Best Enterprise Marketing Account Intelligence Software - Page 2

How Many Marketing Account Intelligence Software Products Does G2 Track?

Total Products under this Category: 125

Category Stats (Oct 2026)

  • Average Rating: 4.49/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Ocean.io (+29.22%) - Among all products in this category, Ocean.io recorded the largest rating increase compared to last month

Last updated: October 15, 2026

How Does G2 Rank Marketing Account Intelligence Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 56,500+ Authentic Reviews
  • 125+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Account Intelligence Software

G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Demandbase One, GTM Studio - Powered by ZoomInfo, Crossbeam, INFUSE Demand Accelerator, DemandScience, and Apollo.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator&focus%5B%5D=demandscience-demandscience&focus%5B%5D=apollo-io&segment=enterprise)

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

Average Rating: 4.3/5.0

Total Reviews: 653

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.6/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.4/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 27% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Users find AdRoll ABM's ease of use exceptional, aided by helpful support and smooth onboarding processes.
  • Users appreciate the precise audience targeting of AdRoll ABM, enhancing engagement through tailored content delivery.
  • Users appreciate the easy targeting methods of AdRoll ABM, enhancing their ability to effectively reach desired accounts.
  • Users value the precise targeting of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights.
  • Users commend the exceptional customer support from AdRoll, facilitating a smooth onboarding and successful campaign management.
Cons
  • Users find the steep learning curve of AdRoll ABM challenging, especially concerning campaign management and reporting.
  • Users express concern over missing features, such as limited native advertising options and inadequate reporting capabilities.
  • Users note the limited features of AdRoll ABM, particularly regarding filtering options and native advertising capabilities.
  • Users are frustrated with inadequate campaign tracking and lack of effective lead generation from AdRoll ABM.
  • Users find the targeting limitations of AdRoll ABM restrict their segmentation and tracking capabilities significantly.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

BookYourData

Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale.

Average Rating: 4.9/5.0

Total Reviews: 358

How Do G2 Users Rate BookYourData?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.6/10 (Category avg: 8.7/10)
  • Market Insights : 9.8/10 (Category avg: 8.5/10)

Who Is the Company Behind BookYourData?

  • Seller: Bookyourdata
  • Year Founded: 2015
  • HQ Location: New York, USA
  • Twitter: @bookyourdata
    912 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Project Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 60% Small, 45% Medium

What Do G2 Reviewers Say About BookYourData?

AI-generated summary from verified user reviews

Pros
  • Users highlight the top-class accuracy of BookYourData, enhancing engagement and simplifying the prospecting process.
  • Users appreciate the accuracy of BookYourData's email lists, enhancing targeting and reducing bounce rates significantly.
  • Users appreciate the accurate data from BookYourData, enhancing focus and reliability in their outreach efforts.
  • Users find lead accuracy and targeted outreach exceptional with BookYourData, significantly enhancing their B2B communication effectiveness.
  • Users value the accurate and up-to-date contact information, enhancing their campaign effectiveness with high-quality leads.
Cons
  • Users find the filtering difficulty frustrating, often needing to relearn the system and desiring more detailed records.
  • Users find the product expensive for smaller teams, which makes initial costs a concern despite its overall value.
  • Users find the filtering issues frustrating, often requiring relearning and experiencing incomplete data during searches.
  • Users find the inefficient filtering system lacking, suggesting a need for more sophisticated tools and improvements in search functionalities.
  • Users find limited contact information a drawback, noting basic details and occasional email bounces in the data.

What Are Recent G2 Reviews of BookYourData?

HG Insights

HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution.

Average Rating: 4.3/5.0

Total Reviews: 435

How Do G2 Users Rate HG Insights?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.8/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.0/10 (Category avg: 8.7/10)
  • Market Insights : 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind HG Insights?

