Best Marketing Account Intelligence Software - Page 2

How Many Marketing Account Intelligence Software Products Does G2 Track?

Total Products under this Category: 124

Category Stats (Sep 2026)

  • Average Rating: 4.48/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Artisan (+2.14%) - Among all products in this category, Artisan recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Marketing Account Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 56,100+ Authentic Reviews
  • 124+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Account Intelligence Software

G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator)

BookYourData

Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale.

Average Rating: 4.9/5.0

Total Reviews: 356

How Do G2 Users Rate BookYourData?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.6/10 (Category avg: 8.7/10)
  • Market Insights : 9.8/10 (Category avg: 8.5/10)

Who Is the Company Behind BookYourData?

  • Seller: Bookyourdata
  • Year Founded: 2015
  • HQ Location: New York, USA
  • Twitter: @bookyourdata
    912 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Project Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 60% Small, 45% Medium

What Do G2 Reviewers Say About BookYourData?

AI-generated summary from verified user reviews

Pros
  • Users highlight the top-class accuracy of BookYourData, enhancing engagement and simplifying the prospecting process.
  • Users appreciate the accuracy of BookYourData's email lists, enhancing targeting and reducing bounce rates significantly.
  • Users appreciate the accurate data from BookYourData, enhancing focus and reliability in their outreach efforts.
  • Users find lead accuracy and targeted outreach exceptional with BookYourData, significantly enhancing their B2B communication effectiveness.
  • Users value the accurate and up-to-date contact information, enhancing their campaign effectiveness with high-quality leads.
Cons
  • Users find the filtering difficulty frustrating, often needing to relearn the system and desiring more detailed records.
  • Users find the product expensive for smaller teams, which makes initial costs a concern despite its overall value.
  • Users find the filtering issues frustrating, often requiring relearning and experiencing incomplete data during searches.
  • Users find the inefficient filtering system lacking, suggesting a need for more sophisticated tools and improvements in search functionalities.
  • Users find limited contact information a drawback, noting basic details and occasional email bounces in the data.

What Are Recent G2 Reviews of BookYourData?

Foundry Intent

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Average Rating: 4.3/5.0

Total Reviews: 144

How Do G2 Users Rate Foundry Intent?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.3/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.8/10 (Category avg: 8.7/10)
  • Market Insights : 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Foundry Intent?

  • Seller: Foundry
  • Year Founded: 1964
  • HQ Location: Needham Heights, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    5,498 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Small, 40% Medium

What Are Recent G2 Reviews of Foundry Intent?

What Are G2 Users Discussing About Foundry Intent?

Madison Logic Platform

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

Average Rating: 4.3/5.0

Total Reviews: 267

How Do G2 Users Rate Madison Logic Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Madison Logic Platform?

  • Seller: Madison Logic
  • Company Website:
  • Year Founded: 2005
  • HQ Location: New York, NY
  • Twitter: @madisonlogic
    1,558 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    287 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Digital Marketing Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 47% Medium, 39% Large

What Do G2 Reviewers Say About Madison Logic Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Madison Logic Platform, making campaign management and organization straightforward and efficient.
  • Users appreciate the flexibility and efficiency of Madison Logic Platform in generating targeted leads quickly.
  • Users value the high-quality leads from Madison Logic Platform, enhancing campaign effectiveness and client satisfaction.
  • Users value the actionable insights from Madison Logic Platform, enhancing campaign effectiveness and aligning with demand goals.
  • Users value the seamless integrations with CRMs and LinkedIn, enhancing targeting efficiency and data management.
Cons
  • Users find the navigation difficult due to a lack of intuitiveness, especially for those unfamiliar with the platform.
  • Users find the learning curve steep, struggling to navigate and understand the platform's various functionalities.
  • Users find the inadequate reporting of the Madison Logic Platform frustrating, noting delays and complexity in insights delivery.
  • Users report inconsistent lead quality, affecting performance and necessitating frequent adjustments to campaigns for better outcomes.
  • Users are frustrated by the missing features, leading to limitations in dashboards and campaign flexibility on Madison Logic Platform.

What Are Recent G2 Reviews of Madison Logic Platform?

What Are G2 Users Discussing About Madison Logic Platform?

