Best Enterprise Digital Analytics Software - Page 2

How Many Digital Analytics Software Products Does G2 Track?

Total Products under this Category: 329

Category Stats (Nov 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Plausible Analytics (+8.33%) - Among all products in this category, Plausible Analytics recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Digital Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,900+ Authentic Reviews
  • 329+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Analytics Software

G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence

Highlighted products: Adobe Analytics, Google Analytics, Contentsquare, Amplitude Analytics, Pendo, Semrush, Glassbox, and Funnel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=adobe-analytics&focus%5B%5D=google-analytics&focus%5B%5D=contentsquare&focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=semrush&focus%5B%5D=glassbox&focus%5B%5D=funnel&segment=enterprise)

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Average Rating: 4.4/5.0

Total Reviews: 1,686

How Do G2 Users Rate Looker?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Looker?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 21% Small

What Do G2 Reviewers Say About Looker?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use with Looker, facilitating real-time reporting and seamless integration for effective analytics.
  • Users value Looker's real-time dashboards and powerful data modeling, enhancing self-service analytics and consistent reporting across teams.
  • Users enjoy the easy integrations of Looker, facilitating seamless connection with data warehouses for efficient analytics.
  • Users appreciate the seamless integrations of Looker, enhancing data management and analytics accessibility across their platforms.
  • Users value Looker's real-time data visualization, enabling clear, interactive dashboards that drive informed decision-making.
Cons
  • Users find the learning curve steep, especially non-technical users who may struggle with LookML and dashboard customization.
  • Users find the learning difficulty of Looker's LookML challenging, especially for those without technical expertise.
  • Users often face slow loading times, especially with large data sets, impacting their overall experience with Looker.
  • Users often experience slow performance with Looker, particularly when handling large datasets and complex dashboards.
  • Users find the complexity of Looker challenging, especially due to the steep learning curve and limited customizations.

What Are Recent G2 Reviews of Looker?

What Are G2 Users Discussing About Looker?

Silktide

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO. It also checks for GDPR compliance, cookie notices, and mobile responsiveness—giving teams a complete picture of what needs fixing, and how to fix it. Used by governments, universities, enterprises, and more, Silktide makes complex web standards easier to manage. Everyone from developers to marketers can see what matters to them via intuitive dashboards, role-specific recommendations, and scheduled reporting. Key features include: * Accessibility testing based on WCAG standards, with visual guides and easy-to-follow fixes * Content optimization covering spelling, grammar, readability, and link quality * SEO and marketing audits for metadata, discoverability, and keyword usage * Heatmaps and analytics to track how users interact with your pages—from clicks to scroll depth (requires installing a tracking script) * Performance insights around speed, mobile usability, and UX quality * Legal and compliance checks, including cookie notices and HTML validity Silktide also offers tools for workflow management, task assignment, and trend tracking, so teams can collaborate and demonstrate improvement over time. Most of the platform runs directly in the browser—setup is minimal, with just a small code snippet to be added to your site if you use our analytics and heatmaps functionality. Whether you run one website or manage hundreds, Silktide helps you understand what’s working, what isn’t, and how to make it better.

Average Rating: 4.8/5.0

Total Reviews: 289

How Do G2 Users Rate Silktide?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.4/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Silktide?

  • Seller: Silktide
  • Company Website:
  • Year Founded: 2001
  • HQ Location: United Kingdom
  • LinkedIn® Page: www.linkedin.com
    62 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer
  • Top Industries: Government Administration, Higher Education
  • Company Size: 43% Large, 35% Medium

What Do G2 Reviewers Say About Silktide?

