Best Marketing Automation Software for Small Business - Page 5

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 717

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,900+ Authentic Reviews
  • 717+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=customer-io&segment=small-business)

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.

Average Rating: 4.2/5.0

Total Reviews: 109

How Do G2 Users Rate Zoho Marketing Automation?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.9/10)
  • Customization : 7.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Zoho Marketing Automation?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 57% Small, 34% Medium

What Do G2 Reviewers Say About Zoho Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Zoho Marketing Automation, enabling personalized follow-ups and seamless integration with sales tools.
  • Users value the ease of use of Zoho Marketing Automation, appreciating its intuitive setup and user-friendly controls.
  • Users appreciate the automation features of Zoho Marketing Automation, allowing for personalized follow-ups and effortless lead management.
  • Users value the automation efficiency of Zoho Marketing Automation, enhancing clarity and control across marketing efforts seamlessly.
  • Users value the intentional orchestration of follow-ups in Zoho Marketing Automation, enhancing user experience and engagement.
Cons
  • Users find the learning curve steep for Zoho Marketing Automation, making it challenging for beginners to navigate effectively.
  • Users often find poor customer support to be a significant drawback, impacting their overall experience with Zoho Marketing Automation.
  • Users find Zoho Marketing Automation not intuitive, as navigating complex workflows can be clunky and challenging.
  • Users find a steep learning curve in Zoho Marketing Automation, especially challenging for beginners without adequate tutorials.
  • Users experience a complex usability issue with Zoho, finding advanced features difficult to navigate and learn.

What Are Recent G2 Reviews of Zoho Marketing Automation?

What Are G2 Users Discussing About Zoho Marketing Automation?

Dashly

Dashly is a conversational marketing platform. It helps over 700 SaaS and EdTech companies grow conversions and revenue by turning each interaction with clients into a person-to-person conversation. Put it on another level with call scheduling and video calls. With proactive messaging, a chatbot, and pop-up windows you can generate more leads and qualify them. The leads are collected in eCRM and segmented - that's how you start email marketing. Manage both manual and triggered communication - these are available with live chat messages, pop-up windows and emails. Features: - Capture leads using chatbot made in easy-to-use Chatbot Builder; - Store and manage them in eCRM; - Track your visitors' actions; - Make the best offers using pop-up; - Integrate with your favorite services; - Have all visitors' messages in one admin panel; - Respond your visitors in Live chat for perfect support; - Increase conversions with triggered emails; - Analyze your performance building funnels.

Average Rating: 4.7/5.0

Total Reviews: 66

How Do G2 Users Rate Dashly?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Dashly?

  • Seller: Dashly
  • Year Founded: 2018
  • HQ Location: Wilmington, Delaware
  • Twitter: @dashly
    39 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 90% Small, 10% Medium

What Do G2 Reviewers Say About Dashly?

AI-generated summary from verified user reviews

Pros
  • Users praise the speed of automation in Dashly, enabling quick bot setup and efficient lead management.
  • Users value the automation efficiency of Dashly, enabling quick setup for bots and smooth lead data collection.
  • Users value the automation features of Dashly for quickly setting up bots and managing user interactions effectively.
  • Users value the responsive support from Dashly, enhancing marketing metrics and providing effective solutions for user queries.
  • Users love the user-friendly interface of Dashly, noting its effectiveness in boosting marketing metrics and revenue.
Cons
  • Users find the interface not intuitive, but customer support assists in navigating and customizing the setup effectively.
  • Users struggle with deletion issues in Dashly, finding solutions difficult and experiencing frequent bugs.
  • Users face editing difficulties with Dashly, struggling to resolve issues independently and dealing with past bugs.
  • Users report email deliverability issues with Dashly, leading to negative experiences with newsletter functionality.
  • Users often face error issues with Dashly, making it challenging to resolve problems independently.

What Are Recent G2 Reviews of Dashly?

What Are G2 Users Discussing About Dashly?

