# Best Influencer Marketing Platforms - Page 6

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Tiger Finder

Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 100 results per search, with 17% off on annual billing. No credit card is needed to start with the free tier.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-03T22%3A29%3A02Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1822724&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D6&secure%5Btoken%5D=3cb080b848ed9bfb7baa3a05d3d0e99f3b99f8d5727805c8b32cb2c4a5478e5e&secure%5Burl%5D=https%3A%2F%2Ftigerfinder.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=custom_url)

### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)

Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.

**Average Rating:** 4.4/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Emplifi?

- **Social Commerce:** 8.5/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Emplifi?

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website)  
547 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 31% Large

#### What Do G2 Reviewers Say About Emplifi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management.
- Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms.
- Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement.
- Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance.
- Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics.

##### Cons

- Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics.
- Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability.
- Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights.
- Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab.
- Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights.

#### What Are Recent G2 Reviews of Emplifi?

**["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)**

**Rating:** 4.5/5.0 stars

_— Mel H._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587)

**["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)**

**Rating:** 4.5/5.0 stars

_— John M. C._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996)

#### What Are G2 Users Discussing About Emplifi?

- [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for)
- [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for)
- [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment
- [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free)
- [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software)

### [Viplink AI](https://www.g2.com/products/viplink-ai-platform/reviews)

The Content Collaboration Platform. Reach 10x more your target audience, with our AI brands can streamline content collaboration super fast reaching millions of views with hundreds of videos.

**Average Rating:** 4.7/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Viplink AI?

- **Social Commerce:** 8.5/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.3/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Viplink AI?

- **Seller:** [Pedro Vizeu](https://www.g2.com/sellers/pedro-vizeu)
- **Year Founded:** 2021
- **HQ Location:** Lewes, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b104572e2e1e8205e04b36a8993d956cb3ddfd5176b59dd0c8ec354db2a9dbd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviplinkai%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Viplink AI?

**["Perfect platform for influencers"](https://www.g2.com/survey_responses/viplink-ai-review-9977602)**

**Rating:** 5.0/5.0 stars

_— Aliona S._

[Read full review](https://www.g2.com/survey_responses/viplink-ai-review-9977602)

**["Excellent Platform for Creative Collaborations"](https://www.g2.com/survey_responses/viplink-ai-review-9976000)**

**Rating:** 5.0/5.0 stars

_— Andrés A._

[Read full review](https://www.g2.com/survey_responses/viplink-ai-review-9976000)

### [TrueLoyal](https://www.g2.com/products/trueloyal/reviews)

Loyalty isn’t a strategy or a program — it’s earned through experience. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables brands to create experiences that encourage participation, strengthen relationships, and reward meaningful consumer actions. By combining loyalty programs, fan communities, gamification, and consumer-generated content (UGC), TrueLoyal helps brands engage their audiences in ways that go beyond simple transactions. These experiences don’t just deepen relationships with existing customers — they also help attract new ones. When engaged consumers share content, participate in communities, and advocate for brands they love, they naturally influence and convert new audiences through trusted peer voices. TrueLoyal connects these experiences across both digital and offline touchpoints. With built-in receipt scanning technology, brands can capture in-store and online purchase activity to gain a more complete view of how consumers interact with their brand. By bringing engagement, participation, and loyalty together, TrueLoyal helps brands drive repeat purchase, influence key behaviors, deepen customer relationships, and acquire new consumers through authentic advocacy.

**Average Rating:** 4.6/5.0

**Total Reviews:** 157

#### How Do G2 Users Rate TrueLoyal?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind TrueLoyal?

- **Seller:** [TrueLoyal](https://www.g2.com/sellers/trueloyal)
- **Company Website:** www.trueloyal.com
- **Year Founded:** 2008
- **HQ Location:** San Antonio, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77ecaeff57dbed7e6a2b34146a26b4a2cc928ba6bed087b93587b8c7a3f97794&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrue-loyal&secure%5Burl_type%5D=linkedin_company_website)  
85 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 54% Small, 30% Medium

#### What Do G2 Reviewers Say About TrueLoyal?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of TrueLoyal, facilitating smooth onboarding and efficient program management.
- Users praise the **exceptional customer support** of TrueLoyal, appreciating prompt responses and proactive assistance at all times.
- Users value the **rewards based on loyalty** , finding it easy to navigate and beneficial for their business.
- Users find the **setup process easy** , praising the efficient onboarding and supportive customer service from TrueLoyal.
- Users appreciate the **rewards based on loyalty** , enhancing engagement and offering tailored benefits for a user-friendly experience.

