--- title: ApexDrop Reviews meta_title: 'ApexDrop Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how ApexDrop works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 12 scale: '5' date_modified: '2026-05-05' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # ApexDrop Reviews **Vendor:** ApexDrop Influence Marketing **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 12 ## About ApexDrop We connect brands with exceptional micro and nano influencers -- at scale -- by getting your products into the hands of these creative people who know how to engage their audiences. Micro and nano influencers are now recognized as the sweet spot of influencer marketing, where you earn the most trust and results for the spend. The challenge for most brands is how to work with hundreds or thousands of these influencers annually to scale the results. That's where we can help. ApexDrop is one of the earliest adopters of micro influencers. Our model overcomes the three big challenges of working with influencers at scale: 1. Labor-intensive processes 2. Fakes: fake influencers, fake followers, and fake engagement 3. Negotiating licensing rights so that you can easily repurpose content to boost ad, site and email performance How it works; 1. We eliminate labor-intensive processes. Recognizing the exceptional value of micro influencers, we developed automated systems and processes to make it easy to work with micro influencers at scale. But you don't need to worry about that, because we do the work for you. No big teams needed. We do the sorting, vetting, selecting, communicating, ensuring posts, collecting content, reporting, and providing your content to you in a dashboard that makes repurposing easy. 2. We conquer fakes. Today, consumers want authentic content. They can smell fake a mile away. To ensure authenticity, we grew our own private network of micro and nano influencers who work for product gifts only - not cash - which keeps it really authentic. 3. We negotiate 100% license-free content. Many of our clients repurpose our license-free content -- in ads, on their shopping sites, and in emails -- to boost performance of each. We handle the negotiating of content rights so that our clients can confidently reuse their content without having to request permission, negotiate, or pay more. Today, consumers respond to lifestyle images of real people more than staged photoshoots or stock photos. Having a consistent source of lifestyle images or user-generated content is an additional benefit of working with micro and nano influencers. Save time and cost. Oftentimes, we can cut thousands -- even tens of thousands - from a brand budget over the course of a year. And, unlike influencer platforms or marketplaces, WE DO THE WORK FOR YOU. You can put your marketing team to work on strategic, value-added work instead of content production. Or you can get the work done even when you don't have a big team. Are you interested in learning more? www.apexdrop.com/schedule-a-call ## ApexDrop Reviews ### 1. ApexDrop is great to work with and extremely effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Sean C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about ApexDrop?** It was a pleasure working with the ApexDrop team. As a growing business, their expertise in micro-influencers and the utilization of user-generated content have been beneficial. We have been able to use their content for sell sheets, social media, new articles, B-roll, and on all websites. I would highly recommend their team when trying to grow in a market rapidly and get many testimonials all at once. **What do you dislike about ApexDrop?** Although a lot of work goes into creating and launching campaigns, I wish there was a way to have a constant flow of influencers by delaying posts for two weeks instead of many posts simultaneously. **What problems is ApexDrop solving and how is that benefiting you?** We had just launched our new rum-based canned cocktail company into the Florida and Massachusetts markets. ApexDrop allowed us to gain early adopters, build content, and have us create a more organic vision for the brand. ### 2. A Social Media Manager's DREAM! **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda G. | Social Media Manager **Reviewed Date:** April 29, 2022 **What do you like best about ApexDrop?** The entire concept and platform are ingenious. ApexDrop's system for vetting, verifying, and providing influencers is very unique and thorough and takes the heavy lifting off our shoulders. And we know that we're getting the best of the best from them! **What do you dislike about ApexDrop?** The only aspect that I would change is the waiting time between campaigns. One campaign is done per quarter throughout the year, and there is a decent amount of waiting time in between, so it sometimes feels like you're paying for dead space in between campaigns. If there was a way to squeeze a couple of extra campaigns in that would be amazing! **What problems is ApexDrop solving and how is that benefiting you?** We are a pretty old-fashioned company when it comes to technology and the digital landscape, and we don't have the budget of some of our huge, corporate competitors when it comes to advertising. ApexDrop has helped us increase our visibility online effortlessly and quickly, which is a HUGE undertaking to perform organically. ### 3. Awesome Content! **Rating:** 4.0/5.0 stars **Reviewed by:** Erica K. | Social Media Marketing Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about ApexDrop?