OptiPub

OptiPub is an omni-channel marketing platform designed to provide seamless integration, robust automation, and enhanced campaign management capabilities. It allows users to optimize their marketing efforts through features like advanced tracking, automated workflows, and powerful segmentation tools. Built with the flexibility to adapt to various business needs, OptiPub integrates with key platforms such as Infusionsoft/Keap, ThriveCart, and more, helping businesses streamline marketing processes and boost customer engagement.

Average Rating: 4.9/5.0

Total Reviews: 16

How Do G2 Users Rate OptiPub?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 9.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.8/10 (Category avg: 8.5/10)

Who Is the Company Behind OptiPub?

  • Seller: OptiPub
  • Year Founded: 2018
  • HQ Location: Baltimore, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing
  • Company Size: 94% Small, 6% Medium

What Do G2 Reviewers Say About OptiPub?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from OptiPub, highlighting their expertise and responsiveness in resolving issues.
  • Users praise the expertise and responsiveness of OptiPub, enhancing email deliverability and overall marketing effectiveness.
  • Users find OptiPub's extensive feature variety invaluable, making it a comprehensive solution for publishing needs.
  • Users appreciate the exceptional customer responsiveness of OptiPub, which enhances their email marketing effectiveness significantly.
  • Users value the customizability of OptiPub, allowing tailored solutions for diverse needs and enhancing overall performance.
Cons
  • Users face a steep learning curve with OptiPub, necessitating a team familiar with its quirks.
  • Users face integration issues and report limitations with OptiPub, requiring time and patience to fully benefit.
  • Users note the missing reporting features in OptiPub, indicating that improvements are necessary for enhanced functionality.
  • Users find the platform to be not intuitive, requiring a knowledgeable team to navigate its quirks effectively.
  • Users find that OptiPub is time-consuming, requiring patience for integration and learning before seeing results.

What Are Recent G2 Reviews of OptiPub?

Sugar Market

Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting.

Average Rating: 4.2/5.0

Total Reviews: 217

How Do G2 Users Rate Sugar Market?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Sugar Market?

  • Seller: SugarAI
  • Year Founded: 2004
  • HQ Location: Cupertino, CA
  • LinkedIn® Page: www.linkedin.com
    577 employees on LinkedIn®
  • Phone: +1 (408) 454-6900

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director of Marketing
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 39% Small

What Do G2 Reviewers Say About Sugar Market?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Sugar Market, particularly with its intuitive drag-and-drop campaign builder and reporting tools.
  • Users appreciate the seamless CRM integration of Sugar Market, enhancing lead tracking and management effectively.
  • Users highlight the excellent customer support of Sugar Market, making it easy to resolve issues quickly.
  • Users appreciate the easy setup of Sugar Market, facilitating quick access to powerful marketing tools and features.
  • Users value the automation efficiency of Sugar Market, enhancing lead scoring and workflow management effortlessly.
Cons
  • Users find the platform’s complexity frustrating, citing slow performance and a steep learning curve for efficient use.
  • Users find the steep learning curve of Sugar Market challenging, requiring time and training to navigate effectively.
  • Users find Sugar Market to be a time-consuming platform, requiring excessive clicks and leading to frustration in workflow management.
  • Users report editing issues with sluggish performance and an unintuitive interface, complicating their experience with the platform.
  • Users face integration issues with Sugar Market, finding it difficult to connect seamlessly with other platforms.

What Are Recent G2 Reviews of Sugar Market?

What Are G2 Users Discussing About Sugar Market?

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

Average Rating: 4.1/5.0

Total Reviews: 1,030

How Do G2 Users Rate Act-On?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Act-On?

  • Seller: Act-On Software
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Portland, OR
  • Twitter: @ActOnSoftware
    32,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    197 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 49% Medium, 39% Small

What Do G2 Reviewers Say About Act-On?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
  • Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
  • Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
  • Users value the automation capabilities of Act-On, enhancing efficiency and streamlining communication with powerful integrations.
  • Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
Cons
  • Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
  • Users find the learning curve challenging, especially due to the interface and implementation complexities.
  • Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
  • Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
  • Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.