  • Seller: HG Insights
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Santa Barbara, CA
  • LinkedIn® Page: www.linkedin.com
    1,022 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 40% Large

What Do G2 Reviewers Say About HG Insights?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of HG Insights, describing the platform as well-structured and user-friendly.
  • Users value the data accuracy of HG Insights, significantly enhancing their advertising campaigns and sales strategies.
  • Users praise the helpfulness of the account team and the ease of navigating vast information.
  • Users value the lead generation capabilities of HG Insights, enhancing their sales efforts and advertising campaigns.
  • Users appreciate the user-friendly automation of HG Insights, allowing quick onboarding and efficient navigation.
Cons
  • Users find the pricing quite steep, especially for individuals and small businesses, impacting overall value perception.
  • Users find the outdated data concerning, as it undermines reliability and impacts confidence in decision-making.
  • Users face backend challenges with HG Insights, struggling to access complete data and manage incentive balances efficiently.
  • Users find the inaccurate intent data of HG Insights to be a significant drawback in their analysis processes.
  • Users struggle with the integration issues of HG Insights, particularly regarding Salesforce data export capabilities.

What Are Recent G2 Reviews of HG Insights?

What Are G2 Users Discussing About HG Insights?

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UpLead

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI.

Average Rating: 4.7/5.0

Total Reviews: 817

How Do G2 Users Rate UpLead?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 9.2/10 (Category avg: 8.7/10)
  • Market Insights : 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind UpLead?

  • Seller: UpLead
  • Year Founded: 2017
  • HQ Location: Covina, US
  • Twitter: @UpLeadHQ
    2,361 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About UpLead?

AI-generated summary from verified user reviews

Pros
  • Users praise UpLead for its data accuracy, enhancing targeted outreach and connecting with high-value prospects effectively.
  • Users value the accurate email verification of UpLead, ensuring genuine contacts and boosting their confidence in leads.
  • Users commend UpLead for its ease of use, appreciating the intuitive interface and efficient lead verification process.
  • Users value UpLead for its accurate verified leads, enhancing trust and saving time in prospecting efforts.
  • Users commend the accuracy of information provided by UpLead, enhancing their targeted enrichment and outreach efforts effectively.
Cons
  • Users often face issues with missing contacts, struggling to find specific emails they need on UpLead.
  • Users report issues with outdated contacts, finding missing or incorrect email information detrimental to their search efforts.
  • Users find UpLead to be expensive upfront with concerns over automatic subscriptions and complicated pricing structures.
  • Users face filtering issues due to excessive options and unclear settings, complicating the user experience and targeting precision.
  • Users face issues with missing emails in UpLead, leading to difficulties in finding essential leads.

What Are Recent G2 Reviews of UpLead?

What Are G2 Users Discussing About UpLead?

nCino Identity Solutions

FullCircl | Start smarter, to grow faster with compliance solved. FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to create better business from the start. Our global solutions drive customer acquisition, retention and revenue growth while seamlessly addressing risk and compliance challenges associated with customer onboarding, identity, fraud, financial crime and on-going monitoring. Reduce the cost to acquire and serve, clear the way for positive customer relationships, and accelerate profitable growth. FullCircl identifies millions of actionable insights daily, providing a near real-time record of companies, their officers and shareholders, and the relationships between them. Our customers can verify the identity of corporate entities or individuals and orchestrate many of the time-consuming checks needed to conduct customer due diligence during onboarding, such as KYC, KYB and AML, empowering them to satisfy regulatory requirements and make informed decisions about their customers. By embedding KYB and KYC from the very beginning of the customer engagement, FullCircl has compliance solved. With reach into 160 countries, FullCircl is uniquely positioned at the epicentre of a rapidly growing, multi-billion dollar market. Today it serves 450+ customers, 15,000+ web application users, processes over 300 million checks per month and facilitates the onboarding of 200,000+ customers annually. FullCircl is an nCino company (NASDAQ:NCNO), bringing together people, AI and data to power a new era in regulated business. Visit fullcircl.com to find out more.