AI-generated summary from verified user reviews

Pros
  • Users find Silktide's ease of use exceptional, facilitating effective accessibility checks without requiring technical skills.
  • Users value the ease of use and comprehensive accessibility reports of Silktide, significantly enhancing user experience.
  • Users commend the exceptional customer support from Silktide, noting their responsiveness and helpfulness throughout the process.
  • Users value the ease of use and comprehensive accessibility checks provided by Silktide for all skill levels.
  • Users highlight the ease of use and comprehensive accessibility features of Silktide, simplifying the review process significantly.
Cons
  • Users find the complex usability of Silktide challenging, particularly during initial setup and managing notifications.
  • Users feel the missing features like limited scans and lack of notifications hinder their overall efficiency with Silktide.
  • Users find difficult navigation with Silktide, as accessing deeper issues often requires multiple clicks and can be tricky.
  • Users find a lack of clarity in Silktide's notifications and issue reporting, complicating their overall experience.
  • Users find the limited features of Silktide restrictive, impacting control over reporting and testing capabilities.

What Are Recent G2 Reviews of Silktide?

What Are G2 Users Discussing About Silktide?

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

Average Rating: 4.1/5.0

Total Reviews: 73

How Do G2 Users Rate Comscore?

  • Sessions - Digital Analytics: 7.8/10 (Category avg: 8.8/10)
  • Engagement: 7.4/10 (Category avg: 8.7/10)
  • Trending: 7.6/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Comscore?

  • Seller: Comscore
  • Year Founded: 1999
  • HQ Location: Reston, VA
  • LinkedIn® Page: www.linkedin.com
    926 employees on LinkedIn®
  • Ownership: NASDAQ: SCOR
  • Total Revenue (USD mm): $388

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Comscore?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate audience engagement insights from Comscore, essential for optimizing ad strategies and targeting effectively.
  • Users value the accurate digital media measurement by Comscore, enhancing campaign planning and audience targeting effectiveness.
  • Users appreciate audience targeting with Comscore, enabling effective campaign planning and precise audience reach.
  • Users value the accurate competitive analysis provided by Comscore, enhancing their market understanding and advertising strategies.
  • Users value the comprehensive coverage of comScore, enjoying reliable data across various industries and regions.
Cons
  • Users find the complexity of Comscore's interface hinders effective navigation and understanding of advanced features.
  • Users criticize the incompleteness of data, citing delays and lack of reliable information for effective marketing decisions.
  • Users find difficult navigation in Comscore due to its complex interface and steep learning curve.
  • Users find the confusing rollups and classifications in Comscore frustrating, complicating the process of identifying publishers accurately.
  • Users find the lack of detail in ratings and classifications complicates their experience and causes confusion.

What Are Recent G2 Reviews of Comscore?

What Are G2 Users Discussing About Comscore?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 149

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.0/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®
  • Phone: 1-800-727-0025

Who Uses This Product?

  • Top Industries: Banking, Marketing and Advertising
  • Company Size: 45% Medium, 35% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of SAS Customer Intelligence 360, making it accessible for both specialists and marketers.
  • Users value the real-time journey orchestration of SAS Customer Intelligence 360, enhancing proactive services and unified customer views.
  • Users value the real-time personalization and insights from SAS Customer Intelligence 360, enhancing customer interactions significantly.
  • Users value the AI-driven customer journey optimization of SAS Customer Intelligence 360, enhancing customer understanding and decision-making.
  • Users value the AI-driven decisioning and campaign automation of SAS Customer Intelligence 360, enhancing marketing agility and effectiveness.
Cons
  • Users face a steep learning curve with SAS Customer Intelligence 360, requiring extensive training to master its capabilities.
  • Users find the cost and licensing complexity of SAS Customer Intelligence 360 burdensome, impacting budgeting and scaling efforts.
  • Users find integration issues with SAS Customer Intelligence 360, making it challenging to combine with other SAS products.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring extensive training for effective use.
  • Users find the complexity of SAS Customer Intelligence 360 overwhelming, necessitating extensive training and coordination for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Adverity

Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Adverity Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend.

Average Rating: 4.4/5.0

Total Reviews: 321

How Do G2 Users Rate Adverity?

  • Sessions - Digital Analytics: 8.1/10 (Category avg: 8.8/10)
  • Engagement: 7.7/10 (Category avg: 8.7/10)
  • Trending: 7.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Adverity?

