Best Marketing Analytics Tools - Page 23

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,000+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

ObserviX AI

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate ObserviX AI?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind ObserviX AI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About ObserviX AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the multi-tenant setup of ObserviX AI, allowing seamless management of multiple clients with clear data insights.
  • Users value the effective attribution tracking of ObserviX AI, making client reporting and data interpretation seamless and clear.
  • Users value the effective customer engagement through ObserviX AI's clear reporting and tailored workspaces for clients.
  • Users appreciate the ease of use of ObserviX AI, with clear data presentation and quick client management.
  • Users praise the easy learning curve of ObserviX AI, making data interpretation simple for all team members.
Cons
  • Users are eager for more pre-built dashboard templates in ObserviX AI, as current options are limited.
  • Users find a lack of pre-built dashboard templates for e-commerce in ObserviX AI, limiting initial usability.
  • Users note a lack of pre-built templates and currently missing mobile app tracking in ObserviX AI.
  • Users express concerns about subscription issues, with a desire for more features and templates for better experience.
  • Users feel the lack of pre-built templates and mobile app tracking limits ObserviX AI's initial functionality.

What Are Recent G2 Reviews of ObserviX AI?

OptiMine

OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate OptiMine?

  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind OptiMine?

  • Seller: OptiMIne
  • Year Founded: 2008
  • HQ Location: Minneapolis, US
  • Twitter: @OptiMineInc
    801 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptiMine?

Outsmart

Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Outsmart?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 3.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 0.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 0.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Outsmart?

  • Seller: Outsmart
  • Year Founded: 2016
  • HQ Location: Bangkok, TH
  • Twitter: @outsmartio
    87 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Outsmart?

What Are G2 Users Discussing About Outsmart?

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Paapi

Paapi is an ad measurement and audience activation platform solving the underlying challenge of stitching the full user path across channels, devices, and web-to-app journeys. That foundation powers accurate attribution, deduped conversions, cohort analysis by LTV, product and channel - as well as audiences that update continuously and activate directly to your ad platforms without the engineering queue. The result is a closed loop between measurement and activation, enabling automated performance optimisation.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Paapi?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Paapi?

  • Seller: Paapi
  • Year Founded: 2024
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Paapi?

Pacr - Better paid ad spend tracking

Pacr allows you to track the spend (vs budget) for all your paid ad accounts across all platforms. You can track and forecast out total monthly spend whilst being alerted in real-time of any significant changes ! Keep track of all your paid media channels across your accounts, including Google Ads, Google DV360, Facebook Ads, LinkedIn Ads, TikTok Ads & SnapChat Ads and more... -Stay alert of any significant changes Get informative alerts & notifications about significant changes in your clients accounts or warnings on over/under spend. - Lay your mind to rest with monthly forecast You can track and forecast out total monthly spend in real-time all in once places and can be accessed via desktop and mobile. - Leave the spreadsheets behind Stop using messy in-house built solutions and spreadsheets to keep a track of all budgets. Pacr provides the one-stop solution to track everything you need.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Pacr - Better paid ad spend tracking?

  • Seller: Pacr
  • Year Founded: 2022
  • HQ Location: Leeds, GB
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Pacr - Better paid ad spend tracking?

Pattern89

Predict creative performance, with over 95% accuracy, before you spend a dollar on marketing. Pattern89 is an artificial intelligence solution that predicts what will perform, optimizes in-flight campaigns, and analyzes billions of creative data points, so you can power every marketing decision.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Pattern89?

  • Seller: Pattern89
  • Year Founded: 2016
  • HQ Location: Indianapolis, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Pattern89?

What Are G2 Users Discussing About Pattern89?

Platform X by Commanders Act

With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints. Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act Platform X took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users' privacy. This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms. With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Platform X by Commanders Act?