##### Cons

- Users report occasional **bug issues** that hinder the experience, impacting overall satisfaction with TrueLoyal.
- Users face **integration issues** with TrueLoyal, making it challenging to connect with other platforms like Facebook or YouTube.
- Users face **lack of integrations** with TrueLoyal, making it challenging to connect with platforms like Facebook and YouTube.
- Users find the **poor usability** of TrueLoyal frustrating, experiencing outdated design and slow support responses.
- Users find the **technical issues** with TrueLoyal frustrating, particularly the challenging integrations and outdated interface.

#### What Are Recent G2 Reviews of TrueLoyal?

**["Extremely Helpful Team and a Breeze to Implement"](https://www.g2.com/survey_responses/trueloyal-review-12461536)**

**Rating:** 4.5/5.0 stars

_— Jenny T._

[Read full review](https://www.g2.com/survey_responses/trueloyal-review-12461536)

**["Effective Loyalty Solution with Minor Integration Glitches"](https://www.g2.com/survey_responses/trueloyal-review-12705848)**

**Rating:** 4.0/5.0 stars

_— Abdullah A._

[Read full review](https://www.g2.com/survey_responses/trueloyal-review-12705848)

#### What Are G2 Users Discussing About TrueLoyal?

- [What is Zinrelo Loyalty Rewards Platform used for?](https://www.g2.com/discussions/what-is-zinrelo-loyalty-rewards-platform-used-for) - 1 comment

### [ZINE Influencer Marketing Technology](https://www.g2.com/products/zine-influencer-marketing-technology/reviews)

ZINE helps marketers optimise content creation from authentic influencers and measure the success of influencer marketing campaigns. Our proprietary technology provides a complete solution to managing influencer campaigns, including sourcing, vetting, contracting, content approval, reporting and payment. To date, our in-house Influencer Marketing team, alongside our global clients, have successfully run over 1,000 campaigns on the ZINE platform. With our advanced analytics and first-party data insights, we can identify the most relevant and effective influencers for our clients, whilst our influencer management solution provides the most effective tools for influencer activation and community management at scale. We unlock the true ROI of influencer marketing across organic reach, content creation and paid activities - without losing the personal touch.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate ZINE Influencer Marketing Technology?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind ZINE Influencer Marketing Technology?

- **Seller:** [ZINE](https://www.g2.com/sellers/zine)
- **Year Founded:** 2015
- **HQ Location:** London, London
- **Twitter:** @zine
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89fac8efcb7b0cff81d2bf54c119e2582e7b6dfb9d891ad5d674e182559d2896&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10572345%2F&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 88% Small, 13% Medium

#### What Are Recent G2 Reviews of ZINE Influencer Marketing Technology?

**["Great influencer platform"](https://www.g2.com/survey_responses/zine-influencer-marketing-technology-review-4513438)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/zine-influencer-marketing-technology-review-4513438)

**["Great tool and exceptional client support"](https://www.g2.com/survey_responses/zine-influencer-marketing-technology-review-4761818)**

**Rating:** 4.5/5.0 stars

_— Virginia R._

[Read full review](https://www.g2.com/survey_responses/zine-influencer-marketing-technology-review-4761818)

#### What Are G2 Users Discussing About ZINE Influencer Marketing Technology?

- [What are the 4 types of influencers?](https://www.g2.com/discussions/what-are-the-4-types-of-influencers)
- [What are the top 5 tips for implementing influencer marketing?](https://www.g2.com/discussions/what-are-the-top-5-tips-for-implementing-influencer-marketing)
- [What does influencer marketing include?](https://www.g2.com/discussions/what-does-influencer-marketing-include)
- [What is Zine influencer?](https://www.g2.com/discussions/what-is-zine-influencer)

### [ApexDrop](https://www.g2.com/products/apexdrop/reviews)

We connect brands with exceptional micro and nano influencers -- at scale -- by getting your products into the hands of these creative people who know how to engage their audiences. Micro and nano influencers are now recognized as the sweet spot of influencer marketing, where you earn the most trust and results for the spend. The challenge for most brands is how to work with hundreds or thousands of these influencers annually to scale the results. That's where we can help. ApexDrop is one of the earliest adopters of micro influencers. Our model overcomes the three big challenges of working with influencers at scale: 1. Labor-intensive processes 2. Fakes: fake influencers, fake followers, and fake engagement 3. Negotiating licensing rights so that you can easily repurpose content to boost ad, site and email performance How it works; 1. We eliminate labor-intensive processes. Recognizing the exceptional value of micro influencers, we developed automated systems and processes to make it easy to work with micro influencers at scale. But you don't need to worry about that, because we do the work for you. No big teams needed. We do the sorting, vetting, selecting, communicating, ensuring posts, collecting content, reporting, and providing your content to you in a dashboard that makes repurposing easy. 2. We conquer fakes. Today, consumers want authentic content. They can smell fake a mile away. To ensure authenticity, we grew our own private network of micro and nano influencers who work for product gifts only - not cash - which keeps it really authentic. 3. We negotiate 100% license-free content. Many of our clients repurpose our license-free content -- in ads, on their shopping sites, and in emails -- to boost performance of each. We handle the negotiating of content rights so that our clients can confidently reuse their content without having to request permission, negotiate, or pay more. Today, consumers respond to lifestyle images of real people more than staged photoshoots or stock photos. Having a consistent source of lifestyle images or user-generated content is an additional benefit of working with micro and nano influencers. Save time and cost. Oftentimes, we can cut thousands -- even tens of thousands - from a brand budget over the course of a year. And, unlike influencer platforms or marketplaces, WE DO THE WORK FOR YOU. You can put your marketing team to work on strategic, value-added work instead of content production. Or you can get the work done even when you don't have a big team. Are you interested in learning more? www.apexdrop.com/schedule-a-call