  • Seller: Adverity GmbH
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Vienna, Austria
  • LinkedIn® Page: www.linkedin.com
    332 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, Data Engineer
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Adverity?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Adverity, benefiting from a simple interface and responsive support.
  • Users value the easy integration and intuitive data management in Adverity, enhancing their workflow and efficiency.
  • Users value the easy integration capabilities of Adverity, streamlining data workflows across various platforms effortlessly.
  • Users value the easy integrations of Adverity, which enhance efficiency and streamline data management across platforms.
  • Users commend the responsive customer support of Adverity, ensuring timely assistance and effective solutions during setup and beyond.
Cons
  • Users find Adverity to be time-consuming due to slow pipeline creation and unclear error messages, complicating their workflows.
  • Users encounter challenges with data management, experiencing unclear error messages and complexities in administrative tasks.
  • Users experience a lack of information due to unclear error messages and insufficient ticket follow-up, causing frustration.
  • Users experience time delays in data pipeline processes, impacting efficiency and confidence in scalability and reporting.
  • Users find the difficult learning curve of Adverity hampers effective use, especially for advanced features and setup.

What Are Recent G2 Reviews of Adverity?

What Are G2 Users Discussing About Adverity?

Conviva

Conviva is a SaaS platform for digital experience and AI agent analytics and monitoring that connects real consumer interactions to real outcomes. Using full-census client-side telemetry and a patented stateful analytics engine, Conviva automatically reveals behavioral and conversational patterns across all consumer interactions and conversations with apps, websites, and AI agents, uncovering growth opportunities and sources of friction, inefficiency, and confusion that traditional analytics miss. The platform provides an objective, consumer-perspective view of experience and continuously prioritizes improvements based on business impact, helping teams deliver more predictable and outcome-driven digital experiences. Experience and engagement patterns reflect how customers and segments actually behave with digital products, where they come from, what they do post-click, and what their outcomes are. Experience-pattern intelligence is the ability to interpret every interaction as a behavioral sequence and tie those sequences directly to outcomes. Conviva® Digital Product Insights (DPI) delivers a new way to view and understand digital product performance through the lens of consumer experience. It surfaces experience and engagement patterns from every digital interaction—across AI agents, apps, and websites—and links them to business outcomes, automatically surfacing growth opportunities and alerting teams when issues arise. With Digital Product Insights, product, growth marketing, and engineering teams can see not just what happened, but why customers drop off or fail to reach expected milestones and outcomes. Conviva® Video Streaming Insights (VSI) delivers real-time performance analytics and AI-powered insights to help enterprise streaming platforms optimize viewer experience at any scale. It tracks every aspect of each stream—spanning programs, devices, and networks—to simplify audience and content analysis, measure and optimize performance, and detect issues with root cause across the entire delivery chain. With AI-powered anomaly detection, it continuously monitors tens of thousands of fine-grained viewer cohorts in real time, pinpointing issues such as buffering, startup delays, stream failures, and bitrate drops, and showing which viewers are affected, why, and how to resolve issues before they impact viewers’ quality of experience. All Conviva products are built on the Conviva Digital Intelligence Platform. The Conviva® Digital Intelligence Platform is a cloud-based analytics platform built for high-scale, real-time data processing and AI-powered insights. Processing data 10X more efficiently than other platforms, it powers all Conviva products with its advanced technologies. The platform simplifies and centralizes data and AI-assisted semantic management, supports flexible metric and flow creation without client-side compute, and computes stateful metrics to link end-user experience directly to outcomes. With AI-powered, high-dimensional analytics, it automatically creates fine-grained cohorts to reveal growth opportunities or detect anomalies that impact outcomes, with root-cause clarity.

Average Rating: 4.5/5.0

Total Reviews: 67

How Do G2 Users Rate Conviva?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.9/10 (Category avg: 8.7/10)
  • Trending: 8.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Conviva?

