# IROIN® by Stellar Tech Reviews **Vendor:** CrowdArchitects **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 10 ## About IROIN® by Stellar Tech IROIN® by Stellar Tech is a European, GDPR-compliant influencer marketing platform designed for brands and agencies that need more structure, transparency, and measurable results from creator marketing. By bringing discovery, campaign operations, reporting, and ROI measurement into one intelligent platform, IROIN® helps teams manage influencer marketing with greater precision and confidence. Used by more than 400 brands and agencies across 20 countries, IROIN® is built to support the full influencer marketing workflow without forcing teams into a rigid setup. Its modular approach and AI-enhanced capabilities allow organizations to tailor the platform to their own workflows, reporting requirements, and strategic priorities – so they only pay for the features they truly need. - Discover Influencers: Find relevant creators up to 60% faster with IROIN® thanks to a database of more than 440M profiles, advanced filters, AI-powered social listening, and competitor benchmarking. Teams can build stronger shortlists, uncover creators already gaining traction in their category, and avoid wasted spend from poor fit. Shortlists can also be shared directly with stakeholders or clients, so they can review, approve, and comment online without needing their own IROIN® access, reducing email back and forth and speeding up validation. - Analyze Profiles: Go beyond follower counts with audience authenticity checks, audience and location insights, past partnership visibility, lookalike discovery, and AI-enhanced brand safety. This helps teams assess creator credibility, brand fit, and reputational risk before campaign budgets are committed. - Forecast Performances: Bring predictive analytics into planning to estimate likely campaign performance, ROI, and EMV before content goes live. This makes influencer marketing easier to justify internally and easier to manage as a measurable growth channel. - Manage Relations: Keep briefs, deliverables, creator coordination, tracking links, promo codes, and shipping workflows organized in one place. IROIN® also helps preserve campaign knowledge across teams over time, making it easier to optimize future activations and scale operations more consistently. - Report Results: Combine automated content tracking, attribution, social listening, and sentiment analysis to measure both paid and organic impact. Teams can understand audience response, monitor the broader campaign conversation, and report on ROI, EMV, efficiency, and performance drivers in a clearer and more stakeholder-friendly way. Discover creators with stronger fit and less wasted spend: IROIN® helps brands and agencies find the right creators faster, with less guesswork and less wasted budget. By combining creator discovery with AI-enhanced social listening and competitor benchmarking, teams can identify relevant profiles, spot rising voices early, and surface creators already generating organic traction around a brand, product, or category. This leads to stronger shortlists, better creator fit, and up to 60 percent time savings through IROIN®'s smart search engine. Just as importantly, discovery in IROIN® is built for collaboration. Shortlists can be shared directly with internal stakeholders or clients, allowing them to review, approve, and comment on creators online without needing their own IROIN® access. That cuts down on email back and forth, accelerates validation, and makes the selection process more efficient for everyone involved. Analyze creators with more confidence before campaigns go live: Selecting a creator involves more than audience fit. Reputational risk matters too. IROIN® supports safer, more informed decisions by bringing audience authenticity checks, location and demographic insights, past partnership visibility, and brand safety into one workflow. Its AI-powered Brand Safety feature analyzes available textual content across a creator’s profile, spanning all supported networks, any language, and years of historical posts. It classifies content into 11 risk categories, including threats, violence, self-harm, sexual content, politics, drugs, alcohol, tobacco, war, controversial topics, and coded language such as "algospeak". Each flagged post receives a severity score from 0 to 9, and results are updated daily. The result is a more complete view of creator credibility, audience quality, and brand risk before a campaign goes live. Forecast campaign performance before budget is committed: Instinct still drives the planning of too many influencer campaigns. IROIN® brings predictive analytics thanks to AI into planning so teams can forecast likely performance, estimate ROI and EMV, and make more confident budget decisions before content is published. That makes influencer marketing easier to justify internally and easier to manage as a measurable, performance-minded channel rather than a leap of faith. Manage creator relationships without operational drag: Execution is often where influencer programs become difficult to scale. IROIN® keeps campaigns organized end-to-end: briefs, deliverables, calendars, creator coordination, tracking links, promo codes, and product shipping workflows all live in one place. It also protects institutional knowledge by keeping decisions and learnings visible across teams, so brands and agencies can build on what they already know, optimize incrementally, and run a more consistent, scalable creator program. Measure real campaign impact, not just paid deliverables: This is one of IROIN® strongest differentiators. IROIN® goes beyond contracted outputs by combining automated content tracking, attribution, social listening, and sentiment analysis into a single reporting layer. Teams can capture both paid and organic performance, understand how people really reacted, and track the broader conversation around a campaign, including community reactions, unpaid content, and competitor signals. Instead of stopping at views and engagement, teams get a clearer picture of ROI, EMV, efficiency, and what actually drove results. Just as importantly, this reporting layer is built to adapt. IROIN® can be customized around the formats, structures, metrics, and stakeholder views each team actually needs. Data inputs can be enriched when needed, calculations can be aligned with internal logic, and for enterprise clients, API connectivity makes it easier to feed influencer marketing data into internal business intelligence environments and custom dashboards. That creates a smoother data flow, a more holistic view of influencer activity, and smarter decisions across the business. ## IROIN® by Stellar Tech Reviews ### 1. Good for influencer marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2023 **What do you like best about IROIN® by Stellar Tech?** We are using this tool for influencer marketing **What do you dislike about IROIN® by Stellar Tech?** Not much to dislike in this tool, sometimes it takes lag which is an issue **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** This give us best and time saving results ### 2. KI based Influencer Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Isabell E. | Social Media & Influencer Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about IROIN® by Stellar Tech?** The detailed reports of the influencers with regard to their profile and the target group support the research and evaluation of the suitable influencers enormously. In addition, they are always the most up-to-date figures, so you always have an exact picture of how the influencer is performing and how the ZG is developing. My work has become much more efficient through IROIN. By displaying lookalikes of the influencer or a certain ZG, you can also find targeted profiles faster and more suitable. **What do you dislike about IROIN® by Stellar Tech?** So far, there is nothing serious that I don't like. The fact that colleagues are notified for every note in the "Influencer's profile" is a bit annoying, but a solution has been found for this with the team from IROIN as well. **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** The work becomes much more accurate and efficient so that we can recommend our clients the best Influencer for campaigns. ### 3. The tool I have been awaiting for a long time! **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua B. | Head of Influencer Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2022 **What do you like best about IROIN® by Stellar Tech?** In daily business, I benefit the most from the super helpful research tool to find new influencers for my clients. Through precise search criteria and a great algorithm, I save an insane amount of time compared to the time before we decided to use IROIN and then I also get a beautifully designed PDF slide with all the necessary data about the influencer to download and share with my clients. **What do you dislike about IROIN® by Stellar Tech?** So far, IROIN helps me flawlessly in all the tasks I need and I am completely satisfied :) **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** On the whole, IROIN makes my work in influencer marketing insanely efficient because it makes researching and analyzing influencers, a big part of my day-to-day life, a lot easier. ### 4. Best-in-class enabler for efficiently scaling up influencer marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Falk H. | CFO (previously CMO), Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2022 **What do you like best about IROIN® by Stellar Tech?** IROIN is an integrated influencer marketing tool combining all main and side processes as well as all relevant data and analytics in one place. It enables efficient and transparent intra- and inter-team collaboration. Moreover, the feature of offering influencers the option to directly connect their account to IROIN brings data collection in influencer marketing to new levels in terms of both efficiency and accuracy. The tool also provides plenty of options for customization allowing organizations to adapt the tool to match their individual procedures. IROIN has a comprehensive development team that continuously improves the tool and adds new features. They perfectly integrate their customers' feedback in filling and scheduling their development pipeline. **What do you dislike about IROIN® by Stellar Tech?** A few features in terms of scheduling and performance monitoring are only available as Excel downloads. Would be cool if those would be visualized in the tools online display also, for example, interactive Gantt charts. However, the IROIN team is continuously further developing the tool, so I guess this has been addressed in their development department already. An issue is the still lacking willingness of influencers to use the option of connecting their accounts to IROIN which hopefully will change over time. **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** Scaling up influencer marketing requires adding staff and respective costs. To keep the organization lean and staff costs under control, IT support is required. Also, recruiting is a lot of effort and IROIN helps to limit staff requirements. Furthermore, data accuracy is an issue when data need to be manually transmitted (for example, from screenshots sent by influencers into IT systems). With influencers connecting their accounts to the database, IROIN aims to improve data accuracy. ### 5. Best price performance, best in europe **Rating:** 5.0/5.0 stars **Reviewed by:** Moritz W. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about IROIN® by Stellar Tech?** The Influencer Marketing suite of IROIN has all the key features you need in the European Union. With strong data protection, GDPR compliant and European server infrastructure, you can use it secured. The different software modules are simple to use and from the beginning, the influencer search and analysis, to the measurement of your ROI. **What do you dislike about IROIN® by Stellar Tech?** There is not much there. The software is a very cheap price-performance alternative and could certainly be a bit stronger in eCommerce shop integrations. **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** The software has modules in influencer discovery, through building your own portfolio, to API connections and reporting directly in PDF and PowerPoint form. ### 6. for us the perfect tool for all areas of influencer marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Bjoern W. | Gründer & Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about IROIN® by Stellar Tech?** Individual set-up of influencer portfolios and key figures with simple and intuitive operation. Automated interfaces to various social media networks. Professional, fast and friendly service and support. **What do you dislike about IROIN® by Stellar Tech?** Presentation / design not optimal. but a matter of taste **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** Influencer Search. - Really good search masks and high number of profiles. Very good preparation of the profiles. Influencer portfolio - management and documentation Campaign management - maintenance, documentation, reporting ### 7. It's a great tool for influencer research and campaign management and moreover easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Darja S. | Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about IROIN® by Stellar Tech?** the detailed influencer insights - demographics of the communities and the quality of the followers. **What do you dislike about IROIN® by Stellar Tech?** sometimes the website is bugging while inserting influencers into a campaign - but all in all everything's great **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** finding creators that fit to the campaign based on demographics and the realness of the community. ### 8. Great partner with fascinating technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about IROIN® by Stellar Tech?** IROIN enables us to obtain detailed insights in various situations. This way, the tool supports us organizationally in our daily work. **What do you dislike about IROIN® by Stellar Tech?** The interface is not yet absolutely optimized in some areas, but this is already being continuously improved. **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** It helps us to draw exactly detailed reports and thus supports the influencer selection. It is also an important tool for us to organize our work. The technical possibilities through collaboration are enormous. ### 9. Unique tool for working with influencers **Rating:** 3.5/5.0 stars **Reviewed by:** Michèle v. | Freelance projectorganisatie , Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2022 **What do you like best about IROIN® by Stellar Tech?** Advertising through the channel of the influencer The system finds the posts of the influencers automatically when they are connected Easily exporting lists of influencers Employees of the firm are very friendly and helpful **What do you dislike about IROIN® by Stellar Tech?** We work with nano influencers, not every part of the tool is equally suitable for this. Most nano influencers don't have the right set up for connecting with the tool, so it cost more time to connect them correctly. The workflow in the tool is not always efficient. There is no connection with META Business suite, so when you contact the influencers by instagram you have to copy the conversation in the tool and also the statistics of the advertisement are not visible. **Recommendations to others considering IROIN® by Stellar Tech:** - **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** Advertising through the influencer channel and professionalizing the business ### 10. "Great Tool for SMB's & Agencies who work with Influencers" **Rating:** 5.0/5.0 stars **Reviewed by:** Mathis B. | VP **Reviewed Date:** February 09, 2022 **What do you like best about IROIN® by Stellar Tech?** The suite is designed for us, as if it knows our workflow. It makes it easier to manage influencers - also like we do on a large scale - in our campaigns. It maps all the major social media platforms and blogs, which is also a perfect fit for us since we offer influencer campaigns on multiple platforms. Our clients especially like the feature that we can add them to campaigns and they can monitor the progress. My team likes to work quickly: Quickly creating influencers, writing to them, adding them to campaigns and reading them out. We are definitely away from lists and Outlook and are long term customers of this great team! After all, in addition to the features, one thing also counts: friendly and competent service! Hardly any platform has ever been so responsive to us and our yet also demanding needs. **What do you dislike about IROIN® by Stellar Tech?** In the Influencer portfolio, you can record information in detail. Some fields are used more often than others, which is why there should be the possibility to add these fields alternatively for clarity. **What problems is IROIN® by Stellar Tech solving and how is that benefiting you?** Our goal was to professionalize our influencer marketing and make it scalable through comprehensive reporting. We have definitely achieved this with the IROIN Influencer Marketing Suite. We can find suitable influencers for our campaigns much faster and measure and compare the performance of the influencers. ## IROIN® by Stellar Tech Discussions - [What is IROIN® Influencer Marketing Suite used for?](https://www.g2.com/discussions/what-is-iroin-influencer-marketing-suite-used-for) - [View IROIN® by Stellar Tech pricing details and edition comparison](https://www.g2.com/products/iroin-by-stellar-tech/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+03%3A41%3A27+-0500&secure%5Bsession_id%5D=f088fd2e-7d85-4747-a6fb-d20657e6c4eb&secure%5Btoken%5D=04b7b84f90acb1c7abf99c309738dd801e186358db03311f362a4df4171cfad6&format=llm_user) ## IROIN® by Stellar Tech Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top IROIN® by Stellar Tech Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (412 reviews)