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Smartfluence Reviews & Product Details

Smartfluence is the leading influencer marketing discovery and management platform that algorithmically connects brands and advertisers with social media influencers using machine learning and artificial intelligence. Trusted by hundreds of brands, Smartfluence scales influencer marketing programs and provides access to in-depth audience insights on any social media influencer.

Seller

Smartfluence

Languages Supported

English

Product Description

Smartfluence is a platform that algorithmically connects brands and advertisers with social media influencers using machine learning and artificial intelligence. The influencer marketing industry is rapidly growing, but in its nascent stages it suffers from a tremendous amount of disorganization and chaos. The two major problems we see revolve around matching and pricing.

Overview by

David Ko

Pricing

Pricing provided by Smartfluence.

Essential Package

$1,000.00

Advanced Package

Per Year

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Smartfluence Reviews (15)

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Nuzzie W.

Co-founder/COO of Nuzzie

Small-Business (50 or fewer emp.)

9/19/2022

"Best analytics and fantastic customer support"

5/5

What do you like best about Smartfluence?

The filtering tools are great for finding the influencers and creators we want to partner with. I also think their influencer statistics are amazing. The PR firm I work with was dipping its toes in influencer marketing, and they were using IZEA. They picked four high-quality influencers that cost an arm and a leg, but the potential impression count was impressive. However, after double-checking all of the so-called influencers on the Smartfluence platform, I learned that almost a lot of them had questionable/manipulated follower counts and engagement rates. IZEA didn't even reveal that to our PR team at all. That is one example of Smartfluence saving me a boatload of money on fake influencers :)

I also think the responsiveness to any questions or concerns I bump into is impressive. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

Some automation and monitoring functionality would be helpful for me. The company just got funded in 2022, so they are ramping up. I think they could use more developers to speed up the product roadmap. Review collected by and hosted on G2.com.

What problems is Smartfluence solving and how is that benefiting you?

1st and foremost, they help me filter the content creator landscape for influencers that I think will help us achieve our marketing and sales goals. They provide objective data-based decision-making tools and analytics. And once a partner is identified, Smartfluence assists in collaboration's messaging and operational sides. Review collected by and hosted on G2.com.

Lorraine A.

Associate Marketing Manager

Small-Business (50 or fewer emp.)

12/30/2022

"Perfect for small marketing teams"

5/5

What do you like best about Smartfluence?

I enjoyed using a self-service platform tool. It allows small marketing teams like mine to not rely on an agency for most of the features this platform has. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

Outside algorithm and privacy changes can limit what we can have access to in the future. Review collected by and hosted on G2.com.

Zack S.

Founder

Small-Business (50 or fewer emp.)

11/9/2022

"Great partner for agencies and brands"

5/5

What do you like best about Smartfluence?

Smartfluence is the best in their field at truly understanding your project needs and partnering you with influencers who can make a difference to your campaign. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

All positive experiences! They were attentive to the last detail and the platform truly works. Review collected by and hosted on G2.com.

Bernardo G.

Co-founder

Small-Business (50 or fewer emp.)

8/4/2022

"Amazing tool to help make decisions to find influencers"

5/5

What do you like best about Smartfluence?

It provides very relevant data to help you decide what influencers to partner with. It also helps you find people with certain characteristics you are looking for. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

I really like the tool, it gives me what I need. Review collected by and hosted on G2.com.

Jenny H.

Shopper Marketing Strategist

Mid-Market (51-1000 emp.)

7/1/2022

"Efficient platform for getting great influencer insights"

5/5

What do you like best about Smartfluence?

Great team, quick to respond to questions Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

Nothing that I can think of; quality product! Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

6/30/2022

"Great tool for research"

4.5/5

What do you like best about Smartfluence?

I like how many different ways I'm able to search for candidates and the level of detail I get on each candidate I'm deciding to work with. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

I wish the post analytics feature worked so I can also be able to see how the content partners have created is actually being engaged with. I would also like Smartfluence to be sort of a one-stop shop for our entire program: from research and outreach, to confirming agreements, tracking analytics, and sending payments. Review collected by and hosted on G2.com.

Blayke H.

Owner

Small-Business (50 or fewer emp.)