Average Rating: 4.5/5.0

Total Reviews: 239

How Do G2 Users Rate nCino Identity Solutions?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.8/10 (Category avg: 8.7/10)
  • Market Insights : 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind nCino Identity Solutions?

  • Seller: nCino Opco
  • Year Founded: 2012
  • HQ Location: Wilmington, US
  • Twitter: @ncino
    3,726 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,658 employees on LinkedIn®
  • Ownership: NASDAQ: NCNO

Who Uses This Product?

  • Who Uses This: Business Development Manager, Account Manager
  • Top Industries: Financial Services, Information Technology and Services
  • Company Size: 66% Large, 23% Medium

What Are Recent G2 Reviews of nCino Identity Solutions?

What Are G2 Users Discussing About nCino Identity Solutions?

RelPro

RelPro delivers a unique combination of smart prospecting, quality leads and targeted intelligence for sales, marketing and business development professionals. We analyze data on more than 150 million decision-makers and 7 million companies from trusted sources, social networks and the web. Through SaaS and Data Services solutions, RelPro enables organizations to find leads and generate actionable intelligence on executive-level relationships efficiently and systematically. RelPro is a trusted partner to leading companies, non-profits and universities.

Average Rating: 4.6/5.0

Total Reviews: 175

How Do G2 Users Rate RelPro?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.5/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.5/10 (Category avg: 8.5/10)

Who Is the Company Behind RelPro?

  • Seller: RelPro
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, NY
  • Twitter: @RelProInc
    256 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Development
  • Top Industries: Financial Services, Banking
  • Company Size: 44% Medium, 30% Large

What Do G2 Reviewers Say About RelPro?

AI-generated summary from verified user reviews

Pros
  • Users value RelPro for its deep insights on companies and executives, enhancing lead generation effectiveness and efficiency.
  • Users value RelPro's ease of use, praising its intuitive interface and quick onboarding for efficient lead generation.
  • Users value RelPro for its deep insights on companies and executives, enhancing lead generation and simplifying workflows.
  • Users find RelPro a great source of information for effective prospecting and research efforts.
  • Users value RelPro's intuitive interface that simplifies data consolidation and enhances lead generation efficiency.
Cons
  • Users find RelPro to be expensive, particularly for teams with smaller or tighter budgets.
  • Users find the search functionality inefficient, leading to confusion and a frustrating experience.
  • Users find the search function confusing and clunky, impacting their overall experience with RelPro.
  • Users find the search function confusing and clunky, making navigation and information retrieval challenging.

What Are Recent G2 Reviews of RelPro?

What Are G2 Users Discussing About RelPro?

Informa TechTarget Portal (Priority Engine)

Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows.

Average Rating: 4.3/5.0

Total Reviews: 444

How Do G2 Users Rate Informa TechTarget Portal (Priority Engine)?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Informa TechTarget Portal (Priority Engine)?

  • Seller: Informa TechTarget
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Newton, MA
  • Twitter: @InformaTTGT
    26,142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,518 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Sales Development Representative, Account Executive
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 50% Large, 41% Medium

What Do G2 Reviewers Say About Informa TechTarget Portal (Priority Engine)?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time intent data from Priority Engine, enhancing outreach and aligning sales efforts effectively.
  • Users value the detailed lead insights from TechTarget Priority Engine, enhancing data-driven decisions and customer engagement.
  • Users appreciate the real-time buyer intent insights of Informa TechTarget Portal, enhancing outreach effectiveness and conversation relevance.
  • Users value the ease of use of Informa TechTarget Portal, enhancing their prospecting efficiency and decision-making confidence.
  • Users value the insightful intent data from Priority Engine, enhancing engagement and targeting for sales and marketing efforts.
Cons
  • Users express concern over data accuracy, citing issues with lead validation and engagement reliability.
  • Users report data inaccuracy with contact information, leading to challenges in validating leads and wasted outreach efforts.
  • Users often face inaccurate data, leading to potential misinformation and irrelevant signals affecting their experience.
  • Users experience incorrect information leading to confusion and inefficiencies, complicating their ability to complete tasks effectively.
  • Users find inaccurate intent data problematic, leading to wasted outreach efforts and challenges in validating leads.

