--- title: DemandScience Reviews meta_title: 'DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 763 reviews by the users' company size, role or industry to find out how DemandScience works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 763 scale: '5' date_modified: '2026-07-17' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. (62 reviews) - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. (61 reviews) - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. (49 reviews) - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. (36 reviews) - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. (16 reviews) - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. (15 reviews) - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. (14 reviews) - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. (14 reviews) - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. 5 start success management team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about DemandScience?** I work with Kitti who is managing campaigns from budget to reporting, always in the highest standards **What do you dislike about DemandScience?** Not sure of the workload they manage, I feel sometimes they might be under resource strains **What problems is DemandScience solving and how is that benefiting you?** they listen to challanges and provide options for solutions ### 2. Great & easy way to fill your top of funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about DemandScience?** Demand Science is a great partner to use for content syndication to fill that top of the funnel sale leads that you are looking for. They were great to get the right piece of content in front of the people we are looking to target and turn into customers. **What do you dislike about DemandScience?** There really isn't anything to dislike. It's a nice easy process to get your programs up and running at an affordable price. They also do great check ins to make sure the program is moving forward the way you need it too. **What problems is DemandScience solving and how is that benefiting you?** They helped us target and acquire new and more top of the funnel leads for our solutions. They are almost all pre-qualified contacts that we can immediately nurture to move along the funnel. ### 3. Easy way to get contacts in a new target market **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about DemandScience?** DemandScience is an easy campaign to get your branding in front of a new target market. Quick and easy to set up. **What do you dislike about DemandScience?** Sometimes the contacts need more nurturing than other contact sources. **What problems is DemandScience solving and how is that benefiting you?** When targeting a new market one of the hardest parts is to get some initial momentum with brand awareness and content. Demand science is an easy way to solve this. ### 4. Terminus enables a more integrated approach to B2B marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Anthony M. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 30, 2022 **What do you like best about DemandScience?** I like the email experiences feature the best - it helps us execute more sophisticated internal and external campaigns. **What do you dislike about DemandScience?** Audience management is complex - I'd like the ability to create temporary sender groups that revert after short term campaigns. **What problems is DemandScience solving and how is that benefiting you?** We can leverage targeted lists so that our Sales team's outreach is working in concert with our digital advertising. ### 5. Pluses and minuses **Rating:** 2.5/5.0 stars **Reviewed by:** Adam W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about DemandScience?** The customer service was good - attentive, and ensured that false leads were replaced quickly. **What do you dislike about DemandScience?** We got a couple of complaints from our sales team that these leads never downloaded our material, or even heard of us. It's possible that these leads forgot they downloaded from us, but it happened a few times during a pilot program. **What problems is DemandScience solving and how is that benefiting you?** We ran a leadgen pilot program that added qualified leads to our database to help create business sale opportunities. ### 6. Excellent service, highly responsive, perhaps a little rough around the edges **Rating:** 4.0/5.0 stars **Reviewed by:** Austin M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about DemandScience?** I like how responsive the client service team is, how quickly they update content and provide reports or data files. I like that they adjust how they categorize leads to fit our business needs better. All around great service. **What do you dislike about DemandScience?** When the pages were being created to host our content, the formatting was a little rough around the edges. Definitely needed to be corrected, but they were fast about it. Good/fast client service solves everything. **What problems is DemandScience solving and how is that benefiting you?** Lead gen for a hard-to-find audience ### 7. Great ICP contacts, zero engagement, better off paying for a list **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2022 **What do you like best about DemandScience?** 95% of the contacts they delivered fit our ICP. **What do you dislike about DemandScience?** None of the nearly 800 contacts provided engaged in any further content, offers, emails, or sales meeting requests. It's as if they never downloaded the content we provided to DS. We asked for proof that the contacts actually downloaded our assets as part of the syndication program. They could not. I asked for proof that any of the contacts showed "purchase intent". They could not. We asked for examples of landing pages where our content was available for download on their network that actually matched our ICP. They could not. I felt like I way overpaid for a basic list purchase. **What problems is DemandScience solving and how is that benefiting you?