  • Seller: Conviva
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Foster City, CA
  • LinkedIn® Page: www.linkedin.com
    570 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Broadcast Media, Entertainment
  • Company Size: 51% Large, 43% Medium

What Do G2 Reviewers Say About Conviva?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Conviva, enjoying simple navigation and user-friendly dashboards for better insights.
  • Users value the real-time analytics and granular visibility of Conviva, enhancing video performance and viewer experience.
  • Users value the real-time streaming analytics of Conviva, enhancing video performance and viewer experience significantly.
  • Users value the real-time insights from Conviva, enabling swift diagnosis and improvement of streaming performance and engagement.
  • Users value the dashboard customization in Conviva, enhancing their ability to tailor insights for better decision-making.
Cons
  • Users face a steep learning curve with Conviva, particularly when navigating advanced features and initial setup challenges.
  • Users find the learning curve steep initially, complicating the use of advanced streaming analytics features.
  • Users find the interface of Conviva to be not intuitive, making it challenging to navigate advanced features effectively.
  • Users often face dashboard issues that hinder navigation and complicate access to analytics features effectively.
  • Users find several missing features in Conviva, including dashboard navigation and data comparison tools, causing frustration.

What Are Recent G2 Reviews of Conviva?

Google Tag Manager

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

Average Rating: 4.6/5.0

Total Reviews: 426

How Do G2 Users Rate Google Tag Manager?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.9/10 (Category avg: 8.7/10)
  • Trending: 8.4/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Google Tag Manager?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Google Tag Manager?

AI-generated summary from verified user reviews

Pros
  • Users find Google Tag Manager to be easy to use, enabling efficient management of tags and analytics.
  • Users appreciate the easy integrations of Google Tag Manager, enabling seamless connections and enhanced customer data capture.
  • Users appreciate the insightful analytics integration of Google Tag Manager, optimizing campaign performance with ease and accuracy.
  • Users appreciate the flexible variable system and clear tag management in Google Tag Manager, enhancing event tracking efficiency.
  • Users value the seamless integrations of Google Tag Manager, enhancing tracking and functionality without additional costs.
Cons
  • Users find Google Tag Manager complicated to use, often relying on developers to add codes and configurations.
  • Users find the preview debugger unreliable under specific conditions, often impacting their testing efficiency and workflow.
  • Users report frustration with Google Tag Manager due to occasional slowdowns and potential security vulnerabilities.
  • Users find limited options in Google Tag Manager when integrating with non-Google Analytics platforms, seeking improvements.
  • Users experience product limitations with Google Tag Manager, requiring extra QA steps and careful management of containers.

What Are Recent G2 Reviews of Google Tag Manager?

What Are G2 Users Discussing About Google Tag Manager?

Quantum Metric

Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com.

Average Rating: 4.6/5.0

Total Reviews: 277

How Do G2 Users Rate Quantum Metric?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Quantum Metric?

  • Seller: Quantum Metric
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Colorado Springs, Colorado, United States
  • LinkedIn® Page: www.linkedin.com
    467 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Retail, Telecommunications
  • Company Size: 63% Large, 24% Medium

What Do G2 Reviewers Say About Quantum Metric?

AI-generated summary from verified user reviews

Pros
  • Users value the quick bug identification and AI-generated insights that enhance UX and prioritize improvements effectively.
  • Users appreciate the ease of use of Quantum Metric, effectively identifying bugs and enhancing UX analysis.
  • Users value the almost real-time session replays of Quantum Metric, enabling quick bug identification and insights.
  • Users value the insightful analytics from Quantum Metric, enhancing their ability to identify and prioritize UX improvements.
  • Users find Quantum Metric's easy setup transformative, enabling swift bug detection and enhancing overall productivity effectively.
Cons
  • Users find the learning curve steep with Quantum Metric, citing challenges in understanding the UI and training content.
  • Users find the steep learning curve of Quantum Metric challenging, especially for beginners trying to navigate the UI.
  • Users face search difficulty with Quantum Metric, impacting ease of use and accessing recorded sessions effectively.
  • Users find session management challenging due to issues with loading sessions, finding data, and unclear functionality.
  • Users face replay issues with Quantum Metric, finding it hard to locate sessions and often experiencing delays.

What Are Recent G2 Reviews of Quantum Metric?

What Are G2 Users Discussing About Quantum Metric?

Mouseflow

Behavioral Analytics for UX Friction & CRO (with MCP server and built-in AI insights) Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Mouseflow AI offers three ways to turn behavioral data into action: get a prioritized weekly roundup with Mina Insights, investigate questions with Ask Mina AI, and bring your data into your AI tools with Mouseflow MCP. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Uncover the truth behind your user experience today with our Essentials, Advanced, or Premium plans.

Average Rating: 4.6/5.0

Total Reviews: 693

How Do G2 Users Rate Mouseflow?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.4/10 (Category avg: 8.7/10)
  • Trending: 7.7/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Mouseflow?

  • Seller: Mouseflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Copenhagen, Denmark
  • LinkedIn® Page: www.linkedin.com
    56 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 68% Small, 23% Medium

What Do G2 Reviewers Say About Mouseflow?

AI-generated summary from verified user reviews

Pros
  • Users find Mouseflow’s ease of use invaluable, enabling efficient task completion and insightful user behavior analysis.
  • Users value the clear and easy-to-use interface of Mouseflow, enhancing their ability to evaluate customer journeys effectively.
  • Users value the clarity and ease of use of Mouseflow's heatmaps, enhancing their understanding of user behavior.
  • Users value the session replay feature of Mouseflow for gaining real insights into user behavior effortlessly.
  • Users appreciate the easy setup of Mouseflow, allowing quick access and efficient use without complications.
Cons
  • Users notice missing features, such as bugs and outdated plugins, compromising the overall functionality of Mouseflow.
  • Users note integration limitations in Mouseflow, impacting deep analysis and flexibility in sharing insights.
  • Users find Mouseflow's pricing model expensive, especially challenging for small businesses with limited budgets.
  • Users note that data inaccuracy in heatmaps can hinder reliable analysis, suggesting room for improvement in accuracy.
  • Users experience filtering issues that make it challenging to efficiently analyze session recordings amidst large data volumes.

What Are Recent G2 Reviews of Mouseflow?

What Are G2 Users Discussing About Mouseflow?

Mode

Mode is the first BI platform to embrace the way modern data teams work, which enables data leaders to drive more efficient, higher impact analysis and increased data maturity through true self-service. As the unified intelligence layer, Mode maximizes modern data stack ROI and turns data into a competitive advantage for leading businesses across all sectors and stages.

Average Rating: 4.5/5.0

Total Reviews: 319

How Do G2 Users Rate Mode?

  • Sessions - Digital Analytics: 9.1/10 (Category avg: 8.8/10)
  • Engagement: 9.1/10 (Category avg: 8.7/10)
  • Trending: 8.7/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Mode?

Who Uses This Product?

  • Who Uses This: Data Scientist, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 47% Medium, 29% Large

What Do G2 Reviewers Say About Mode?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the versatile capabilities of Mode, enhancing data visibility and self-service exploration for diverse roles.
  • Users value the customization options in Mode, enhancing usability for different roles and improving feature tracking.
  • Users appreciate the ease of implementation, enjoying quick access to features across the organization.
  • Users appreciate the ease of use of Mode, allowing seamless access and exploration for both analysts and business users.
  • Users benefit from the efficiency of Mode, enjoying seamless data access and clear visibility on feature usage.
Cons
  • Users find the complex setup challenging, especially for less technical users needing significant admin support.
  • Users find complex usage challenging, especially for those less technical needing admin support for data integration.
  • Users find on-boarding challenging for less technical users, requiring additional admin support for successful data integration.
  • Users find difficult learning curves significantly challenge onboarding less technical individuals, requiring admin support for effective use.
  • Users find the initial difficulty in on-boarding less technical individuals to be quite challenging and frustrating.

What Are Recent G2 Reviews of Mode?

