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Best Google Workspace for Marketing Software for Medium-Sized Businesses

Nana Serwah Nkrahene
NSN
Researched and written by Nana Serwah Nkrahene

Products classified in the overall Google Workspace for Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Google Workspace for Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Google Workspace for Marketing category.

In addition to qualifying for inclusion in the Google Workspace for Marketing Software category, to qualify for inclusion in the Medium-Sized Business Google Workspace for Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Google Workspace for Marketing Available
(119)4.5 out of 5
2nd Easiest To Use in Google Workspace for Marketing software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 53% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics for G Suite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    2
    Data Visualization
    1
    Digital Marketing
    1
    Ease of Use
    1
    Insights
    1
    Cons
    Data Inaccuracy
    1
    Data Management Issues
    1
    Setup Difficulty
    1
    Unclear Guidance
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics for G Suite features and usability ratings that predict user satisfaction
    8.1
    Quality of Support
    Average: 8.6
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.1
    Ease of Use
    Average: 8.9
    8.9
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,622,664 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets.

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 53% Small-Business
  • 37% Mid-Market
Google Analytics for G Suite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
2
Data Visualization
1
Digital Marketing
1
Ease of Use
1
Insights
1
Cons
Data Inaccuracy
1
Data Management Issues
1
Setup Difficulty
1
Unclear Guidance
1
Google Analytics for G Suite features and usability ratings that predict user satisfaction
8.1
Quality of Support
Average: 8.6
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.1
Ease of Use
Average: 8.9
8.9
Ease of Admin
Average: 9.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,622,664 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(178)4.6 out of 5
1st Easiest To Use in Google Workspace for Marketing software
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Entry Level Price:$14.99
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Porter connects your everyday marketing apps’ data to Google Looker Studio and Google Sheets so you can automate your reporting in a few clicks and for a few bucks a month. No coding skills are requir

    Users
    • Marketing Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Entertainment
    Market Segment
    • 80% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Porter Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Templates
    16
    Easy Connection
    15
    Connectors
    12
    Setup Ease
    11
    Cons
    Integration Issues
    6
    Slow Loading
    6
    Connection Issues
    5
    Limited Templates
    4
    Expensive
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Porter features and usability ratings that predict user satisfaction
    8.5
    Quality of Support
    Average: 8.6
    8.8
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Ease of Use
    Average: 8.9
    8.7
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    Manizales, CO
    Twitter
    @portermetrics
    277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Porter connects your everyday marketing apps’ data to Google Looker Studio and Google Sheets so you can automate your reporting in a few clicks and for a few bucks a month. No coding skills are requir

Users
  • Marketing Manager
  • Founder
Industries
  • Marketing and Advertising
  • Entertainment
Market Segment
  • 80% Small-Business
  • 16% Mid-Market
Porter Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Templates
16
Easy Connection
15
Connectors
12
Setup Ease
11
Cons
Integration Issues
6
Slow Loading
6
Connection Issues
5
Limited Templates
4
Expensive
3
Porter features and usability ratings that predict user satisfaction
8.5
Quality of Support
Average: 8.6
8.8
Has the product been a good partner in doing business?
Average: 9.1
8.7
Ease of Use
Average: 8.9
8.7
Ease of Admin
Average: 9.1
Seller Details
Year Founded
2018
HQ Location
Manizales, CO
Twitter
@portermetrics
277 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
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(816)4.4 out of 5
6th Easiest To Use in Google Workspace for Marketing software
View top Consulting Services for Supermetrics
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Entry Level Price:Starting at €29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Hel

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 56% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Supermetrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    43
    Integrations
    42
    Connectors
    24
    Easy Integrations
    24
    Customer Support
    21
    Cons
    Missing Features
    18
    Expensive
    17
    Connection Issues
    11
    Connector Issues
    11
    Product Limitations
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Supermetrics features and usability ratings that predict user satisfaction
    7.8
    Quality of Support
    Average: 8.6
    8.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Ease of Use
    Average: 8.9
    8.0
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2013
    HQ Location
    Helsinki, Uusimaa
    Twitter
    @Supermetrics
    7,847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    448 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Supermetrics is a marketing intelligence platform designed to help users connect, extract, and analyze data from a wide array of marketing and sales platforms. Founded in 2010 and headquartered in Hel

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 56% Small-Business
  • 34% Mid-Market
Supermetrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
43
Integrations
42
Connectors
24
Easy Integrations
24
Customer Support
21
Cons
Missing Features
18
Expensive
17
Connection Issues
11
Connector Issues
11
Product Limitations
10
Supermetrics features and usability ratings that predict user satisfaction
7.8
Quality of Support
Average: 8.6
8.2
Has the product been a good partner in doing business?
Average: 9.1
8.2
Ease of Use
Average: 8.9
8.0
Ease of Admin
Average: 9.1
Seller Details
Company Website
Year Founded
2013
HQ Location
Helsinki, Uusimaa
Twitter
@Supermetrics
7,847 Twitter followers
LinkedIn® Page
www.linkedin.com
448 employees on LinkedIn®
(300)4.8 out of 5
Optimized for quick response
3rd Easiest To Use in Google Workspace for Marketing software
Save to My Lists
Entry Level Price:€29.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 63% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    24
    Integrations
    20
    Connectors
    14
    Connectors Quantity
    13
    Cons
    Missing Features
    7
    Integration Issues
    6
    Lack of Information
    6
    Error Clarity
    5
    Error Handling
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.5
    Quality of Support
    Average: 8.6
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    9.1
    Ease of Use
    Average: 8.9
    9.1
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    240 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 63% Small-Business
  • 30% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
24
Integrations
20
Connectors
14
Connectors Quantity
13
Cons
Missing Features
7
Integration Issues
6
Lack of Information
6
Error Clarity
5
Error Handling
5
Dataslayer.ai features and usability ratings that predict user satisfaction
9.5
Quality of Support
Average: 8.6
9.3
Has the product been a good partner in doing business?
Average: 9.1
9.1
Ease of Use
Average: 8.9
9.1
Ease of Admin
Average: 9.1
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
240 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Business Hangouts brings Webinars and Webcasts to Google Apps for Enterprises, Schools, Marketers and Government.