What Are Recent G2 Reviews of Informa TechTarget Portal (Priority Engine)?

What Are G2 Users Discussing About Informa TechTarget Portal (Priority Engine)?

Poggio

Poggio is the Revenue AI Platform that powers seller and agent success. Poggio delivers real-time customer intelligence to sellers and agents where they work, in Slack, Salesforce, and Agentforce. Poggio unifies data from Salesforce, Gong, and other revenue tech stack tools with intel from thousands of external sources to bring 'inside out' and 'outside in' data together for the most comprehensive view of the customer. Poggio agents create tailored Points of View (POVs) for every account, identifying the stakeholders that matter, their priorities and challenges, and how your solutions solve them. Poggio agents use those POVs to prioritize your opportunities, build and maintain account plans, and guide seller and agent action to close bigger deals, faster. Poggio applies your company’s value framework, positioning and messaging, case studies, battle cards, and more to position your sellers to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority so they buy, buy your solution, and buy it now. Revenue leaders can push Poggio intelligence direct to sellers in Slack and Salesforce, while sellers can engage with Poggio's Superagent on demand to get account guidance without ever leaving the conversation. Poggio provides agents with the context needed to take the right action on every account, positioning sellers and agents to work together from a unified view of the customer to deliver a consistent, world-class experience. Enterprise grade and delivered at scale, Poggio is trusted by large global revenue teams. Poggio’s platform is easily configurable to map to an your unique GTM motion with uncompromising security, privacy, and compliance that meet the most rigorous enterprise requirements. Learn more at poggio.io.

Average Rating: 5.0/5.0

Total Reviews: 40

How Do G2 Users Rate Poggio?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Account-level Insights : 10.0/10 (Category avg: 8.7/10)
  • Market Insights : 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Poggio?

  • Seller: Poggio
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • Twitter: @poggio_labs
    655 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Large, 25% Medium

What Do G2 Reviewers Say About Poggio?

AI-generated summary from verified user reviews

Pros
  • Users find Poggio's time-saving capabilities invaluable, streamlining the process of understanding prospects and account planning.
  • Users value Poggio for its ease of use and efficiency, significantly enhancing their daily account planning and research activities.
  • Users appreciate the ease of use of Poggio, enhancing productivity and simplifying account planning processes.
  • Users rave about Poggio's lead generation capabilities, providing nuanced insights and saving significant research time.
  • Users commend Poggio for its high accuracy in delivering relevant and timely research for targeted outreach.
Cons
  • Users face a steep learning curve requiring time and effort to customize Poggio for optimal use.
  • Users find the missing export options cumbersome and desire more efficiency in handling information.
  • Users face a difficult setup with Poggio, requiring significant time and effort for optimal implementation.
  • Users experience inaccuracy with Poggio, often needing to verify sources due to misleading information.
  • Users report inaccurate data requiring verification, as Poggio sometimes presents misleading information about companies.

What Are Recent G2 Reviews of Poggio?

xiQ

xiQ’s Personality-driven Sales and Marketing Platform™ combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. Our award-winning, proprietary AI platform delivers personality insights, comprehensive account intelligence, and real-time, curated content right to your team’s fingertips so they can build trust and close deals faster. ​ Our large enterprise customers have engaged their audiences 10x better as compared to traditional marketing channels, saved thousands of hours of research time, and achieved up to 24% higher close win rates. ​ ​ Key capabilities of xiQ’s proprietary AI-powered platform: ​ * Personality-driven insights for one-to-one sales playbooks ​ * SmartSourced Content™ that drives 10x engagement​ * First-party intent data and advanced analytics to individualize every interaction​ * Instasites (microsites designed for individualized experiences) ​ * Comprehensive all-in-one company profiles compiled in seconds ​ * Sales triggers and real-time alerts direct to your inbox ​ * Outlook, Salesforce, MS Teams, and social media integration ​ ​ Experience xiQ at xiQinc.com.

