# Best Enterprise Marketing Account Intelligence Software - Page 2 ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ExecAtlas (+1.95%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,200+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=4228&focus%5B%5D=577&focus%5B%5D=319&focus%5B%5D=135441&focus%5B%5D=88125&focus%5B%5D=57338&focus%5B%5D=1354846&focus%5B%5D=19743) Highlighted products: 6sense Revenue Marketing, GTM Workspace - Powered by ZoomInfo, Demandbase One, GTM Studio - Powered by ZoomInfo, Crossbeam, DemandScience, INFUSE Demand Accelerator, and Apollo.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=crossbeam&focus%5B%5D=demandscience-demandscience&focus%5B%5D=infuse-demand-accelerator&focus%5B%5D=apollo-io&segment=enterprise) **Sponsored** ### Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-01T07%3A15%3A19Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=15192&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%2Fenterprise%3Fpage%3D2&secure%5Btoken%5D=baca842fbe91d7930fbda625dea4ecd70cf669b4aaa0c79c3e093444180cf242&secure%5Burl%5D=https%3A%2F%2Fmetadata.io%2Fone%2F%3Futm_source%3DG2%26utm_medium%3Dother%26utm_term%3Dother%26utm_campaign%3DG2%26utm_content%3Ddemo%26utm_type%3Dother&secure%5Burl_type%5D=book_demo) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.6/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.4/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [BookYourData](https://www.g2.com/products/bookyourdata/reviews) Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale. **Average Rating:** 4.9/5.0 **Total Reviews:** 348 #### How Do G2 Users Rate BookYourData? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.6/10 (Category avg: 8.6/10) - **Market Insights :** 9.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind BookYourData? - **Seller:** [Bookyourdata](https://www.g2.com/sellers/bookyourdata) - **Year Founded:** 2015 - **HQ Location:** New York, USA - **Twitter:** @bookyourdata 912 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60f1b87cc8e7b61a2805794a0924807672c3085db6a8d718662c278b11ac3e40&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbookyourdata.com%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Sales Development Representative, Project Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 60% Small, 45% Medium #### What Do G2 Reviewers Say About BookYourData? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data accuracy** of BookYourData, appreciating reliable contacts without the hassle of cleaning lists. - Users value the **high accuracy** of BookYourData, resulting in lower bounce rates and improved targeting for campaigns. - Users value the **remarkable global reach** of BookYourData, ensuring quality data and high deliverability across various campaigns. - Users value the **huge database of leads** from BookYourData, which enhances productivity and improves response rates. - Users value the **accurate data** from BookYourData, enabling focused initiatives and improved outreach strategies. ##### Cons - Users find the **filtering difficulty** challenging, often needing to relearn the mechanism after breaks in usage. - Users find the **cost prohibitive** for smaller teams, making it a challenge to utilize BookYourData effectively. - Users find that **filtering issues** hinder their experience, with challenges in seniority levels and incomplete contact information. - Users report occasional **inaccurate company information** , including outdated details and missing data for smaller businesses. - Users experience **inaccurate data** with outdated entries and incomplete information, requiring manual checks for reliability. #### What Are Recent G2 Reviews of BookYourData? **["Verified B2B emails for a bootstrapped startup"](https://www.g2.com/survey_responses/bookyourdata-review-13125240)** **Rating:** 5.0/5.0 stars _— Bryan P._ [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13125240) **["Our CFO finally let us drop ZoomInfo after BookYourData proved the savings"](https://www.g2.com/survey_responses/bookyourdata-review-13070274)** **Rating:** 5.0/5.0 stars _— Rinna Z._ [Read full review](https://www.g2.com/survey_responses/bookyourdata-review-13070274) ### [Informa TechTarget Portal (Priority Engine)](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. **Average Rating:** 4.3/5.0 **Total Reviews:** 444 #### How Do G2 Users Rate Informa TechTarget Portal (Priority Engine)? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Informa TechTarget Portal (Priority Engine)? - **Seller:** [Informa TechTarget](https://www.g2.com/sellers/informa-techtarget) - **Company Website:** www.informatechtarget.com - **Year Founded:** 1999 - **HQ Location:** Newton, MA - **Twitter:** @InformaTTGT 26,142 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9fbdee76f2da7ba928a7c7a7ea5864484c5190bdc7db57b3005d5227cb04a52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&secure%5Burl_type%5D=linkedin_company_website) 1,483 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Sales Development Representative, Account Executive - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Large, 41% Medium #### What Do G2 Reviewers Say About Informa TechTarget Portal (Priority Engine)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time