What Are Recent G2 Reviews of Act-On?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users commend the user-friendly interface of Spotler Mail+, making email marketing intuitive and efficient.
  • Users love the powerful tools and user-friendly interface of Spotler Mail+ for efficient email marketing.
  • Users value the efficiency of Spotler Mail+ for streamlining their email marketing and enhancing targeting success.
  • Users value the automation capabilities of Spotler Mail+, enhancing targeting and streamlining marketing processes effectively.
  • Users appreciate the automation features of Spotler Mail+, enhancing personalized email marketing and campaign management.
Cons
  • Users note a bit of a learning curve initially, as the multitude of functions can be overwhelming.
  • Users find the template organization messy and not intuitive, making email design a frustrating experience.
  • Users are disappointed by the deliverability tools and lack of pricing flexibility, impacting their overall satisfaction with Spotler Mail+.
  • Users report performance issues with Spotler Mail+, including freezing during image uploads and delays in designing emails.
  • Users experience poor customer support, often facing delays in responses which can lead to frustration.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Upsales Sales and Marketing Platform

Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management

Average Rating: 4.5/5.0

Total Reviews: 175

How Do G2 Users Rate Upsales Sales and Marketing Platform?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.9/10)
  • Customization : 7.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Upsales Sales and Marketing Platform?

  • Seller: Upsales
  • Year Founded: 2003
  • HQ Location: Stockholm
  • Twitter: @upsales
    277 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    96 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, CEO
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 24% Medium

What Do G2 Reviewers Say About Upsales Sales and Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Upsales, enjoying seamless integration and efficiency in managing sales and marketing.
  • Users appreciate the integrated sales and marketing capabilities of Upsales, enhancing lead tracking and efficiency.
  • Users appreciate the effective integration of CRM and marketing automation in Upsales, enhancing sales and marketing alignment.
  • Users value the effective integrations of Upsales, enhancing communication and streamlining sales and marketing alignment.
  • Users appreciate the user-friendly interface of Upsales, which simplifies daily tasks and enhances productivity.
Cons
  • Users find the platform's limited customization options inflexible, complicating tailored workflows and overall usability.
  • Users find the learning curve challenging, especially for newcomers unfamiliar with sales and marketing platforms.
  • Users find the missing features in Upsales hinder usability, complicating essential tasks and overall satisfaction.
  • Users find the contact management too complex for simpler needs, complicating their overall experience with Upsales.
  • Users find the platform expensive and struggle to justify the costs due to limited value versus cheaper alternatives.

What Are Recent G2 Reviews of Upsales Sales and Marketing Platform?

What Are G2 Users Discussing About Upsales Sales and Marketing Platform?

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Average Rating: 4.7/5.0

Total Reviews: 1,219

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How Do G2 Users Rate OneSignal?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind OneSignal?

  • Seller: OneSignal
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Mateo, California
  • Twitter: @onesignal
    5,546 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Small, 24% Medium

What Do G2 Reviewers Say About OneSignal?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OneSignal, enabling quick setup and effortless notification management across platforms.
  • Users love the ease of setting up notifications on OneSignal, enhancing user engagement with real-time analytics.
  • Users love the easy setup and cross-platform notifications of OneSignal, appreciating real-time engagement analytics.
  • Users find the easy setup of OneSignal significantly simplifies sending notifications and managing user engagement.
  • Users love the automation features of OneSignal, enabling efficient multichannel strategies and seamless content distribution.
Cons
  • Users find missing features in OneSignal, such as improved segmentation and better popup management, limiting its effectiveness.
  • Users find there is a learning curve that makes understanding features and integration somewhat challenging at first.
  • Users find the limited features of OneSignal hinder their ability to create diverse and complex messaging options efficiently.
  • Users find OneSignal to be expensive, as many advanced features require a paid plan, limiting accessibility for beginners.
  • Users experience notification issues with OneSignal, finding unreliable delivery and challenges with VOIP notifications across devices.

What Are Recent G2 Reviews of OneSignal?

What Are G2 Users Discussing About OneSignal?