**Average Rating:** 4.5/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate ApexDrop?

- **Social Commerce:** 10.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 10.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind ApexDrop?

- **Seller:** [ApexDrop Influence Marketing](https://www.g2.com/sellers/apexdrop-influence-marketing)
- **Year Founded:** 2015
- **HQ Location:** Erie, PA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8810beae5ec4b635f754d58608ee4d9d4c47321813ec798af05b8d5a48d01d44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10201364%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 42% Medium, 42% Small

#### What Are Recent G2 Reviews of ApexDrop?

**["A Social Media Manager's DREAM!"](https://www.g2.com/survey_responses/apexdrop-review-6559657)**

**Rating:** 5.0/5.0 stars

_— Amanda G._

[Read full review](https://www.g2.com/survey_responses/apexdrop-review-6559657)

**["ApexDrop is great to work with and extremely effective."](https://www.g2.com/survey_responses/apexdrop-review-7850274)**

**Rating:** 5.0/5.0 stars

_— Sean C._

[Read full review](https://www.g2.com/survey_responses/apexdrop-review-7850274)

### [Reech Influence Cloud](https://www.g2.com/products/reech-influence-cloud/reviews)

Reech Influence Cloud is a Saas solution to manage and optimize all the influencer marketing activities. Our influencer marketing platform is composed of multiple and innovative modules that clients can unlock according to their evolutive needs : - identify, select, qualify, categorize and contractualize the influencers - measure and track the performance of your campaigns - monitor trends and emerging influencers - amplify influencers’ content - benchmark your brand on the market - enhance your knowledge on influence Reech Influence Cloud is adapted to brands and agency that need a technological base to develop their Influence Marketing campaigns. We have more than 150 client references such as Deezer, Yves Rocher, Boulanger, Cultura, Square Enix, Decathlon, Okaïdi, Mustela, iGraal, Publicis, DDB, BETC… and many self-regulatory organizations (ARPP in France, ASCI in India...). 100% GDPR-Compliant, our solution has an official connection to Social Media’s API

**Average Rating:** 4.5/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Reech Influence Cloud?

- **Social Commerce:** 6.1/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.7/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Reech Influence Cloud?

- **Seller:** [Reech](https://www.g2.com/sellers/reech)
- **Year Founded:** 2013
- **HQ Location:** Paris, Ile-de-France
- **Twitter:** @Reech\_com  
4,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d02b95bd03be98677711d712cb1888ccddbbe8e7b7ae5d1680139210cf1f981&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freech_com%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 42% Small, 32% Medium

#### What Do G2 Reviewers Say About Reech Influence Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive support** from the Reech Team, ensuring a seamless experience with the platform's evolving functionalities.
- Users value the **constant software updates** of Reech Influence Cloud, ensuring the platform remains useful and evolving.

##### Cons

- Users experience **poor customer support** when managing the complex search tool with its numerous filters.
- Users find the **search functionality difficult** to manage due to the overwhelming number of filters available.

#### What Are Recent G2 Reviews of Reech Influence Cloud?

**["A platform rich in data!"](https://www.g2.com/survey_responses/reech-influence-cloud-review-8351599)**

**Rating:** 4.5/5.0 stars

_— Samantha D._

[Read full review](https://www.g2.com/survey_responses/reech-influence-cloud-review-8351599)

**["Valérie"](https://www.g2.com/survey_responses/reech-influence-cloud-review-12274814)**

**Rating:** 5.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/reech-influence-cloud-review-12274814)

### [Paladin](https://www.g2.com/products/paladin/reviews)

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Paladin?

- **Social Commerce:** 5.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.7/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Paladin?