** No benefit at all except for providing some additional contacts that we did not already have in our database. I wish I could provide more benefits, but cannot. ### 8. A reliable partner for lead gen **Rating:** 4.0/5.0 stars **Reviewed by:** Nick H. | Performance Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about DemandScience?** Lead accuracy (relative to audience criteria), good value, good client service, and they stick to timings **What do you dislike about DemandScience?** Integrations have been a challenge, but processes have been in place to solve these challenges **What problems is DemandScience solving and how is that benefiting you?** Reaching niche audiences - we're yet to have an audience they can't reach ### 9. I would absolutely highly recommend the Terminus ABM Platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Laurie G. | Vice President Global Marketing and Corporate Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about DemandScience?** I have been a VP of Marketing for over 15 years. it's extremely important to consistently represent our brand which Terminus ABM helps us control. **What do you dislike about DemandScience?** There is nothing I dislike. Our account manager Caroline Weismiller is extremely responsive and helps us work effectively with the Terminus team. **What problems is DemandScience solving and how is that benefiting you?** Terminus ABM also helps us easily promote our Marketing campaigns. ### 10. Great support from all of the Terminus team to execute and get the results that our clients want. **Rating:** 5.0/5.0 stars **Reviewed by:** Emma M. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about DemandScience?** Ease of use and when set up correctly, the results that are delivered. **What do you dislike about DemandScience?** Having the products in separate areas doesn't deliver a seamless experience. **What problems is DemandScience solving and how is that benefiting you?** An ABM platform that can deliver a seamless account based experience to power from TOF to BOF and expansion campaigns. ### 11. Great platform that will reward you with the time you put in **Rating:** 4.5/5.0 stars **Reviewed by:** Annie J. | Director of Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about DemandScience?** My background is in data, and Terminus has a lot to spare. You can build your strategy around the data available, and use what is relevant to your marketing efforts. **What do you dislike about DemandScience?** Out of the box, there is a lot of data. We've changed and refined our strategies several times and it has us revisiting the base product and trying to determine what is relevant and how to use it. There are a number of things with the data that aren't intuative, or will leave you processing data manually in Excel, but having defined processes for it will help you keep organized. **Recommendations to others considering DemandScience:** I would recommend taking advantage of onboarding support and ensuring that you have the budget for Terminus and the time and attention to build and implement a strategy that takes full advantage of the tool. **What problems is DemandScience solving and how is that benefiting you?** We're using Terminus for our advertising, website chat, and as a data platform. As a tool, we are using it to support our outbound strategy and be more targeted with our outreach, spending, and similar efforts. The ad targeting is a great tool as advertising costs creep higher with inflation, allowing us to keep a close eye on spend and roi ### 12. Strong Demand Gen Contributor **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about DemandScience?** Demand Science has an advanced targeting capability to ensure that every name we add to our database is within our ideal customer profile. I also love the intent targeting capability with their PurePulse product allowing us also to reach prospects that have expressed that they are in the market for our category **What do you dislike about DemandScience?** These leads require thoughtful follow-up via email marketing or direct sales outreach. We are still developing how to increase best the conversion rates of the leads they provide. While DemandScience has been a fantastic top-of-funnel contributor, I sometimes wish these leads were at a level of intent that would allow for greater conversion into sales-ready pipeline. **What problems is DemandScience solving and how is that benefiting you?** DemandScience and its purepulse product have allowed us to target and generate leads in challenging markets in EMEA. I particularly appreciate the GDPR compliance of their lead gen tactics. I also like the ongoing support model that lays out the industries and titles of new leads to ensure that they are as on-target as possible in real time. ### 13. Content Syndication Project for B2B Scaleup in Market Research/ Insights industry **Rating:** 4.0/5.0 stars **Reviewed by:** Emily K. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about DemandScience?** The team at Demand Science were really helpful and everything got set up qucikly and easily. The leads that came through were good and when we recieved leads that we already had they replaced them for us. **What do you dislike about DemandScience?** We got some feedback from the sales team that some emails bounced but all in all we were really happy with the quality. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helped us to add valuable contacts to our database. ### 14. A different way to gain traction with prospects **Rating:** 5.0/5.0 stars **Reviewed by:** Freda S. | Sr Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about DemandScience?