Average Rating: 4.4/5.0

Total Reviews: 364

How Do G2 Users Rate xiQ?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.7/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.3/10 (Category avg: 8.7/10)
  • Market Insights : 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind xiQ?

  • Seller: xiQ, Inc.
  • Year Founded: 2018
  • HQ Location: Redwood City, CA
  • Twitter: @xiqinc
    1,647 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Student, Server
  • Top Industries: Higher Education, Marketing and Advertising
  • Company Size: 66% Small, 13% Medium

What Do G2 Reviewers Say About xiQ?

AI-generated summary from verified user reviews

Pros
  • Users find xiQ's personality insights essential for personalizing interactions and enhancing communication strategies effectively.
  • Users value the personalized lead generation from xiQ, tailoring outreach to specific client needs and preferences.
  • Users find xiQ to be easy to use and beginner friendly, making it a convenient tool for professionals.
  • Users value the personalized insights from xiQ, enhancing lead engagement and communication strategies effectively.
  • Users value the AI-driven insights of xiQ for delivering fast, accurate buyer intelligence and enhancing personalized outreach.
Cons
  • Users are frustrated by the lack of information on companies, making searches for specific individuals more challenging.
  • Users find xiQ's interface difficult to navigate, especially during initial setup, leading to a steep learning curve.
  • Users find a steep learning curve with xiQ, as it can be overwhelming and challenging for new users to navigate.
  • Users find the complex instructions and crowded UI overwhelming, hindering efficient use of xiQ software.
  • Users find xiQ's interface difficult to navigate, making it challenging to locate specific information and features.

What Are Recent G2 Reviews of xiQ?

What Are G2 Users Discussing About xiQ?

Owler

Owler is a business intelligence platform with over 5 million users that provides information about your key prospects, accounts, and customers. Easily access real-time data from over 20 million private and public companies so you can stay ahead of the competition with instant updates on companies across all industries! Owler provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

Average Rating: 4.3/5.0

Total Reviews: 478

How Do G2 Users Rate Owler?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 7.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 7.9/10 (Category avg: 8.7/10)
  • Market Insights : 8.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Owler?

  • Seller: Meltwater
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Meltwater
    24,840 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 38% Small, 35% Medium

What Do G2 Reviewers Say About Owler?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Owler, highlighting its quick setup and valuable user experience.
  • Users appreciate Owler's real-time alerting system for its efficiency in tracking crucial competitor moves seamlessly.
  • Users find easy implementation of Owler to be exceptionally fast, enhancing the overall user experience and value significantly.
  • Users find the easy setup of Owler to be quick and hassle-free, enhancing their overall experience.
  • Users value Owler's real-time alerting system, enhancing competitor tracking and streamlining important updates for teams.
Cons
  • Users find the limited features in Owler's free tier restrict their ability to fully utilize the platform.
  • Users find the limited features in the free version restrict their experience, prompting quick upgrades to paid plans.
  • Users find the data inaccuracy in Owler problematic, as machine translations often misinterpret important industry updates.
  • Users experience inaccuracy due to poor translations on Owler, affecting understanding of industry news and competitor actions.
  • Users criticize the inaccurate data from Owler's machine translation, causing misinterpretation of important competitor information.

What Are Recent G2 Reviews of Owler?

What Are G2 Users Discussing About Owler?

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

Average Rating: 4.6/5.0

Total Reviews: 293

How Do G2 Users Rate Metadata.io?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.8/10 (Category avg: 8.7/10)
  • Market Insights : 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Metadata.io?

