
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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Kevel Audience (previously Velocidi) is a unique CDP that is built for retailers, built private and secure, and built by a team that understands and cares about your success. Our retail focused CDP has helped companies like yours increase average revenue per session by 20% and conversion rates by 16% by creating audiences using behavioral data for personalized onsite promotions. Unlike other CDP’s, ours is built specifically for retail with over 95+ retail specific attributes to segment customers by out-of-the-box. Brands use these retail specific events and our machine learning predictive algorithms to automatically recommend and create segments that would be impossible to create by simple historical analysis. Kevel Audience is prepared for a privacy-first future, which is why we dedicate an individual data infrastructure that your team can own. This ensures your company is ready for a privacy-first future and puts your legal and security teams at ease. And we make it easy too: our team will be there every step of the way from onboarding, to testing, to consultative recommendations to get you and your partners taking full advantage of our retail-ready solution.
This description is provided by the seller.
This description is provided by the seller.
LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fill in forms, LeadBoxer turns anonymous website visitors into actionable leads by combining website visitor identification, data enrichment, and lead scoring in one easy-to-use solution. At the core of LeadBoxer is website visitor tracking technology that reveals which companies are engaging with your content. By connecting IP-to-company resolution with firmographic and behavioral data, LeadBoxer uncovers the organizations behind your web traffic. Every visit is automatically enriched with details such as company size, industry, and location, giving your sales team the context they need to prioritize outreach. Beyond identification, LeadBoxer excels at lead qualification. With custom lead scoring, you can set rules that match your ideal customer profile (ICP) and buyer personas. Whether you focus on enterprise accounts, SMBs, or niche markets, LeadBoxer highlights the most valuable opportunities based on behavior, intent, and fit. This ensures your team spends time on prospects that are most likely to convert. To simplify lead management, LeadBoxer integrates seamlessly with your existing tech stack. The platform connects to popular CRMs, marketing automation tools, and email platforms, ensuring your leads flow directly into the workflows you already use. With flexible APIs and Zapier integrations, data can be pushed wherever it’s needed to support your sales and marketing pipeline. Security and compliance are also central to LeadBoxer’s offering. All data is processed and stored in ISO 27001-certified, GDPR-compliant data centers in Europe, giving you peace of mind while handling sensitive customer information. Whether you are a marketing team looking to boost inbound conversion, or a sales organization that wants to uncover hidden opportunities, LeadBoxer delivers the insights you need. By bridging the gap between anonymous web traffic and qualified leads, it empowers businesses to shorten sales cycles, increase engagement, and grow revenue. Start using LeadBoxer today to see who is visiting your website, discover your warmest leads, and turn traffic into measurable business growth.
This description is provided by the seller.
This description is provided by the seller.
Aggregate data from first and third party data sources and manage it effectively to get a better understanding of every customer.
This description is provided by the seller.
This description is provided by the seller.
A powerful Customer Data Platform. Australian-based SaaS start-up with a team of 40 disrupting how businesses use first-party data to make better business decisions. Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! Master your data, build your market.
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This description is provided by the seller.
Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features: - Integration to legacy systems with data deduplication - Customer’s digital footprint monitoring - Dynamic segmentation, KPI and scorecard management - Rule-based marketing & sales automation - Opportunity and task management Customer service management features: - Omnichannel communication - AI powered complaint categorization - User interface and agent script design for categories - End-to-end complaint management with workflows - Knowledge base and self service Next4biz CRM is a no-code solution bringing less IT dependency and more agility for sales & service teams. Next4biz CRM can be 2-way integrated with other systems. Next4biz CRM is compliant with GDPR, CCPA, KVKK.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.
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This description is provided by the seller.
Nominow is a RealCDP for Mid-sized/Enterprise B2C companies that have a combination of online and offline channels. Think retail, fashion, sports, events, automotive. Organizations that have customer journeys touching both the on and offline world. With its core functionalities in integration, unification and orchestration efforts Nominow integrates your customer tech stack seamlessly providing real-time capabilities for all your activation channels. Loved by MarTech, Data & CX teams.
This description is provided by the seller.
This description is provided by the seller.
ONEcount is an actionable customer data platform (CDP) coupled with a robust marketing activation toolsuite. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. Our self-service, automated dashboards aggregates all reporting in one place. Know what's working, what's not across all user interactions. ONEcount's DExTr dynamic ETL engine ingests data from any data source and is bi-directional. Great for pushing data feeds out to any CRM, BI Tool or database. ONEmail, is our built-in e-mail engine plus we have integrations with leading ESPs, banner platforms and a host of other tools built-in to drive cross-sell, upsell, increase conversions and decrease waste to grow incremental sales and revenue.
This description is provided by the seller.
This description is provided by the seller.
OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real-time targeting, automated retention campaigns, and data-driven segmentation, OptiKPI helps casinos, sportsbooks, and gaming platforms drive higher engagement and reduce churn. Easily reactivate dormant players with timely, automated campaigns while keeping VIPs engaged with personalized offers. Our seamless integration requires minimal setup, and our Customer Success team ensures a smooth onboarding process. Trusted by 50+ top gaming brands across Europe, Asia, LATAM, and Africa to boost conversions, retain more players, and maximize revenue.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.
This description is provided by the seller.
This description is provided by the seller.
Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of the customer, marketers can provide true one-to-one personalization for their customers. So, what makes us unique? We excel at making customer data actionable. With QuickPivot, marketers have the ability to seamlessly create and extend segmented customer data into the most intuitive campaign planning tool on the market, and then execute cross-channel campaigns through our integrated ESP. We also offer the only customer data platform that can easily segment your catalog and direct mail customer data into a full mail plan, seamlessly bringing all offline and digital data together. Truly, no more silos. This is why top marketers chose QuickPivot as their trusted customer data management and marketing partner.
This description is provided by the seller.
This description is provided by the seller.
Session AI is the pioneer of In-Session Marketing, the critical capability that leading online retailers need to convert site visitors in a privacy-first world. Using patented machine learning, Session AI predicts purchase intent in five clicks, enabling online retailers to provide each visitor with the right offer in real-time without the need for personally identifiable information or third-party cookies. Learn more about the future of ecommerce marketing at www.sessionai.com.
This description is provided by the seller.
This description is provided by the seller.
Everything you need to know to understand your customer Collect all the information about your customers and clients in one place. In today’s world, information is the key to successful business operations.
This description is provided by the seller.
This description is provided by the seller.
Our mission is to connect people, brands, and media owners truly. We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties. Those connections will be the foundation for people-based marketing at scale, tailoring content and conversations to individuals rather than to segments and providing an opportunity for two-way communication. Only first-party identification meets today´s privacy expectations.
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