** The Salesforce integration allows users to see high value pages viewed by customers and prospects. Intent data helps us to understand their interests. Target the right people in the companies that are the best fit to do business with us because they're already looking for the solutions we have to offer. **What do you dislike about DemandScience?** There are some areas of integration between their ad side and the data side that could align better but, those challenges are already in development for a better user experience. **What problems is DemandScience solving and how is that benefiting you?** Terminus helps us to be more visible to prospects while giving them the ability to come to us. Retargetting of accounts and increased pipeline velocity. ### 15. High quality lead generation with a competitive price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2023 **What do you like best about DemandScience?** They provided us with the lowest cost per lead among the major lead gen companies. **What do you dislike about DemandScience?** They went directly to the client when not included on a buy made by the agency. **What problems is DemandScience solving and how is that benefiting you?** Able to provide a high volume of leads at a competitive price point. ### 16. Great and accurate service **Rating:** 4.5/5.0 stars **Reviewed by:** Stoil T. | Sales Development Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2022 **What do you like best about DemandScience?** It's a great account-based marketing platform which has proven to me and to the team to be very helpful and crucial in driving continuous growth across various channels. **What do you dislike about DemandScience?** A little clunky. Overall it does provide a good experience and it does help us achieve our objectives however If I had to pick anything which I wish would improve then that would be the use interface. **What problems is DemandScience solving and how is that benefiting you?** This is very helpful especially as our company is starting to focus a lot more on our marketing initiatives which in turn is externally helpful in building pipelinen for us over in the sales team. ### 17. Improves Our Demand Gen Efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about DemandScience?** We have very specific goals regarding leads, MQLs and sales opportunities at my organization. From working with Demand Science we have been able to not only meet those goals, but the team is always helping us to hone in and improve on the leads/MQLs delivered, in order to provide our sales org with the quality they need from us. **What do you dislike about DemandScience?** We have had a lot of back and forth with the targeting honing and segmenting in order to make sure our needs are met. At times, we feel as though we're very specific in our needs and things get missed. I think that there could be a better, more streamlined process, or maybe the platform could have an easier view of what our parameters are so that we can catch any misunderstandings quickly. **What problems is DemandScience solving and how is that benefiting you?** Now that we've really worked with the team to target the right audience, we are consistently receiving the right target audience leads from DemandScience, creating a powerhouse partnership for our demand generation efforts. ### 18. Great tool for beginners and experts in ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about DemandScience?** Launching ads and making sure that you can reach your exact target audience is a huge plus. I like having options to segment by account rules or through a csv list which ensures that I am reaching exactly who I want. The data easy to slice and dice and has been helpful in proving value to stakeholders and executives. **What do you dislike about DemandScience?** There are some inconsistencies between launching campaigns in the US versus Globally. Contextual targeting can be helpful but not perfect. There are also inconsistencies in reporting. It takes some time to dig, but you can always submit a support ticket to get additional answers. **What problems is DemandScience solving and how is that benefiting you?** We first adopted Terminus to start up our ABM program as a test. Now, months later, we have a fully-fledged ABM engine and it is a tentpole part of our marketing strategy that drives value to our pipeline goals. ### 19. Content Syndication Provider for Target Accounts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about DemandScience?** The set up and auto lead sync to our marketing automation platform made it easy to get the leads into our system to pass to our sales team so they could follow accordingly. **What do you dislike about DemandScience?** We haven't had much success getting the leads to turn into opportunities with the qualifications we sent over to DemandScience when setting up the campaign. We are going to try using a target account list for better success. **What problems is DemandScience solving and how is that benefiting you?** Helping us reach into a new database to gather leads in our ICP. Our database isn't as clean as we'd like it to be, so this also helps get clean leads into our database. ### 20. Great platform, even better people **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about DemandScience?** Platform is user-friendly. The Terminus team is invested in your success and work alongside you every step of the way. **What do you dislike about DemandScience?** Inorder to unlock the full power of Terminus, your data needs to be in a good place to avoid time wasted on workarounds to make the platform function the way you want and need it to. **What problems is DemandScience solving and how is that benefiting you?** Delivering a unified branded email signature across the company, including banner ads to drive greater engagement among our external email sends. ### 21. A great content syndication partner to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Tanya T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about DemandScience?