8/16/2021

"Incredible! We Received A Dramatic Increase In Influencer ROI"

5/5

What do you like best about Smartfluence?

Smartfluence helped our agency find influencers for our Med Spa clients with ease. Usually we run into situations where influencers would reach out requesting free services in exchange for promotion. Prior to using Smartfluence, we were throwing darts and hoping those influencers would perform. Smartfluence’s analytics show us ahead of time which influencers are real and which influencers’ audiences actually line up with our clients needs. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

A chat function between the user and influencer would be great rather than having to email off platform. Review collected by and hosted on G2.com.

What problems is Smartfluence solving and how is that benefiting you?

We’re able to find highly targeted influencers while making sure they’re real, and making sure they’re actually worth the money. Particularly in our clients’ niche it’s very easy to fall victim to fake influencers. Additionally, services are priced high, so even if we are comping an influencer instead of paying cash, there’s a ton of value being given, so it’s critical to make sure the influencers used are top tier. Review collected by and hosted on G2.com.

Winston L.

Partner

Small-Business (50 or fewer emp.)

7/6/2021

"Stop wasting time with other platforms and start using Smartfluence now!"

5/5

What do you like best about Smartfluence?

The level of data I'm able to go through with Smartfluence is way deeper than anything I've used in the past. I've used other platforms at my previous employer that were able to help us find influencers and reach out to them but none really allowed us to see insights as deeply. The coolest feature is definitely the brand affinity segment where we can find influencers whose audiences follow similar brands, so we know whether they're really a good fit or not. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

I wish Smartfluence had TikTok and YouTube in their search. Their Instagram search is great, but we're starting to see more action on other platforms and it'd be great if we were able to search for those influencers too, not just download reports. Review collected by and hosted on G2.com.

Recommendations to others considering Smartfluence:

Definitely get a demo to see all their features. Smartfluence's founders actually run the demos themselves and are super helpful with answering questions and going through everything in detail. Review collected by and hosted on G2.com.

What problems is Smartfluence solving and how is that benefiting you?

Our products are high ticket items so we have to be very picky with which influencers we use, since most people's audiences can't easily purchase our inventory. Smartfluence has allowed us to find genuine influencers with strong affinities for brands we carry, so we are able to get targeted traffic to our website that isn't just filled with window shoppers. Review collected by and hosted on G2.com.

Vaibhav A.

Owner

Small-Business (50 or fewer emp.)

8/17/2021

"ROI Achieived!"

5/5

What do you like best about Smartfluence?

Smartfluence enabled me to work diligently on a project that required access to social media influencers at scale. During the project's duration, I wanted deep due diligence for individual influencers that were going to be activated for a broader program that uses social media. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

The Smartfluence platform is great - we would like to see further API integration for my team. Review collected by and hosted on G2.com.

Recommendations to others considering Smartfluence:

Try using the free account first and schedule a demo with their team. They'll give you a comprehensive look at how influencer marketing can fit your brand. Review collected by and hosted on G2.com.

What problems is Smartfluence solving and how is that benefiting you?

The majority of influencers that I was using prior to the engagement had lots of fake followers and low brand affinity for what they were trying to achieve. Smartfluence allowed me to weed out these types of influencers and gave me access to millions of influencers who helped increase the campaign's ROI. Review collected by and hosted on G2.com.

Uday D.

Consultant

Small-Business (50 or fewer emp.)

8/16/2021

"Great Experience with Smartfluence"

5/5

What do you like best about Smartfluence?

Smartfluence helped us manage our influencer marketing campaigns and identify very niche specific influencers for our industry. We were able to find healthcare professionals that enabled us to expand our campaign capabilities. Review collected by and hosted on G2.com.

What do you dislike about Smartfluence?

Nothing to dislike so far with the Smartfluence platform Review collected by and hosted on G2.com.

Recommendations to others considering Smartfluence:

Be sure to use the bio text search feature. This will help you find niche specific influencers. Review collected by and hosted on G2.com.

What problems is Smartfluence solving and how is that benefiting you?

Finding influencers manually for our industry is very tough. With Smartfluence we were able to find these influencers and evaluate them for our campaigns instantly. The speed of the platform is what made us sign for a multi-year contract. Review collected by and hosted on G2.com.