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.6/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.4/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Crunchbase

Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition. With predictions on funding, growth, exits, and risk grounded in best-in-class data, you gain the clarity to move early and win.

Average Rating: 4.4/5.0

Total Reviews: 408

How Do G2 Users Rate Crunchbase?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.6/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Crunchbase?

  • Seller: Crunchbase
  • Company Website:
  • Year Founded: 2007
  • HQ Location: San Francisco, CA
  • Twitter: @crunchbase
    152,773 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    245 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Small, 29% Medium

What Do G2 Reviewers Say About Crunchbase?

AI-generated summary from verified user reviews

Pros
  • Users find Crunchbase to be easy to use, streamlining prospecting with reliable information and efficient research tools.
  • Users value the data accuracy of Crunchbase, appreciating its up-to-date information and comprehensive resources for research.
  • Users find Crunchbase to be a comprehensive data source for deep research and insights into companies.
  • Users value the comprehensive information provided by Crunchbase, enhancing research and business development efforts effectively.
  • Users find Crunchbase's thorough contact information invaluable for company research and business development efforts.
Cons
  • Users find the pricing to be a downside, as costs are high for essential insights and features.
  • Users often face outdated information in Crunchbase, particularly affecting mid-market and non-US company profiles.
  • Users find the missing information in Crunchbase limiting, particularly for non-US businesses and mid-market companies.
  • Users feel the outdated data hinders comprehensive insights and timely information on investments and partnerships.
  • Users are frustrated by the limited data available for smaller or newer companies on Crunchbase, impacting their research.

What Are Recent G2 Reviews of Crunchbase?

What Are G2 Users Discussing About Crunchbase?

UpLead

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI.

Average Rating: 4.7/5.0

Total Reviews: 816

How Do G2 Users Rate UpLead?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.2/10 (Category avg: 8.7/10)
  • Market Insights : 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind UpLead?

  • Seller: UpLead
  • Year Founded: 2017
  • HQ Location: Covina, US
  • Twitter: @UpLeadHQ
    2,361 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About UpLead?

AI-generated summary from verified user reviews

Pros
  • Users praise UpLead for its data accuracy, enhancing targeted outreach and connecting with high-value prospects effectively.
  • Users value the accurate email verification of UpLead, ensuring genuine contacts and boosting their confidence in leads.
  • Users commend UpLead for its ease of use, appreciating the intuitive interface and efficient lead verification process.
  • Users value UpLead for its accurate verified leads, enhancing trust and saving time in prospecting efforts.
  • Users commend the accuracy of information provided by UpLead, enhancing their targeted enrichment and outreach efforts effectively.
Cons
  • Users often face issues with missing contacts, struggling to find specific emails they need on UpLead.
  • Users report issues with outdated contacts, finding missing or incorrect email information detrimental to their search efforts.
  • Users find UpLead to be expensive upfront with concerns over automatic subscriptions and complicated pricing structures.
  • Users face filtering issues due to excessive options and unclear settings, complicating the user experience and targeting precision.
  • Users face issues with missing emails in UpLead, leading to difficulties in finding essential leads.

What Are Recent G2 Reviews of UpLead?

What Are G2 Users Discussing About UpLead?

Snov.io

Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools. Whether you're a growing startup or an established B2B company, Snov.io supports scalable outbound systems focused on generating conversations and improving engagement.

Average Rating: 4.5/5.0

Total Reviews: 491

How Do G2 Users Rate Snov.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Snov.io?

  • Seller: Snovio
  • Year Founded: 2017
  • HQ Location: New York
  • Twitter: @snov_io
    2,583 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    192 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Snov.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Snov.io, allowing for quick lead generation and efficient email campaigns.
  • Users commend Snov.io's exceptional customer support, highlighting proactive and knowledgeable assistance that enhances their experience.
  • Users appreciate the simplicity and powerful features of Snov.io, enhancing their lead generation and workflow efficiency.
  • Users love the accurate email finder of Snov.io, streamlining their lead generation and boosting deliverability.
  • Users praise Snov.io for its accurate email finder and effective lead generation features, enhancing campaign efficiency significantly.
Cons
  • Users face challenges with email tracking issues, limiting insights on engagement and complicating integration with Gmail.
  • Users face challenges with difficult email integration for tracking emails directly with their Gmail account.
  • Users find the missing features of Snov.io, such as integrations and discounts, significantly hinder their experience.
  • Users find Snov.io expensive, especially for add-ons and unnecessary features that may not be fully utilized.
  • Users often face a challenging learning curve with Snov.io, making setup and understanding the tool difficult.

What Are Recent G2 Reviews of Snov.io?

What Are G2 Users Discussing About Snov.io?

Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

Average Rating: 4.6/5.0

Total Reviews: 161

How Do G2 Users Rate Influ2?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.1/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.1/10 (Category avg: 8.7/10)
  • Market Insights : 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Influ2?

  • Seller: Influ2
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
  • Twitter: @influ2_on
    381 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Large

What Do G2 Reviewers Say About Influ2?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive and helpful customer support of Influ2, enhancing their campaign creation and analysis experience.
  • Users value Influ2's hyper-personalized targeting, enhancing engagement with key decision-makers and improving campaign performance.
  • Users commend the ease of use of Influ2, highlighting its intuitive interface and seamless onboarding experience.
  • Users highly value the individual targeting capabilities of Influ2, enhancing the effectiveness of their ABM strategies.
  • Users value the customer engagement insights from Influ2, enhancing alignment between marketing and sales for effective campaigns.
Cons
  • Users face ad issues with confusing approval processes and limited benchmarking options against other platforms.
  • Users express concerns about the limited reporting capabilities, which hinder effective campaign planning and attribution.
  • Users face ad management issues due to limited ad group space and a need for better match rate visibility.
  • Users find the complex setup of Influ2 challenging, although support is adequate for onboarding and implementation.
  • Users find limited ad group space a challenge, affecting their overall experience and engagement analytics.

What Are Recent G2 Reviews of Influ2?

What Are G2 Users Discussing About Influ2?

Factors.AI

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

Average Rating: 4.5/5.0

Total Reviews: 222

How Do G2 Users Rate Factors.AI?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.4/10 (Category avg: 8.7/10)
  • Market Insights : 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Factors.AI?

  • Seller: Factors.AI
  • Company Website:
  • Year Founded: 2020
  • HQ Location: Stamford, US
  • Twitter: @factorsai
    219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Medium, 35% Small

What Do G2 Reviewers Say About Factors.AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Factors.AI, enjoying a smooth and intuitive interface for analysis.
  • Users appreciate the detailed insights and user-friendly interface of Factors.AI, enabling informed decision-making efficiently.
  • Users appreciate the detailed analytics of Factors.AI, enabling quick access to insights for informed decision-making.
  • Users commend the outstanding customer support of Factors.AI, noting proactive assistance and weekly syncs for maximized platform use.
  • Users value the real-time buyer intent tracking of Factors.AI, enhancing outreach efforts significantly.
Cons
  • Users note a lack of information on individual prospects, limiting the tool's effectiveness in targeting campaigns.
  • Users note a steep learning curve with Factors.AI, suggesting better tutorials could improve the onboarding experience.
  • Users express concern over the missing features in Factors.AI, particularly the lack of detailed prospect identification.
  • Users note a steep learning curve with Factors.AI, indicating a need for better tutorials to assist in onboarding.
  • Users desire more granular data, highlighting the identification issues that limit the understanding of individual prospects.

What Are Recent G2 Reviews of Factors.AI?

What Are G2 Users Discussing About Factors.AI?

Adapt

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts

Average Rating: 4.6/5.0

Total Reviews: 2,630

How Do G2 Users Rate Adapt?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.2/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Adapt?

  • Seller: Adapt
  • Year Founded: 2016
  • HQ Location: Coimbatore, Tamil Nadu
  • Twitter: @Adapt_io
    492 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Development Manager, Business Development Executive
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 64% Small, 28% Medium

What Do G2 Reviewers Say About Adapt?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy and authenticity of Adapt's data, appreciating its reliable and extensive data offerings.
  • Users appreciate the high deliverability and validity of Adapt's services, significantly boosting their B2B marketing success.
  • Users value the easy-to-use service of Adapt, simplifying outreach with reliable information and seamless integration.
  • Users value the easy integration and accuracy of Adapt's Chrome Extension, enhancing their lead generation efforts effortlessly.
  • Users love the easy-to-use interface of Adapt, finding it intuitive and friendly for daily tasks.
Cons
  • Users express frustration with credit limitations, facing unexpected charges and insufficient free credits for usage.
  • Users often face incorrect email addresses within Adapt, impacting the reliability of communication and lead quality.
  • Users report outdated contacts in Adapt, leading to incorrect emails and missing information that hinder effectiveness.
  • Users report incorrect information in Adapt, including missing names and inaccurate email addresses, affecting reliability.
  • Users face challenges due to insufficient contact information, complicating access to vital details and support.

What Are Recent G2 Reviews of Adapt?

Global Database Prospecting

Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives) and sends instant notifications once their information is changed (e.g. post or seniority level, contact info or any other data). There are over 100 filters available (by industry, SIC code, company size, revenue, seniority level, years of experience and many more), which allow users to quickly find the exact contacts they need. It allows users to download contact information in both CSV and XLS formats. Global Database can be integrated with your Salesforce account and other CRMs (Slack, amoCRM, Asana etc.), Marketing Automation tools (Oracle Eloqua, Zendesk, HubSpot, Marketo, Mailchimp etc.) and Sales Development tools (Salesloft, Outreach, Close.io etc.). For marketing and sales professionals, the platform is a great source of new and active leads, as well as an ideal solution for financial analysis, due diligence, compliance checks, business credit checks, and more. Global Database customers include Microsoft, Oracle, Avaya, Cisco, KPMG, Maserati, DHL, Dupont, Iveco, Caterpillar, Ipsos, Motorola Solutions, Experian and more.

Average Rating: 4.7/5.0

Total Reviews: 61

How Do G2 Users Rate Global Database Prospecting?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.4/10 (Category avg: 8.7/10)
  • Market Insights : 9.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Global Database Prospecting?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 58% Medium, 44% Small

What Do G2 Reviewers Say About Global Database Prospecting?

AI-generated summary from verified user reviews

Pros
  • Users value the impressive reliability of Global Database Prospecting's data, enhancing accuracy in stakeholder mapping and outreach efforts.
  • Users value the reliable contact information in Global Database Prospecting, enhancing outreach and improving efficiency significantly.
  • Users value the accurate data provided by Global Database Prospecting, enabling timely and relevant engagement with decision makers.
  • Users value the reliable data quality of Global Database Prospecting, enhancing effective outreach and reducing outdated information risks.
  • Users highly value the real-time lead generation capabilities of Global Database Prospecting, enhancing targeted outreach and decision-making.
Cons
  • Users find the interface not intuitive, leading to a challenging experience with complex queries and steep learning curve.
  • Users find the learning difficulty challenging due to complex queries and a steep learning curve for new team members.
  • Users find the service expensive, posing a challenge for smaller firms and impacting budget decisions.
  • Users find the filtering issues in Global Database Prospecting overwhelming, complicating usage for new team members.
  • Users face a steep learning curve due to the platform's complexity, hindering optimal utilization of its features.

What Are Recent G2 Reviews of Global Database Prospecting?

What Are G2 Users Discussing About Global Database Prospecting?

N.Rich

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate N.Rich?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.7/10 (Category avg: 8.7/10)
  • Market Insights : 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind N.Rich?

  • Seller: N.Rich
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Helsinki, FI
  • Twitter: @NRICH_ABM
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    130 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 53% Medium, 33% Large

What Do G2 Reviewers Say About N.Rich?

AI-generated summary from verified user reviews

Pros
  • Users highlight the unmatched customer support at N.Rich, appreciating constant check-ins and personalized assistance.
  • Users appreciate the ease of use of N.Rich, enabling straightforward campaign setups and efficient user experience.
  • Users value the detailed analytics of N.Rich, which provide clear insights and enhance their ABM strategy effectively.
  • Users appreciate the ease of use and excellent support of N.Rich, facilitating quick campaign setup and learning.
  • Users value the easy setup of N.Rich, enabling quick campaign launches and immediate results.
Cons
  • Users find the targeting options somewhat limited, affecting effectiveness for smaller campaigns and specific account analytics.
  • Users note a learning curve with N.Rich, requiring time and effort before experiencing its full benefits.
  • Users experience limited reporting capabilities with discrepancies between dashboard data and exported results, causing confusion.

What Are Recent G2 Reviews of N.Rich?

What Are G2 Users Discussing About N.Rich?

nCino Identity Solutions

FullCircl | Start smarter, to grow faster with compliance solved. FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to create better business from the start. Our global solutions drive customer acquisition, retention and revenue growth while seamlessly addressing risk and compliance challenges associated with customer onboarding, identity, fraud, financial crime and on-going monitoring. Reduce the cost to acquire and serve, clear the way for positive customer relationships, and accelerate profitable growth. FullCircl identifies millions of actionable insights daily, providing a near real-time record of companies, their officers and shareholders, and the relationships between them. Our customers can verify the identity of corporate entities or individuals and orchestrate many of the time-consuming checks needed to conduct customer due diligence during onboarding, such as KYC, KYB and AML, empowering them to satisfy regulatory requirements and make informed decisions about their customers. By embedding KYB and KYC from the very beginning of the customer engagement, FullCircl has compliance solved. With reach into 160 countries, FullCircl is uniquely positioned at the epicentre of a rapidly growing, multi-billion dollar market. Today it serves 450+ customers, 15,000+ web application users, processes over 300 million checks per month and facilitates the onboarding of 200,000+ customers annually. FullCircl is an nCino company (NASDAQ:NCNO), bringing together people, AI and data to power a new era in regulated business. Visit fullcircl.com to find out more.

Average Rating: 4.5/5.0

Total Reviews: 239

How Do G2 Users Rate nCino Identity Solutions?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.8/10 (Category avg: 8.7/10)
  • Market Insights : 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind nCino Identity Solutions?

  • Seller: nCino Opco
  • Year Founded: 2012
  • HQ Location: Wilmington, US
  • Twitter: @ncino
    3,726 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,658 employees on LinkedIn®
  • Ownership: NASDAQ: NCNO

Who Uses This Product?

  • Who Uses This: Business Development Manager, Account Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 66% Large, 23% Medium

What Are Recent G2 Reviews of nCino Identity Solutions?

What Are G2 Users Discussing About nCino Identity Solutions?

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

Average Rating: 4.6/5.0

Total Reviews: 293

How Do G2 Users Rate Metadata.io?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.8/10 (Category avg: 8.7/10)
  • Market Insights : 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Metadata.io?

  • Seller: Metadata
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Broomfield, Colorado
  • Twitter: @metadataio
    743 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 66% Medium, 20% Small

What Do G2 Reviewers Say About Metadata.io?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies.
  • Users appreciate the efficiency of Metadata.io, simplifying campaign management and optimizing audience targeting significantly.
  • Users find Metadata.io extremely easy to use, seamlessly integrating with tech stacks and enhancing daily ad management.
  • Users appreciate the time-saving capabilities of Metadata.io, which streamlines ad management and enhances campaign efficiency.
  • Users appreciate the effective audience targeting of Metadata.io, simplifying and enhancing the marketing process significantly.
Cons
  • Users find that campaign management lacks centralization, complicating adjustments and risking loss of historical data.
  • Users find the complexity of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility.
  • Users find the high costs of Metadata.io burdensome, especially for startups trying to secure the app.
  • Users are frustrated by the inadequate reporting interface that complicates tracking data metrics and insights.
  • Users find Metadata.io to have a learning difficulty, feeling overwhelmed by its complexity and reporting interface.

What Are Recent G2 Reviews of Metadata.io?

What Are G2 Users Discussing About Metadata.io?

Anteriad

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate Anteriad?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 6.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 6.7/10 (Category avg: 8.7/10)
  • Market Insights : 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Anteriad?

  • Seller: Anteriad
  • Company Website:
  • Year Founded: 2000
  • HQ Location: New York, NY
  • Twitter: @Anteriad_B2B
    104 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,127 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 37% Medium, 34% Small

What Are Recent G2 Reviews of Anteriad?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024