** Demand Science is very flexible in terms of their campaign strategy, audience criteria. The pricing was competitive. They also support us on replacing the leads that don't work for us without questions. **What do you dislike about DemandScience?** Nothing. The only thing is the brand affiliation from Demand Science campaign. some leads don't remember interacting with our content. **What problems is DemandScience solving and how is that benefiting you?** Lead generation ### 22. Our experience is positive and we are eager to understand much more in terms of your capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Ana A. | Grant Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about DemandScience?** Measuring traffic to our site, daily reports about leads **What do you dislike about DemandScience?** I can not think of anything about the platform that I was not satisfied **What problems is DemandScience solving and how is that benefiting you?** Overall, we are interested in a platform that can measure traffic to our site, and send us reports on potential customers who search for us on Google and elsewhere, whether it is our company or competitors. ### 23. Demand Science empowering Sales and Business enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about DemandScience?** Smooth Transition from manual operations to Automated flow of processes **What do you dislike about DemandScience?** I have not countered anything negative, yes owning skills to do things without automation is equally important. **What problems is DemandScience solving and how is that benefiting you?** PR and Advertisement ### 24. Great experience with Demand Science Content Syndication **Rating:** 4.5/5.0 stars **Reviewed by:** Scott S. | Director, Marketing Operations + Digital Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about DemandScience?** I really appreciated how easy the program was to scope, to launch, as well as their level of support. **What do you dislike about DemandScience?** Their scope of coverage for our business focuses was a bit imbalanced. **What problems is DemandScience solving and how is that benefiting you?** They were solving an awareness issue for us. It benefitted us because we were able to get in front of net-new customers and to explain which problems we solve. ### 25. Great service & leads **Rating:** 5.0/5.0 stars **Reviewed by:** Biana P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about DemandScience?** The collaborative approach to working on campaigns. Understanding their client needs and wanting to ensure that we get the best leads possible for our projects. **What do you dislike about DemandScience?** There have been a few issues with getting reports. **What problems is DemandScience solving and how is that benefiting you?** We wanted to make sure that we were getting not only good, quality leads, but also leads that would move through the pipeline to MQL quickly. ### 26. Good communication and quality leads at very competitive prices **Rating:** 4.0/5.0 stars **Reviewed by:** Aneesa M. | Media account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about DemandScience?** That Demand Science is always able to deliver high volumes of leads with tough criteria, especially in comparison to other publishers who sometimes turn down bookings due to this. **What do you dislike about DemandScience?** There have been a few hiccups in the past with delivery times and deadlines, but most times they still communicate the problems in time for us to tell the client so we can grant extensions. **What problems is DemandScience solving and how is that benefiting you?** They provide competitively priced leads at the same quality as other publishers, so we are getting a higher volume of leads which keeps the client happy. They are also happy to help with any problems that arise during campaigns. ### 27. Great products, but poor partnership **Rating:** 1.5/5.0 stars **Reviewed by:** Drew M. | Software Sales Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about DemandScience?** They had a great way to publish our content and use data intent to drive MQLs. **What do you dislike about DemandScience?** We provided them with our targeted personas, and they missed the mark and provided us with the wrong prospects. The campaign was not successful using their until we provided them with 130 of our leads to call on and they booked 12 meetings out of it. However, because they don't have integration into Outreach, prospects didn't show up, and I had to hunt them down. **What problems is DemandScience solving and how is that benefiting you?** Data Intent and identifying who is market for our software right now. **Official Response from Tom Fell:** > Hi Drew, Thanks for taking the time to submit a review and we appreciate your direct feedback. Regarding the wrong personas, because of the degree of complexity in the campaigns we run, occasionally we might need to tweak the set up after we launch a campaign. The CX team at DemandScience is here to make sure these adjustments are made and to ensure you do get the most relevant prospects and maximize your ROI. In reference to the integration challenge; I can assure you that we are continually evaluating ways we can optimize our products and associated processes, to be both your best performing partner and the easiest to work with! Thanks, Tom ### 28. Professional team, with a solution focused mind **Rating:** 5.0/5.0 stars **Reviewed by:** Veronica A. | Media Planning Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about DemandScience?** The account management the team is very responsive at any time, and they have nailed down brilliant basics **What do you dislike about DemandScience?** To be honest nothing, I think the team has been doing a great job **What problems is DemandScience solving and how is that benefiting you?