Club (formerly Brandbassador) Reviews & Product Details

The platform itself is fairly easy to use. Review collected by and hosted on G2.com.

The contract. It is a 12 month term that renews automatically unless you cancel in writing 90 days before the renewal date, and Club does not remind you when that deadline is approaching. We tried to cancel, but since we were already inside the 90 day window, they refused and we were locked in for another full year. On top of that, the license fee increases by 5% at every renewal.

The costs are hard to follow. Club takes a commission on all revenue generated through the platform, there is a 4.79% transaction fee on every top-up to the account balance, and ambassadors pay a separate 4.76% fee when they withdraw their earnings. Commissions, rewards and fees are not clearly separated anywhere in the platform, so it is very difficult to see what you are actually paying and whether the program is profitable.

The missions and other features sound great in the sales pitch, but in practice they did not bring in good results for us. The platform only really works if you already have a large, active community on Instagram and TikTok. If your audience doesn’t fit that profile, the missions don’t get traction, but the contract keeps you paying regardless of results. Review collected by and hosted on G2.com.

What we like most about Club is how it allows us to scale community-driven marketing without losing the personal connection with our ambassadors.

The platform makes it easy to recruit, activate, and manage thousands of ambassadors across multiple markets. Missions allow us to guide our community toward specific campaigns and product launches, while still giving creators freedom to produce authentic content.

One feature we particularly value is The Wall, which gives us a direct communication channel with our entire community. It creates a space where ambassadors can engage with us and with each other, ask questions, and stay connected to the brand. It helps the community feel active rather than transactional.

Club also gives us clear visibility into results. We can track revenue driven by ambassadors, monitor content creation, and see how our community contributes to brand growth across social channels.

Finally, the support from the Club team has been excellent. They are proactive, responsive, and genuinely invested in helping us succeed. Review collected by and hosted on G2.com.

Like any platform that manages large ambassador communities, there is always room to continue improving automation and reporting as programs scale.

That said, the Club team consistently listens to feedback and continues to evolve the platform. New features and improvements are released regularly, which makes it clear the product is actively developing alongside the needs of brands running large ambassador programs. Review collected by and hosted on G2.com.

The platform excels in simplifying the management of ambassador programs. Its intuitive interface makes it incredibly easy to set up campaigns, track ambassador performance, and streamline communication. I also appreciate the gamification aspect, which motivates ambassadors to stay engaged and perform their best. The built-in analytics dashboard provides clear insights that help optimize campaigns, making it a powerful tool for driving results. Review collected by and hosted on G2.com.

While the platform is generally intuitive, there’s room for improvement in certain areas. For example, the search and filtering options for finding the right ambassadors could be more robust, allowing for deeper customization. Additionally, integration capabilities with other marketing tools are somewhat limited, which can make it challenging to streamline workflows across platforms. Enhancing these features would make the platform even more versatile and user-friendly. Review collected by and hosted on G2.com.

Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns. The NA-KD Influencer Marketing team had the pleasure of partnering with Club for our Black Week campaigns, with successful results! The team is great and always helpful. Review collected by and hosted on G2.com.

Influencer segmentation can be improved, but they're always open to receiving tickets and implementing new features. Review collected by and hosted on G2.com.

I like that I was able to work efficiently Review collected by and hosted on G2.com.

I have no negative feedback, maybe more resources for support Review collected by and hosted on G2.com.

Brandbassador is an impressive tool if you are looking to create an ambassador program for your business. It's extremely versatile and has so many customizable options to do *exactly* what you want to do with your community.

In 7 months we've achieved:

-$63k in revenue

- 247 social posts and stories

- Increased engagement on social posts

- 75+ pieces of usable content

The level of detail and support provided by the team is amazing. Our onboarding with Charlotte was seamless and our quarterly calls with Maria are ones that I actually look forward to! She is always available to help, has great ideas and insights and really has helped us be successful.

The customer support in general is also incredible, they are always avaialbe to answer questions, help out Ambassadors and fix little things here and there that sometimes go awry. It's a really easy tool to implement and integrate into exisiting platforms that you're using. Review collected by and hosted on G2.com.

The only "negative" thing I can say about the tool is that I wish it was possible to create your own templates for missions so it would be easier to create certain missions on the fly. I am able to kind of do this using the mission drafts, but it would be a nice addition. Review collected by and hosted on G2.com.

Brandbassador is a very easy tool to access. The tool is easy to use and keeps track of everything regarding the ambassador's activity, and mission updates and even all the help available anytime we want. I recommend this tool to every emerging brand or company who wants to grow their brand with the people around them. Review collected by and hosted on G2.com.

There is nothing I would like to change in the tool. Any improvement done in the tool will be great to us. Review collected by and hosted on G2.com.

I am really loving the Brandbassador Platform! I have been working with Robert Fox, Technical Success Manager, directly for over a year and I can not express not only how helpful he is, but a true delight to work with! From last minute asstance to walking me through each step of a proccess, it's been a breeze! With his support, we have been able to boost our achievements and opportunities for our brand ambassadors. Review collected by and hosted on G2.com.

Would love for there to be a location in the U.S.! Review collected by and hosted on G2.com.

The team, customer support and the level of service is amazing... In just 3.5 months we have accomplished with their expertise: 83k in 3.5 months 288% ROI in 3.5 months 400+ pieces of content There's no way we would have been able to achieve the success we have as fast as we have without both the platform and the Brandbassador team to implement it. They made it super easy to use and integrate with our Shopify store and get our community going. Not only that but the features are so numerous that it is tough to find anything else that can do it all in one platform. Review collected by and hosted on G2.com.

I literally can't think of one downside. We have received far and away much more than what we were hoping for. Review collected by and hosted on G2.com.

The possibility of creating missions to collaborate with the ambassadors not only gives you the ability to become more creative but also your community to always create better content as guiding them in what kind of content you want them to create has never been easier. Reaching such a broad audience has never been easier. Also, it is very easy to keep in touch with the community via the message center, so any problems ambassadors might encounter can be solved very fast to encourage growth from both sides. On another note, I am looking forward to seeing what exciting new opportunities Club will bring. Review collected by and hosted on G2.com.

Except for the bugs that sometimes appear which can show down our processes, there is not much to dislike. But nevertheless, the chat support is always there and usually, every small bug is fixed quite fast. Review collected by and hosted on G2.com.