# Best Marketing Account Intelligence Software - Page 5 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database. To qualify for inclusion in the Marketing Account Intelligence category, a product must: - Collect target account data from external sources on a more granular level than contact information - Score or rank leads to better connect marketers with prospective accounts - Integrate with a product that can manage data profiles or have that capability itself ## Top Marketing Account Intelligence Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Intent-driven B2B prospecting with CRM enrichment | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 2 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,428 reviews) | Intent-driven ABM orchestration across sales and marketing | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" | | 3 | [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) | 4.4/5.0 (1,139 reviews) | Anonymous website visitor identification for B2B pipeline | "[Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness](https://www.g2.com/survey_responses/lead-forensics-review-11074275)" | | 4 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | — | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 5 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,359 reviews) | Buyer-intent account enrichment for outbound prospecting | "[Apollo.io’s All-in-One Sales Platform That Supercharges Efficiency](https://www.g2.com/survey_responses/apollo-io-review-13069391)" | | 6 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Intent-driven ABM with real-time account orchestration | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | | 7 | [Crossbeam](https://www.g2.com/products/crossbeam/reviews) | 4.8/5.0 (405 reviews) | Partner account mapping with CRM-synced overlap data | "[Crossbeam: The Engine for Ecosystem-Led Growth](https://www.g2.com/survey_responses/crossbeam-review-13024049)" | | 8 | [Cognism](https://www.g2.com/products/cognism/reviews) | 4.5/5.0 (1,329 reviews) | GDPR-compliant mobile numbers for EMEA prospecting | "[Simple UI, Easy HubSpot Connection, and Rich PE Market Data](https://www.g2.com/survey_responses/cognism-review-13129836)" | | 9 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Real-time social listening for brand intelligence | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 10 | [INFUSE Demand Accelerator](https://www.g2.com/products/infuse-demand-accelerator/reviews) | 4.5/5.0 (34 reviews) | — | "[Easy-to-Navigate Dashboard That Centralizes Campaign Performance Insights](https://www.g2.com/survey_responses/infuse-demand-accelerator-review-13102269)" | --- ## What Are the Most Common Questions About Marketing Account Intelligence Software? *AI-generated · Last updated: May 26, 2026* ### What most trusted Marketing Account Intelligence by SDRs and marketers based on user reviews? Based on G2 reviews, buyers in this category most often trust platforms that consistently help teams find decision-makers faster, prioritize in-market accounts, and reduce manual prospect research. According to verified users, [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is frequently described as a go-to tool for prospecting, buying group discovery, CRM-connected workflows, and intent-based targeting. G2 reviewers mention that users value reliable contact sourcing, company insights, and filters that help sales and marketing teams focus outreach more effectively. Reviews also repeatedly note tradeoffs like occasional outdated contact data and a learning curve, but the overall feedback shows strong trust for high-volume prospecting and account research workflows. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – widely used for prospecting, buying group discovery, intent signals, and CRM-connected outreach - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – favored for identifying in-market accounts and aligning sales and marketing around shared account insights - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – valued for turning website visitor activity into actionable company-level sales opportunities ### Which Marketing Account Intelligence platforms integrate with LinkedIn and export verified email lists for bulk outreach? Based on G2 reviews, several tools in this category are used specifically to connect LinkedIn-based research with verified contact discovery and list building for outreach. According to verified users, Apollo.io is often praised for its LinkedIn extension, list creation, and export workflows, while Cognism is highlighted for its browser extension and access to verified emails and phone data. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo is also used alongside browser extensions and CRM exports to speed prospect research and contact sourcing. Reviewers consistently say these tools help reduce manual searching, though some users still report occasional outdated records or missing contacts that require an extra check before outreach. ### What highest rated Marketing Account Intelligence for solving the challenge of targeting the right accounts and decision-makers? Based on G2 reviews, the strongest products for this challenge help teams narrow large markets into target accounts, surface buying intent, and identify the right contacts within those accounts. G2 reviewers mention that [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) stands out for quickly finding decision-makers, buying groups, and account insights in one workflow. According to verified users, teams use it to improve outreach focus, enrich account research, and avoid guesswork when choosing who to contact. Reviewers also note that intent signals, company filters, and CRM-connected workflows make it easier to move from broad prospecting to targeted account prioritization, even if some data still needs occasional validation. ### What Marketing Account Intelligence most used by SDRs and directors for finding decision-maker emails quickly? Based on G2 reviews, the most commonly referenced tools for quickly finding decision-maker emails combine large contact databases with easy search and export workflows. According to verified users, GTM Workspace - Powered by ZoomInfo is repeatedly used by SDRs for sourcing direct contact details, identifying the right