    Users
    No information available
    Industries
    • Information Technology and Services
    • Education Management
    Market Segment
    • 42% Mid-Market
    • 30% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Business Hangouts for G Suite features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.6
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
    9.1
    Ease of Use
    Average: 8.9
    8.3
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Los Angeles, CA
    Twitter
    @bizhangouts
    308 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    48 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Business Hangouts brings Webinars and Webcasts to Google Apps for Enterprises, Schools, Marketers and Government.

Users
No information available
Industries
  • Information Technology and Services
  • Education Management
Market Segment
  • 42% Mid-Market
  • 30% Enterprise
Business Hangouts for G Suite features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.6
8.3
Has the product been a good partner in doing business?
Average: 9.1
9.1
Ease of Use
Average: 8.9
8.3
Ease of Admin
Average: 9.1
Seller Details
Year Founded
2016
HQ Location
Los Angeles, CA
Twitter
@bizhangouts
308 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
(260)4.4 out of 5
Optimized for quick response
5th Easiest To Use in Google Workspace for Marketing software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decis

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Mid-Market
    • 41% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adverity Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Data Management
    16
    Integrations
    15
    Customer Support
    14
    Easy Integrations
    14
    Cons
    Learning Curve
    9
    Data Management
    8
    Lack of Information
    8
    Time-Consuming
    8
    Difficult Learning
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adverity features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.6
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Ease of Use
    Average: 8.9
    8.0
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2015
    HQ Location
    Vienna, Austria
    Twitter
    @myadverity
    1,773 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    292 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decis

Users
  • Data Analyst
  • Data Engineer
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Mid-Market
  • 41% Small-Business
Adverity Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Data Management
16
Integrations
15
Customer Support
14
Easy Integrations
14
Cons
Learning Curve
9
Data Management
8
Lack of Information
8
Time-Consuming
8
Difficult Learning
7
Adverity features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.9
Ease of Use
Average: 8.9
8.0
Ease of Admin
Average: 9.1
Seller Details
Company Website
Year Founded
2015
HQ Location
Vienna, Austria
Twitter
@myadverity
1,773 Twitter followers
LinkedIn® Page
www.linkedin.com
292 employees on LinkedIn®
(82)4.5 out of 5
4th Easiest To Use in Google Workspace for Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Ins

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 74% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Power My Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Easy Integrations
    3
    Connectors
    2
    Pricing
    2
    Templates
    2
    Cons
    Expensive
    2
    Poor Customer Support
    2
    Data Management Issues
    1
    Time Inefficiency
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Power My Analytics features and usability ratings that predict user satisfaction
    8.3
    Quality of Support
    Average: 8.6
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Ease of Use
    Average: 8.9
    9.2
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    Orlando, US
    Twitter
    @ShowMeROI
    617 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Ins

Users
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 74% Small-Business
  • 20% Mid-Market
Power My Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Easy Integrations
3
Connectors
2
Pricing
2
Templates
2
Cons
Expensive
2
Poor Customer Support
2
Data Management Issues
1
Time Inefficiency
1
Power My Analytics features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.8
Ease of Use
Average: 8.9
9.2
Ease of Admin
Average: 9.1
Seller Details
Year Founded
2010
HQ Location
Orlando, US
Twitter
@ShowMeROI
617 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
(76)4.6 out of 5
7th Easiest To Use in Google Workspace for Marketing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Windsor.ai provides no-code ELT/ETL connectors that automatically sync data from 325+ marketing, sales, CRM, e-commerce, and analytics platforms, and stream it directly to your preferred destination,

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Education Management
    Market Segment
    • 58% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Windsor.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    12
    Integrations
    12
    Ease of Use
    11
    Easy Integrations
    9
    Implementation Ease
    7
    Cons
    Missing Features
    7
    Connector Issues
    4
    Difficult Learning
    4
    Learning Curve
    4
    Limited Connectors
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Windsor.ai features and usability ratings that predict user satisfaction
    9.2
    Quality of Support
    Average: 8.6
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    8.1
    Ease of Use
    Average: 8.9
    8.6
    Ease of Admin
    Average: 9.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2017
    HQ Location
    Zürich, CH
    Twitter
    @windsor_ai
    181 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Windsor.ai provides no-code ELT/ETL connectors that automatically sync data from 325+ marketing, sales, CRM, e-commerce, and analytics platforms, and stream it directly to your preferred destination,

Users
  • CEO
Industries
  • Marketing and Advertising
  • Education Management
Market Segment
  • 58% Small-Business
  • 30% Mid-Market
Windsor.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
12
Integrations
12
Ease of Use
11
Easy Integrations
9
Implementation Ease
7
Cons
Missing Features
7
Connector Issues
4
Difficult Learning
4
Learning Curve
4
Limited Connectors
4
Windsor.ai features and usability ratings that predict user satisfaction
9.2
Quality of Support
Average: 8.6
9.4
Has the product been a good partner in doing business?
Average: 9.1
8.1
Ease of Use
Average: 8.9
8.6
Ease of Admin
Average: 9.1
Seller Details
Year Founded
2017
HQ Location
Zürich, CH
Twitter
@windsor_ai
181 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®