** Volumes for such challenging markets and they have been delivering on opportunities to the client **Official Response from Stacy McMaster:** > Hi Veronica, thank you so much for this feedback. Our team loves working with you and we really appreciate the partnership. ### 29. I have had great experiences running content syndication campaigns with DemandScience. **Rating:** 5.0/5.0 stars **Reviewed by:** Jackson H. | Marketing Programs Specialist - Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about DemandScience?** I find their communication style the most helpful. I appreciate their response time. It makes it easy to retrieve leads and get my work done. It is a top competitior as far as I am concerned. **What do you dislike about DemandScience?** So far I have not experience anything with DemandScience that I have disliked. Of course, I could say CPL, but it is a competitive price and never prevents me from running campiagns with them. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping our organization bring on new clients and find success through content syndication and webinar campaigns. Business performance is always great. ### 30. Fantastic Suite of Offerings **Rating:** 5.0/5.0 stars **Reviewed by:** Holly E. | Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about DemandScience?** I've been a user of Terminus for many years, initially with their Email Signature offering and then with their Chat experiences as well. Both platforms are easy to use, well-built for a crawl-walk-run approach to building your strategy within each, and quickly deliver real, measurable value. **What do you dislike about DemandScience?** There is nothing I dislike about the platform. I've always found both Email Experiences and Chat Experiences easy to use, and have found great value in Terminus's customer success teams, online resources, and additional support servicers. **What problems is DemandScience solving and how is that benefiting you?** Email Experiences allows us to get even more value out of the thousands of emails our employees are sending every day, and quickly became one of our highest sources of traffic to critical marketing campaigns, including new content, major events, and other brand awareness campaigns. Chat Experiences has enabled us to improve the conversion rate on our website, getting users who weren't previously completing our Contact Us form to get connected to our sellers through customized chat experiences. ### 31. Highest Engagement and Audience Achieving **Rating:** 4.5/5.0 stars **Reviewed by:** Marc C. | Vice-president of Engineering , Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 07, 2023 **What do you like best about DemandScience?** We only send relevant content to our audience. Our sales team have the ability ability to select which email signature ad rides with their emails. **What do you dislike about DemandScience?** This has impacted our engagement in great way. **What problems is DemandScience solving and how is that benefiting you?** We get quantified relationships between our team and opportunities. Smooth booking meetings 24/7 with In-built calendar. Correct analytics and reporting . ### 32. Seamless **Rating:** 4.5/5.0 stars **Reviewed by:** Devon W. | Media Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about DemandScience?** Communication. While working with Jon Tiller and the rest of his team, they have always had fantastic response times to emails and queries and troubleshooting any issues in prompt time. **What do you dislike about DemandScience?** I have always had a great experience while working with Demand Science and have not had any issues that I need to flag. So, there is nothing I dislike about Demand Science. **What problems is DemandScience solving and how is that benefiting you?** Demand Science has helped me prevent potential client issues regarding lead quality and campaign delivery completion, as they always deliver on time and provide high-quality leads. **Official Response from Stacy McMaster:** > Hi Devon, thank you so much for taking the time to write this review. We love hearing about successful partnerships. :) ### 33. Nice communication, eventually poor results in terms of leads quality **Rating:** 2.0/5.0 stars **Reviewed by:** Olha R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about DemandScience?** Communication and manager's ability to overcome an unexpected bottlenecks from your side (employee's mistake) **What do you dislike about DemandScience?** Quality of leads, which don't seem to be engaging with the content **What problems is DemandScience solving and how is that benefiting you?** Lead gen in the specific industry ### 34. Top-notch content syndication and lead generation support **Rating:** 5.0/5.0 stars **Reviewed by:** Zuper I. | Head of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about DemandScience?** Demand Science Activate has been one of our leading sources of solid, well targeted, leads. The team's service and responsivness to changes in our lead-gen need has been great. **What do you dislike about DemandScience?** Nothing with the team at Demand Science is not working. If anything, maybe the look and feel of the landing pages could be improved but in the end, they are working. **What problems is DemandScience solving and how is that benefiting you?** Demand Science Activate has helped us solve our top-of-the-funnel lead targeting. Thier tools have help improve our targeting across our many personas. Previously, that was much more of a challenge. ### 35. ABM B2B Platform for Dynamic Success **Rating:** 4.5/5.0 stars **Reviewed by:** Irivn V. | Corporate Accounts Associate, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2022 **What do you like best about DemandScience?** I like how it delivers engagement experience across all digital channels that matters, offering multi-channel engagement data, behaviour data and predictive data. **What do you dislike about DemandScience?