personas, and building lists fast. Apollo.io, Cognism, and RocketReach are also frequently mentioned for quick email discovery, browser extensions, and prospecting workflows. G2 reviewers mention that speed, ease of use, and integration with CRM or LinkedIn-style research are major reasons these tools stay in daily use. At the same time, many reviewers caution that contact accuracy can vary, so teams often validate records before launching outreach. ### What Marketing Account Intelligence that enables focused targeting on high-value prospects instead of broad, unfocused campaigns? Based on G2 reviews, the best-fit tools for focused targeting are the ones that help teams move from generic lead generation to account prioritization using intent, firmographics, and engagement data. According to verified users, 6sense Revenue Marketing is repeatedly used to identify accounts that are actively researching solutions, while Demandbase One is praised for helping teams prioritize the right accounts and align sales and marketing activity. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo also supports sharper targeting through company filters, buying group identification, and intent-driven prospecting. Across reviews, buyers consistently value platforms that reduce wasted outreach and help teams spend more time on accounts that are more likely to engage. ### Which Marketing Account Intelligence tools help teams achieve warm lead targeting over cold outreach campaigns? Based on G2 reviews, teams looking to shift from cold outreach to warmer targeting usually rely on platforms that surface buying intent, website engagement, or account-level research activity. According to verified users, 6sense Revenue Marketing is often used to identify in-market accounts before direct outreach starts. Lead Forensics and Leadfeeder are also mentioned for revealing company visitors and helping teams act on website engagement signals. G2 reviewers mention that GTM Workspace - Powered by ZoomInfo supports warmer prospecting through intent signals, buying group visibility, and account prioritization. The common theme in reviews is that these tools help teams spend less time guessing and more time engaging accounts already showing relevant interest. ### What should marketing teams evaluate when choosing Marketing Account Intelligence for reliable contact information? Based on G2 reviews, marketing teams should look closely at data freshness, regional coverage, CRM integration, search flexibility, and how often users mention the need to verify records. According to verified users, tools are most effective when they combine easy list building with dependable emails, phone numbers, and account context. G2 reviewers mention that support for browser extensions, enrichment workflows, and exports into Salesforce or HubSpot can also make a big difference in day-to-day execution. Reviewers consistently call out that even strong platforms can have outdated contacts, especially in smaller companies, niche industries, or fast-changing roles. Teams should also assess whether the product supports their target regions and buyer personas without creating too much manual cleanup work. ### What is best Marketing Account Intelligence platforms for SDRs and marketers targeting decision-makers at high-value accounts? Based on G2 reviews, buyers usually favor platforms that combine decision-maker discovery, account prioritization, and actionable outreach signals in one workflow. According to verified users, GTM Workspace - Powered by ZoomInfo is a leading choice for SDRs and marketers because it supports buying group discovery, direct contact sourcing, and company-level targeting. G2 reviewers mention that 6sense Revenue Marketing is also highly valued for surfacing in-market accounts, while Lead Forensics helps teams uncover interested companies visiting their sites. Across reviews, the strongest platforms are the ones that help revenue teams focus on high-value accounts instead of broad list building, while still giving enough context to personalize outreach and coordinate sales and marketing efforts. **Here are some of the top-rated products on G2:** - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – strong for finding decision-makers, buying groups, and account-level prospecting signals - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – effective for prioritizing high-value, in-market accounts before sales outreach begins - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) – useful for identifying engaged companies visiting your website and feeding high-interest account targeting ### What Marketing Account Intelligence platforms struggle with outdated contact data requiring verification before use? Based on G2 reviews, outdated contact data is a recurring challenge across many products in this category rather than an issue tied to only one vendor. G2 reviewers mention this concern repeatedly for GTM Workspace - Powered by ZoomInfo, Apollo.io, Cognism, RocketReach, and Lusha, especially when users work in smaller companies, niche markets, or rapidly changing roles. According to verified users, these platforms still deliver value through faster prospecting, enrichment, and account research, but many teams build in an extra validation step before outreach. Reviews commonly point to bounced emails, outdated job changes, or incorrect phone numbers as the main friction, which is why buyers often weigh database depth and workflow speed against verification needs. ### What Marketing Account Intelligence adoption among SDRs and marketing directors managing targeted account campaigns? Based on G2 reviews, adoption among SDRs and marketing leaders is strongest for tools that support both account selection and direct action. According to verified users, SDRs tend to rely on platforms that quickly surface decision-makers, contact details, and intent signals, while marketing directors value account prioritization, campaign targeting, and engagement visibility. G2 reviewers mention GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, and Demandbase One often in workflows tied to targeted account campaigns. Reviews also show adoption of website visitor intelligence tools like Lead Forensics and Leadfeeder when teams want warmer account signals. Overall, buyers favor platforms that give sales and marketing a shared view of which accounts matter and why. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846) Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator) ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Jul 2026) - **Average Rating**: 4.45/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: INFUSE Demand Accelerator (+3.2%) - Among all products in this category, INFUSE Demand Accelerator recorded the largest rating increase compared to last month *Last updated: July 20, 2026* ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,100+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Marketing Account Intelligence Software Is Best for Your Use Case? - **Leader:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - **Highest Performer:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Easiest to Use:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Top Trending:** [A-Leads](https://www.g2.com/products/a-leads-a-leads/reviews) - **Best Free Software:** [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-07-21T02%3A52%3A34Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fpage%3D2&secure%5Btoken%5D=9aa65876c3ee03ac31aa3225e9acc9a54bf03266a0e8f79bd05c1947e6a2a0d1&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dmarketingaccountintelligence&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Marketing Account Intelligence Software Products in 2026? ### 1. [Bloomberry](https://www.g2.com/products/bloomberry/reviews) Bloomberry provides tech stack intelligence for over 1000+ products in 150+ categories. Find companies who use a specific vendor, or what vendors a company uses. **Who Is the Company Behind Bloomberry?** - **Seller:** [Revealera](https://www.g2.com/sellers/revealera) - **Year Founded:** 2019 - **HQ Location:** new york, US - **LinkedIn® Page:** https://www.linkedin.com/company/revealera/ (3 employees on LinkedIn®) ### 2. [BoardEx](https://www.g2.com/products/boardex/reviews) BoardEx is a leading provider of executive intelligence and relationship mapping solutions, offering enterprise solutions to advance business development and enhance relationship capital management. Trusted by over 350,000 users, BoardEx enables you to map your relationship path to 1.6 million executives across 2.1 million profiles of public, private, and not-for-profit organizations. BoardEx empowers you to: - Close more deals with unparalleled executive insights. - Drive higher quality data by harnessing actionable intelligence. - Increase employee productivity by eliminating manual data entry. BoardEx is an Altrata company, a part of Euromoney PLC. Altrata is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Together, we provide data and intelligence on the most impactful people to our clients' success. **Average Rating:** 4.3/5.0 **Total Reviews:** 5 **How Do G2 Users Rate BoardEx?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.2/10) **Who Is the Company Behind BoardEx?** - **Seller:** [Altrata](https://www.g2.com/sellers/altrata) - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @AltrataOfficial (724 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/altrata (1,072 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Enterprise, 40% Mid-Market #### What Are BoardEx's Pros and Cons? **Pros:** - Advanced Search (1 reviews) - Comprehensive Information (1 reviews) - Contact Information (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) **Cons:** - Incorrect Contacts (1 reviews) ### What Do G2 Reviewers Say About BoardEx? *AI-generated summary from verified user reviews* **Pros:** - Users value the **Advanced Search** feature of BoardEx for effective intelligence on executives and relationship mapping. - Users value the **comprehensive information** provided by BoardEx, enhancing relationship mapping and actionable outreach strategies. - Users find the **export functionality** of BoardEx very useful for managing relationship capital effectively. - Users find BoardEx **easy to use** , benefiting from its features for effective Relationship Capital Management and data export. - Users find the **easy setup** of BoardEx beneficial for effective Relationship Capital Management and actionable insights. **Cons:** - Users experience occasional **incorrect contacts** when LinkedIn links fail to work, impacting the search process. #### What Are Recent G2 Reviews of BoardEx? **"[Great info of top management](https://www.g2.com/survey_responses/boardex-review-8188938)"** **Rating:** 4.5/5.0 stars *— Arzoo G.* [Read full review](https://www.g2.com/survey_responses/boardex-review-8188938) --- **"[Great for relationship mapping](https://www.g2.com/survey_responses/boardex-review-10529141)"** **Rating:** 5.0/5.0 stars *— Verified User in Accounting* [Read full review](https://www.g2.com/survey_responses/boardex-review-10529141) --- #### What Are G2 Users Discussing About BoardEx? - [What is BoardEx used for?](https://www.g2.com/discussions/what-is-boardex-used-for) ### 3. [BuyerCaddy](https://www.g2.com/products/buyercaddy/reviews) The world’s most comprehensive and granular dataset of technology installations. BuyerCaddy provides ~7× broader technographic coverage than legacy providers, tracking 180K+ technologies across 25M+ companies worldwide. **Who Is the Company Behind BuyerCaddy?** - **Seller:** [BuyerCaddy](https://www.g2.com/sellers/buyercaddy) - **HQ Location:** Santa Barbara, US - **LinkedIn® Page:** https://www.linkedin.com/company/buyercaddy/ (12 employees on LinkedIn®) ### 4. [BuyerTwin](https://www.g2.com/products/buyertwin/reviews) BuyerTwin is a groundbreaking AI platform providing direct access to virtual "twins" of your ideal buyer personas. Go beyond assumptions and interact with data-enriched, AI-powered clones of your customers to get instant, unbiased feedback. Built using advanced AI (including multiple LLMs), real-world buyer data from the proprietary TwinForce network, and multiple data integrations, BuyerTwin simulates direct conversations with your target audience. Use BuyerTwin to: \* Get unfiltered feedback on website copy, design, and usability. \* Validate content ideas, topics, and messaging resonance. \* Test sales pitches, email sequences, and positioning. \* Understand how buyers perceive competitors. \* Discover authentic keywords and channel preferences. Eliminate guesswork and internal bias by gaining an "outside-in" perspective. BuyerTwin empowers marketing, sales, and product teams to make smarter, data-backed decisions, optimize strategies for real-world impact, and achieve genuine buyer-centricity to drive sustainable growth. **Who Is the Company Behind BuyerTwin?