  • Seller: Metadata
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Broomfield, Colorado
  • Twitter: @metadataio
    743 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    144 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 66% Medium, 20% Small

What Do G2 Reviewers Say About Metadata.io?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies.
  • Users appreciate the efficiency of Metadata.io, simplifying campaign management and optimizing audience targeting significantly.
  • Users find Metadata.io extremely easy to use, seamlessly integrating with tech stacks and enhancing daily ad management.
  • Users appreciate the time-saving capabilities of Metadata.io, which streamlines ad management and enhances campaign efficiency.
  • Users appreciate the effective audience targeting of Metadata.io, simplifying and enhancing the marketing process significantly.
Cons
  • Users find that campaign management lacks centralization, complicating adjustments and risking loss of historical data.
  • Users find the complexity of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility.
  • Users find the high costs of Metadata.io burdensome, especially for startups trying to secure the app.
  • Users are frustrated by the inadequate reporting interface that complicates tracking data metrics and insights.
  • Users find Metadata.io to have a learning difficulty, feeling overwhelmed by its complexity and reporting interface.

What Are Recent G2 Reviews of Metadata.io?

What Are G2 Users Discussing About Metadata.io?

Adapt

Adapt.io is your comprehensive lead intelligence platform, offering a suite of powerful tools designed to empower the sales and marketing teams to excel in their efforts. Our platform equips sellers and marketers with the means to generate new leads, personalize engagements, and implement a robust go-to-market strategy. Adapt has an extensive B2B database with over 150 million contacts and 30 million companies, all backed by robust and highly accurate data. Additionally, Adapt offers, - Advance filters to find your ideal buyers - Dynamic lists that push data updates in real-time - Enrichment to keep your data workflows up-to-date - REST API to scale your lead generation and lead enrichment efforts Since our founding in 2017, Adapt.io has been a trusted partner for over 500,000 customers, ranging from high-growth startups to established global enterprises. Join the ranks of our satisfied users and experience the difference that Adapt.io can accelerate your sales and marketing efforts

Average Rating: 4.6/5.0

Total Reviews: 2,630

How Do G2 Users Rate Adapt?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.2/10 (Category avg: 8.7/10)
  • Market Insights : 8.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Adapt?

  • Seller: Adapt
  • Year Founded: 2016
  • HQ Location: Coimbatore, Tamil Nadu
  • Twitter: @Adapt_io
    492 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Development Manager, Business Development Executive
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 64% Small, 28% Medium

What Do G2 Reviewers Say About Adapt?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy and authenticity of Adapt's data, appreciating its reliable and extensive data offerings.
  • Users appreciate the high deliverability and validity of Adapt's services, significantly boosting their B2B marketing success.
  • Users value the easy-to-use service of Adapt, simplifying outreach with reliable information and seamless integration.
  • Users value the easy integration and accuracy of Adapt's Chrome Extension, enhancing their lead generation efforts effortlessly.
  • Users love the easy-to-use interface of Adapt, finding it intuitive and friendly for daily tasks.
Cons
  • Users express frustration with credit limitations, facing unexpected charges and insufficient free credits for usage.
  • Users often face incorrect email addresses within Adapt, impacting the reliability of communication and lead quality.
  • Users report outdated contacts in Adapt, leading to incorrect emails and missing information that hinder effectiveness.
  • Users report incorrect information in Adapt, including missing names and inaccurate email addresses, affecting reliability.
  • Users face challenges due to insufficient contact information, complicating access to vital details and support.

What Are Recent G2 Reviews of Adapt?

Lead Forensics

Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow.

Average Rating: 4.4/5.0

Total Reviews: 1,189

How Do G2 Users Rate Lead Forensics?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.6/10 (Category avg: 8.7/10)
  • Market Insights : 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Lead Forensics?