** It is now over three years,yet to discover any downside. **What problems is DemandScience solving and how is that benefiting you?** We able to see the full details of accounts engaging with our brands, visualize buying journey with mapping and strike when deals are hot. ### 36. Love Terminus **Rating:** 5.0/5.0 stars **Reviewed by:** Megan M. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about DemandScience?** I like the holistic platform that Terminus offers- from account based data, intent, advertising, email & chat. They're one of the only ABM tools that I found to have confidently approached the cookie apocalypse robustly. **What do you dislike about DemandScience?** I'm using Terminus on HubSpot now, compared to previously using on SFDC. I lost the functionality of "most engaged contact" on the weekly sales email. **What problems is DemandScience solving and how is that benefiting you?** We onboarded Terminus to help make our audience reachable- we have a pretty defined ICP and a robust contact database that wasn't engaging. Terminus is helping us engage those customers in new ways, creating awareness and generating interest. ### 37. Demand Generation Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about DemandScience?** The customer experience is top-notch with DemandScience. They take the time to get to know you, your industry and your ideal customer profile. It feels like a true partnership where we're both aligned on campaign success. **What do you dislike about DemandScience?** There isn't anything to dislike about DemandScience at this time. **What problems is DemandScience solving and how is that benefiting you?** Top of the funnel activity and global reach. We've brought quality leads to the top of our funnel for our global sales teams thanks to DemandScience. ### 38. Reactive and listening **Rating:** 4.0/5.0 stars **Reviewed by:** Victor M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about DemandScience?** Reactive for each client task and Help use to construct good strategy and activation for B2B DATA **What do you dislike about DemandScience?** Sometimes process approbation and validation is to long **What problems is DemandScience solving and how is that benefiting you?** Allow me to reach Specific B2B audience and targeting ### 39. Interesting platform with some good ala carte features **Rating:** 2.5/5.0 stars **Reviewed by:** Jennifer B. | Director, Marketong, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about DemandScience?** I enjoyed the segmentation features, the ability to tailor design/cta for each teams signature. **What do you dislike about DemandScience?** A bit clunky and was difficult to get the training / support needed to really optimize the platform. **What problems is DemandScience solving and how is that benefiting you?** Platform was great for targeted CTAs and messaging ### 40. Review from a sales professional **Rating:** 2.5/5.0 stars **Reviewed by:** Teresa G. | SDR Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about DemandScience?** I get insights about activities from marketing with my sales outreach. I can also see what pages that prospect has viewed on our website. **What do you dislike about DemandScience?** Could be more useful with more detailed information. It could be our set up. **What problems is DemandScience solving and how is that benefiting you?** It is helping our marketing team track campaigns. For me and my team, we are able to see details about the prospect and their engagement with campaigns. ### 41. User-friendly AMB platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2022 **What do you like best about DemandScience?** Terminus is very user-friendly. I did not have any ABM experience when I started using Terminus. Our Terminus customer success manager and digital media manager were very helpful in helping me learn the platform and strategize campaigns. Terminus support is always helpful and quick to respond. The platform makes it easy to launch campaigns and target the correct accounts. **What do you dislike about DemandScience?** Our biggest challenge with Terminus has been measuring the impact of our efforts and getting our campaign data to our sales team. There are features on Terminus' roadmap that we would love to see implemented. **What problems is DemandScience solving and how is that benefiting you?** Terminus helps us reach our prospects and customers where they are. It has helped us drive interest in our product and create upsell opportunities with current customers. ### 42. Traditional marketing playbooks aren’t working anymore. **Rating:** 4.5/5.0 stars **Reviewed by:** Nilay T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about DemandScience?** No more wasting spend on the wrong buyers. **What do you dislike about DemandScience?** Reporting and dashboards could be simplified. **What problems is DemandScience solving and how is that benefiting you?** Identifying and targeting our ideal customer profile and connecting with the engaged accounts. Alos, building and accelerating the pipeline. ### 43. Experience Depends Highly on Sales/Account Team **Rating:** 4.5/5.0 stars **Reviewed by:** Heather T. | Americas Execution Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about DemandScience?** The leads provided were highly qualified and great quality. **What do you dislike about DemandScience?** My initial account team was rather sloppy in the execution process. **What problems is DemandScience solving and how is that benefiting you?** Providing high quality leads for very specific subsegments within my industry ### 44. Great Support, Wish it Was More Advanced **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about DemandScience?