** - **Seller:** [BuyerTwin](https://www.g2.com/sellers/buyertwin) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/buyertwin/ (2 employees on LinkedIn®) ### 5. [COR](https://www.g2.com/products/cor-cor/reviews) COR helps early-stage B2B teams turn LinkedIn activity into warm pipeline. Find people already engaging with your competitors, market topics, and relevant conversations. Rank them against your ICP. Then use your messaging, positioning, and brand voice to turn that signal into targeted outreach. Behind the scenes, COR keeps your strategy in one central hub and uses it to evaluate your AI search presence, identify visibility gaps, and create content that helps close them. Warm LinkedIn prospects, sharper content, and stronger AI presence, connected in one system. **Who Is the Company Behind COR?** - **Seller:** [COR](https://www.g2.com/sellers/cor-2026-06-22) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/corgtm/ (2 employees on LinkedIn®) ### 6. [CRED AI](https://www.g2.com/products/cred-ai/reviews) CRED AI provides predictive intelligence software that allows enterprises to make smarter, data-driven decisions, focus on conversion, churn, and competitive shifts, and assists businesses in operating with foresight and precision. **Who Is the Company Behind CRED AI?** - **Seller:** [CRED](https://www.g2.com/sellers/cred-72533829-d551-432b-a58c-fd978d96b6e6) - **Year Founded:** 2018 - **HQ Location:** Bengaluru, IN - **Twitter:** @CRED_club (104,185 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/credapp/ (2,074 employees on LinkedIn®) ### 7. [enumeral](https://www.g2.com/products/enumeral/reviews) Find and close high-growth clients with verified startup data. Every month, thousands of startups raise funding and look for tools, services, and partnerships to scale. If you’re in B2B sales, marketing, recruiting, or investing, finding these high-growth companies before your competitors can give you a major advantage. With enumeral’s Startup Data Subscription, you get direct access to 1,000+ newly funded startups every month, complete with verified founder and executive contacts. Our data helps businesses connect with decision-makers at the right time when they have fresh capital and are actively looking for solutions. The subscription includes 1,000+ recently funded startups every month so you can stay ahead of the competition by targeting companies that have just raised capital and are ready to invest in growth. It provides detailed startup insights, including funding round details, revenue estimates, job openings, tech stack, web traffic, and key customers. You also get verified founder and executive contacts with accurate emails and LinkedIn profiles of key decision-makers. The lead lists are easy to use, allowing you to filter and sort startups based on funding amount, industry, location, and more. Most cold outreach fails because it targets companies that either don’t have the budget or aren’t in a buying mindset. With enumeral’s real-time startup funding data, you focus on businesses that are financially ready to invest in software, services, and new hires. Whether you’re a B2B sales professional, recruiter, investor, or agency owner, our startup lead database helps you find high-intent leads that need your product or service, reach decision-makers faster with verified contact details, and reduce wasted outreach while increasing conversions. Stop wasting time on cold leads that aren’t ready to buy. With enumeral’s funded startup data, you’ll connect with high-potential clients before your competition does. Get instant access to the latest startup leads and start growing your business today. Sign up now and get ahead of the curve. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind enumeral?** - **Seller:** [enumeral](https://www.g2.com/sellers/enumeral) - **Year Founded:** 2024 - **HQ Location:** Tbilisi, GE - **LinkedIn® Page:** https://www.linkedin.com/company/enumeral (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are enumeral's Pros and Cons? **Pros:** - Contact Information (1 reviews) - Customer Support (1 reviews) - Helpful (1 reviews) - Navigation Ease (1 reviews) **Cons:** - Outdated Data (1 reviews) - Outdated Information (1 reviews) ### What Do G2 Reviewers Say About enumeral? *AI-generated summary from verified user reviews* **Pros:** - Users find the **detailed information** for startups helpful for effective filtering and outreach initiatives. - Users value the **helpful customer support** that aids in filtering and outreach efforts effectively. - Users find the **detailed information** and responsiveness of the team exceptionally helpful for effective outreach. - Users find the **navigation ease** of Enumeral beneficial for effective filtering and outreach, supported by a helpful team. **Cons:** - Users feel that the **outdated data** limits the effectiveness of the enumeral product, suggesting more frequent updates. - Users desire a more frequent update schedule, feeling that the **outdated information** impacts usability and relevance. #### What Are Recent G2 Reviews of enumeral? **"[Great for startup data](https://www.g2.com/survey_responses/enumeral-review-11078182)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/enumeral-review-11078182) --- ### 8. [ExecAtlas](https://www.g2.com/products/execatlas/reviews) ExecAtlas is the executive relationship intelligence platform that transforms how dealmakers, revenue leaders, and business development professionals find and activate the connections that matter most. ExecAtlas gives you the full picture: verified executive profiles, org structures, board relationships, and the professional connections that turn cold accounts into opportunities. At its core, ExecAtlas is purpose-built master data management for executive relationships. That means the data isn't just comprehensive, it's clean, current, and trusted. We pull from authoritative sources like SEC filings, corporate websites, and verified third-party records to maintain profiles on more than 4 million executives and board members. When an executive moves, you know. When a new buying committee forms, you're ready. ExecAtlas connects with Salesforce, Microsoft Dynamics, and other leading CRMs, putting relationship intelligence where your team already works. Instead of cold outreach and guesswork, your reps can map warm paths into any target account using more than 600 million professional connections, finding the fastest route from your network to the decision maker who matters most. What ExecAtlas helps you do: - Identify the right contacts at any company, from C-suite to board level, with verified data you can act on - Track executive movement in real time so you reach new leaders before competitors do - Map relationship pathways that turn cold accounts into warm introductions - Strengthen CRM data quality by keeping executive records accurate and up to date automatically - Accelerate deal cycles by connecting go-to-market teams to decision makers through trusted relationships ExecAtlas is trusted by AM Law Top 50 firms, leading investment banks, and enterprise revenue teams that can't afford to work from stale data or cold outreach. ExecAtlas turns your network into your most reliable path to revenue. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Who Is the Company Behind ExecAtlas?** - **Seller:** [Equilar](https://www.g2.com/sellers/equilar) - **Company Website:** https://www.equilar.com - **Year Founded:** 2000 - **HQ Location:** Redwood City, US - **LinkedIn® Page:** https://www.linkedin.com/company/equilar/ (135 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Small-Business #### What Are Recent G2 Reviews of ExecAtlas? **"[ExecAtlas Streamlines Executive and Board Research in One Place](https://www.g2.com/survey_responses/execatlas-review-12706841)"** **Rating:** 5.0/5.0 stars *— Verified User in Staffing and Recruiting* [Read full review](https://www.g2.com/survey_responses/execatlas-review-12706841) --- ### 9. [Keen Decision Systems](https://www.g2.com/products/keen-decision-systems/reviews) Keen Decision Systems is an Inc. 5000 software-as-a-service company that provides the only next-generation marketing mix system. It provides historical performance measurement, and predictively and prescriptively optimizes ongoing marketing spend choices. Keen does this across all channels and ties investments to financial outcomes, and enabled through the agility, flexibility and speed of machine learning. Keen manages $2 billion in marketing for major brands under Post Consumer Brands, Church & Dwight, Mondelez and Smithfield Foods, among others. **Who Is the Company Behind Keen Decision Systems?** - **Seller:** [Keen Decision Systems](https://www.g2.com/sellers/keen-decision-systems) - **Year Founded:** 2010 - **HQ Location:** Durham North Carolina, United States - **LinkedIn® Page:** https://www.linkedin.com/company/keen-strategy-llc/ (46 employees on LinkedIn®) ### 10. [MarketSizer](https://www.g2.com/products/marketsizer/reviews) Win, Grow and Retain the Right Accounts Faster - Built for GTM SaaS teams at Live Chat, Help Desk, and Customer Support Companies - MarketSizer helps you acquire, retain, and grow your customer base with real-time competitive subscription insights. **Who Is the Company Behind MarketSizer?** - **Seller:** [MarketSizer](https://www.g2.com/sellers/marketsizer) - **Year Founded:** 2023 - **HQ Location:** Dublin, IE - **LinkedIn® Page:** https://www.linkedin.com/company/data-driven-decisions-marketsizer/ (13 employees on LinkedIn®) ### 11. [Multiply](https://www.g2.com/products/multiply-multiply/reviews) Multiply is the world’s first Creative Operating System™, a platform where marketers and creatives collaborate using AI. It’s a professional tool for modern marketing teams looking to streamline and coordinate their marketing activities, get higher quality insights, and deliver better products and services. **Who Is the Company Behind Multiply?** - **Seller:** [Multiply](https://www.g2.com/sellers/multiply-f20075ce-252c-4761-b77e-99f3d1b71b39) - **Year Founded:** 2019 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** https://www.linkedin.com/company/multiplyco (11 employees on LinkedIn®) ### 12. [Newtone](https://www.g2.com/products/newtone/reviews) Newtone is the platform for AI-driven brand content creation and translation. Newtone enables the generation and translation of marketing content that adheres to your brand guidelines. It is trained using your proprietary data, editorial guidelines, and existing content. Newtone's AI can thus produce content that perfectly matches your tone of voice, formats, and branding across 42 languages. Newtone is multimodal (text and image) and multi-model, offering you the latest advances in AI technology. Newtone's AI agents maintain very strict quality control throughout the content creation process, ensuring the content meets your standards of excellence. **Who Is the Company Behind Newtone?** - **Seller:** [Newtone](https://www.g2.com/sellers/newtone) - **Year Founded:** 2023 - **HQ Location:** Paris, FR - **LinkedIn® Page:** https://www.linkedin.com/company/newtone-ai/ (6 employees on LinkedIn®) ### 13. [OrgKonnect](https://www.g2.com/products/orgkonnect/reviews) This self-service portal has a repository of organization charts of all global enterprises. You can get a customized organization chart for any company based on the target profile. The Organization charts do not just give the decision makers and influencers but also map the references and pain point indicators on top of the organization charts. The charts are customized and act as an amazing medium of strategic collaboration for the sales and marketing teams. They give an integrated view of an account to management, marketing, sales, account management and inside sales. OrgKonnect provides you ready account maps with complete org structure, their contact details. It maps your sales, marketing and mgmt. connections. You can filter using connection filters. These are used as strategic maps to get one integrated view of the account and then leverage connections and insights to reach to the prospects. Management uses it to strategize and give direction. Marketing uses it to create themes, campaigns and marketing strategies. It works with inside sales to generate leads using the contacts. The sales team uses connections and insights to send personalized messages to get the conversations going on. The maps are also interactive and can be leveraged to track the movement within the account from getting connected to moving to the warm stage till the sales closure and even beyond that for account mining. **Who Is the Company Behind OrgKonnect?** - **Seller:** [BizKonnect](https://www.g2.com/sellers/bizkonnect) - **Year Founded:** 2012 - **HQ Location:** Pune, MH - **Twitter:** @KonnectBiz (29 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2897281/ (177 employees on LinkedIn®) ### 14. [Pipeline360](https://www.g2.com/products/pipeline360/reviews) Pipeline360 helps B2B marketers generate a greater volume of higher-quality leads to build a more predictable pipeline. It offers an integrated media solution that combines: Content syndication, allowing businesses to distribute their content to a wider audience through its globally compliant marketplace of 1st party data providers Digital advertising, helping businesses create and run targeted advertising campaigns Account intelligence, providing businesses with data and insights about their target accounts Pipeline360 also provides real-time analytics, lead validation and standardization, and enhanced segmentation to ensure the quality and compliance of leads from various channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Pipeline360?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.2/10) **Who Is the Company Behind Pipeline360?** - **Seller:** [Pipeline360](https://www.g2.com/sellers/pipeline360-73d4acaa-4017-4982-877f-3b7c68cc6ed8) - **Year Founded:** 2025 - **HQ Location:** Boulder , US - **LinkedIn® Page:** https://www.linkedin.com/company/pipeline360/ (77 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 80% Enterprise, 20% Mid-Market #### What Are Recent G2 Reviews of Pipeline360? **"[Interstate Market Place Review](https://www.g2.com/survey_responses/pipeline360-review-8704850)"** **Rating:** 5.0/5.0 stars *— Kaitlyn B.* [Read full review](https://www.g2.com/survey_responses/pipeline360-review-8704850) --- **"[Easy to use platform based on user reviews](https://www.g2.com/survey_responses/pipeline360-review-8741285)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/pipeline360-review-8741285) --- ### 15. [Poggio](https://www.g2.com/products/poggio/reviews) Poggio is the Revenue AI Platform that powers seller and agent success. Poggio delivers real-time customer intelligence to sellers and agents where they work, in Slack, Salesforce, and Agentforce. Poggio unifies data from Salesforce, Gong, and other revenue tech stack tools with intel from thousands of external sources to bring 'inside out' and 'outside in' data together for the most comprehensive view of the customer. Poggio agents create tailored Points of View (POVs) for every account, identifying the stakeholders that matter, their priorities and challenges, and how your solutions solve them. Poggio agents use those POVs to prioritize your opportunities, build and maintain account plans, and guide seller and agent action to close bigger deals, faster. Poggio applies your company’s value framework, positioning and messaging, case studies, battle cards, and more to position your sellers to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority so they buy, buy your solution, and buy it now. Revenue leaders can push Poggio intelligence direct to sellers in Slack and Salesforce, while sellers can engage with Poggio's Superagent on demand to get account guidance without ever leaving the conversation. Poggio provides agents with the context needed to take the right action on every account, positioning sellers and agents to work together from a unified view of the customer to deliver a consistent, world-class experience. Enterprise grade and delivered at scale, Poggio is trusted by large global revenue teams. Poggio’s platform is easily configurable to map to an your unique GTM motion with uncompromising security, privacy, and compliance that meet the most rigorous enterprise requirements. Learn more at poggio.io. **Average Rating:** 5.0/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Poggio?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) **Who Is the Company Behind Poggio?** - **Seller:** [Poggio](https://www.g2.com/sellers/poggio) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **Twitter:** @poggio_labs (655 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/poggio-labs/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Enterprise, 21% Mid-Market #### What Are Poggio's Pros and Cons? **Pros:** - Time-saving (24 reviews) - Daily Use (9 reviews) - Ease of Use (9 reviews) - Lead Generation (9 reviews) - Accuracy (8 reviews) **Cons:** - Learning Curve (3 reviews) - Missing Features (3 reviews) - Difficult Setup (2 reviews) - Inaccuracy (1 reviews) - Inaccurate Data (1 reviews) ### What Do G2 Reviewers Say About Poggio? *AI-generated summary from verified user reviews* **Pros:** - Users value the **massive time savings** from Poggio, allowing more focus on customer engagement and strategic tasks. - Users appreciate the **time-saving insights** from Poggio, enhancing their daily workflows and preparation for client meetings. - Users appreciate the **ease of use** and time savings Poggio provides for quick, effective onboarding and support. - Users find Poggio to be a **crucial tool for lead generation** , enhancing their understanding and preparation for meetings. - Users value Poggio for its **quick and accurate research capabilities** , significantly enhancing meeting preparation and outreach efficiency. **Cons:** - Users experience a **steep learning curve** with Poggio, requiring time and effort for effective implementation and training. - Users desire improved **export features** in Poggio, as current options lead to inefficiency and redundancy. - Users find the **difficult setup** of Poggio requires significant effort to align with their specific sales strategies. - Users report **inaccuracy** in Poggio, often requiring them to verify information to avoid errors. - Users experience **inaccurate data** with Poggio, requiring them to verify sources for reliability. #### What Are Recent G2 Reviews of Poggio? **"[The "Easy" Button for Deep Account Research and POVs](https://www.g2.com/survey_responses/poggio-review-11884416)"** **Rating:** 5.0/5.0 stars *— Laura O.