  • Seller: Commanders Act
  • Year Founded: 2010
  • HQ Location: Paris, FR
  • Twitter: @CommandersAct
    1,473 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Platform X by Commanders Act?

pragmaticBOX

pragmaticBOX: all-in-one marketing platform empowers businesses with affiliate marketing 🔗 solutions, data-driven 📈 strategies and superior traffic quality. We scale and automate every type of online business with an all-in-one marketing platform. Our technology solution is simple to use, delivering value for our customers' growth, and bringing teams and campaigns’ tools together in one place. Main features: - affiliate/partners management module with marketplace - website and all marketing activities analytics - dedicated reports and dashboards - customer journey analysis and optimization - campaign' tracking - data analysis in one place - fraud prevention - user segmentation Drive your digital growth with pragmaticBOX!

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind pragmaticBOX?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of pragmaticBOX?

Reeport

Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Reeport?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Reeport?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Reeport?

What Are G2 Users Discussing About Reeport?

Refine AI

Refine AI is an analytics platform that tracks brand visibility and citations across AI platforms like ChatGPT, Gemini, and Perplexity. The software monitors how often and favorably brands are mentioned in AI responses to buyer-focused queries, delivering visibility reports that highlight citations, competitor mentions, or absence of recommendations. Refine AI connects with Google Search Console and Analytics 4 to identify gaps between Google rankings and AI citations. Competitive intelligence features enable benchmarking against competitors. An AI agent system automates content creation for up to 30 optimized articles monthly. The platform generates responses for Reddit and social media and integrates Model Context Protocol for workflow connectivity. Reports become available within 24 hours of onboarding without technical setup.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Refine AI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Refine AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Refine AI?

REPORTIFUL

REPORTIFUL - your magic tool for marketing reports with insights. Writing the insights report like a senior analyst would do. It turns scattered campaign data and spreadsheets into reports. Those do not only look nice (for clients and management) but - and especially - provide insights and actionable recommendations. Have you ever struggled to analyse data scattered across spreadsheets? Have you ever spent hours creating a management report from raw numbers? Have you ever been fighting to get behind the real insights of campaign metrics? There are tools to track data (not fully used by everyone, but solutions are out there). There are tools to visualize numbers (not always easy to use, but ok). There are tools to do number-crunching deep dives for the ones interested (and trained). What did not exist so far: A solution to turn your numbers into real insights. A solution to create a client-ready report from a spreadsheet (in seconds). A solution to propose real actions derived from campaign analytics. WE CHANGED THIS! Welcome to REPORTIFUL – the world’s first solution to turn scattered data into beautiful customized reports with real insights and recommendations. If getting marketing insights or report creation are part of your life, this is for you. You can try it for free!

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind REPORTIFUL?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of REPORTIFUL?

Salesfire

Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Site Messaging • Email • SMS • Recommendations • Search • Salesfire AI • Digital Assistant • Visually Similar Search • Analytics Salesfire can identify more of your anonymous visitors, personalise the customer journey, and drive sales with optimised email and SMS retargeting. Offering AI-driven insights and automation, Salesfire can help you streamline your marketing costs and deliver meaningful results. With Salesfire’s data capture technology, you can collect more valuable information about your shoppers’ behaviour. Salesfire boosts your marketing opt-ins by displaying campaigns to collect email addresses and phone numbers at key points across your site. Salesfire AI then maintains an up-to-date profile of each visitor's interests and shopping behaviour, even if they return to your site anonymously or from another device. This allows you to deliver personalised experiences without relying on third-party cookies. Salesfire helps you deliver a shopping experience as unique as each customer. By capturing detailed shopper data, Salesfire AI can automatically trigger personalised email and SMS campaigns that effectively re-engage and bring your shoppers back on site. You can also tailor the on-site experience and guide your shoppers to checkout with our On-Site Messaging, Recommendations and Search solutions. With Salesfire, you can: • Grow your marketing subscribers by up to 300% • Increase your revenue by up to 9.2% with re-engagement emails • Increase your AOV by up to 37% with SMS marketing • Access in-depth insights into shopper behaviour with detailed analytics • Integrate data collected with paid channels like Google Ads to enhance their performance

Average Rating: 4.8/5.0

Total Reviews: 4

How Do G2 Users Rate Salesfire?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)

Who Is the Company Behind Salesfire?