- **Seller:** [Paladin Software](https://www.g2.com/sellers/paladin-software)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles, CA
- **Twitter:** @PaladinSoftware  
469 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd11149fa4cacf1608eccb12fcc3c43ff6a886310611e4d0b196d4f772fdcf64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10559598%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small, 10% Large

#### What Are Recent G2 Reviews of Paladin?

**["Manage and optimize Content"](https://www.g2.com/survey_responses/paladin-review-8646628)**

**Rating:** 5.0/5.0 stars

_— Mya A._

[Read full review](https://www.g2.com/survey_responses/paladin-review-8646628)

**["Great tool"](https://www.g2.com/survey_responses/paladin-review-6601264)**

**Rating:** 5.0/5.0 stars

_— Hamish F._

[Read full review](https://www.g2.com/survey_responses/paladin-review-6601264)

#### What Are G2 Users Discussing About Paladin?

- [What is Paladin used for?](https://www.g2.com/discussions/what-is-paladin-used-for)

### [Word on The Block](https://www.g2.com/products/word-on-the-block/reviews)

Word on the Block is the easiest, most efficient way to access the influencer marketing world. Tell us who your target influencer is and we start immediately optimizing to find the perfect group of creators to match your brand. Once creators are selected, we manage the entire campaign process for you, from contracting to payment.

**Average Rating:** 4.8/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Word on The Block?

- **Social Commerce:** 9.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.1/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Word on The Block?

- **Seller:** [Word On The Block](https://www.g2.com/sellers/word-on-the-block)
- **HQ Location:** Remote, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85e4bfe191dda3f7d75ed6837cac029c5aae9db8c6c7a692246cb0c908d87b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fword-on-the-block%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 76% Small, 12% Medium

#### What Do G2 Reviewers Say About Word on The Block?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Word on The Block for their **successful campaign collaborations** and exceptional communication with partners.
- Users appreciate the **swift communication** from Word on The Block, enhancing their collaborative partnerships and opportunities.
- Users praise the **responsive customer support** of Word on The Block, enhancing campaign success and collaboration.
- Users find Word on The Block to be **very user-friendly** , streamlining contracting and payments efficiently.
- Users value the **strong partnerships** offered by Word on The Block, appreciating reliable communication and exciting opportunities.

##### Cons

- Users find the **initial account setup complex** , wishing for a streamlined management view for easier access.
- Users mention a **steep learning curve** with Word on The Block, adapting to its unique approach in influencer marketing.
- Users find the **navigation tricky** , especially when managing multiple creators and brand deals on the platform.

#### What Are Recent G2 Reviews of Word on The Block?

**["EKHO Inc. -- Our experience working with Word On The Block"](https://www.g2.com/survey_responses/word-on-the-block-review-10629966)**

**Rating:** 5.0/5.0 stars

_— Lucas D._

[Read full review](https://www.g2.com/survey_responses/word-on-the-block-review-10629966)

**["Couldn't recommend Word on The Block more."](https://www.g2.com/survey_responses/word-on-the-block-review-10829516)**

**Rating:** 4.5/5.0 stars

_— Hunter K._

[Read full review](https://www.g2.com/survey_responses/word-on-the-block-review-10829516)

### [Keyhole](https://www.g2.com/products/keyhole/reviews)

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.

**Average Rating:** 4.3/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Keyhole?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Keyhole?

- **Seller:** [Keyhole](https://www.g2.com/sellers/keyhole)
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @keyholeco  
4,945 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ba93ef9c4e127b7edf9cfcfbc704b78bf80b7e89a72a2501a02ccac3f04f2de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5036541%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 60% Small, 20% Large

#### What Do G2 Reviewers Say About Keyhole?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Keyhole's **easy-to-use social media analytics** , particularly for tracking hashtags and training staff effectively.
- Users value the **user-friendly analytics** of Keyhole, particularly appreciating its ease of use and training.
- Users find Keyhole's features to be **very easy to use** , making staff training a breeze.
- Users appreciate the **easy-to-use training** features of Keyhole, making onboarding staff a breeze.

##### Cons

- Users find **manual labor requirements** frustrating due to frequent posting failures and inadequate support from Keyhole.
- Users report experiencing **poor customer support** and frequent scheduling failures, leading to manual posting frustrations.
- Users experience a **poor response system** with Keyhole, making it difficult to resolve scheduling issues effectively.
- Users experience frequent **posting delays** with Keyhole, complicating social media management and requiring manual posting. 
- Users often face **frequent post scheduling failures** with Keyhole, leading to manual posting and frustrating support experiences.