* [Read full review](https://www.g2.com/survey_responses/poggio-review-11884416) --- **"[Invaluable time-saver and deal accelerator](https://www.g2.com/survey_responses/poggio-review-11741850)"** **Rating:** 5.0/5.0 stars *— Mark L.* [Read full review](https://www.g2.com/survey_responses/poggio-review-11741850) --- ### 16. [Prospect Intelligence](https://www.g2.com/products/prospect-intelligence/reviews) Prospect Intelligence™ is a data intelligence platform designed to help B2B sales and marketing teams identify, prioritise and engage the prospects most likely to convert. Unlike traditional data providers that rely heavily on static SIC codes or broad industry classifications, Prospect Intelligence™ analyses over 5.5 million UK businesses using AI-driven modelling to decode “organisational DNA” — including values, behaviours, audience signals and commercial positioning. The platform identifies high-fit lookalike accounts, prioritises them by conversion likelihood and integrates directly into CRM systems to support targeted outbound and demand generation strategies. Prospect Intelligence™ also provides access to 34 million UK B2B contacts via a unique waterfall selection process, helping teams source the best available decision-maker records while maintaining data quality and compliance. By replacing volume-based list building with intelligence-led targeting, Prospect Intelligence™ improves decision-maker contact rates, increases funnel conversion and enables more predictable revenue growth. **Who Is the Company Behind Prospect Intelligence?** - **Seller:** [Matter](https://www.g2.com/sellers/matter-1cf31894-3caf-429c-b06c-dc3e92029305) - **Year Founded:** 2020 - **HQ Location:** Leeds, GB - **LinkedIn® Page:** https://www.linkedin.com/company/matter-b2b/ (37 employees on LinkedIn®) ### 17. [Reach Predictive Cloud](https://www.g2.com/products/reach-predictive-cloud/reviews) Reach Predictive Cloud, developed by Data Decisions Group (DDG, is an advanced audience-targeting tool designed to enhance marketing strategies through machine learning and deep industry expertise. It offers rapid, same-day customer acquisition models, providing comprehensive visualizations of key descriptor variables without the opacity of black-box modeling. This enables immediate insights to identify optimal audiences for products like Medicare Advantage, Medicare Supplement, and Final Expense Insurance. Users can quickly quantify and project the size of prospective audiences and receive specific names and addresses for targeted outreach. Key Features and Functionality: - Customer Acquisition Models: Delivers same-day turnaround with detailed visualizations of discriminating variables, facilitating swift identification of target audiences. - Local Market Models: Tailors models to specific counties, reducing errors by focusing on localized data rather than diluted national samples. - Model Types: - Look-Alike Models: Utilize existing policyholder or member files to create audiences resembling current customers, aiding in the development of relevant advertising content. - Response Models: Predict campaign outcomes by analyzing both campaign and responder data, assigning purchase likelihood scores to optimize marketing budgets. - Managed Service Platform: DDG oversees the entire modeling process, ensuring data security with SOC 2 Type 2 Certification. The platform includes data formatting, USPS CASS certification, National Change of Address processing, suppression of deceased records, and anonymization through "pinning." Primary Value and User Solutions: Reach Predictive Cloud empowers marketers, particularly Field Marketing Organizations (FMOs in the senior market, to efficiently identify and engage high-potential prospects. By leveraging machine learning and localized data, it enhances targeting precision, reduces marketing spend on unlikely buyers, and improves overall campaign effectiveness. The managed service approach ensures data security and compliance, allowing marketers to focus on strategy and execution without the complexities of data processing. **Who Is the Company Behind Reach Predictive Cloud?** - **Seller:** [Data Decisions](https://www.g2.com/sellers/data-decisions) - **Year Founded:** 2016 - **HQ Location:** Durham, US - **LinkedIn® Page:** https://www.linkedin.com/company/data-decisions-group/ (19 employees on LinkedIn®) ### 18. [Revmonk](https://www.g2.com/products/revmonk/reviews) Revmonk is AI powered B2B marketing automation platform. It has a number of features that would be very beneficial for marketing and sales teams, including: -Identifying organic and paid web traffic: This can help teams to understand which channels are driving the most traffic to their website, and to identify potential customers who have already expressed an interest in their products or services. -Enriching the contact info of potential prospects: This can help teams to qualify leads more effectively and to create more personalized marketing campaigns. -Configuring the Ideal Customer Profile (ICP) parameters and creating a Target Account list: This can help teams to focus their efforts on the most promising leads and to increase their conversion rates. -Creating Lists & Syncing Accounts/Contacts with CRM in realtime: This can help teams to keep their CRM data up-to-date and to ensure that they are always working on the most relevant leads. -Sending hyper personalized email with custom LLM: This can help teams to create more engaging and effective email campaigns. -Setting up Slack Alerts when key Accounts/ Contacts visit your website: This can help teams to follow up with leads quickly and to increase their chances of closing deals. -Overall, Revmonk has number of features that can help teams to automate their workflows, improve their efficiency, and generate more leads and sales. **Who Is the Company Behind Revmonk?** - **Seller:** [Revmonk](https://www.g2.com/sellers/revmonk) - **HQ Location:** US - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Revmonk? **"[The Lead Generation Tool That Helps You Qualify and Export the Best Prospects](https://www.g2.com/survey_responses/revmonk-review-8791442)"** **Rating:** 5.0/5.0 stars *— Aviral B.