Acoustic Campaign

Acoustic Campaign is a multichannel marketing platform built for customer-obsessed brands. We help businesses connect with customers through sophisticated customer journeys, over a variety of channels - email, web, mobile push, SMS, MMS, WhatsApp, social media, print and more. The offering includes various capabilities, from everyday marketing automation and campaign execution to highly sophisticated journey orchestration, journey analytics, segmentation, personalization, high-end content creation and digital experience analytics. With our open and flexible platform, marketers can connect to any data source and segment their data for hyper-targeting. Our intuitive, zero-code UI and hyper-personalization capabilities empower marketers to independently run multichannel, personalized campaigns without relying on data teams or coding to make it happen. Unlike complex and costly enterprise offerings, we offer the same sophisticated enterprise-grade solutions for all marketers. And unlike ‘point solutions’ or email service providers, we enable you to engage with consumers across multiple channels in a single platform. We help marketers surface actionable insights and personalize communications as you begin to scale. Acoustic Marketing Cloud puts the marketer in the driver’s seat to help customers increase long-term customer engagement and drive revenue growth. Our customers include top brands and Fortune 500 companies. For more information, visit acoustic.com/products. Capabilities: Journey Orchestration Email SMS/MMS WhatsApp Mobile push Content Management System Customer Journey Insights Integrations Segmentation Social Audiences Drag and Drop Forms Composer Drag and Drop Multichannel Composer Transactional Messaging Data Layer

Average Rating: 3.8/5.0

Total Reviews: 249

How Do G2 Users Rate Acoustic Campaign?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
  • Customization : 6.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Acoustic Campaign?

  • Seller: Acoustic
  • Year Founded: 2019
  • HQ Location: Conway, AR
  • Twitter: @GoAcoustic
    64,110 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    459 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Large, 39% Medium

What Do G2 Reviewers Say About Acoustic Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation features of Acoustic Campaign, which streamline campaigns and improve engagement effectiveness.
  • Users appreciate the multichannel marketing capabilities of Acoustic Campaign, which boost engagement and enable personalized communications.
  • Users appreciate the easy integration of Acoustic Campaign, enhancing marketing efficiency and streamlining campaigns for better ROI.
  • Users value the engagement efficiency of Acoustic Campaign, enhancing personalized conversations and streamlining marketing operations.
  • Users appreciate the seamless integrations of Acoustic Campaign, facilitating efficient multichannel marketing and boosting engagement.
Cons
  • Users feel that the navigation is not intuitive, suggesting improvements for a better user experience.

What Are Recent G2 Reviews of Acoustic Campaign?

eSputnik

eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty.

Average Rating: 4.7/5.0

Total Reviews: 70

How Do G2 Users Rate eSputnik?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 8.9/10)
  • Customization : 9.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.6/10 (Category avg: 8.5/10)

Who Is the Company Behind eSputnik?

  • Seller: eSputnik
  • Year Founded: 2012
  • HQ Location: Dnipro, Dniprovs'ka
  • Twitter: @eSputnikApp
    341 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 59% Small, 37% Medium

What Do G2 Reviewers Say About eSputnik?

AI-generated summary from verified user reviews

Pros
  • Users commend eSputnik for its strong customer engagement capabilities, significantly enhancing marketing effectiveness and user retention.
  • Users commend the easy integration of eSputnik, appreciating the smooth process and timely support from the team.
  • Users value the seamless integration of eSputnik, appreciating timely support and effective onboarding throughout the process.
  • Users appreciate the user-friendly interface of eSputnik, enhancing their marketing strategies with seamless integration.
  • Users value eSputnik's analytics expertise, which significantly enhances marketing effectiveness and customer retention strategies.

What Are Recent G2 Reviews of eSputnik?

What Are G2 Users Discussing About eSputnik?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 113

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • Twitter: @MobileAction
    6,629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users express a lack of information on performance improvement and competitor insights within MobileAction's platform.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users find the user interface challenging, especially newcomers, often leading to a steep learning curve.
  • Users find certain ad metrics confusing and the creative tab inconsistencies diminish the overall effectiveness of MobileAction.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Revotas

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Revotas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Revotas?