** The best part about Apex Drop is we get a variety of UGC that we can use for marketing efforts. We also get some great reviews of our products. We have even had some influencers continue to tag us in their posts after their campaign is over! Apex has been very helpful in contacting influencers who did not follow our guidelines to have them correct their post. **What do you dislike about ApexDrop?** I wish we could review all of the influencers before the campaign starts to ensure they fit into our brand. Usually, we have a call to discuss a few, and Apex has been great about listening to the types of accounts we are looking for, but it would be beneficial going more in-depth in that process. I also have noticed that the Apex influencers comment on each other's posts and say how great the product looks. It's great for their engagement rates; however, it can make it hard to tell which commenters are potential customers interested in the product vs Apex influncers who would not convert/are just trying to boost engagement. **Recommendations to others considering ApexDrop:** Be specific with Apex about the type of content/influencers you're looking for! They are super helpful and do a great job of doing as much as they can to meet your needs! **What problems is ApexDrop solving and how is that benefiting you?** We are getting more people to give our brand a try! We are a very new brand trying to get our name out there. We have met people who continue to wear our socks and tag us in their posts. I think the content piece of it has been the most beneficial to us. ### 4. ApexDrop makes finding influencers easy and seamless. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about ApexDrop?** They did the legwork and heavy lifting of finding influencers that match our company's aesthetic and values. We have struggled to find quality influencers who are reliable in the past. ApexDrop found the right people for us who, for the most part, created quality content. We have done a number of campaigns with ApexDrop. All have been successful and we had very few posts that we couldn't repurpose. We have tons of UGC content now to use across all of our campaigns. We had a goal of brand awareness and conversions and saw both improve and stay elevated after our campaigns. **What do you dislike about ApexDrop?** Overall, there was very little I found to dislike. The process is easy and they found great creators. In each campaign, we have had only 1-2 creators who ended up not being on brand for us whose content we couldn't use. **What problems is ApexDrop solving and how is that benefiting you?** We didn't have the time or resources to find influencers to get UGC content. ApexDrop solved that problem. We wanted to get more traffic, increase brand awareness, and of course, conversions. We saw all of those things increase and stay elevated even after the campaigns were done. ### 5. Great Influencer Community **Rating:** 5.0/5.0 stars **Reviewed by:** Beth A. | Sr. Brand Marketing Manager **Reviewed Date:** April 25, 2022 **What do you like best about ApexDrop?** The simplicity of using the influencer commuity and the large range of diverse content created for our brand. **What do you dislike about ApexDrop?** Not all influencers were experienced with quality content creation, depending on the campaign, 50% - 75% of the content was reusable for brand standards due to not being able to review and approve content ahead of time. **What problems is ApexDrop solving and how is that benefiting you?** Great brand reach and awareness. Allowed for unique diverse content with our product. Created social content without having to manage larger brand photoshoots to capture. ### 6. Apex Drop content + reach have helped us immensely! **Rating:** 5.0/5.0 stars **Reviewed by:** Lee P. | On-Air Guest / TOY CATEGORY , Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about ApexDrop?** Apex Drop has helped our brand secure beautiful user-generated content through their vast pool of partners for product launches in addition to millions of added impressions for our campaigns. **What do you dislike about ApexDrop?** Not all participants will give us the coverage and content we're looking for, but this is not the majority of what we receive. **What problems is ApexDrop solving and how is that benefiting you?** After pandemic-related closures of photo studios, we needed help getting quality photos and videos of our new products to use and share for various marketing purposes. While we initially just looking for content, we ended up getting connected with some terrific social media accounts that have gone above and beyond with both content and impressions/reach generated. ### 7. Provides a steady stream of high quality UGC to be used in various ways **Rating:** 3.5/5.0 stars **Reviewed by:** Susan K. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **Describe the project or task ApexDrop helped with:** We use ApexDrop for ongoing influencer campaigns to drive social impact, content generation and sales. **What do you like best about ApexDrop?** The user-generated content is high quality and gets better with every campaign. We use UGC for many things, and it cuts down on the number of photoshoots we do a year, saving us money. Apex does a good job managing the campaigns from beginning to end, saving us time in identifying and cultivating influencers. Overall I recommend them as an honest and highly qualified company for a micro-influencer strategy with Instagram. **What do you dislike about ApexDrop?** I would like to see some more professional influencers and the beauty influencers, such as aestheticians. I would also like to see expansion into TikTok with their influencers. They recently ended their contract with Curalate and I really miss using Curalate to manage UGC. **Recommendations to others considering ApexDrop:** If you are looking for an influencer marketing agency that managest instagram campaigns, Apex is a good choice. The service is top-notch. The UGC you receive is well worth the price. **What problems is ApexDrop solving and how is that benefiting you?