* [Read full review](https://www.g2.com/survey_responses/revmonk-review-8791442) --- ### 19. [RightLeads](https://www.g2.com/products/rightleads/reviews) RightLeads is an account based marketing software that helps users to find the most relevant leads for the IT security sector. **Who Is the Company Behind RightLeads?** - **Seller:** [RightLeads](https://www.g2.com/sellers/rightleads) - **Year Founded:** 2008 - **HQ Location:** Cupertino, US - **LinkedIn® Page:** https://www.linkedin.com/company/rightleads/ (8 employees on LinkedIn®) ### 20. [Thomson Data - Data as a Service](https://www.g2.com/products/thomson-data-data-as-a-service/reviews) Thomson Data’s Data as a service empowers organizations by streamlining data processes, fostering a data-centric culture, and ultimately contributing to improved decision-making and business success. We provide a data insights that offers you access to 150M+ contacts, 13M+ Companies, 25+ industries, and numerous data filters to device your GMT strategies. Our services ensure that you make wise and prudent business decisions without compromising on the quality of data. Some of the Key benefits of our DaaS solution are: - Leverage the data for Account Based Marketing(ABM) Strategy - Identify High Potential Accounts (ICPs) - Utilize GTM strategies to deliver personalized marketing experiences through multi-channel campaigns to align with the target audience. To learn more about our DaaS solution, book a demo by visiting our website: https://www.thomsondata.com/data-as-a-service.php **Who Is the Company Behind Thomson Data - Data as a Service?** - **Seller:** [Thomson Data](https://www.g2.com/sellers/thomson-data) - **Year Founded:** 2009 - **HQ Location:** Plano, US - **LinkedIn® Page:** https://www.linkedin.com/company/thomson-data-llc (33 employees on LinkedIn®) ### 21. [Tidewater.io](https://www.g2.com/products/tidewater-io/reviews) Tidewater is a business audience platform for marketers. **Who Is the Company Behind Tidewater.io?** - **Seller:** [Tidewater.io](https://www.g2.com/sellers/tidewater-io) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 22. [Unify](https://www.g2.com/products/unify-unify/reviews) Building AI for outbound sellers. Proud to be serving hundreds of the world's leading revenue teams at companies like Perplexity, Together AI, Decagon and Juicebox. **Average Rating:** 4.7/5.0 **Total Reviews:** 43 **How Do G2 Users Rate Unify?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) **Who Is the Company Behind Unify?** - **Seller:** [Unify](https://www.g2.com/sellers/unify-515875da-a841-4cc5-aa01-52d20fb48ac3) - **Company Website:** https://www.unifygtm.com/ - **Year Founded:** 2023 - **HQ Location:** San Francisco, California, United States - **Twitter:** @unifygtm (1,814 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/unifygtm (145 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Financial Services - **Company Size:** 67% Small-Business, 23% Mid-Market #### What Are Unify's Pros and Cons? **Pros:** - Ease of Use (21 reviews) - Automation (14 reviews) - Lead Generation (12 reviews) - Features (11 reviews) - Helpful (10 reviews) **Cons:** - Integration Issues (5 reviews) - Learning Curve (5 reviews) - Learning Difficulty (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) ### What Do G2 Reviewers Say About Unify? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Unify, appreciating its simple and intuitive UI for streamlined outreach. - Users appreciate the **automation features** of Unify, significantly streamlining their work processes and enhancing productivity. - Users value the **automatic lead generation** feature of Unify, enabling highly targeted campaigns with minimal effort. - Users value Unify for its **exceptional ease of use and seamless integration** , enhancing team collaboration and productivity. - Users value the **exceptional support** and ease of use provided by Unify, making outreach effortless and effective. **Cons:** - Users face **integration issues** with Unify, leading to complications in setup and loss of valuable time managing errors. - Users find the **learning curve for new teammates challenging** , making it hard to navigate and utilize Unify effectively. - Users find the **learning difficulty** challenging for new teammates, complicating the onboarding process with Unify. - Users mention **limited features** in Unify, specifically the absence of A/B testing and customization options. - Users wish for **missing advanced features** in Unify, like multi-channel support and A/B testing capabilities. #### What Are Recent G2 Reviews of Unify? **"[Effortless Setup and Real-Time Automation with Unify](https://www.g2.com/survey_responses/unify-review-11983972)"** **Rating:** 4.5/5.0 stars *— NASEER A.* [Read full review](https://www.g2.com/survey_responses/unify-review-11983972) --- **"[Powerful Tool with Stellar Support](https://www.g2.com/survey_responses/unify-review-12602310)"** **Rating:** 5.0/5.0 stars *— Jay D.* [Read full review](https://www.g2.com/survey_responses/unify-review-12602310) --- ### 23. [Xplifi MSP AI](https://www.g2.com/products/xplifi-msp-ai/reviews) Xplifi is a cutting-edge platform that helps Managed Service Providers (MSPs) connect with businesses actively seeking IT solutions. We empower MSPs to focus on delivering top-tier IT services while we take care of lead generation through our Account-Based Marketing (ABM) approach. **Who Is the Company Behind Xplifi MSP AI?** - **Seller:** [Xplifi](https://www.g2.com/sellers/xplifi) - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** https://linkedin.com/company/xplifi/ (8 employees on LinkedIn®) ## What Is Marketing Account Intelligence Software? [Account-Based Data Software](https://www.g2.com/categories/account-based-data) ## What Software Categories Are Similar to Marketing Account Intelligence Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Lead Mining Software](https://www.g2.com/categories/lead-mining) - [Account Data Management Software](https://www.g2.com/categories/account-data-management) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) --- ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.