ON Social Reviews & Product Details

We’ve been using ON Social at mymeadow.ai for the past two years for influencer sourcing, and what stands out most is the depth of its data. It really does have the biggest database on the market, and we’re able to find the right influencers faster and with more accuracy than before, when we had to manually sift through dozens of profiles.

The API is another major highlight. Integrating it into our internal workflow was straightforward, and influencer discovery is now built directly into our process instead of living as a separate, manual task. That change has noticeably sped up our team’s work.

Support has been solid as well. The team responds quickly, which matters a lot when you’re working with the API and integrations and inevitably run into technical questions.

Overall, after two years, ON Social has become an essential tool for us, mainly because it combines deep data with a well-built API. Review collected by and hosted on G2.com.

The main thing I’d like to see improved is more flexibility in the payment options. Right now, there aren’t enough package tiers to choose from, and when we run out of tokens mid-project, there’s no way to top up on the spot - we have to wait or upgrade to a bigger plan just to cover a small gap. It would be much more convenient to be able to buy a small top-up exactly when we need it, rather than being locked into rigid package sizes. Review collected by and hosted on G2.com.

The strongest points are the wide and up-to-date database of bloggers across Instagram, YouTube, and TikTok, plus fast and knowledgeable support — they respond quickly and actually dig into the issue instead of replying with templated answers. We also appreciate the quality of the audience data (demographics, geo, interests) and the clear API documentation — integration went smoothly without any issues. Review collected by and hosted on G2.com.

We haven't noticed any significant downsides — the service fully covers our needs. Review collected by and hosted on G2.com.

What I like most about ON Social is that I can find almost all the data I need about an influencer in one place. It makes it easy to review audience demographics, engagement, audience quality, estimated rates, previous brand collaborations, and overall performance, which helps me make faster and more informed decisions when selecting creators for campaigns. Review collected by and hosted on G2.com.

Sometimes the influencer search filters don't work consistently, so it takes longer to find new creators. Improving the filtering accuracy would make the platform even better. Review collected by and hosted on G2.com.

OnSocial's database is honestly impressive - it basically has every influencer on Instagram, TikTok, and YouTube, from small creators to big names. But the real strength is the audience analytics - it's super detailed, showing age, location, interests, and most importantly, it makes it easy to spot real followers. Review collected by and hosted on G2.com.

Would be great to have more platforms available Review collected by and hosted on G2.com.

It’s intuitive and really cut down to the basics, with no unnecessary stuff-just pure value for the customer. On top of that, it delivers everything they promise: pure data and a great API that can be used for various purposes. Review collected by and hosted on G2.com.

Nothing I can think of. Since it fits perfectly for my use case (Influencer Marketing Agency), I don’t really have anything else to add about that. Review collected by and hosted on G2.com.

A wide database of creators, detailed audience analysis and valuable creator insights. Review collected by and hosted on G2.com.

1) For average view estimations, the tool does not take into account outliers (e.g. viral videos that gained significantly higher views than real average - for instance, if all videos from creators have 20-50k views, while only 1-2 videos got viral and gained 200k-1m views, the whole picture won't be representative) --> therefore we have to recalculate and check every profile manually. Would be nice to adjust this approach and make it more representative.

2) Search via Keywords deliver questionable results for some more narrow content categories .

3) For ER, content outliers are also not taken into account same as for views - there is why if there is a smaller profile with a couple of viral videos, the likes for these content pieces will affect the ER and overall picture. However, it is not representative: we should rely on the core content, not viral outliers. Review collected by and hosted on G2.com.

On Social is the BEST tool that i have found to help me with influencer outreach - really takes the hard work out of it and saves me immense amounts of time. Cant recommend this enough. Review collected by and hosted on G2.com.

so far, there is nothing i dislike about it! Review collected by and hosted on G2.com.

The interface is super clear and easy to use, there's also plenty of instruments to use while searching for a specific creator category such as keywords, hashtags and mentions. super cool Review collected by and hosted on G2.com.

while searching for individual influencers, the data is often being updated and you need to wait to get it Review collected by and hosted on G2.com.

i like the detailed audience statistics especially geos and age. the word cloud is also nice, especially if the blog is in a foreign language Review collected by and hosted on G2.com.

i think the search output is not really spot on, like often times i'll get recommended creators that have nothing to do with what im looking for Review collected by and hosted on G2.com.

The reasons I would recommend it are: ease of use, accurate and up-to-date data, easy integration via API, and excellent and prompt customer support Review collected by and hosted on G2.com.

At first glance, I would have said the pricing was inflexible, but when I contacted the team directly, they were able to put together enterprise packages and accommodate every need, so everything was great! Review collected by and hosted on G2.com.