# How does BrandBassador work?

How does BrandBassador work?

##### Post Metadata
- Posted at: over 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Brandbassador allows brands to manage and engage with their global community of brand ambassadors through a centralised platform. Ambassadors are invited by brands to partner with them through a gamified app. Brands review and approve applications of ambassadors they want to work with to grow their community. 

Through the app, ambassadors complete Missions - creative marketing tasks that the brands create - in return for points, cash, gift cards, or freebies. Payments are automated to save brands time rewarding their community. 

Brandbassador optimises the management process by allowing brands to segment their ambassadors, set Missions for specific segments, bulk message, and compile live metrics. 

Missions can be created in minutes. Once a Mission is created, ambassadors are free to participate - or request to join closed Missions. 

Brandbassador makes it possible for eCommerce brands to infinitely scale their ambassador marketing programs and track their progress, engagement, and revenue in real-time without drastically increasing the amount of time spent managing their community.

This means it’s easier than ever to gain user-generated content, produce social buzz, boost engagement rates, and drive sales through community-led growth.


##### Comment Metadata
- Posted at: over 4 years ago
- Author title: Content Marketing Manager




## Related Product
[Club (formerly Brandbassador)](https://www.g2.com/products/club-formerly-brandbassador/reviews)

## Related Category
[Customer Advocacy](https://www.g2.com/categories/customer-advocacy)

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