Best Marketing Analytics Tools - Page 23
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
Samhub is the world’s first marketing analytics platform with data enrichment for consumer oriented businesses. The platform allows marketing teams to gain a deeper understanding for their customers,
- 50% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Sellforte is a marketing optimization platform for retailers & consumer brands.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Semcasting – Cookieless Identity Resolution, Omnichannel Audience Activation & Measurement Semcasting is a leading identity resolution and audience activation platform built for a cookieless wo
- 50% Mid-Market
- 50% Small-Business
1,010 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Sigview is a real-time data visualisation and analysis tool for high velocity and high volume of data. It builds on top of the philosophy of reactive manifesto, to accomplish robust, resilient and res
- 50% Enterprise
- 50% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Slidebeast converts your Web Analytics or Social Media data into a powerful Powerpoint presentation format in minutes.
- 100% Mid-Market
4 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SMART Marketing is a comprehensive solution for managing client segments and omnichannel marketing communications from a single window of a CRM system. The system is based on one of the best Low-code/
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Stop guessing. Start making data-driven decisions, today.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Sweetspot Intelligence is a BI dashboard that combines flexibility, attractive visualizations, predictive modeling and scalability features to provide an enterprise-level solution.
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
TrackYourLeads is the only tracking software powered by our proprietary Cross-Attribution™ Model, designed to give you 100% reliable conversion data across your entire sales funnel. We capture and
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Trakaff is a Affiliate Tracking Software, where affiliate networks, agency owners & E-comm Brands manage their affiliates and advertisers efficiently. Trakaff Tracks every channel, partner and qui
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Tru Measures advanced tracking technology and two-way integrations with top digital media providers is made available in one easy-to-use dashboard.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Twyne.io: Revolutionizing Collaboration and Data Sharing Twyne.io is an innovative platform designed to simplify and enhance how businesses collaborate, share data, and create unified experiences.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
ViralGains intersects marketing and advertising technology by enabling advertisers to understand how customers feel about their brands, products, and services and respond with relevant ads that speak
- 100% Small-Business
12,742 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Easily set up marketing automations! Accelerate your marketing processes with AI-powered automation! Deliver the right message to the right customer at the right time to boost conversion rates. Red
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
XOVI GmbH has been offering SaaS (Software as a Service) solutions for the online marketing industry since 2009, helping online marketers and businesses be more successful on the web. The company is f
- 100% Small-Business