** I loved the support that they offered. I loved that they were willing to help & find the right solution/plan for our business. They were really responsive when we needed changes made or when we had questions. **What do you dislike about DemandScience?** I did wish that they had more integrations. I wish that we could auto-pass leads to our CRM. I also wish they had an integration with LinkedIn or other advertising/email platform that would help me nurture these leads more. **What problems is DemandScience solving and how is that benefiting you?** They are helping us solve the issue of getting more leads into our pipeline. We were most interested with their intent capabilities and felt like they would help us get higher quality leads through our content syndication efforts. ### 45. Easy to Use ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony B. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about DemandScience?** The platform allowed us to reach a market that was previously very difficult to target and integrates nicely with HubSpot so our accounts are synced and easily added to campaigns. The team at Terminus is very responsive, happy, and very helpful - a very customer-centric organization. **What do you dislike about DemandScience?** Some of the reporting is limited or rigid, specifically around individual creative performance within a campaign, but the team at Terminus is actively seeking customer feedback and finding ways to improve the product and tools. **What problems is DemandScience solving and how is that benefiting you?** Our total addressable market is about 600 companies so we need tools that can help us target them cost-effectively. The Terminus audience targeting has helped us hyper-target our ads and reduced our ad costs compared to other platforms and channels we previously used. ### 46. Easy and Enjoyable to Work With **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel P. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about DemandScience?** The entire onboarding process was highly organized and easy to digest for someone unfamiliar with G2. Andrea has also been a joy to work with and is attentive to our needs. **What do you dislike about DemandScience?** The responsiveness on some of the hiccups we encountered through the setup. **What problems is DemandScience solving and how is that benefiting you?** It is allowing us to reach our target accounts in a unique way and is providing us with insight to make strategic reach-outs. ### 47. Designed to help you target the right target market **Rating:** 5.0/5.0 stars **Reviewed by:** Jose P. | Sales Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about DemandScience?** Absolutely love its target market identification, account based advertising, real-time analytics, sales and marketing intelligence capabilities. How it helps with identifying markets, segmenting and engaging through tangible campaigns. **What do you dislike about DemandScience?** Little to complain about really when it has helped us identify the relevant markets with above average return on investment.its been powering our revenue flywheel letting us stay ahead of competition. **What problems is DemandScience solving and how is that benefiting you?** This platform has been really useful in shortening sales cycles via precision target market reach and engagement. Has enabled us to stay ahead of the pack in terms of reaching and converting prospects. ### 48. What better way to target business prospects? **Rating:** 4.5/5.0 stars **Reviewed by:** Kenny C. | Leads Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about DemandScience?** What I have pleasantly found out is its capacity of targeting the accounts and prospects that matter. That has been key in tetms of leads engagement and subsequent conversion. **What do you dislike about DemandScience?** Dislike? Not on my end. It has assisted with proper target marketing strategy and advisory on the same. It has worked for me so am a proponent to clients as well that it can work for them. **What problems is DemandScience solving and how is that benefiting you?** It has been leading to prospects that matter and have a higher probability of conversion. Subsequently I can advise on where to concentrate marketing efforts and resources in terms of ROI. ### 49. Terminus ABM Platform Coordinate Multi-channel Campaigns in a Single Spot **Rating:** 5.0/5.0 stars **Reviewed by:** Ishita M. | HR - Admin Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about DemandScience?** With Terminus ABM Platform, it is seamless to collect customer data such as behavioral and engagement information for real-time visualization. **What do you dislike about DemandScience?** This ain't a flaw really but I have never completed to customize all features. **What problems is DemandScience solving and how is that benefiting you?** Engagement channels such as ads and emails improves ROI since we close many deals. ### 50. ABM Insights for Revenue Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Diva N. | Cloud Developer Intern, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about DemandScience?** How insights help us to drive and deliver real results. Single page that gives us easy-at-a-glance performance reporting. **What do you dislike about DemandScience?** It has a unquestionable performance I have no dislike. **What problems is DemandScience solving and how is that benefiting you?** We are able to get all of the data and harness it together in one platform allowing us to build more comprehensive reports. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A28%3A58+-0500&secure%5Bsession_id%5D=18b0668d-7e5d-4295-ba19-19065dbddaab&secure%5Btoken%5D=80ad411e03c04f90cab6698bd20715d0a57428965b3d88995054e6d7b12c0b1e&format=llm_user) ## DemandScience Integrations - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Forms - Templates - Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (262 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)