Mobile Message is an Australian bulk SMS platform purpose-built for businesses of all sizes — from sole traders sending a handful of messages to enterprises dispatching millions. Founded by Lee Gaywood, who previously built and sold SMS Broadcast to MessageMedia (now part of Sinch), Mobile Message launched in 2024 with over 20 years of Australian SMS industry experience behind it. The platform is designed to be lean, easy to use, and more affordable than legacy providers, stripping away complex bundles and unnecessary features to focus on what Australian businesses actually need: reliable message delivery at a fair price.
At its core, Mobile Message is a web-based SMS gateway that enables businesses to send bulk SMS, run SMS marketing campaigns, send appointment reminders, deliver transactional notifications, and engage in two-way SMS conversations with customers. The platform is accessible via any browser and is mobile-friendly, requiring no app download. Sign-up takes just two minutes and includes 50 free SMS credits to get started immediately.
Mobile Message operates on a pay-as-you-go credit model with no monthly fees, no setup fees, no lock-in contracts, and no credit expiry. Pricing starts at just 1.6¢ per SMS for first-time purchases (available within 30 days of signup), with volume-based tiered pricing available for subsequent purchases. A free dedicated virtual number is included after the first credit purchase, enabling two-way SMS messaging at no extra cost — a feature most competitors charge $19+ per month for.
All messages are delivered 100% directly to Australian mobile carriers via a tier-1 carrier network connection, with no offshore routing. The platform's servers are hosted in Sydney, Australia on Digital Ocean infrastructure, ensuring data sovereignty and compliance with Australian privacy regulations. Mobile Message is a registered Australian telecommunications provider, a member of the Telecommunications Industry Ombudsman (TIO), and a certified telco for the ACMA Sender ID Register (in force since 1 July 2026).
Key capabilities include bulk SMS sending to contact lists uploaded via Excel or CSV, message personalisation with merge fields (e.g., first name), message scheduling, SMS templates, Unicode support for multilingual messaging (Chinese, Arabic, Japanese, and more), real-time delivery tracking, opt-out management, and alphanumeric Sender ID support. For developers, Mobile Message offers a RESTful JSON API with real-time webhooks, delivery receipts, and code samples for PHP, Node.js, Python, Java, and more. The platform also integrates with over 7,000 apps via Zapier and Make, and has native integrations with tools like 3CX, Salesforce, WordPress/WooCommerce, HubSpot, Zoho, GoHighLevel, Klaviyo, Planning Center, aXcelerate, and Email to SMS.
Mobile Message serves businesses across a wide range of industries including healthcare, retail, real estate, hospitality, education, government, fitness, automotive, and more. Common use cases include promotional SMS marketing, appointment reminders, payment reminders, order status notifications, customer support, and staff communications. The platform has earned over 1,500 reviews across independent platforms, with a 5.0-star average on Reviews.io and 4.9 stars on both ProductReview.com.au and Google as of July 2026. Support is provided by a Melbourne-based team during Australian business hours.
Average Rating: 4.9/5.0
Total Reviews: 6
Who Is the Company Behind Mobile Message?
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Seller: Mobile Message
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Year Founded: 2024
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HQ Location: Melbourne , AU
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LinkedIn® Page: www.linkedin.com
2 employees on LinkedIn®
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Ownership: 100% Australian Owned and Operated