#### What Are Recent G2 Reviews of Keyhole?

**["User-friendly and engaging"](https://www.g2.com/survey_responses/keyhole-review-8928719)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/keyhole-review-8928719)

**["Outstanding Social Media Analytics, Especially for Hashtags - Poor Support"](https://www.g2.com/survey_responses/keyhole-review-12005810)**

**Rating:** 4.0/5.0 stars

_— Victoria B._

[Read full review](https://www.g2.com/survey_responses/keyhole-review-12005810)

#### What Are G2 Users Discussing About Keyhole?

- [What is Keyhole used for?](https://www.g2.com/discussions/what-is-keyhole-used-for)

### [IQFluence](https://www.g2.com/products/iqfluence/reviews)

IQFluence is an influencer marketing platform built for brand marketers and influencer managers who want to choose creators with evidence — not vibes. Use it to discover influencers, review profile + audience data, and track campaign performance across Instagram, TikTok, and YouTube, all in one workflow. Go deeper than surface metrics: compare audience overlap between creators (and with your brand), shortlist the best-fit profiles, and keep outreach organized so you don’t lose momentum once you’ve found “the one.” From first search to final report, IQFluence helps you validate fit, reduce wasted spend, and make collaboration decisions you can confidently explain to your team. What you can do in IQFluence platform: 👉 Creator discovery. Our influencer search tool provides 13+ pro filters to discover the perfect brand-fit match in minutes. 👉 Profile + audience analysis: IQFluence influencer analysis tool surfaces creator stats, engagement quality, and audience fit in seconds across Instagram, TikTok, and YouTube. 👉 Audience overlap. IQFluence’s audience overlap tool instantly analyzes your influencers' audiences and maps the % of shared followers vs. unique ones across Instagram, TikTok, and YouTube. 👉 Plan your campaign - turn scattered creator research on Instagram, YouTube, and TikTok into a defensible media plan. 👉 Shortlisting- organize influencer relationships as you browse thousands of profiles in Discovery — shortlist the right creators and blacklist the wrong ones. 👉 Outreach: manage contact and follow-ups in a structured way. 👉 Campaign monitoring: track results across supported platforms and compare creators side-by-side. 👉 API integration. The IQFluence API provides audience demographic and psychographic attributes for Instagram, YouTube, and TikTok based on active audiences, with user lookups by user ID or username.

**Average Rating:** 4.0/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate IQFluence?

- **Social Commerce:** 5.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.7/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind IQFluence?

- **Seller:** [IQFluence](https://www.g2.com/sellers/iqfluence)
- **Year Founded:** 2020
- **HQ Location:** Lisbon, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d30f239b5c41ca3e6be3d5637f48f5e867842f0b923de4a66829ee0e0e331542&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiqfluence&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 8% Medium

#### What Do G2 Reviewers Say About IQFluence?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **precise filtering features** of IQFluence, making influencer searches quick and efficient for brand deals.
- Users value the **easy navigation and effective filters** of IQFluence for efficiently finding niche influencers.
- Users value the **effective influencer management tools** of IQFluence, which streamline the search for brand partnerships.
- Users love the **intuitive interface** of IQFluence, facilitating effortless navigation and efficient influencer research.
- Users value the **solid data accuracy** of IQFluence, enhancing their confidence in influencer choices.

##### Cons

- Users find IQFluence **expensive** relative to other tools, which impacts its perceived value and accessibility.
- Users find the **insufficient information** in IQFluence makes it challenging to grasp critical details effectively.
- Users feel the **pricing is a bit high** compared to competitors, despite appreciating the platform's extensive data offerings.
- Users report **slow loading** times with IQFluence, which hampers their efficiency and user experience.
- Users face occasional **technical issues** with IQFluence, where data sometimes fails to appear as expected.

#### What Are Recent G2 Reviews of IQFluence?

**["Helpful Audience & Creator Insights for Assessing Suitability"](https://www.g2.com/survey_responses/iqfluence-review-12890711)**

**Rating:** 4.0/5.0 stars

_— Luke A._

[Read full review](https://www.g2.com/survey_responses/iqfluence-review-12890711)

**["Good research support for content-led influencer campaigns"](https://www.g2.com/survey_responses/iqfluence-review-13049507)**

**Rating:** 4.5/5.0 stars

_— Diana K._

[Read full review](https://www.g2.com/survey_responses/iqfluence-review-13049507)

### [Avalan](https://www.g2.com/products/avalan/reviews)

Avalan is all-in-one solution to scale your influencer marketing. Effortlessly find great influencers, analyse them, review your competitors' influencer strategy and automate campaigns to drive more sales. Scale 10x faster than if you had to do it manually.

**Average Rating:** 4.6/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Avalan?

- **Social Commerce:** 8.8/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Avalan?

- **Seller:** [Epidemic Influencer Marketing Agency](https://www.g2.com/sellers/epidemic-influencer-marketing-agency)
- **Year Founded:** 2019
- **HQ Location:** Ljubljana, SI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a59112e292c1f7a2089cc9ce9cc3dcf9df37b88eb7cf2df0ab98085abf2a58f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-epidemic%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 138% Small, 4% Medium

#### What Do G2 Reviewers Say About Avalan?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **detailed analytics** of influencers in Avalan, making campaign selection easier and more effective.
- Users value Avalan for its **detailed search filters and intuitive campaign tracking** , enhancing their outreach and efficiency.
- Users value the **intuitive dashboard usability** of Avalan, making tracking progress and managing campaigns effortless.
- Users value Avalan's **detailed search filters** and efficient campaign dashboard for tracking and content approval.
- Users appreciate Avalan's **detailed search filters** , which help find creators that align with their niche effectively.

