It's been two months since this profile received a new review

Postalytics Reviews & Product Details

Postalytics is the leading all-in-one direct mail automation tool. We solve 3 huge problems with traditional direct mail. Integrate direct mail with your marketing tech stack to easily generate personalized, multi-channel campaigns. Leverage the patented Personalized URL and Personalized QR code technology to create amazing customer experiences across both print and landing page environments. Take advantage of the industry's only delivery and response tracking tools to gain full visibility into what happens after you generate automated direct mail campaigns.

Seller

Postalytics

Languages Supported

English

Product Description

Postalytics turns direct mail into a digital marketing channel. Postalytics uses HubSpot lists and workflows to trigger postcards and letters with patent-pending tracking of offline delivery and online response.

Overview by

Dennis Kelly (CEO at Postalytics)

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

View More Pricing Information

Top-Rated Alternatives

PostGrid Print & Mail

View All Alternatives

Postalytics Media

Postalytics Demo - Postalytics Home Dashboard

Robust analysis and reporting on your direct mail sending and response data

Postalytics Demo - Native Integrations Make Multi-channel Campaigns Easy

Utilize the largest collection of direct mail integrations to make direct mail a key part of your marketing tech stack.

Postalytics Demo - Drag & Drop Template Editor with Personalized QR Codes

Only Postalytics has a patented pURL and QR code set of tools built into the direct mail editor and free of charge

Postalytics Demo - Personalized Landing Pages via Integrated QR & pURL

Quickly build personalized landing page experiences with Postalytics unique landing page personalization tools. Variable Data, Variable Logic and Variable Images available.

Postalytics Demo - No Minimum Sends with Bulk Purchase Pricing

Only Postalytics lets you buy "Direct Mail Credits" in bulk to get better pricing, then send them out with no minimum sends.

Postalytics Reviews (12)

G2 reviews are authentic and verified.

Here's how.

Ryan H.

Small-Business (50 or fewer emp.)

1/12/2024

"Great product!"

3.5/5

What do you like best about Postalytics?

I'm just starting in the ecommerce world and I was fortunate enough to come across postalitics. Postalitics performs exactly the way they advertise it to. I've experienced a lot of insight through their program. I like how easy they make it to gain way to direct mailing. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

I would have liked to have seen more free options. Other than that I don't really have much bad to say about them. Review collected by and hosted on G2.com.

Steve S.

Owner

Small-Business (50 or fewer emp.)

7/17/2023

"Mailing automation is one thing, but tracking activity of the recipient is next level"

5/5

What do you like best about Postalytics?

The best thing about the platform is that is solved a mailing issue that I was having which was expensive and time-consuming. The integration with the CRM was the ease of use and implementation that I was looking for. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

The functionality of the product is excellent, yet I find that I have trouble recognizing some of the campaigns I have created. I am not on the platform every day, and once I find the right place to be, then I have no issues. Relatively speaking, super minor issue on my part. Review collected by and hosted on G2.com.

What problems is Postalytics solving and how is that benefiting you?

I was exporting lists of contacts, conducting a mail merge, printing and preparing the mailers, and then going to the post office to buy postage. This solution has allowed me to draft my letter, and through an integration, add a tag to my contacts in my CRM, which adds them to a particular campaign, and the mailer is prepped and sent to them, along with unique tracking IDs per piece. So I can measure my ROI better than I could even imagine using mail. Review collected by and hosted on G2.com.

John H.

Small-Business (50 or fewer emp.)

2/14/2023

"Excellent Mailing Company with Unique Elements"

5/5

What do you like best about Postalytics?

Our company spent a lot of time looking for a direct mailing company. The most important feature we were looking for was the ability to track QR code scans. Postalytics is one of the only companies that offers this feature. The data we are able to get is invaluable when it comes to our marketing! Their prices are very competitive and the quality of their printing is superb. The support team is very helpful with whatever you need. You are able to build your templates "offline" and upload them which is very useful and easy. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

Sometimes the website runs slow and lags. Occasionally I will run into issues when trying to delete assets or campaigns. Having the ability to search lists by address would be a nice feature. The internal template design system is subpar. Review collected by and hosted on G2.com.

Joe B.

President/Founder

Small-Business (50 or fewer emp.)

3/15/2023

"Proud to be a new partner with Postalytics"

5/5

What do you like best about Postalytics?

Postalytics ability to get direct mail out the door in two days, synchronize with email campaigns, and directly update client records in Salesforce is great! Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

I have not had any issues with the platform. Customer service has been excellent. Review collected by and hosted on G2.com.

Akeel J.

Investment Director

Small-Business (50 or fewer emp.)

1/27/2023

"Simple and effective to send direct mail our to our list"

5/5

What do you like best about Postalytics?

The tracking of the status of every mail piece that gets sent out to my list. Also, knowing that I know only pay for the verified addresses that are delivered. Great product! Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

Would like to see some A/B testing functionality for sending direct mail pieces. Review collected by and hosted on G2.com.

Michael J.

Growth Marketing

Small-Business (50 or fewer emp.)

3/22/2023

"Great for small batch campaigns and personalization"

4/5

What do you like best about Postalytics?

It's simple to use, and the ability to insert variable tags for personalization is great, as is the out-of-the-box Salesforce integration. The ability to add personalized URLs and QR codes is also great. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

The UI is a little clunky at times, and you do trade off on the print quality with digital printing (versus more traditional - and expensive - offset). Probably not great for premium brands. Review collected by and hosted on G2.com.

Patrick C.

Senior Marketing Strategist

Small-Business (50 or fewer emp.)

3/4/2023

"Great tool for fast efficient mail"

5/5

What do you like best about Postalytics?

Postalytics allows our clients to send CRM mailings faster than ever before, with pricing that is market competitive at small volumes. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

I wish the agency model allowed for tiered pricing. Review collected by and hosted on G2.com.

Alexander B.

Senior CRM and Systems Operations Manager

Small-Business (50 or fewer emp.)

6/22/2022

"Postalytics- A Valuable Direct Mail Tool"

4.5/5

What do you like best about Postalytics?

We have made great use of Postalytics' ability to integrate with Salesforce. We trigger direct mail events based on criteria on our records and track the success and deliverability of that direct mailing without having to leave the Salesforce environment. We can automate and track mailings on mass and have created a simplified business process for what would be an otherwise time-consuming function. Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

Being able to launch a Postalytic event off of a Custom Salesforce object rather than just the Contact or Lead would be useful, but this is a small limitation to work around. Review collected by and hosted on G2.com.

Aaron W.

President

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/2/2019

"Great tool with a couple limitations we are working through."

3.5/5

What do you like best about Postalytics?

Love that I can send direct mail without minimums. The builder tool is easy to use and it has great analytics. They were even able to get a mailing list for me through one of their vendors! Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

It would be the ability to implement a drip campaign when you are not using a CRM like HubSpot. I would like to be able to load a list into the system and use that as the trigger but currently, you can only do it with a CRM integration. Also, while the list we uploaded for mailing was supposed to get scrubbed, we got a lot of mailers back that seemed like they should have been scrubbed out prior to being sent. Review collected by and hosted on G2.com.

Recommendations to others considering Postalytics:

Postalytics is definitely much more useful for people who have something like Hubspot integrated. We are moving in that direction but are not there yet. Review collected by and hosted on G2.com.

What problems is Postalytics solving and how is that benefiting you?

Looking to be able to reach out to customers using mail when we do not have email but have in the past been limited by monthly minimums at our mail house. Postalytics will be able to give us the ability to be a lot more personal in our communications because we can direct mail to individuals and not only to groups. Review collected by and hosted on G2.com.

Response from Dennis Kelly of Postalytics

edit

Hey Aaron! Thank you for your review. Glad you liked the ability to send mail without minimums, the list builder tool and the analytics dashboard! With the list scrubbing, we use same system the USPS uses to verify and flag any bad addresses. Triggered Drip Campaigns can be connected to HubSpot, Salesforce or Zapier. We also have developed a way to trigger direct mail from a daily list file update. We will reach out to talk about this option. We are always looking to improve the user experience with Postalytics. If you have any questions please reach out!

Alyssa Z.

Associate Marketing Manager

Mid-Market (51-1000 emp.)

10/1/2019

"Postalytics Tester"

3.5/5

What do you like best about Postalytics?

I like the idea of being able to run complete analysis of the effect and conversion rates of my Direct Mail Campaigns Review collected by and hosted on G2.com.

What do you dislike about Postalytics?

I dislike that some of the interface is difficult to use and figure out like creating PURls and getting Domains added. I have struggled with this. Review collected by and hosted on G2.com.

Response from Dennis Kelly of Postalytics

edit

Alyssa, Thank you for your review of Postalytics! We like to hear that our tracking and analytics is giving you more clarity on how each campaign is performing. pURLs and their domains give the marketer a detailed view of direct mail response. They do require a little hand holding when first setup, then they typically run very smoothly without additional effort. We would be happy to walk you through it and hear what we can do to make it better! Feel free to contact us at support@postalytics.com