--- title: Stellar Reviews meta_title: 'Stellar Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Stellar works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 9 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Stellar Reviews **Vendor:** Stellar - Shopally SA **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 9 ## About Stellar Stellar is a European, GDPR-compliant influencer marketing platform designed for brands and agencies that need more structure, transparency, and measurable results from creator marketing. By bringing discovery, campaign operations, reporting, and ROI measurement into one intelligent platform, Stellar helps teams manage influencer marketing with greater precision and confidence. Used by more than 400 brands and agencies across 20 countries, Stellar is built to support the full influencer marketing workflow without forcing teams into a rigid setup. Its modular approach and AI-enhanced capabilities allow organizations to tailor the platform to their own workflows, reporting requirements, and strategic priorities – so they only pay for the features they truly need. - Discover Influencers: Find relevant creators up to 60% faster with Stellar thanks to a database of more than 440M profiles, advanced filters, AI-powered social listening, and competitor benchmarking. Teams can build stronger shortlists, uncover creators already gaining traction in their category, and avoid wasted spend from poor fit. Shortlists can also be shared directly with stakeholders or clients, so they can review, approve, and comment online without needing their own Stellar access, reducing email back and forth and speeding up validation. - Analyze Profiles: Go beyond follower counts with audience authenticity checks, audience and location insights, past partnership visibility, lookalike discovery, and AI-enhanced brand safety. This helps teams assess creator credibility, brand fit, and reputational risk before campaign budgets are committed. - Forecast Performances: Bring predictive analytics into planning to estimate likely campaign performance, ROI, and EMV before content goes live. This makes influencer marketing easier to justify internally and easier to manage as a measurable growth channel. - Manage Relations: Keep briefs, deliverables, creator coordination, tracking links, promo codes, and shipping workflows organized in one place. Stellar also helps preserve campaign knowledge across teams over time, making it easier to optimize future activations and scale operations more consistently. - Report Results: Combine automated content tracking, attribution, social listening, and sentiment analysis to measure both paid and organic impact. Teams can understand audience response, monitor the broader campaign conversation, and report on ROI, EMV, efficiency, and performance drivers in a clearer and more stakeholder-friendly way. Discover creators with stronger fit and less wasted spend: Stellar helps brands and agencies find the right creators faster, with less guesswork and less wasted budget. By combining creator discovery with AI-enhanced social listening and competitor benchmarking, teams can identify relevant profiles, spot rising voices early, and surface creators already generating organic traction around a brand, product, or category. This leads to stronger shortlists, better creator fit, and up to 60 percent time savings through Stellar’s smart search engine. Just as importantly, discovery in Stellar is built for collaboration. Shortlists can be shared directly with internal stakeholders or clients, allowing them to review, approve, and comment on creators online without needing their own Stellar access. That cuts down on email back and forth, accelerates validation, and makes the selection process more efficient for everyone involved. Analyze creators with more confidence before campaigns go live: Selecting a creator involves more than audience fit. Reputational risk matters too. Stellar supports safer, more informed decisions by bringing audience authenticity checks, location and demographic insights, past partnership visibility, and brand safety into one workflow. Its AI-powered Brand Safety feature analyzes available textual content across a creator’s profile, spanning all supported networks, any language, and years of historical posts. It classifies content into 11 risk categories, including threats, violence, self-harm, sexual content, politics, drugs, alcohol, tobacco, war, controversial topics, and coded language such as "algospeak". Each flagged post receives a severity score from 0 to 9, and results are updated daily. The result is a more complete view of creator credibility, audience quality, and brand risk before a campaign goes live. Forecast campaign performance before budget is committed: Instinct still drives the planning of too many influencer campaigns. Stellar brings predictive analytics thanks to AI into planning so teams can forecast likely performance, estimate ROI and EMV, and make more confident budget decisions before content is published. That makes influencer marketing easier to justify internally and easier to manage as a measurable, performance-minded channel rather than a leap of faith. Manage creator relationships without operational drag: Execution is often where influencer programs become difficult to scale. Stellar keeps campaigns organized end-to-end: briefs, deliverables, calendars, creator coordination, tracking links, promo codes, and product shipping workflows all live in one place. It also protects institutional knowledge by keeping decisions and learnings visible across teams, so brands and agencies can build on what they already know, optimize incrementally, and run a more consistent, scalable creator program. Measure real campaign impact, not just paid deliverables: This is one of Stellar’s strongest differentiators. Stellar goes beyond contracted outputs by combining automated content tracking, attribution, social listening, and sentiment analysis into a single reporting layer. Teams can capture both paid and organic performance, understand how people really reacted, and track the broader conversation around a campaign, including community reactions, unpaid content, and competitor signals. Instead of stopping at views and engagement, teams get a clearer picture of ROI, EMV, efficiency, and what actually drove results. Just as importantly, this reporting layer is built to adapt. Stellar can be customized around the formats, structures, metrics, and stakeholder views each team actually needs. Data inputs can be enriched when needed, calculations can be aligned with internal logic, and for enterprise clients, API connectivity makes it easier to feed influencer marketing data into internal business intelligence environments and custom dashboards. That creates a smoother data flow, a more holistic view of influencer activity, and smarter decisions across the business. ## Stellar Pros & Cons **What users like:** - Users find Stellar's **ease of use** exceptional, with an intuitive interface and quick setup enhancing their experience. (2 reviews) - Users value the **engagement features** of Stellar, enabling effective influencer connections and insightful performance evaluations. (2 reviews) - Users praise Stellar for its **effective influencer management** , enabling seamless connections and valuable insights for campaign success. (2 reviews) - Users value the **efficient metrics tracking** of Stellar, simplifying campaign management and saving time with automated insights. (2 reviews) - Users value the **analytics capabilities** of Stellar, enabling precise performance anticipation and enhanced campaign refinement. (1 reviews) - Users love the **rich campaign management features** of Stellar, highlighting its ease of use and intuitive interface. (1 reviews) - Easy Integrations (1 reviews) - Intuitive (1 reviews) - Options Variety (1 reviews) - Organization (1 reviews) **What users dislike:** - Users experience **data inaccuracy** with fluctuating metrics that often don't align with other platforms' information. (1 reviews) - Users feel that the **CRM features for influencer management** are limited, though not a deal-breaker for overall use. (1 reviews) - Users find the **limited collaboration duration** frustrating, especially for longer campaigns and ambassadorship needs. (1 reviews) - Users find the **poor reporting** in Stellar delays essential information, impacting their workflow and decision-making process. (1 reviews) ## Stellar Reviews ### 1. Super easy and very comprehensive reports **Rating:** 5.0/5.0 stars **Reviewed by:** Mylène E. | Auteure, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Stellar?** The reports! Super easy to make, very comprehensive, very practical for a client report. **What do you dislike about Stellar?** This remains an investment to make and to profit from. **What problems is Stellar solving and how is that benefiting you?** I save time on my work, and I have the ability to have a very precise tracking of publications, even the stories that one might sometimes miss. I don't miss anything for my report! ### 2. Polished reporting and strong personal support **Rating:** 5.0/5.0 stars **Reviewed by:** Ophélie v. | Mede-eigenaar, Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2026 **What do you like best about Stellar?** Getting really good estimates for reach and EMV (performances), integratie Snapchat, good looking reportings, personal contact. **What do you dislike about Stellar?** Bit expensive, but I get that's worth it :) **What problems is Stellar solving and how is that benefiting you?** Tracking content, also stories from the past. Calculation of EMV and reach. If we'd need to do that manually we'd need a new colleague ### 3. Highly Accurate, Great All-Round Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Stellar?** I think it’s very accurate and a great all-round tool. **What do you dislike about Stellar?** The fact that you can only add a few influencers, its expensive **What problems is Stellar solving and how is that benefiting you?** It creates reports for influencer campaigns. ### 4. Effortless Gift Card Redemption with Stellar **Rating:** 5.0/5.0 stars **Reviewed by:** Vivian P. **Reviewed Date:** January 09, 2026 **What do you like best about Stellar?** I usually use Stellar to redeem gift cards for Disney, and it's awesome for receiving merit bonuses that I can treat myself with instead of getting cash. I really like that it's easy to use and has a lot of gift card options. The initial setup was also very easy since the company created the account for me. **What do you dislike about Stellar?** The only thing I would change is gift card amounts for various vendors. **What problems is Stellar solving and how is that benefiting you?** I use Stellar to redeem gift cards for Disney, providing a fun alternative to cash bonuses. ### 5. The ideal tool for predicting and understanding Influencer ROI **Rating:** 5.0/5.0 stars **Reviewed by:** kevin w. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2024 **What do you like best about Stellar?** This tool empowers our influencer marketing team to anticipate performance and ROI—an essential but uncommon feature in today’s market. In the competitive luxury industry, it’s crucial for us to gain a comprehensive understanding of our leading influencers—their influence on our brand, key performance indicators like engagement and lead generation, and the overall return on investment. Stellar’s insights and rankings have enabled us to refine and enhance our campaigns with certainty. We also appreciate the Social Listening and Competitor Benchmarking tools, which give us a clear view of brand and industry conversations and help us assess our competitors’ influencer partnerships and content approaches. **What do you dislike about Stellar?** The Project module could be more advanced. We’d like to see an option for creating visually appealing websites, like microsites, designed specifically for the influencers we collaborate with. **What problems is Stellar solving and how is that benefiting you?** Understanding the competition and our brand image on social media as well as the brand ambassadors that actually drive value and profit. ### 6. Great platform for connecting with content creators **Rating:** 4.5/5.0 stars **Reviewed by:** Audrey D. | pr manager and spokesperson, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Stellar?** Stellar is a great platform for connecting with content creators. It’s easy to find creators and review their profiles to see if they’re a good fit. The platform also makes it simple to create clear reports for your campaigns. Stellar helps make the whole process quick and straightforward. **What do you dislike about Stellar?** Sometimes I need something right away, but then it takes longer to receive a report, for example. That could be improved. **What problems is Stellar solving and how is that benefiting you?** It gives insight into what press trips and influencer trips deliver in terms of promoting our brand. Also in figures. ### 7. A must-have tool for our influencer campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2024 **What do you like best about Stellar?** The Stellar platform offers an impressive number of features while remaining surprisingly easy to use. The broad range of functionalities covers everything from influencer discovery to campaign analytics, yet the interface stays clean and intuitive. Their integration with major social platforms makes content tracking effortless, and the automated performance tracking saves us hours of manual work. Implementation was quick and straightforward (we got the hang of the platform in just a day thanks to the onboarding process), and their customer support team has been incredibly responsive whenever we've needed guidance. We use Stellar daily, and it's become an essential part of our marketing stack. **What do you dislike about Stellar?** While the platform is great at large-scale campaign management, the CRM features could be expanded to provide more options for influencers management. This isn't a deal-breaker though, as the core functionality more than makes up for it. **What problems is Stellar solving and how is that benefiting you?** Like many marketeers will say, we were struggling with spreadsheets and different tools to manage our campaigns. Stellar has simplified everything by bringing all essential features into one platform. Now we spend way less time on reporting, can quickly find the right influencers for our campaigns, and have solid data to show our campaign results. The content tracking is automatic (which saves us from constant screenshot-taking), and we can see campaign performance in real-time. Having everything in one place has also made team collaboration much smoother - no more digging through emails or sheets to find influencer information or campaign status. It's just made our whole influencer marketing process much more efficient. ### 8. Very accurate monitoring with tons of possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Stellar?** Tracking of stories Being able to go back in time (a bit) **What do you dislike about Stellar?** That you can only go back a month in time even though you included influencers in a campaign for a longer period of time. Not usable for ambassadorships. **What problems is Stellar solving and how is that benefiting you?** Creating reports for campaigns ### 9. Stellar helps a lot with the reporting. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Stellar?** Stellar is a great tool for creating reports and analyzing data after a collaboration. **What do you dislike about Stellar?** Sometimes, the data seems too fluctuating and doesn't match what is shown on other platforms. The budget indications provided in advance are not always accurate when we ask influencers directly. **What problems is Stellar solving and how is that benefiting you?** Reporting - [View Stellar pricing details and edition comparison](https://www.g2.com/products/stellar-shopally-sa-stellar/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-18+10%3A13%3A39+-0500&secure%5Bsession_id%5D=85f21034-1554-4ac3-8b34-d6484744798f&secure%5Btoken%5D=34b9b382b1ea0c1d83007eb24911029b616c238420c79042c873fd05e6a939e1&format=llm_user) ## Stellar Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Stellar Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (554 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (457 reviews)