** 1) We have been able to eliminate large scale photo shoots for lifestyle images. The content we get from the campaigns with ApexDrop is great quality and on point. We use the content on our website, in our social media posts and marketing materials. 2) We get a lot of inquiries from influencers wanting to promote our products. Since starting with ApexDrop, we direct them to sign up as an influencer. We no longer have to spend time screening influencers and communicating individually. ### 8. ApexDrop is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie M. | Social Media Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about ApexDrop?** I like that you guys have a variety of influencers. Your workers are very kind. **What do you dislike about ApexDrop?** I find that some influencers are not "really" influencers. Their other ApexDrop friends like and comment on their posts, but I am not sure anyone is buying the products. **What problems is ApexDrop solving and how is that benefiting you?** We are solving not having user-generated content to post. ApexDrop does a great job of providing us with diverse UGC. UGC helps us have a variety of different content. ### 9. Great for Getting Started with Influencer Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Whitney H. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about ApexDrop?** The reporting following a campaign is always so helpful in selling in the next one! **What do you dislike about ApexDrop?** The lack of ability to select the specific influencers you want to work with. **What problems is ApexDrop solving and how is that benefiting you?** Great for getting our brand out in front of people and the pricing is great. ### 10. ApexDrop Influencer Success **Rating:** 4.5/5.0 stars **Reviewed by:** Mackenzie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2020 **Describe the project or task ApexDrop helped with:** ApexDrop has helped us with 3 different influencer marketing campaigns to both create content and generate interest in our brand. **What do you like best about ApexDrop?** The constant communication with their team and check-ins. **What do you dislike about ApexDrop?** The platform to access the portal could be more robust and in real-time - using Google Drive for the images is nice, but does not update in real time and the metrics are also static. **What problems is ApexDrop solving and how is that benefiting you?** It's great for creating and collecting user generated content and also reviews on our products - we can use this content in many ways: social, website, etc. ### 11. ApexDrop - a fabulous partner **Rating:** 5.0/5.0 stars **Reviewed by:** ashleigh y. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2020 **Describe the project or task ApexDrop helped with:** We wanted to create awareness around our new hair care brand and have access to user generated content for our social feeds and owned channels. **What do you like best about ApexDrop?** The ApexDrop team made everything incredibly easy, was there for any question we had, and their online portal and survey is both intuitive and a fantastic source of insights (it shows how Influencers rated our products along with qualitative feedback). We've already signed up for a second campaign with them! **What do you dislike about ApexDrop?** Don't have any control over the quality of content or shoot style, so some was off brand and was never regrammed - but the original posts still accomplished the goal of creating awareness of our brand amongst the creator's community. **Recommendations to others considering ApexDrop:** Definitely take the call and do a test program if funding allows. **What problems is ApexDrop solving and how is that benefiting you?** Awareness + Content creation. Additional benefits: Influencer feedback - kind of a bonus focus group. ### 12. 2 Years and Still Highly Recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Bryce C. | Senior Marketing Manager, Business Incubation Group, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2020 **Describe the project or task ApexDrop helped with:** We use ApexDrop to drive awareness and generate quality and inexpensive content we can repurpose elsewhere. **What do you like best about ApexDrop?** Cost effective + attentive support + low maintenance **What do you dislike about ApexDrop?** There are a few expected downsides of putting influencer management in the hands of a third party including careful selection and curating of partners and posts that always match brand expectations. **Recommendations to others considering ApexDrop:** Always shop around to make sure they are the best fit for your particular industry. **What problems is ApexDrop solving and how is that benefiting you?** Conversion rates are much higher for users who interact with our ApexDrop content. - [View ApexDrop pricing details and edition comparison](https://www.g2.com/products/apexdrop/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+01%3A31%3A59+-0500&secure%5Bsession_id%5D=56c60c34-6ecb-4aec-b5db-be2a43611e73&secure%5Btoken%5D=12ad5d6b0a05dc8ae5f93aecc6adf9c0fc1c1e1e914e7e8c67103ec8a5dffb7a&format=llm_user) ## ApexDrop Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top ApexDrop Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,623 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,183 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) - 4.7/5.0 (904 reviews)