##### Cons

- Users note that the **response time is slow** when loading the large influencer database, hindering efficiency.
- Users experience **slow loading** times with Avalan, particularly when accessing the large influencer database.

#### What Are Recent G2 Reviews of Avalan?

**["Must have tool for Influencer Marketing"](https://www.g2.com/survey_responses/avalan-review-10049331)**

**Rating:** 5.0/5.0 stars

_— Kalpana B._

[Read full review](https://www.g2.com/survey_responses/avalan-review-10049331)

**["Fantastic platform for scaling influencer campaigns"](https://www.g2.com/survey_responses/avalan-review-10568379)**

**Rating:** 4.0/5.0 stars

_— Nupur S._

[Read full review](https://www.g2.com/survey_responses/avalan-review-10568379)

### [Vamp](https://www.g2.com/products/vamp-vamp/reviews)

Vamp is a global influencer marketing and content creation platform. It connects brands like Adobe, Estée Lauder and Nestlé to its vetted community of creators, for beautifully effective campaigns. A trusted Business Partner of Facebook, Creative Marketing Partner of TikTok and Creative Partner of YouTube, Vamp provides brands with an omni-channel, self-serve solution for reaching their customers on social media. Vamp’s creators deliver premium, mobile-first content, turning marketing goals into reality. Whether it’s published in social feeds, transformed into ad-ready units or placed into targeted paid media campaigns, their content outperforms industry standards. Founded in Australia in 2015, Vamp now has global presence having completed campaigns in 65 countries. It has teams in Sydney, Hong Kong, Singapore, Dubai, London, Jakarta and Tokyo.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Vamp?

- **Social Commerce:** 7.5/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.5/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Vamp?

- **Seller:** [Vamp](https://www.g2.com/sellers/vamp)
- **Year Founded:** 2015
- **HQ Location:** Sydney, NSW
- **Twitter:** @vampbrands  
405 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72fab9bf94fec5ace8afd5d2eef958953b1b78717bfd2173c38bb0494097e40f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvamp%2F&secure%5Burl_type%5D=linkedin_company_website)  
92 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 45% Large, 27% Medium

#### What Are Recent G2 Reviews of Vamp?

**["VAMP makes content super efficient"](https://www.g2.com/survey_responses/vamp-review-8879847)**

**Rating:** 4.0/5.0 stars

_— Sam H._

[Read full review](https://www.g2.com/survey_responses/vamp-review-8879847)

**["Efficient Influencer Marketing"](https://www.g2.com/survey_responses/vamp-review-8942712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/vamp-review-8942712)

### [CreatorTag](https://www.g2.com/products/creatortag/reviews)

CreatorTag is an all-in-one influencer marketing platform that simplifies scouting, analysing and collaborating with creators. CreatorTag lets enables you to - Connect with the EXACT creator you need, from a database of 10 Million creators. Use the ‘Creator Mining’ feature to go beyond the existing database and mine more niche creators End-to-end efficient campaign management in a single place. Engage, chat and negotiate with influencers directly. Pay the creators directly without involving middlemen. View and download detailed campaign metrics. Leverage 25+ advanced filters to make the results precise. Use the ‘Influencer Fraud Detection’ feature to avoid suspicious and mass followers View detailed audience analysis of each creator. Give separate briefs to each creator for content diversity. Do bulk content review in a single place - accept, rework or reject. Build long-lasting relationships with creators.

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate CreatorTag?

- **Social Commerce:** 9.1/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind CreatorTag?

- **Seller:** [Creatortag Technologies](https://www.g2.com/sellers/creatortag-technologies)
- **HQ Location:** Gurgaon, Haryana
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3901e1560e218996d50cf66fc541bb80b2153ede2277e3e405532777a3b316b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatortag&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®
- **Phone:** 8800652385

#### Who Uses This Product?

- **Company Size:** 62% Small, 31% Medium

#### What Do G2 Reviewers Say About CreatorTag?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of CreatorTag, making influencer management and analysis straightforward and efficient.
- Users appreciate the **detailed analytics** from CreatorTag, enhancing their ability to manage and evaluate campaign performance effectively.
- Users value the **easy-to-use filters** for finding influencers, enhancing efficiency in targeting and analysis.
- Users value the **easy-to-use filtering features** , enabling efficient influencer searches by niche, location, and engagement.
- Users highlight the **time-saving features** of CreatorTag, enabling quick access to influencer profiles for efficient analysis.

##### Cons

- Users find the **overcrowded creator market** challenging, leading to chaos in managing multiple creators and campaigns.
- Users often find **inaccurate details** in creator profiles, requiring updates for a better experience.
- Users find **insufficient information** in creator profiles, leading to challenges in assessing engagement rates and accuracy.
- Users find that **managing multiple creators and campaigns can be chaotic** , leading to a challenging experience with CreatorTag.
- Users note a **steep learning curve** initially, but it leads to efficient campaign management once mastered.

#### What Are Recent G2 Reviews of CreatorTag?

**["CreatorTag makes influencer discovery and campaign planning a breeze!"](https://www.g2.com/survey_responses/creatortag-review-10366182)**

**Rating:** 5.0/5.0 stars

_— Nikita S._

[Read full review](https://www.g2.com/survey_responses/creatortag-review-10366182)

**["CreatorTag Helped Me Monetize My Travel Vlogs and Partner with Top Adventure Brands"](https://www.g2.com/survey_responses/creatortag-review-10370940)**

**Rating:** 5.0/5.0 stars

_— Utkarsh R._

[Read full review](https://www.g2.com/survey_responses/creatortag-review-10370940)

### [IROIN® by Stellar Tech](https://www.g2.com/products/iroin-by-stellar-tech/reviews)

IROIN® by Stellar Tech is a European, GDPR-compliant influencer marketing platform designed for brands and agencies that need more structure, transparency, and measurable results from creator marketing. By bringing discovery, campaign operations, reporting, and ROI measurement into one intelligent platform, IROIN® helps teams manage influencer marketing with greater precision and confidence. Used by more than 400 brands and agencies across 20 countries, IROIN® is built to support the full influencer marketing workflow without forcing teams into a rigid setup. Its modular approach and AI-enhanced capabilities allow organizations to tailor the platform to their own workflows, reporting requirements, and strategic priorities – so they only pay for the features they truly need. - Discover Influencers: Find relevant creators up to 60% faster with IROIN® thanks to a database of more than 440M profiles, advanced filters, AI-powered social listening, and competitor benchmarking. Teams can build stronger shortlists, uncover creators already gaining traction in their category, and avoid wasted spend from poor fit. Shortlists can also be shared directly with stakeholders or clients, so they can review, approve, and comment online without needing their own IROIN® access, reducing email back and forth and speeding up validation. - Analyze Profiles: Go beyond follower counts with audience authenticity checks, audience and location insights, past partnership visibility, lookalike discovery, and AI-enhanced brand safety. This helps teams assess creator credibility, brand fit, and reputational risk before campaign budgets are committed. - Forecast Performances: Bring predictive analytics into planning to estimate likely campaign performance, ROI, and EMV before content goes live. This makes influencer marketing easier to justify internally and easier to manage as a measurable growth channel. - Manage Relations: Keep briefs, deliverables, creator coordination, tracking links, promo codes, and shipping workflows organized in one place. IROIN® also helps preserve campaign knowledge across teams over time, making it easier to optimize future activations and scale operations more consistently. - Report Results: Combine automated content tracking, attribution, social listening, and sentiment analysis to measure both paid and organic impact. Teams can understand audience response, monitor the broader campaign conversation, and report on ROI, EMV, efficiency, and performance drivers in a clearer and more stakeholder-friendly way. Discover creators with stronger fit and less wasted spend: IROIN® helps brands and agencies find the right creators faster, with less guesswork and less wasted budget. By combining creator discovery with AI-enhanced social listening and competitor benchmarking, teams can identify relevant profiles, spot rising voices early, and surface creators already generating organic traction around a brand, product, or category. This leads to stronger shortlists, better creator fit, and up to 60 percent time savings through IROIN®'s smart search engine. Just as importantly, discovery in IROIN® is built for collaboration. Shortlists can be shared directly with internal stakeholders or clients, allowing them to review, approve, and comment on creators online without needing their own IROIN® access. That cuts down on email back and forth, accelerates validation, and makes the selection process more efficient for everyone involved. Analyze creators with more confidence before campaigns go live: Selecting a creator involves more than audience fit. Reputational risk matters too. IROIN® supports safer, more informed decisions by bringing audience authenticity checks, location and demographic insights, past partnership visibility, and brand safety into one workflow. Its AI-powered Brand Safety feature analyzes available textual content across a creator’s profile, spanning all supported networks, any language, and years of historical posts. It classifies content into 11 risk categories, including threats, violence, self-harm, sexual content, politics, drugs, alcohol, tobacco, war, controversial topics, and coded language such as "algospeak". Each flagged post receives a severity score from 0 to 9, and results are updated daily. The result is a more complete view of creator credibility, audience quality, and brand risk before a campaign goes live. Forecast campaign performance before budget is committed: Instinct still drives the planning of too many influencer campaigns. IROIN® brings predictive analytics thanks to AI into planning so teams can forecast likely performance, estimate ROI and EMV, and make more confident budget decisions before content is published. That makes influencer marketing easier to justify internally and easier to manage as a measurable, performance-minded channel rather than a leap of faith. Manage creator relationships without operational drag: Execution is often where influencer programs become difficult to scale. IROIN® keeps campaigns organized end-to-end: briefs, deliverables, calendars, creator coordination, tracking links, promo codes, and product shipping workflows all live in one place. It also protects institutional knowledge by keeping decisions and learnings visible across teams, so brands and agencies can build on what they already know, optimize incrementally, and run a more consistent, scalable creator program. Measure real campaign impact, not just paid deliverables: This is one of IROIN® strongest differentiators. IROIN® goes beyond contracted outputs by combining automated content tracking, attribution, social listening, and sentiment analysis into a single reporting layer. Teams can capture both paid and organic performance, understand how people really reacted, and track the broader conversation around a campaign, including community reactions, unpaid content, and competitor signals. Instead of stopping at views and engagement, teams get a clearer picture of ROI, EMV, efficiency, and what actually drove results. Just as importantly, this reporting layer is built to adapt. IROIN® can be customized around the formats, structures, metrics, and stakeholder views each team actually needs. Data inputs can be enriched when needed, calculations can be aligned with internal logic, and for enterprise clients, API connectivity makes it easier to feed influencer marketing data into internal business intelligence environments and custom dashboards. That creates a smoother data flow, a more holistic view of influencer activity, and smarter decisions across the business.

**Average Rating:** 4.6/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate IROIN® by Stellar Tech?

- **Social Commerce:** 10.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind IROIN® by Stellar Tech?

- **Seller:** [CrowdArchitects](https://www.g2.com/sellers/crowdarchitects)
- **Year Founded:** 2014
- **HQ Location:** Erfurt, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caeb03e6dd301d1e84f0e8c2775206887c6db8941a6e6b20a8cae67d82a52999&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27045736&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 18% Medium

#### What Are Recent G2 Reviews of IROIN® by Stellar Tech?

**["Good for influencer marketing"](https://www.g2.com/survey_responses/iroin-by-stellar-tech-review-8262837)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/iroin-by-stellar-tech-review-8262837)

**["The Creator Sourcing feature helps us stay organized"](https://www.g2.com/survey_responses/iroin-by-stellar-tech-review-12884159)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/iroin-by-stellar-tech-review-12884159)

#### What Are G2 Users Discussing About IROIN® by Stellar Tech?

- [What is IROIN® Influencer Marketing Suite used for?](https://www.g2.com/discussions/what-is-iroin-influencer-marketing-suite-used-for)

### [IZEA Flex](https://www.g2.com/products/izea-flex/reviews)

Flex is a next-generation influencer marketing platform that provides a comprehensive suite of tools that supercharges influencer marketing efforts.

**Average Rating:** 3.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate IZEA Flex?

- **Social Commerce:** 5.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 6.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind IZEA Flex?

- **Seller:** [IZEA](https://www.g2.com/sellers/izea)
- **Year Founded:** 2006
- **HQ Location:** Winter Park, FL
- **Twitter:** @izea  
17,715 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98f1058ed1f6e756a1478ca659eadef6c5c4a4a2b74be36d696c5b2f0d8d53de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60056%2F&secure%5Burl_type%5D=linkedin_company_website)  
266 employees on LinkedIn®
- **Ownership:** NASDAQ:IZEA

#### Who Uses This Product?

- **Company Size:** 56% Small, 34% Medium

#### What Are Recent G2 Reviews of IZEA Flex?

**["IZEA has opened up more time and energy in my schedule"](https://www.g2.com/survey_responses/izea-flex-review-6784788)**

**Rating:** 5.0/5.0 stars

_— Andrianna S._

[Read full review](https://www.g2.com/survey_responses/izea-flex-review-6784788)

**["A good platform for connecting with influencers"](https://www.g2.com/survey_responses/izea-flex-review-6785228)**

**Rating:** 4.0/5.0 stars

_— Clare B._

[Read full review](https://www.g2.com/survey_responses/izea-flex-review-6785228)

#### What Are G2 Users Discussing About IZEA Flex?

- [What does Izea Unity Suite do?](https://www.g2.com/discussions/what-does-izea-unity-suite-do)
- [What is IZEA com?](https://www.g2.com/discussions/what-is-izea-com)
- [Why use IZEA?](https://www.g2.com/discussions/why-use-izea)
- [Is IZEA a good platform?](https://www.g2.com/discussions/is-izea-a-good-platform)

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Spotlight Categories

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[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

Similar Categories

- [Other Social Media](/categories/other-social-media)
- [Social Media Analytics](/categories/social-media-analytics)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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