  • Seller: Revotas
  • Year Founded: 2009
  • HQ Location: Boston, MA
  • Twitter: @RevotasHQ
    58 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Textiles
  • Company Size: 53% Medium, 47% Small

What Do G2 Reviewers Say About Revotas?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the quick and reliable customer support from Revotas, making their business partnership highly effective.
  • Users commend Revotas for its helpful and professional support team, enhancing their overall experience and productivity.
  • Users value the quick and reliable customer engagement of Revotas, enhancing their marketing efforts through effective support.
  • Users love the flexibility and ease of use of Revotas, facilitating smooth workflow and effective marketing content production.
  • Users highlight the easy setup of Revotas, making it simple to implement and use for various needs.
Cons
  • Users find the complex reporting screens challenging initially, suggesting that a more intuitive layout would enhance usability.
  • Users find the dashboard issues can confuse first-time users, requiring time to adapt to the reporting screens.
  • Users note the inadequate reporting capabilities of Revotas, suggesting a need for improved integration and development in this area.
  • Users find the learning curve steep for some reporting screens, which could be more intuitive for beginners.
  • Users find the learning curve challenging, as some reporting screens can be difficult for first-time users to navigate.

What Are Recent G2 Reviews of Revotas?

BenchmarkONE

Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.

Average Rating: 4.5/5.0

Total Reviews: 180

How Do G2 Users Rate BenchmarkONE?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind BenchmarkONE?

  • Seller: Polaris Software
  • Year Founded: 2004
  • HQ Location: St. Louis, MO
  • Twitter: @BenchmarkEmail
    17,267 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    115 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, President
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 79% Small, 16% Medium

What Do G2 Reviewers Say About BenchmarkONE?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of tracking contacts with BenchmarkONE, enhancing their overall management experience.
  • Users value efficient customer relationship management in BenchmarkONE, enhancing lead nurturing and operational streamlining for businesses.
  • Users find BenchmarkONE's ease of use crucial for managing customer relationships and streamlining operations efficiently.
  • Users enjoy the easy access of BenchmarkONE, facilitating smooth transitions and efficient management of customer relationships.
  • Users value the easy setup of BenchmarkONE, which ensures a smooth transition for their businesses.
Cons
  • Users report issues with call reliability and email performance, leading to significant deliverability problems and spam concerns.
  • Users report that email issues from BenchmarkONE lead to messages often landing in spam, affecting communication adversely.
  • Users report unreliable deliverability with BenchmarkONE, causing important emails to end up in spam folders.

What Are Recent G2 Reviews of BenchmarkONE?

What Are G2 Users Discussing About BenchmarkONE?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • Twitter: @XtremePush
    11,098 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users appreciate the user-friendly interface of Xtremepush, finding it simple and straightforward to navigate.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Leadfwd

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Leadfwd?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadfwd?

  • Seller: LeadFWD
  • Year Founded: 2006
  • HQ Location: Staten Island, NY
  • Twitter: @INBOX25
    1,969 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 59% Small, 32% Medium

What Do G2 Reviewers Say About Leadfwd?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Leadfwd, appreciating its intuitive setup and efficient navigation for marketing tasks.
  • Users value the effective lead generation capabilities of Leadfwd, facilitating targeted outreach and efficient prospecting.
  • Users praise Leadfwd for its seamless automation, facilitating effortless outreach and effective lead generation on LinkedIn.
  • Users find the initial setup intuitive and fast, allowing easy onboarding for effective LinkedIn prospecting.
  • Users value Leadfwd's email deliverability and warm-up features, ensuring effective outreach and successful campaign execution.
Cons
  • Users experience slow performance with Leadfwd, particularly when handling large datasets or multitasking on projects.
  • Users find the cluttered UI sometimes impacts reporting, leading to a less effective user experience.
  • Users note the difficult setup of LeadFwd, requiring detailed technical knowledge before enjoying its impressive results.
  • Users experience editing difficulties due to slow load times with large datasets, causing lag and freezes during use.
  • Users often face editing issues due to slow load times for large datasets, causing lag and freezing problems.

What Are Recent G2 Reviews of Leadfwd?

What Are G2 Users Discussing About Leadfwd?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated