Sellforte is a software company that builds the measurement and optimization operating system for ecommerce, DTC, and retail brands. Its platform brings together Marketing Mix Modeling, incrementality testing, and attribution to measure what actually drives incremental sales across digital, marketplaces, and physical stores. Sellforte believes marketing should be managed as a revenue engine rather than a cost center, and helps the world's largest commerce brands move from backward-looking reports to daily, campaign-level decisions. Today Sellforte optimizes over $1 billion in annual media spend across 22 markets for brands including Bonprix, Represent, and C&A, with offices in Finland, Germany, and the US.