  • Seller: Lead Forensics
  • Company Website:
  • Year Founded: 2009
  • HQ Location: London
  • Twitter: @LeadForensics
    6,413 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    817 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Small, 36% Medium

What Do G2 Reviewers Say About Lead Forensics?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Lead Forensics exceptional, benefiting from a straightforward setup and reliable platform.
  • Users highlight the effective lead generation capabilities of Lead Forensics, appreciating its personalization and depth of insights.
  • Users appreciate the outstanding customer support from Lead Forensics, enhancing their overall experience and effectiveness.
  • Users commend the excellent customer support from Lead Forensics, especially praising the help from Account Manager Patrick.
  • Users appreciate the real-time insights on prospective client searches, enhancing visibility and ad spend evaluation.
Cons
  • Users face challenges with lead quality, including outdated contacts and difficulty identifying specific visitors to the site.
  • Users note that outdated contacts may occasionally lead to challenges in locating accurate information about leads.
  • Users often face incorrect information about company locations and contact details, causing confusion in targeting leads.
  • Users are frustrated by the missing information about how businesses found their site and the lack of initial details.
  • Users find the navigation unintuitive, making it difficult to access the wealth of information available.

What Are Recent G2 Reviews of Lead Forensics?

What Are G2 Users Discussing About Lead Forensics?

BuzzBoard Ignite

BuzzBoard Ignite is the AI-powered intelligence and sales enablement solution built for organizations that sell marketing services to small and midsize businesses at scale. Designed for enterprise providers, agencies, and multi-region sales teams, Ignite equips reps with the insights and narratives they need to start higher-quality conversations, prioritize the right SMB prospects, and close deals faster. At its core, Ignite delivers deep, contextual SMB intelligence—digital maturity, competitive landscape, local market signals, operational gaps, and growth indicators. Sales teams get a complete understanding of each business before the conversation begins, enabling them to tailor their pitch to what the SMB actually needs rather than relying on generic scripts or assumptions. Ignite converts this intelligence into actionable sales guidance: high-relevance talking points, category-specific opportunities, hyperlocal insights, and data-backed recommendations. This ensures every conversation is grounded in real business value rather than generic pitches, helping reps build trust quickly and demonstrate clear relevance to each prospect. To expand pipeline intelligently, Ignite includes lookalike prospecting, which identifies high-potential SMBs that share characteristics with your best-performing customers. This gives sales teams a steady stream of qualified, data-aligned opportunities across wide territories. Ignite integrates seamlessly with major CRMs—including Salesforce, HubSpot, and Microsoft Dynamics—ensuring that insights, prioritization signals, and guided-selling narratives flow directly into existing sales workflows. Reps spend less time researching and preparing, and more time having meaningful conversations that lead to revenue. Used by leading local marketing organizations, national media companies, and multi-region provider networks, Ignite helps sales orgs increase win rates, shorten cycles, and elevate rep productivity across large, diverse SMB segments. Part of the BuzzBoard Orchestration Platform, Ignite serves as the intelligence foundation of the provider operating model, giving sales teams clarity, confidence, and a measurable lift in revenue performance. The Orchestration Platform adds two additional products — Zylo for multi-channel creative fulfillment automation and Ember for retention and upsell — giving providers a unified operating model across sales, fulfillment, and account management.

Average Rating: 4.5/5.0

Total Reviews: 167

How Do G2 Users Rate BuzzBoard Ignite?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Lead Analysis : 9.0/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind BuzzBoard Ignite?

  • Seller: BuzzBoard
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • Twitter: @MyBuzzBoard
    837 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Consultant, Account Executive
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 35% Medium, 33% Large

What Are Recent G2 Reviews of BuzzBoard Ignite?

What Are G2 Users Discussing About BuzzBoard Ignite?

Leadspace

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Average Rating: 4.3/5.0

Total Reviews: 109

How Do G2 Users Rate Leadspace?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Lead Analysis : 8.3/10 (Category avg: 8.5/10)
  • Account-level Insights : 8.5/10 (Category avg: 8.7/10)
  • Market Insights : 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadspace?

  • Seller: Leadspace
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • Twitter: @Leadspace
    2,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 45% Large

What Are Recent G2 Reviews of Leadspace?

What Are G2 Users Discussing About Leadspace?

Julie Jung
JJ
Researched and written by Julie Jung
Updated