  • Seller: Salesfire
  • Year Founded: 2017
  • HQ Location: Middlesbrough, GB
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®
  • Phone: 020 4505 9040

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Salesfire?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional support from Salesfire, praising their expertise and proactive engagement in driving results.
  • Users commend the exceptional customer support of Salesfire, highlighting their expertise, proactive assistance, and effective communication.
  • Users value the enhanced customer visibility Salesfire provides, significantly boosting revenue, acquisition, and retention efforts.
  • Users rave about the outstanding customer satisfaction at Salesfire, highlighting their helpfulness and proactive communication.
  • Users value the marketing efficiency of Salesfire, enhancing customer visibility and driving significant revenue uplift.
Cons
  • Users acknowledge that features take time to develop, though they recognize this as a minor concern.
  • Users find the analytics not intuitive, leading to confusion and potential oversights in performance evaluation.
  • Users find the analytics reporting inconsistent, leading to inflated performance perceptions and potential oversight of true metrics.

What Are Recent G2 Reviews of Salesfire?

Samhub

Samhub is the monetization platform for publishers and media. Global platforms took the advertiser budgets and reader attention that used to belong to national and local media. Digital agencies now sit between publishers and their advertisers, and they speak data more fluently than most publisher sales teams do. Meanwhile the first-party data that could close that gap sits in a warehouse nobody can understand or activate. Six Swedish media houses got tired of waiting for someone else to fix it. That became Samhub. - A complete data infrastructure built specifically for media Reduce complexity and costs with DMP, CDP, Contextual Analysis, Data Enrichment and ID Graph combined in a single platform. One script, all domains. - Activate your data in all monetization channels Distribute your audience data to increase CPM levels everywhere you sell: Direct I/O campaigns, SSP data deals and PMPs, Ad Network Partners and Programmatic DSP sales. 100+ pre-defined audiences included. - Tools that make media sales teams sell more Market Analysis, Customer Analysis, Advertiser-side Website Analytics and Automated White-labelled Reporting. Everything your sales team needs to prove your audience is relevant to the advertiser. - Personalization that increases engagement and subscriptions Use the same data to personalize the reading experience, lift subscription conversion and flag churn before it happens. EU-based, GDPR-safe, and privacy by design. Custom plans built around a pay-as-you-go pricing model.

Average Rating: 4.3/5.0

Total Reviews: 3

Who Is the Company Behind Samhub?

  • Seller: Samhub AB
  • Year Founded: 2017
  • HQ Location: Gothenburg, SE
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium

What Are Recent G2 Reviews of Samhub?

Semcasting

Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Semcasting?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Semcasting?

  • Seller: Semcasting
  • Company Website:
  • Year Founded: 2009
  • HQ Location: North Andover, US
  • Twitter: @semcasting
    993 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Semcasting?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automatic audience creation by Semcasting, enhancing their programmatic advertising campaigns efficiently.
  • Users commend the responsive customer support of Semcasting, ensuring timely assistance with any issues encountered.
  • Users value the automatic audience creation feature of Semcasting, simplifying the process of campaign setup.
  • Users appreciate the automation capabilities of Semcasting, which enhance targeted advertising through effective customer profiling.
  • Users value the ease of use of Semcasting, allowing effortless audience creation and seamless customer support.
Cons
  • Users find the difficult learning curve challenging, hindering their ability to optimize campaigns effectively and determine ROI.
  • Users find the inadequate analytics of Semcasting challenging, as it hampers their ability to optimize campaigns effectively.
  • Users find the lack of clear conversion tracking challenging, hindering precise campaign adjustments and ROI measurement.
  • Users face segmentation issues that hinder accurate tracking of clicks and ROI for their advertising campaigns.

What Are Recent G2 Reviews of Semcasting?

What Are G2 Users Discussing About Semcasting?

SigView

Sigview is a real-time data visualisation and analysis tool for high velocity and high volume of data. It builds on top of the philosophy of reactive manifesto, to accomplish robust, resilient and responsive system. Keeping in mind to fit with Big data, it supports 100’s of million data points in variety of charts and tables in a reactive manner without giving any burden on the processing system.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind SigView?

  • Seller: Sigmoid
  • Year Founded: 2013
  • HQ Location: Jersey City, US
  • LinkedIn® Page: www.linkedin.com
    1,750 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of SigView?

What Are G2 Users Discussing About SigView?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026