Piano Analytics

Piano Analytics is an enterprise digital analytics platform that gives every team, not just analysts, complete and unsampled data across web, mobile, IoT, and offline channels, without writing a line of SQL. Banking, media, retail, and aviation companies, including Rabobank, BBC, Le Monde, AXA, and SBB, run on Piano Analytics to grow subscription revenue, personalize customer journeys, and prepare their data for AI. That combination of complete data and self-service access is what makes Piano Analytics a customer intelligence platform as much as an analytics one. Complete, unsampled data at enterprise scale Most analytics tools sample data or track it in fragments. Piano Analytics works from one trusted source of truth instead. - Captures every user event in real time across channels - Runs on an elastic data model built for unlimited events and up to 1,000 custom dimensions - Keeps data clean with built-in anomaly detection and Tag Inspector, ready to power both dashboards and AI applications. Self-service answers for every team Piano Analytics is also a self-service analytics platform. - Answers plain-language questions through Piano AI, no analyst required - Surfaces prebuilt dashboards built for each industry - Frees data teams to focus on deeper analysis while other departments move faster Turning customer intelligence into revenue - Grows subscription revenue through better audience and engagement data - Personalizes customer journeys across every channel - Prepares data infrastructure for AI initiatives Privacy and compliance built into the platform - Is the first analytics platform certified under EuroPrivacy in accordance with GDPR Article 42 - Also holds HIPAA and ISO 27001 certifications - Recovers usable traffic typically lost to consent gaps through its privacy-exempt measurement mode

Average Rating: 4.4/5.0

Total Reviews: 45

How Do G2 Users Rate Piano Analytics?

  • Sessions - Digital Analytics: 9.2/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 8.6/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Piano Analytics?

  • Seller: Piano
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Amsterdam, North Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    791 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 56% Medium, 31% Large

What Do G2 Reviewers Say About Piano Analytics?

AI-generated summary from verified user reviews

Pros
  • Users commend the richness of analytics and the user-friendly interface, making data analysis intuitive and efficient.
  • Users value the responsive customer support of Piano Analytics, enhancing their overall experience and ease of use.
  • Users praise the ease of use of Piano Analytics due to its user-friendly interface and intuitive features.
  • Users value the ease of use and robust support of Piano Analytics, making data analysis accessible for everyone.
  • Users value the rich analysis and user-friendly tools of Piano Analytics, enhancing their data insights effortlessly.
Cons
  • Users desire better visibility on the roadmap to enhance their experience with Piano Analytics' evolving features.

What Are Recent G2 Reviews of Piano Analytics?

What Are G2 Users Discussing About Piano Analytics?

Heap by Contentsquare

Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it.

Average Rating: 4.4/5.0

Total Reviews: 1,074

How Do G2 Users Rate Heap by Contentsquare?

  • Sessions - Digital Analytics: 8.6/10 (Category avg: 8.8/10)
  • Engagement: 8.4/10 (Category avg: 8.7/10)
  • Trending: 8.0/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Heap by Contentsquare?

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 35% Small

What Do G2 Reviewers Say About Heap by Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Heap, enabling non-technical members to track events effortlessly.
  • Users value Heap's automatic event tracking, which streamlines measurement and enhances understanding of user behavior effortlessly.
  • Users value Heap's automation for tracking user interactions, greatly saving time and simplifying analysis without requiring manual setup.
  • Users value Heap's efficiency as it automates event tracking, saving time and effort for teams.
  • Users love the intuitive interface of Heap, enabling non-technical team members to effortlessly create tracking events.
Cons
  • Users experience data inaccuracy with Heap, leading to confusion and difficulty in finding actionable insights.
  • Users face data management issues with discrepancies from Google Analytics and overwhelming amounts of auto-captured data.
  • Users experience slow performance with Heap, noting lag and inefficiencies during data processing and reporting.
  • Users find the complex features of Heap challenging initially, requiring time to learn and adapt effectively.
  • Users find the overwhelming amount of data from Heap challenging to sift through without better filtering options.

What Are Recent G2 Reviews of Heap by Contentsquare?

What Are G2 Users Discussing About Heap by Contentsquare?

Croct

Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flags, real-time website analytics, and a component-based CMS for modern frameworks. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.

Average Rating: 4.7/5.0

Total Reviews: 51

How Do G2 Users Rate Croct?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)

Who Is the Company Behind Croct?

  • Seller: Croct
  • Year Founded: 2020
  • HQ Location: Denver, Colorado, US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 51% Medium, 29% Large

What Do G2 Reviewers Say About Croct?

