IgnitePOST sends real pen-and-ink handwritten cards for home service businesses: HVAC, plumbing, electrical, roofing, restoration, landscaping and pest control contractors. Cards trigger automatically from ServiceTitan, Housecall Pro, Jobber or any CRM after a quote, a finished job or a plan signup.
The same platform serves real estate teams, insurance agencies and networks, ecommerce and subscription brands, health and wellness companies, nonprofits and B2B sales teams. More than 1,000 brands use IgnitePOST to send personal, handwritten mail at scale, triggered by the moments that matter in their own customer relationships.
HOW IT WORKS
Every card is written by a robot holding a real ballpoint pen, in a handwriting style you choose. It is genuine pen and ink, not a printed font designed to look like handwriting. Cards are printed in full color on 100 lb card stock, sealed in an A7 envelope addressed by the same pen, and mailed with a real First Class stamp. That combination is why the envelopes get opened.
You can send cards three ways: automatically from your CRM or marketing platform when a trigger fires, through the IgnitePOST API, or by uploading a list. Orders typically ship within 24 to 48 hours. Cards are postmarked from Boston, MA by default, with other postmarks available on request. Each card can carry a unique dynamic QR code tied to its recipient, so results are measurable per person rather than in aggregate.
HOME SERVICES
Home service businesses have large tickets, long decision windows and customers who only interact with them a few times a year, which is exactly where a handwritten card earns its cost. The most common programs are:
- Follow-up on unsold estimates for system replacements, panel upgrades, repipes, roofs and landscape installs
- Thank-you cards after a completed job, paired with a review request
- Welcome cards for new maintenance plan and service agreement members
- Renewal reminders ahead of the plan expiration date
- Seasonal tune-up and service reminders timed to each trade's calendar
- Reactivation of customers with no service in 12 to 18 months
- Referral requests and new neighbor outreach
Results from home service customers:
- Mr. Electric of Boulder sent 55 handwritten cards to homeowners with unsold estimates and generated over $28,000 in completed jobs in under two months, from roughly $150 in card spend.
- Trades Holding Company, which operates Mr. Rooter, Mr. Electric, Aire Serv and Rainbow Restoration franchises, sends automated post-service thank-you cards from ServiceTitan. Over one year across its four brands, the program generated 2,029 inbound calls, 1,537 booked jobs and approximately $1.2 million in completed revenue, a 17.4X return on investment.
- Georgia Air, an HVAC contractor, saw a 17.95% conversion rate on welcome cards to new maintenance plan members and a 19% QR code scan rate on its mailings.
- Awesome Home Services pairs handwritten cards with IgnitePOST's anonymous website visitor identification and generated 2,047 leads over one year.
The ServiceTitan integration runs on a scheduled ServiceTitan report, so there are no API credentials to manage and no developer required. Housecall Pro, Jobber and other field service platforms connect through Zapier.
ECOMMERCE, SUBSCRIPTION AND WELLNESS BRANDS
Direct-to-consumer brands use IgnitePOST to turn customers into repeat buyers and keep subscribers from cancelling. Cards trigger from Klaviyo and Shopify on events such as a first order, a VIP spend threshold, a subscription anniversary or a lapse in purchasing.
Common programs include first-order thank-you cards, VIP and loyalty recognition, win-back cards for lapsed customers, and churn prevention for subscription members.
Legion Athletics, a sports supplement subscription brand, sent handwritten cards to members one month before their average churn date. 6.4% of those at-risk members converted, and Legion projects that recovering that share every month leaves its membership base 52.4% larger over a year than it would otherwise be.
REAL ESTATE
Agents and brokerages use IgnitePOST for the relationship touches that generate listings, referrals and repeat business: thank-you cards at closing, home anniversary cards, past-client check-ins, and recurring handwritten outreach to homeowners in a farming area. Because a real estate relationship spans years between transactions, consistency matters more than any single card, so most real estate customers mail on a fixed cadence.
- The Bobby J Team, a South Walton real estate group completing more than 50 transactions a year, mailed four handwritten campaigns every six to eight weeks, with messaging built around Bobby Johnson's 25 years of local experience and offers of home evaluations and one-on-one consultations. The campaigns generated $3 million in listings on $8,566.65 of spend. At an assumed 3% commission, that is roughly $90,000 in commission, a return of over 950%.
- The CD Group, a real estate team whose support staff also handles mortgage, title, insurance and property management, sent 5,465 handwritten cards on a six to eight week cadence with short, personal messages and a clear call to action. Each card carried a unique QR code tracked to the individual homeowner. Across the full program, 144 recipients scanned, a 2.63% unique engagement rate. Its Just Listed campaigns, sent to homeowners near a newly listed property, performed far better: seven campaigns totaling 275 cards produced 48 QR scans, a 17.5% scan rate, with individual campaigns ranging from 13.2% to 29.4%.
INSURANCE
Insurance organizations use IgnitePOST in two directions. Agencies send welcome cards to new policyholders, thank-you cards for referrals, and personal notes ahead of policy renewals, the moment when a client is most likely to shop around. Carriers and agency networks use handwritten mail to recruit agents, where a personal note stands out in a market that is flooded with recruiting email.
- Smart Choice Agents, a network of more than 9,000 independent insurance agents and 100 carrier partners, used IgnitePOST to recruit new agents. Its pilot sent 2,950 handwritten cards across two cohorts and tested nine message variations. The best-performing variation reached a 7.41% response rate, 18 prospects called in directly, and the first cohort alone signed four new agents. The strongest message was simple: network agents keep 100% of their business and can earn 100% commissions. The highest response came from the cohort that received a follow-up email a few days after the card arrived.
NONPROFITS
Nonprofits use handwritten cards to thank donors personally, recognize recurring and major gifts, and re-engage lapsed supporters. A handwritten thank-you that arrives soon after a gift is one of the few donor touches that feels as personal as a phone call, and it scales to every donor rather than only the largest.
B2B SALES TEAMS
Sales teams use IgnitePOST for prospecting notes to target accounts, follow-up after meetings and demos, thank-you cards to new customers, and renewal and expansion touches. Cards trigger from Salesforce, HubSpot, Pipedrive and Close on deal stage changes, so a rep's handwritten follow-up goes out without the rep writing it.
INTEGRATIONS
IgnitePOST connects with ServiceTitan, Housecall Pro, HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Klaviyo, Shopify, Act-On, Google Drive and Zapier, which extends it to thousands of other applications. A direct API with unlimited calls is included on every plan.
PRICING
Cards start at $1.75 each with the card stock, envelope, full-color printing and First Class postage included. Prepaid and subscription plans are available, rates drop with volume, enterprise pricing is available for high-volume senders, and there is no minimum order. New accounts can request a free sample card.
Average Rating: 4.9/5.0
Total Reviews: 59
How Do G2 Users Rate IgnitePOST?
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Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.1/10)
Who Is the Company Behind IgnitePOST?
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Seller: IgnitePost
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HQ Location: Cambridge, MA
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Twitter: @ignitePost
13 Twitter followers
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LinkedIn® Page: www.linkedin.com
11 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Real Estate, Health, Wellness and Fitness
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Company Size: 82% Small, 16% Medium
What Are G2 Users Discussing About IgnitePOST?
