers using their phones to make purchases, means more data. Marketers can leverage this wealth of data for different marketing campaigns. Further, this data can inform social media, email, and text campaigns with relevant data from mobile users.

### Mobile E-Commerce Software Features

**Mobile development tools —** Mobile e-commerce platforms provide businesses the opportunity to create a custom mobile app so customers can use their mobile devices to make purchases. These apps can have custom branding and any features a business finds advantageous. Features might include social media integration, personalization, analytics, and other mobile-specific functionalities. Some platforms may have tools to make it easy to create an app for those with little to no development experience.

**App templates —** Templates provide users the ability to quickly create an app or product listing. These templates may be customizable, allowing users to add branding that aligns with their needs. Templates make it possible to create an app with little to no coding. These templates make it possible for businesses without a dedicated development team to build their own mobile storefronts.

**Social media integrations —** Many people use their mobile phones to access social media, so integrating mobile commerce platforms with social media channels can create good synergy between channels. Many e-commerce businesses use social media for marketing, so directly exporting data from a mobile commerce store to social media and vice versa can help with marketing efforts.

**SMS capabilities —** One unique feature of mobile phones is SMS, and some mobile e-commerce platforms can take advantage of this method of communication. Personalized texts based on data gathered from a mobile e-commerce site can help drive more users to a variety of storefronts, not just mobile ones. SMS features can easily update customers on the status of their order, which can be more convenient that email.

**Personalization —** Personalization uses customer data to create a customized experience for each individual. This may include personalized emails, texts, or other messaging about product recommendations based on an individual’s purchasing or viewing history. This is an effective upselling and customer retention technique for any e-commerce platform.

**E-commerce platform integrations —** To make it easy to update multiple e-commerce stores on a variety of platforms, many mobile e-commerce tools integrate with traditional e-commerce platforms. This allows users to make updates that populate on multiple channels and allow channels to share inventory information so customers don’t attempt to purchase something out of stock, for example.

### Software and Services Related to Mobile E-Commerce Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms are functionally very similar to mobile e-commerce platforms, and some may even have mobile responsiveness. While both tools have similar features (and may even integrate with each other), mobile e-commerce software is designed specifically for mobile devices.

[**Mobile app development tools**](https://www.g2.com/categories/mobile-app-development) **—** Mobile app development software provides users with the tools to create mobile apps. This software will likely be user-friendly and require little to no coding experience. Mobile app development tools can also create any kind of app, while mobile e-commerce platforms focus specifically on creating an online store for mobile devices.

[**E-commerce analytics software**](https://www.g2.com/categories/e-commerce-analytics) **—** E-commerce analytics software integrates with e-commerce tools to collect data that helps business owners make informed decisions. E-commerce analytics software may integrate with mobile e-commerce software to provide these insights so they can be applied to the mobile storefront.

[**E-commerce personalization software**](https://www.g2.com/categories/e-commerce-personalization) **—** E-commerce personalization software provides e-commerce platform users with the ability to add personalization features to their storefront. This may take the form of personalized messaging or product recommendations based on viewing and purchasing history. These tools may also integrate with mobile e-commerce software to bring the same functionality to mobile storefronts.

[**Omnichannel platforms**](https://www.g2.com/categories/omnichannel-platforms) **—** Omnichannel platforms provide tools to help commerce businesses connect multiple channels and provide a unified customer experience across a variety of channels. Omnichannel platforms may help users integrate their mobile channel with other e-commerce and storefront channels as well.