AI-generated summary from verified user reviews

Pros
  • Users rave about Croct's incredible customer support, which greatly enhances their experience and optimizes platform usage.
  • Users appreciate the personalization features of Croct, which enhance the user experience and boost conversion rates.
  • Users value the impressive ease of use of Croct, enabling rapid project launches and streamlined audience analysis.
  • Users praise Croct for its impressive implementation ease, achieving quick project launches and seamless integration.
  • Users appreciate the intuitive layout of Croct, making A/B testing easy for various marketing teams.
Cons
  • Some users struggle with the difficult setup process, requiring extra time and technical knowledge to configure properly.
  • Users find complexity in working with Slots and components, which can make initial setup and configuration challenging.
  • Users note a steep learning curve for advanced features, though support helps mitigate initial challenges.
  • Users find Croct to have significant limitations in functionality and require developer support for basic tasks.
  • Users find the technical expertise required for Croct challenging, limiting their ability to conduct simple experiments independently.

What Are Recent G2 Reviews of Croct?

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Average Rating: 4.3/5.0

Total Reviews: 820

How Do G2 Users Rate Supermetrics?

  • Sessions - Digital Analytics: 8.6/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 7.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.0/10)

Who Is the Company Behind Supermetrics?

  • Seller: Supermetrics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Uusimaa
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Supermetrics?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Supermetrics, facilitating quick data connections and efficient reporting processes.
  • Users appreciate the seamless integrations of Supermetrics, benefiting from frequent updates and an excellent support team.
  • Users praise Supermetrics for its excellent customer support, making data integration and reporting straightforward and efficient.
  • Users appreciate the easy integrations with various platforms, streamlining data extraction and visualization effortlessly.
  • Users value the time-saving capabilities of Supermetrics, significantly reducing manual data extraction and reporting efforts.
Cons
  • Users find Supermetrics expensive, wishing for more flexible pricing options tailored to individual needs.
  • Users find missing features like GA4 funnel events and product feed integration hinder their reporting capabilities.
  • Users feel that the pricing is high and would prefer more flexible options tailored for individual needs.
  • Users experience data limitations with Supermetrics, missing crucial funnel events and having issues with product feeds.
  • Users find product limitations frustrating, noting constraints on data access and slow feature updates.

What Are Recent G2 Reviews of Supermetrics?

What Are G2 Users Discussing About Supermetrics?

Quantcast Platform

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

Average Rating: 4.2/5.0

Total Reviews: 189

How Do G2 Users Rate Quantcast Platform?

  • Sessions - Digital Analytics: 8.2/10 (Category avg: 8.8/10)
  • Engagement: 7.9/10 (Category avg: 8.7/10)
  • Trending: 8.0/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Quantcast Platform?

  • Seller: Quantcast
  • Company Website:
  • Year Founded: 2006
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    540 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 39% Medium, 34% Small

What Do G2 Reviewers Say About Quantcast Platform?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Quantcast Platform impressive, with intuitive navigation and clear insights.
  • Users appreciate the easy navigation and best-in-class AI for audience insights, enhancing campaign planning and execution.
  • Users find the intuitive campaign management features of Quantcast Platform effective and easy to navigate for performance campaigns.
  • Users appreciate the easy-to-navigate layout and helpful AI Assistant, enhancing their campaign planning and execution experience.
  • Users appreciate the proactive and helpful customer support from Quantcast, enhancing their overall experience with the platform.
Cons
  • Users find a lack of essential reporting features in Quantcast, which hinders their campaign management and analysis.
  • Users find the limited features of Quantcast challenging, particularly in reporting reach and audience tracking.
  • Users find the poor reporting capabilities of Quantcast limiting, hindering effective campaign analysis and management.
  • Users express frustration over the limited reporting options in Quantcast, hindering effective campaign management and insights.
  • Users find the reporting limitations of Quantcast frustrating, particularly lacking vital metrics for campaign management.

What Are Recent G2 Reviews of Quantcast Platform?

What Are G2 Users Discussing About Quantcast Platform?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated