--- title: ON Social Reviews meta\_title: 'ON Social Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how ON Social works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 16 scale: '5' date\_modified: '2026-08-19' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # ON Social Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by ON Social but has limited features. Are you part of the ON Social team? [Upgrade your plan](https://my.g2.com/on-social/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! ON Social is the creator economy's data solution, built for influencer marketing platforms, agencies, market research firms, and tech companies. With data on 400M+ profiles across Instagram, TikTok, and YouTube, ON Social gives teams the tools to find creators, analyze their performance, and integrate real-time social data into their own products and workflows. ◉Creator Discovery: Creator Discovery enables users to find and evaluate influencers globally using 25+ filters. The platform includes one of the largest creator databases in the industry, with coverage across: - 126M Instagram accounts - 310M TikTok accounts - 15M YouTube channels Search capabilities include filters for location, age, gender, interests, engagement rate, brand partnerships, keywords, hashtags, and mentions from recent posts. It also features proprietary technology for advanced content-based discovery and lookalike search. Users can review profiles, enrich their own databases, access publicly available contact information, and export data in XLS, CSV, JSON, or PDF formats. Available via web interface and API. ◉Creator Analytics: Creator Analytics delivers in-depth insights into influencer performance and audience composition across Instagram, TikTok, and YouTube. It includes key performance metrics such as average likes, comments, views, saves, shares, engagement rate, brand affinity, hashtags, and mentions. Audience insights cover demographic, psychographic, and geographic data, as well as audience credibility, including detection of bots, mass followers, and suspicious activity. The product also provides data on audience interests, brand affinity, notable followers, and notable likers. Available via web interface and API for all public accounts with 1K+ followers. ◉Social Data API: Social Data APIs provide real-time access to raw social media data across Instagram, TikTok, and YouTube. The API delivers up-to-date data points including follower counts, bios, post performance metrics, captions, hashtags, mentions, and content feeds. It also enables tracking of hashtag usage, monitoring influencer activity, and detecting new posts. This allows teams to power campaign tracking, social listening, and real-time analytics directly within their own products and dashboards. * * * Seller [ON Social](https://www.g2.com/sellers/on-social) Discussions [ON Social Community](https://www.g2.com/products/on-social/discuss) Overview by Vishnu Yadav Show More ## Top-Rated Alternatives [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,671) ](https://www.g2.com/products/meltwater/reviews) [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,403) ](https://www.g2.com/products/impact-com/reviews) [ ![PartnerStack](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PartnerStack") PartnerStack 4.7/5(941) ](https://www.g2.com/products/partnerstack/reviews) [ View All Alternatives ](https://www.g2.com/products/on-social/competitors/alternatives) ## User Insights Average based on 16 real user reviews. [Log in to unlock pricing and user insights](/login) ## ON Social Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. ![Andrew K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew K.") AK Andrew K. Founder Small-Business (50 or fewer emp.) 7/27/2026 "The Market’s Biggest Database with an Impressively Extensive Dataset" 5/5 What do you like best about ON Social? We’ve been using ON Social at mymeadow.ai for the past two years for influencer sourcing, and what stands out most is the depth of its data. It really does have the biggest database on the market, and we’re able to find the right influencers faster and with more accuracy than before, when we had to manually sift through dozens of profiles. The API is another major highlight. Integrating it into our internal workflow was straightforward, and influencer discovery is now built directly into our process instead of living as a separate, manual task. That change has noticeably sped up our team’s work. Support has been solid as well. The team responds quickly, which matters a lot when you’re working with the API and integrations and inevitably run into technical questions. Overall, after two years, ON Social has become an essential tool for us, mainly because it combines deep data with a well-built API. Review collected by and hosted on G2.com. What do you dislike about ON Social? The main thing I’d like to see improved is more flexibility in the payment options. Right now, there aren’t enough package tiers to choose from, and when we run out of tokens mid-project, there’s no way to top up on the spot - we have to wait or upgrade to a bigger plan just to cover a small gap. It would be much more convenient to be able to buy a small top-up exactly when we need it, rather than being locked into rigid package sizes. Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? Before ON Social, our influencer data was scattered across multiple tools and manual research, which made sourcing slow and inconsistent. We needed a single window where we could access all the social media data we need in one place — and ON Social solved exactly that. Now our whole influencer sourcing process runs through one platform: we search, filter, and pull data without jumping between tools. Combined with the API, this data flows directly into our internal workflow, which has made the entire process faster and more reliable for our team at mymeadow.ai. Review collected by and hosted on G2.com. Show More 7/29/2026 Current UserValidated ReviewerSource: Organic ![Nikita Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita Z.") NZ Nikita Z. Backend Engineer Small-Business (50 or fewer emp.) 7/28/2026 "Up-to-Date Creator Database, Excellent Support, and Smooth API Integration" 4.5/5 What do you like best about ON Social? The strongest points are the wide and up-to-date database of bloggers across Instagram, YouTube, and TikTok, plus fast and knowledgeable support — they respond quickly and actually dig into the issue instead of replying with templated answers. We also appreciate the quality of the audience data (demographics, geo, interests) and the clear API documentation — integration went smoothly without any issues. Review collected by and hosted on G2.com. What do you dislike about ON Social? We haven't noticed any significant downsides — the service fully covers our needs. Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? OnSocial helps us with searching for and evaluating bloggers/influencers for specific client briefs: instead of manually reviewing hundreds of profiles, we can search using the filters we need (reach, engagement, audience geo and demographics) and immediately get a relevant list of candidates. The audience data (gender, age, geo, interests) helps us build an objective scoring of bloggers for client needs, rather than relying solely on a manager's expert judgment. This significantly saves time on preparing longlists and improves the quality of the final recommendations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ivan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan A.") IA Ivan A. Influencer Marketing Manager Small-Business (50 or fewer emp.) 7/27/2026 "All the Influencer Insights I Need in One Place with ON Social" 5/5 What do you like best about ON Social? What I like most about ON Social is that I can find almost all the data I need about an influencer in one place. It makes it easy to review audience demographics, engagement, audience quality, estimated rates, previous brand collaborations, and overall performance, which helps me make faster and more informed decisions when selecting creators for campaigns. Review collected by and hosted on G2.com. What do you dislike about ON Social? Sometimes the influencer search filters don't work consistently, so it takes longer to find new creators. Improving the filtering accuracy would make the platform even better. Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? ON Social solves the challenge of gathering reliable influencer data in one place. Instead of spending time checking multiple platforms, I can quickly review audience demographics, engagement, audience quality, previous brand collaborations, and other key metrics. This helps me make faster, more informed decisions when selecting the right creators for campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tatiana B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tatiana B.") TB Tatiana B. PM Small-Business (50 or fewer emp.) 7/29/2026 "Impressive Influencer Database and Deep Audience Analytics" 4.5/5 What do you like best about ON Social? OnSocial's database is honestly impressive - it basically has every influencer on Instagram, TikTok, and YouTube, from small creators to big names. But the real strength is the audience analytics - it's super detailed, showing age, location, interests, and most importantly, it makes it easy to spot real followers. Review collected by and hosted on G2.com. What do you dislike about ON Social? Would be great to have more platforms available Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? OnSocial handles super niche briefs — instead of relying on generic hashtags, it searches by what creators actually talk about in their content, so you get matches that genuinely fit specialized topics. I also love that you can filter by audience interests, credibility, and even brand affinity, which helped me find creators already engaging with adjacent brands in my niche. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Roman N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roman N.") RN Roman N. Founder / CEO Small-Business (50 or fewer emp.) 7/6/2026 "Everything an Influencer Marketing Agency needs: Intuitive, Pure Data and a Great API" 5/5 What do you like best about ON Social? It’s intuitive and really cut down to the basics, with no unnecessary stuff-just pure value for the customer. On top of that, it delivers everything they promise: pure data and a great API that can be used for various purposes. Review collected by and hosted on G2.com. What do you dislike about ON Social? Nothing I can think of. Since it fits perfectly for my use case (Influencer Marketing Agency), I don’t really have anything else to add about that. Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? We’ve needed a large volume of data so we can contact as many influencers as possible. Without the data they provide, it would take us far too much time to reach the number of influencers we need to contact. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/27/2026 "Rich Creator Insights, but Outliers Skew View and ER Estimates" 3.5/5 What do you like best about ON Social? A wide database of creators, detailed audience analysis and valuable creator insights. Review collected by and hosted on G2.com. What do you dislike about ON Social? 1) For average view estimations, the tool does not take into account outliers (e.g. viral videos that gained significantly higher views than real average - for instance, if all videos from creators have 20-50k views, while only 1-2 videos got viral and gained 200k-1m views, the whole picture won't be representative) --\> therefore we have to recalculate and check every profile manually. Would be nice to adjust this approach and make it more representative. 2) Search via Keywords deliver questionable results for some more narrow content categories . 3) For ER, content outliers are also not taken into account same as for views - there is why if there is a smaller profile with a couple of viral videos, the likes for these content pieces will affect the ER and overall picture. However, it is not representative: we should rely on the core content, not viral outliers. Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? It helps to plan influencer campaigns with core audience data in mind. The most important to base decision making. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Annie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Annie H.") AH Annie H. Company Director Small-Business (50 or fewer emp.) 7/16/2026 "On Social Makes Influencer Outreach Effortless and Saves Tons of Time" 5/5 What do you like best about ON Social? On Social is the BEST tool that i have found to help me with influencer outreach - really takes the hard work out of it and saves me immense amounts of time. Cant recommend this enough. Review collected by and hosted on G2.com. What do you dislike about ON Social? so far, there is nothing i dislike about it! Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? It helps me identify the correct influencers for the campaigns that i am running. the filter options help me identify the exact demographic of people i am trying to reach Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Anna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anna B.") AB Anna B. Influence marketing manager Small-Business (50 or fewer emp.) 7/27/2026 "Super Clear, Easy-to-Use Interface with Powerful Creator Search Tools" 5/5 What do you like best about ON Social? The interface is super clear and easy to use, there's also plenty of instruments to use while searching for a specific creator category such as keywords, hashtags and mentions. super cool Review collected by and hosted on G2.com. What do you dislike about ON Social? while searching for individual influencers, the data is often being updated and you need to wait to get it Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? influencers search for Influencer Marketing campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 7/27/2026 "Solid audience insights and a handy word cloud" 4.5/5 What do you like best about ON Social? i like the detailed audience statistics especially geos and age. the word cloud is also nice, especially if the blog is in a foreign language Review collected by and hosted on G2.com. What do you dislike about ON Social? i think the search output is not really spot on, like often times i'll get recommended creators that have nothing to do with what im looking for Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? understand if the creator is actually good, rather than just looking good. especially knowing the audience for tech creators, making sure the majority of their audience indeed comes from the market we re targeting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Luciano B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luciano B.") LB Luciano B. Founder Small-Business (50 or fewer emp.) 6/22/2026 "Easy to Use, Accurate Data, and Excellent Customer Support" 5/5 What do you like best about ON Social? The reasons I would recommend it are: ease of use, accurate and up-to-date data, easy integration via API, and excellent and prompt customer support Review collected by and hosted on G2.com. What do you dislike about ON Social? At first glance, I would have said the pricing was inflexible, but when I contacted the team directly, they were able to put together enterprise packages and accommodate every need, so everything was great! Review collected by and hosted on G2.com. What problems is ON Social solving and how is that benefiting you? Real-time data on creators. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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