intent data** from Priority Engine, enhancing outreach and enabling more relevant conversations with prospects. - Users love the **ease of use** of the Informa TechTarget Portal, simplifying prospecting and enhancing productivity effortlessly. - Users value the **detailed lead insights** from Informa TechTarget Portal (Priority Engine), enhancing engagement and data-driven decision-making. - Users value the **accurate and organized contact information** provided by Informa TechTarget Portal (Priority Engine). - Users value the **valuable intent data** from Priority Engine, enhancing engagement and understanding of prospect priorities. ##### Cons - Users face **incorrect information** issues, leading to confusion and difficulty in accessing project details effectively. - Users find that the **data accuracy** of the Informa TechTarget Portal can lead to wasted outreach efforts due to inconsistencies. - Users experience **data inaccuracy** with contact information, leading to wasted outreach efforts and unresponsive leads. - Users often face **inaccurate data** in the Informa TechTarget Portal, leading to potential misinformation and relevance issues. - Users find the **inaccurate intent data** frustrating, as it leads to wasted outreach efforts and missed opportunities. #### What Are Recent G2 Reviews of Informa TechTarget Portal (Priority Engine)? **["TechTarget Account Insights Made Targeting the Right Accounts Easy"](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-13177761)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-13177761) **["Easy to use"](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018)** **Rating:** 5.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/informa-techtarget-portal-priority-engine-review-9712018) #### What Are G2 Users Discussing About Informa TechTarget Portal (Priority Engine)? - [What is Priority Engine used for?](https://www.g2.com/discussions/what-is-priority-engine-used-for) ### [Poggio](https://www.g2.com/products/poggio/reviews) Poggio is the Revenue AI Platform that powers seller and agent success. Poggio delivers real-time customer intelligence to sellers and agents where they work, in Slack, Salesforce, and Agentforce. Poggio unifies data from Salesforce, Gong, and other revenue tech stack tools with intel from thousands of external sources to bring 'inside out' and 'outside in' data together for the most comprehensive view of the customer. Poggio agents create tailored Points of View (POVs) for every account, identifying the stakeholders that matter, their priorities and challenges, and how your solutions solve them. Poggio agents use those POVs to prioritize your opportunities, build and maintain account plans, and guide seller and agent action to close bigger deals, faster. Poggio applies your company’s value framework, positioning and messaging, case studies, battle cards, and more to position your sellers to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority so they buy, buy your solution, and buy it now. Revenue leaders can push Poggio intelligence direct to sellers in Slack and Salesforce, while sellers can engage with Poggio's Superagent on demand to get account guidance without ever leaving the conversation. Poggio provides agents with the context needed to take the right action on every account, positioning sellers and agents to work together from a unified view of the customer to deliver a consistent, world-class experience. Enterprise grade and delivered at scale, Poggio is trusted by large global revenue teams. Poggio’s platform is easily configurable to map to an your unique GTM motion with uncompromising security, privacy, and compliance that meet the most rigorous enterprise requirements. Learn more at poggio.io. **Average Rating:** 5.0/5.0 **Total Reviews:** 38 #### How Do G2 Users Rate Poggio? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Account-level Insights :** 10.0/10 (Category avg: 8.6/10) - **Market Insights :** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Poggio? - **Seller:** [Poggio](https://www.g2.com/sellers/poggio) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **Twitter:** @poggio\_labs 655 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aed114afe08cee26e170d8bd9026a609974d7809938d6754fa9325e620e189e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoggio-labs%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Large, 25% Medium #### What Do G2 Reviewers Say About Poggio? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **massive time savings** from Poggio, allowing more focus on customer engagement and strategic tasks. - Users appreciate the **time-saving insights** from Poggio, enhancing their daily workflows and preparation for client meetings. - Users appreciate the **ease of use** and time savings Poggio provides for quick, effective onboarding and support. - Users find Poggio to be a **crucial tool for lead generation** , enhancing their understanding and preparation for meetings. - Users value Poggio for its **quick and accurate research capabilities** , significantly enhancing meeting preparation and outreach efficiency. ##### Cons - Users experience a **steep learning curve** with Poggio, requiring time and effort for effective implementation and training. - Users desire improved **export features** in Poggio, as current options lead to inefficiency and redundancy. - Users find the **difficult setup** of Poggio requires significant effort to align with their specific sales strategies. - Users report **inaccuracy** in Poggio, often requiring them to verify information to avoid errors. - Users experience **inaccurate data** with Poggio, requiring them to verify sources for reliability. #### What Are Recent G2 Reviews of Poggio? **["A Major Time-Saver for Daily Workflow and Account Research"](https://www.g2.com/survey_responses/poggio-review-13183732)** **Rating:** 5.0/5.0 stars _— Neil K._ [Read full review](https://www.g2.com/survey_responses/poggio-review-13183732) **["Streamlined Account Planning with Useful Features"](https://www.g2.com/survey_responses/poggio-review-12052048)** **Rating:** 4.5/5.0 stars _— Srikeerthi B._ [Read full review](https://www.g2.com/survey_responses/poggio-review-12052048) ### [Datanyze](https://www.g2.com/products/datanyze/reviews) Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles without leaving your browser. Our Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competition. Datanyze helps keep your prospecting fresh and sales pipeline hot with affordable, accurate B2B contact information, including over 48 million direct dial numbers, 84 million email addresses, and 120 million contacts. Try for free at Datanyze.com **Average Rating:** 4.1/5.0 **Total Reviews:** 436 #### How Do G2 Users Rate Datanyze? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Datanyze? - **Seller:** [Datanyze](https://www.g2.com/sellers/datanyze) - **Year Founded:** 2012 - **HQ Location:** San Mateo, CA - **Twitter:** @datanyze 12,017 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5fd42d934ab0b165ca62a3e08c54beb9d82a0b603a7b5dea3871d7e3ad4e8419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15088979%2F&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Internet, Computer Software - **Company Size:** 49% Medium, 29% Small #### What Do G2 Reviewers Say About Datanyze? _AI-generated summary from verified user reviews_ ##### Pros - Users praise Datanyze for its **superior accuracy** , claiming it offers more correct information than competitors like ZoomInfo and Lusha. - Users value the **accuracy of information** in Datanyze, finding it superior to competitors like ZoomInfo and Lusha. - Users value the **efficiency of automation** in Datanyze, streamlining lead generation and integration with CRM systems. - Users praise the **ease of use** of the Datanyze Chrome Extension for quickly finding leads and company information. - Users love the **easy access to contact information** provided by Datanyze, enhancing efficiency in lead generation. ##### Cons - Users report **poor customer support** , facing unresponsive service despite being long-term paying customers. - Users face a **cluttered layout** that complicates navigation and increases frustration with customer support communication. - Users wish for improved **data accuracy** in Datanyze, as it impacts their overall satisfaction with the product. #### What Are Recent G2 Reviews of Datanyze? **["Efficient Lead Generation, Needs Better Data Accuracy"](https://www.g2.com/survey_responses/datanyze-review-12389914)** **Rating:** 4.0/5.0 stars _— zeeshan ul h._ [Read full review](https://www.g2.com/survey_responses/datanyze-review-12389914) **["Very Helpful for Finding Lead Emails and Contact Info"](https://www.g2.com/survey_responses/datanyze-review-12472635)** **Rating:** 4.0/5.0 stars _— Valentina T._ [Read full review](https://www.g2.com/survey_responses/datanyze-review-12472635) #### What Are G2 Users Discussing About Datanyze? - [What is Datanyze used for?](https://www.g2.com/discussions/what-is-datanyze-used-for) ### [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 813 #### How Do G2 Users Rate UpLead? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.2/10 (Category avg: 8.6/10) - **Market Insights :** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind UpLead? - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ 2,361 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b113c723f27d3a524c8a53d1b249948d6cd27fef5a86d50cd717580eefff2a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13600950%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small, 19% Medium #### What Do G2 Reviewers Say About UpLead? _AI-generated summary from verified user reviews_ ##### Pros - Users highly value the **data accuracy** of UpLead, relying on it for effective prospecting and outreach efforts. - Users value the **accurate and verified contact information** from UpLead, enhancing their lead generation efforts significantly. - Users find UpLead's **ease of use** remarkable, appreciating its intuitive interface and efficient prospecting capabilities. - Users praise the **high accuracy** of UpLead, noting its impact on effective prospecting and outreach strategies. - Users commend the **accuracy of information** in UpLead, enhancing targeted outreach and generating valuable prospects. ##### Cons - Users are frustrated by the **missing contacts feature** , making it difficult to efficiently merge or find necessary company data. - Users face challenges