# DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users highlight the **ease of use** of DemandScience, with seamless navigation and straightforward implementation enhancing their experience. (62 reviews) - Users value the **helpful support** from DemandScience, facilitating efficient onboarding and successful campaign management. (61 reviews) - Users commend the **excellent customer support** from DemandScience, enhancing their overall experience and success. (49 reviews) - Users value DemandScience for its **automated lead delivery** to CRM, enhancing efficiency and lead quality significantly. (36 reviews) - Users appreciate the **exceptional features** of DemandScience, noting its user-friendly design and seamless integration for better targeting. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience to have a **not intuitive interface** , complicating usability and self-service options significantly. (16 reviews) - Users express frustration with the **poor lead quality** , citing outdated leads and unresponsiveness affecting their outreach efforts. (15 reviews) - Users report concerns about **lead quality** in the LATAM region, noting issues with outdated and unresponsive leads. (14 reviews) - Users face a **definite learning curve** with DemandScience, but acknowledge improvements in the UI and tutorials. (14 reviews) - Users find the **missing customization features** frustrating, affecting workflow and limiting campaign management options. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Neville W. | Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** The DemandScience team is the best I’ve ever worked with. They’re always quick to respond, clearly know what they’re talking about, and are consistently friendly. My experience with the company has been nothing but positive. I find myself talking with the team and/or using their platform daily, and I really appreciate the range of capabilities it offers. I use DemandScience for display campaigns, content syndication, BANT leads, and CTV. Their integrations team was also a pleasure to work with, and they made the Salesforce tie-in feel effortless. **What do you dislike about DemandScience?** I still haven’t found anything to dislike about DemandScience. They’re the first external partner I’ve fully trusted, and I never have to worry about shady tactics like impression stuffing or inflating viewability. **What problems is DemandScience solving and how is that benefiting you?** DemandScience has helped us define target lists and build segments, support lead-capture activities such as content syndication and BANT programs, and strengthen our display banner efforts. We’ve seen a positive return from our marketing with them, and they’ve been a real wealth of knowledge throughout. On top of that, they’re a complete joy to work with. ### 2. Great results backed by a collaborative team **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Partner Marketing Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** We've been collaborating with DemandScience on a content syndication and ABM marketing programme, and our main objectives were to generate leads and engage high-value stakeholders for our clients through multiple channels. I'm pleased to say that DemandScience have delivered on those objectives. The lead quality has been consistently strong, and we've noticed a real increase in the level of stakeholder interest we've been aiming for. On top of that, the experience of working with the DemandScience team has been excellent: smooth, collaborative, and professional. Overall, we're very happy with the results and would definitely recommend them. **What do you dislike about DemandScience?** We genuinely haven’t had any negative experiences to report, as everything has gone smoothly so far. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps solve the challenge of generating high-quality, relevant leads and engaging senior-level stakeholders at scale. Their content syndication and ABM capabilities enable us to reach the right audiences across multiple channels, improving lead quality and driving more meaningful engagement for our clients. This has helped us deliver stronger campaign results and greater value from our marketing programmes. ### 3. Reliable Partner Delivering High-Quality MQLs with Proactive, Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Juliana P. | Project Lead for Paid Media at Avanade, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** We have been partnering with DemandScience in our Lead Generation program for Avanade for over a year, and they continue to be a highly reliable and valuable collaborator. From the very beginning, Kitti, Alex, and Greg have provided exceptional service, consistently demonstrating professionalism, responsiveness, and deep understanding of our goals. Their support has been instrumental in helping us generate high‑quality Marketing Qualified Leads, making their contribution essential to the success of our broader demand generation efforts. We also deeply appreciate how easy it is to work with them-their organization, streamlined implementation, and overall ease of integration have made the entire process smooth and efficient. We highly recommend DemandScience, particularly their BANT programs, which have proven to be an excellent fit for our needs. **What do you dislike about DemandScience?** For now, we don't have negative things to say. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping us address one of our key challenges in demand generation: consistently sourcing high‑quality, marketing‑ready leads at scale. Their support, particularly through their BANT programs, enables us to reach the right audiences with verified intent, ensuring that the leads we receive are relevant, engaged, and aligned with Avanade’s targeting requirements. They also solve operational challenges. Their strong organization, smooth implementation processes, and seamless integration with our workflows make it easy for us to launch campaigns efficiently without adding extra load to our team. This reliability allows us to focus more on strategy and less on managing execution complexities. Overall, their services strengthen the performance of our Lead Gen program, improve lead quality, and accelerate our pipeline creation efforts. ### 4. Responsive Support, Reliable for Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Noah M. **Reviewed Date:** January 28, 2026 **What do you like best about DemandScience?** I like how DemandScience is very reactive and always available to support whenever we have questions. Their availability and reactivity really make a difference in day-to-day execution, especially when questions, issues, or last-minute changes come up. The team responds quickly and is easy to reach, which helps keep campaigns moving without delays. This level of responsiveness reduces friction and builds trust, making it feel like we are working with a true partner rather than just a supplier. Knowing support is available gives us confidence to move faster and optimize more effectively. **What do you dislike about DemandScience?** Reporting could be easier to spot and identify. At the moment, I am finding it a bit hard to identify which report belongs to which project. This is mainly because we have multiple campaigns running at the same time. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps me understand processes and supports client queries to ensure the best outcomes. Their reactivity and availability solve day-to-day execution issues, keeping campaigns moving without delays and reducing friction, building trust, and giving confidence for faster, more effective optimization. ### 5. We'll be back again **Rating:** 5.0/5.0 stars **Reviewed by:** Karl R. | Senior Marketing Specialist - CCH Tagetik, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** It works! Good quality leads from the right people at the right organisations. Across regions too, having ran campaigns in the UK&I as well as the Nordics and colleagues having ran campaigns in BENELUX and DACH. DemandScience are also easy to work with and always happy to tweak a campaign as needed. **What do you dislike about DemandScience?** I'm struggling to think of one. Perhaps the lead sheets could align better with what we need, but I suspect that is entirely possible and was just a poor brief from me previously! **What problems is DemandScience solving and how is that benefiting you?** The biggest benefit for us is having access to a different, albeit obviously sometimes overlapping, database to our own. It means we are communicating to a wider pool and via another channel so we're not reliant on just one or two. The second biggest benefit of working with DemandScience is that it effectively increases the size of our marketing team allowing us to market more of our products more often. ### 6. Quick and Resolute Attention **Rating:** 4.5/5.0 stars **Reviewed by:** Oriol C. | EMEA Demand Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2026 **What do you like best about DemandScience?** I really like the customer experience with DemandScience. They respond very quickly and dealing with the people who work there is very easy. When we need something, they resolve it quickly. When it comes to generating leads, it is very important that the leads are of quality, and when we have any doubts about any data, they fix it immediately and contact us to correct the data, which is very fast and efficient. Additionally, the initial setup process with DemandScience was very easy and quick. **What do you dislike about DemandScience?** Access to the platform is not direct, as there is no platform you can directly access to view; you have to go through the account manager or the Customer Experience Manager. I think it would be good if they could review this lack of flexibility or customization. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience to generate quality leads for B2B. The experience with the team is fantastic, fast, and efficient. ### 7. Exceptional Client Servicing: Proactive, Detail-Oriented Support from Marta De Souza **Rating:** 4.0/5.0 stars **Reviewed by:** Amber K. | Senior Manager, Media, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** The client servicing team, and specifically Marta De Souza, has been exceptional to work with over the last few months. Marta stands out for her proactive communication and meticulous attention to detail. Despite the challenges of different time zones, she ensures our meetings are highly organized and efficient, consistently covering all necessary items to minimize back-and-forth. Furthermore, her ability to loop in the right stakeholders at the right time has been instrumental in the success of our campaign. **What do you dislike about DemandScience?** The primary challenge is the time zone difference. While the team is highly organised, the time zone naturally creates a delay in real-time collaboration. This can occasionally slow down the momentum of urgent campaign adjustments, as we often have to wait a full business cycle for a response or a sync-up. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is effectively solving our 'Cold Start' problem as we enter a new market. By providing access to verified, high-intent data, they allow our new brand to bypass the months of slow organic growth usually required for market entry. The benefit is twofold: we get immediate visibility with our ICP and a predictable stream of leads that have already signaled a readiness to engage, which is instrumental in proving the viability of this new territory to our stakeholders. ### 8. Proactive Support with Quality Leads, Needs UI Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. **Reviewed Date:** January 27, 2026 **What do you like best about DemandScience?** I like DemandScience because it provides good quality leads, which are essential for our MQL and potential client generation. The team support is excellent, and they are proactive in assisting us. I also appreciate the bifurcation for specific countries, accounts, and job functions, which is better compared to other platforms we've used. Setting it up was very easy because the DemandScience team handled all the necessary arrangements after we provided the targeting, account list, and landing pages. **What do you dislike about DemandScience?** The UI can be more intuitive, and real-time data insights and updates can be improved to make it a better platform. Simplifying the navigation or providing a proper dashboard would help us and the stakeholders. Faster data refresh cycles and live performance indication could also enhance the platform. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication to generate good quality MQL leads from targeted accounts, helping identify potential clients. ### 9. Excellent Customer Service and Top-Performing Campaign Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea S. | Media Planning Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about DemandScience?** Excellent customer service, with proactive optimization recommendations that help enhance our campaigns. Performance has been on the top end of our partner set, which makes them a tried and true partner for our campaigns. They have been willing to provide added value and cost savings for most of our campaigns over the years. **What do you dislike about DemandScience?** There is not a ton of differentiation between them and their competitors. Very similar product offerings across the board. **What problems is DemandScience solving and how is that benefiting you?** Demandscience has massive scale, so they are able to deliver a significant portion of our briefed budget. Over the years they have become more competitive with their pricing which increases our lead volume. ### 10. Flexible Tactics and Transparent Insights That Strengthen Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Chanchal C. | Senior Executive, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about DemandScience?** What I appreciate most about Demand Science is their flexibility across tactics and their consistent transparency around what works best for the client. This approach greatly helps us build stronger, more effective strategies with the support of their expertise. **What do you dislike about DemandScience?** Fortunately, there hasn’t been anything that I’ve disliked about Demand Science. Every request we’ve shared has always been addressed proactively, which is something we truly value and look for in our vendor partners. **What problems is DemandScience solving and how is that benefiting you?** Demand Science is one of our top strategic partners when it comes to building effective client strategies. They have a strong understanding of key KPIs and consistently provide high-quality recommendations to maximize performance. Their proactive reporting on pacing and ongoing optimizations ensures we achieve the best possible results. As a result, we never have to worry about delivery or performance monitoring — Demand Science consistently delivers with reliability and accountability. ## DemandScience Discussions - [Is there another product I should be considering? 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