with **outdated contacts** in UpLead, complicating the search for specific and relevant leads. - Users express concern over **expensive pricing** and automatic subscriptions that complicate the initial trial experience. - Users face **filtering issues** making precise targeting challenging, complicating workflow and overall user experience with UpLead. - Users find the **limited contacts** available on UpLead frustrating due to wide niche and search filter issues. #### What Are Recent G2 Reviews of UpLead? **["UpLead Makes It Easy to Pinpoint the Exact Clients You Want"](https://www.g2.com/survey_responses/uplead-review-12965386)** **Rating:** 5.0/5.0 stars _— John H._ [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) **["Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle"](https://www.g2.com/survey_responses/uplead-review-12976662)** **Rating:** 5.0/5.0 stars _— Lisa G._ [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### [RelPro](https://www.g2.com/products/relpro/reviews) RelPro delivers a unique combination of smart prospecting, quality leads and targeted intelligence for sales, marketing and business development professionals. We analyze data on more than 150 million decision-makers and 7 million companies from trusted sources, social networks and the web. Through SaaS and Data Services solutions, RelPro enables organizations to find leads and generate actionable intelligence on executive-level relationships efficiently and systematically. RelPro is a trusted partner to leading companies, non-profits and universities. **Average Rating:** 4.6/5.0 **Total Reviews:** 175 #### How Do G2 Users Rate RelPro? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind RelPro? - **Seller:** [RelPro](https://www.g2.com/sellers/relpro) - **Company Website:** relpro.com - **Year Founded:** 2016 - **HQ Location:** New York, NY - **Twitter:** @RelProInc 256 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e93f5b71862eaafee998000ccbde48894d0726222a59d265aaf5b08ea65953c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10379198%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development - **Top Industries:** Financial Services, Banking - **Company Size:** 44% Medium, 30% Large #### What Do G2 Reviewers Say About RelPro? _AI-generated summary from verified user reviews_ ##### Pros - Users value RelPro for its **deep insights** that enhance lead generation and streamline the onboarding process. - Users value the **low learning curve** of RelPro, facilitating quick onboarding and efficient lead generation efforts. - Users value RelPro for its **deep insights on companies and executives** , enhancing lead generation and efficiency. - Users find RelPro to be a **valuable source of intent data** for effective prospecting and research. - Users praise RelPro for its **intuitive interface** , streamlining lead generation and consolidating data efficiently. ##### Cons - Users find the **price a hurdle** , especially for teams with smaller or tighter budgets when considering RelPro. - Users find the **search functionality inefficient** , as it is often confusing and clunky to navigate. - Users find the **search function confusing and clunky** , which hampers their overall experience with RelPro. - Users find the **search function confusing and clunky** , which hampers their overall experience with RelPro. #### What Are Recent G2 Reviews of RelPro? **["Ideal for Small Teams, Easy to Use"](https://www.g2.com/survey_responses/relpro-review-11752550)** **Rating:** 4.0/5.0 stars _— Luis D._ [Read full review](https://www.g2.com/survey_responses/relpro-review-11752550) **["Effortless Way to Find the Right Contacts"](https://www.g2.com/survey_responses/relpro-review-12194801)** **Rating:** 5.0/5.0 stars _— Kyle H._ [Read full review](https://www.g2.com/survey_responses/relpro-review-12194801) #### What Are G2 Users Discussing About RelPro? - [What is RelPro used for?](https://www.g2.com/discussions/what-is-relpro-used-for) ### [Owler](https://www.g2.com/products/owler/reviews) Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform. **Average Rating:** 4.3/5.0 **Total Reviews:** 477 #### How Do G2 Users Rate Owler? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Owler? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 38% Small, 35% Medium #### What Do G2 Reviewers Say About Owler? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **real-time alerting system** of Owler, highlighting its efficiency in tracking competitor activities. - Users appreciate the **ease of use** of Owler, praising its quick setup and smooth user experience overall. - Users appreciate the **easy implementation** of Owler, making setup quick and hassle-free for their teams. - Users find the **easy setup** of Owler exceptionally fast and straightforward, enhancing the overall user experience. - Users value Owler for its **accurate data** on funding rounds and amounts, enhancing their user experience significantly. ##### Cons - Users express concern about **data inaccuracy** in Owler due to poor auto-translation, leading to potential misinterpretations. - Users experience **inaccuracy due to language barriers** with Owler, resulting in misinterpretation of critical industry updates. - Users struggle with **inaccurate data** due to poor auto-translation, leading to misunderstandings of competitor actions. - Users struggle with **incorrect information** due to poor auto-translation, leading to misinterpretation of important updates. - Users find that Owler offers **limited features** in the free tier, restricting overall usability and experience. #### What Are Recent G2 Reviews of Owler? **["Clear Insights and Effortless Setup"](https://www.g2.com/survey_responses/owler-review-12162361)** **Rating:** 4.0/5.0 stars _— Abinaya G._ [Read full review](https://www.g2.com/survey_responses/owler-review-12162361) **["Owler is such a savior when it comes to knowing the exact details of any company"](https://www.g2.com/survey_responses/owler-review-10382861)** **Rating:** 5.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/owler-review-10382861) #### What Are G2 Users Discussing About Owler? - [What is Owler used for?](https://www.g2.com/discussions/owler-what-is-owler-used-for) - [How much does owler cost?](https://www.g2.com/discussions/how-much-does-owler-cost) - 1 comment - [What is owler community?](https://www.g2.com/discussions/what-is-owler-community) - 1 comment - [Is owler credible?](https://www.g2.com/discussions/is-owler-credible) - 1 comment - [What is owler used for?](https://www.g2.com/discussions/what-is-owler-used-for) - 1 comment ### [xiQ](https://www.g2.com/products/xiq/reviews) xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ \* Personality-driven insights for one-to-one sales playbooks ​ \* SmartSourced Content™ that drives 10x engagement​ \* First-party intent data and advanced analytics to individualize every interaction​ \* Instasites (microsites designed for individualized experiences) ​ \* Comprehensive all-in-one company profiles compiled in seconds ​ \* Sales triggers and real-time alerts direct to your inbox ​ \* Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 364 #### How Do G2 Users Rate xiQ? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind xiQ? - **Seller:** [xiQ, Inc.](https://www.g2.com/sellers/xiq-inc) - **Year Founded:** 2018 - **HQ Location:** Redwood City, CA - **Twitter:** @xiqinc 1,647 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94ef225dbab018850efd7bc82e8ecbbb1dedf3da8b7ccb652b2def0f0a5d6215&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3808413%2F&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Student, Server - **Top Industries:** Higher Education, Marketing and Advertising - **Company Size:** 66% Small, 13% Medium #### What Do G2 Reviewers Say About xiQ? _AI-generated summary from verified user reviews_ ##### Pros - Users find xiQ's **personality insights** invaluable for personalizing communications and improving prospect engagement. - Users find xIQ's **lead generation insights** invaluable for customizing outreach and improving communication with potential clients. - Users find xiQ to be **very easy to use** and beginner-friendly, enhancing their ability to analyze companies intuitively. - Users highlight the **personalized insights** from xiQ that enhance lead engagement and communication strategy effectiveness. - Users value xiQ for its **AI-driven insights and real-time buyer intelligence** , enabling personalized and impactful outreach strategies. ##### Cons - Users are frustrated by the **lack of information** in xiQ, making it difficult to find necessary company details. - Users find the **learning curve steep** , struggling with navigation and initial setup of xiQ. - Users experience a **steep learning curve** with xiQ, making it challenging to navigate and utilize effectively at first. - Users find the **complexity of the instructions** frustrating, often feeling overwhelmed and confused by the crowded UI. - Users find xiQ **difficult to navigate** , struggling to locate information and requiring simplification of certain features. #### What Are Recent G2 Reviews of xiQ? **["Effortless Email Tone Customization"](https://www.g2.com/survey_responses/xiq-review-12709962)** **Rating:** 4.0/5.0 stars _— Christian S._ [Read full review](https://www.g2.com/survey_responses/xiq-review-12709962) **["Revolutionized Our Lead Personalization Efforts"](https://www.g2.com/survey_responses/xiq-review-12710252)** **Rating:** 4.0/5.0 stars _— Sophie S._ [Read full review](https://www.g2.com/survey_responses/xiq-review-12710252) #### What Are G2 Users Discussing About xiQ? - [What is xiQ used for?](https://www.g2.com/discussions/what-is-xiq-used-for) ### [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,143 #### How Do G2 Users Rate Lead Forensics? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lead Forensics? - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** www.leadforensics.com - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics 6,413 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d6229993a3fd8a5ebf14d44e74c81230f39240773976abb6493b4fc2d27d994&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2517220%2F&secure%5Burl_type%5D=linkedin_company_website) 799 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small, 35% Medium #### What Do G2 Reviewers Say About Lead Forensics? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Lead Forensics, emphasizing its straightforward setup and reliable functionality. - Users value the **lead generation capabilities** of Lead Forensics, enhancing sales visibility and marketing effectiveness. - Users appreciate the **helpful support** from Account Managers, enhancing their experience and maximizing the platform's benefits. - Users praise the **outstanding customer support** from Lead Forensics, highlighting their helpfulness and responsiveness. - Users value the **real-time visibility** into prospective clients' searches and website visits, enhancing their marketing strategies. ##### Cons - Users report **poor lead quality** , with issues like incorrect email addresses and irrelevant international leads affecting usability. - Users experience **missing information** that limits understanding of visitor origins and reasons for engagement. - Users often face **outdated contacts** , as email addresses and phone numbers may not be accurate or relevant. - Users experience challenges with **incorrect information** , leading to missed opportunities and communication issues with clients. - Users find the **missing features** of Lead Forensics limiting, particularly regarding contact identification and access restrictions. #### What Are Recent G2 Reviews of Lead Forensics? **["Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness"](https://www.g2.com/survey_responses/lead-forensics-review-11074275)** **Rating:** 4.5/5.0 stars _— Jake H._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-11074275) **["Lead Forensics Makes Prospecting Targeted and Efficient with Excellent Support"](https://www.g2.com/survey_responses/lead-forensics-review-13089043)** **Rating:** 5.0/5.0 stars _— Charly K._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13089043) #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### [Adapt](https://www.g2.com/products/adapt-adapt/reviews) Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts **Average Rating:** 4.6/5.0 **Total Reviews:** 2,630 #### How Do G2 Users Rate Adapt? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adapt? - **Seller:** [Adapt](https://www.g2.com/sellers/adapt) - **Year Founded:** 2016 - **HQ Location:** Coimbatore, Tamil Nadu - **Twitter:** @Adapt\_io 492 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0a9208f79c43e8a934b29dc24ed3f5eb183739842fd37cdc61bd3ccc0702e5e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14460031%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development Manager, Business Development Executive - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Adapt? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Adapt, praising its efficient one-click chrome extension and accurate lead information. - Users value the **effective contact information collection** for targeting specific emails, enhancing outreach efforts effortlessly. - Users find Adapt **extremely helpful** for lead generation, excelling in deliverability, accuracy, and customer support. - Users value the **high-quality lead generation** capabilities of Adapt, delivering targeted emails effectively and efficiently. - Users highly value the **data accuracy** of Adapt, consistently exceeding expectations compared to other platforms. ##### Cons - Users feel that the **limited credits** provided by Adapt hinder its affordability and accessibility for smaller teams. - Users experience **credit limitations** that lead to unexpected costs, limited usability, and inconsistent credit availability. - Users express concerns about **limited contacts** , noting insufficient mailboxes and low-quality email leads. - Users are frustrated with the **plan limitations** , including insufficient credits and a restricted number of mailboxes. - Users often face **incorrect email addresses** in Adapt, which impacts their ability to connect effectively. #### What Are Recent G2 Reviews of Adapt? **["Intuitive Interface and Top-Notch Data Accuracy You Can Trust"](https://www.g2.com/survey_responses/adapt-review-12714380)** **Rating:** 4.5/5.0 stars _— Vidur S._ [Read full review](https://www.g2.com/survey_responses/adapt-review-12714380) **["Adapt.io Combines Data and Sales Intelligence to Drive Faster, Smarter Decisions"](https://www.g2.com/survey_responses/adapt-review-12929253)** **Rating:** 4.0/5.0 stars _— Karthick P._ [Read full review](https://www.g2.com/survey_responses/adapt-review-12929253) ### [Metadata.io](https://www.g2.com/products/metadata-io/reviews) The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate Metadata.io? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Metadata.io? - **Seller:** [Metadata](https://www.g2.com/sellers/metadata) - **Company Website:** www.metadata.io - **Year Founded:** 2015 - **HQ Location:** Broomfield, Colorado - **Twitter:** @metadataio 743 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ece77271fafe84c491a42709f0e51983d463646d7e577e0e515ac5a3e40aa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6391875%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Medium, 20% Small #### What Do G2 Reviewers Say About Metadata.io? _AI-generated summary from verified user reviews_ ##### Pros - Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. - Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. - Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. - Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. - Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. ##### Cons - Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. - Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. - Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. - Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. - Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. #### What Are Recent G2 Reviews of Metadata.io? **["Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"](https://www.g2.com/survey_responses/metadata-io-review-12547989)** **Rating:** 5.0/5.0 stars _— Kaitlyn T._ [Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989) **["AI-Powered Ads That Drive Real Pipeline"](https://www.g2.com/survey_responses/metadata-io-review-13051730)** **Rating:** 5.0/5.0 stars _— Andrew B._ [Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730) #### What Are G2 Users Discussing About Metadata.io? - [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment ### [BuzzBoard Ignite](https://www.g2.com/products/buzzboard-buzzboard-ignite/reviews) BuzzBoard Ignite is the AI-powered intelligence and sales enablement solution built for organizations that sell marketing services to small and midsize businesses at scale. Designed for enterprise providers, agencies, and multi-region sales teams, Ignite equips reps with the insights and narratives they need to start higher-quality conversations, prioritize the right SMB prospects, and close deals faster. At its core, Ignite delivers deep, contextual SMB intelligence—digital maturity, competitive landscape, local market signals, operational gaps, and growth indicators. Sales teams get a complete understanding of each business before the conversation begins, enabling them to tailor their pitch to what the SMB actually needs rather than relying on generic scripts or assumptions. Ignite converts this intelligence into actionable sales guidance: high-relevance talking points, category-specific opportunities, hyperlocal insights, and data-backed recommendations. This ensures every conversation is grounded in real business value rather than generic pitches, helping reps build trust quickly and demonstrate clear relevance to each prospect. To expand pipeline intelligently, Ignite includes lookalike prospecting, which identifies high-potential SMBs that share characteristics with your best-performing customers. This gives sales teams a steady stream of qualified, data-aligned opportunities across wide territories. Ignite integrates seamlessly with major CRMs—including Salesforce, HubSpot, and Microsoft Dynamics—ensuring that insights, prioritization signals, and guided-selling narratives flow directly into existing sales workflows. Reps spend less time researching and preparing, and more time having meaningful conversations that lead to revenue. Used by leading local marketing organizations, national media companies, and multi-region provider networks, Ignite helps sales orgs increase win rates, shorten cycles, and elevate rep productivity across large, diverse SMB segments. Part of the BuzzBoard Orchestration Platform, Ignite serves as the intelligence foundation of the provider operating model, giving sales teams clarity, confidence, and a measurable lift in revenue performance. The Orchestration Platform adds two additional products — Zylo for multi-channel creative fulfillment automation and Ember for retention and upsell — giving providers a unified operating model across sales, fulfillment, and account management. **Average Rating:** 4.5/5.0 **Total Reviews:** 167 #### How Do G2 Users Rate BuzzBoard Ignite? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 9.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind BuzzBoard Ignite? - **Seller:** [BuzzBoard](https://www.g2.com/sellers/buzzboard) - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @MyBuzzBoard 837 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d866a7f7d9dd68952162618cb95a641f1c879a42ce9b8e660e7a900032f7c37c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzboard%2F&secure%5Burl_type%5D=linkedin_company_website) 123 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Consultant, Account Executive - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 35% Medium, 33% Large #### What Are Recent G2 Reviews of BuzzBoard Ignite? **["BB makes sales conversations mroe productive and effective"](https://www.g2.com/survey_responses/buzzboard-ignite-review-9839917)** **Rating:** 5.0/5.0 stars _— Paul C._ [Read full review](https://www.g2.com/survey_responses/buzzboard-ignite-review-9839917) **["Buzzboard makes prospecting sooo much easier!!"](https://www.g2.com/survey_responses/buzzboard-ignite-review-8266558)** **Rating:** 5.0/5.0 stars _— Emily G._ [Read full review](https://www.g2.com/survey_responses/buzzboard-ignite-review-8266558) #### What Are G2 Users Discussing About BuzzBoard Ignite? - [What is BuzzBoard used for?](https://www.g2.com/discussions/what-is-buzzboard-used-for) ### [Leadspace](https://www.g2.com/products/leadspace/reviews) When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion. **Average Rating:** 4.3/5.0 **Total Reviews:** 109 #### How Do G2 Users Rate Leadspace? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 7.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Leadspace? - **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace) - **Year Founded:** 2010 - **HQ Location:** San Francisco, US - **Twitter:** @Leadspace 2,355 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8087fda0e78423713fa7977979ae91a0b295a0c108c06aa5cda0030947ff26b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1493652%2F&secure%5Burl_type%5D=linkedin_company_website) 72 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Operations Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Medium, 45% Large #### What Are Recent G2 Reviews of Leadspace? **["Everything I needed to work with leads."](https://www.g2.com/survey_responses/leadspace-review-10238771)** **Rating:** 4.5/5.0 stars _— Hichem G._ [Read full review](https://www.g2.com/survey_responses/leadspace-review-10238771) **["Leadspace"](https://www.g2.com/survey_responses/leadspace-review-8926587)** **Rating:** 4.0/5.0 stars _— Rajnikant M._ [Read full review](https://www.g2.com/survey_responses/leadspace-review-8926587) #### What Are G2 Users Discussing About Leadspace? - [How has Leadspace impacted your lead generation efforts, and what improvements could be made?](https://www.g2.com/discussions/how-has-leadspace-impacted-your-lead-generation-efforts-and-what-improvements-could-be-made) - [What is Leadspace used for?](https://www.g2.com/discussions/what-is-leadspace-used-for) ### [RocketReach](https://www.g2.com/products/rocketreach/reviews) Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world's largest and most accurate contact database and lead intelligence platform. Try it for free today. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,357 #### How Do G2 Users Rate RocketReach? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind RocketReach? - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo 3,422 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd2867a6d479dd3dacab284bb9879ce509a22cbca31ca90ca809d1a55bf992e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18097967%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small, 23% Medium #### What Do G2 Reviewers Say About RocketReach? _AI-generated summary from verified user reviews_ ##### Pros - Users find RocketReach's **easy access to detailed contact information** invaluable for effective prospecting and networking. - Users find RocketReach to be **incredibly easy to use** , enhancing their efficiency in contacting potential job opportunities. - Users value the **high accuracy** of RocketReach, finding reliable contact information effortlessly for job opportunities. - Users value the **accurate, up-to-date contact details** from RocketReach, enhancing their outreach and business opportunities. - Users value the **high accuracy** of RocketReach, which provides reliable contact details that enhance their networking efforts. ##### Cons - Users report **inaccurate data** in RocketReach, finding outdated contact information and difficulty identifying the correct details. - Users are frustrated by the **outdated contacts** in RocketReach, making it difficult to find reliable information. - Users encounter **outdated data** in RocketReach, leading to emailing the wrong contacts and wasted efforts. - Users often face issues with **outdated information** , leading to miscommunication and wasted credits on inaccurate contacts. - Users express concern over the **insufficient data** for Asia contacts, often lacking vital phone numbers and details. #### What Are Recent G2 Reviews of RocketReach? **["A useful tool for finding the right contacts behind construction projects"](https://www.g2.com/survey_responses/rocketreach-review-13181171)** **Rating:** 5.0/5.0 stars _— Roofingreen E._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-13181171) **["Efficient Contact Extraction, Needs Higher Email Limit"](https://www.g2.com/survey_responses/rocketreach-review-12629219)** **Rating:** 4.0/5.0 stars _— Ronald D._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments - [‹ Prev‹ Prev](/categories/marketing-account-intelligence/enterprise?order=g2_score#product-list) - [1](/categories/marketing-account-intelligence/enterprise?order=g2_score#product-list) - 2 - [3](/categories/marketing-account-intelligence/enterprise?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/marketing-account-intelligence/enterprise?order=g2_score&page=3#product-list) Spotlight Categories [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Voice Recognition Software](https://www.g2.com/categories/voice-recognition) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) Similar Categories - [Buyer Intent Data Providers](/categories/buyer-intent-data-providers) - [Competitive Intelligence](/categories/competitive-intelligence) [Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated Products classified in the overall Marketing Account Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Account Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Account Intelligence category. In addition to qualifying for inclusion in the Marketing Account Intelligence Software category, to qualify for inclusion in the Enterprise Business Marketing Account Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Show More * * * ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.