--- title: DemandScience Reviews meta_title: 'DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 763 reviews by the users' company size, role or industry to find out how DemandScience works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 763 scale: '5' date_modified: '2026-07-17' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. (62 reviews) - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. (61 reviews) - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. (49 reviews) - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. (36 reviews) - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. (16 reviews) - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. (15 reviews) - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. (14 reviews) - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. (14 reviews) - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. Good leads for nurturing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about DemandScience?** The quality assurance process of the leads is good for verifying email addresses, so they're really good for marketing email nurturing. **What do you dislike about DemandScience?** Most of the phone numbers send to the phone switchboard, they're not direct so the person is not inmediatly reachable. The leads need a long process of nurturing. Most of them are marketing qualified leads but not sales qualified leads. **What problems is DemandScience solving and how is that benefiting you?** It's helping us to get additional leads to our mainstream strategies. It's benefiting us in growing our database for email nurturing purposes. ### 2. Best ABM Platform, But Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about DemandScience?** - Great reporting, measurement, integration with CRM - Love the LinkedIn integration as well as G2 intent integration - Very good display advertising and retargeting capabilities **What do you dislike about DemandScience?** - They must make the platform more seemless in terms of the various modules (data studio, ad ex, measurement studio, etc) - Reporting takes SUPER long to load, which is annoying - Product innovation is fairly slow but their roadmap is promising **What problems is DemandScience solving and how is that benefiting you?** Terminus enables ABM at scale for us. Since implementing, we're targeting 12x more accounts than we were previously, and we've dramatically increased the amount of closed won revenue we're influencing for the business. ### 3. Amazing customer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa A. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about DemandScience?** Demand science has been incredibly helpful in connecting our TAL to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business from our existing TAL. **What do you dislike about DemandScience?** We had some trouble connecting our HubSpot forms on the Demand Science side, which delayed our launch. However now that we have them live, they are working very well! **What problems is DemandScience solving and how is that benefiting you?** We're using Demand Science to pull in additional contacts from our TAL and support our Outbound SDR team in continuing to build communications to and from our TAL. ### 4. Reliable partner, great CX team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about DemandScience?** Transparent team, great levels of communication and service **What do you dislike about DemandScience?** More filters to improve targeting and intent data **What problems is DemandScience solving and how is that benefiting you?** Helping to access more high intent leads **Official Response from Stacy McMaster:** > Thank you so much for taking the time to provide this feedback. We love being a reliable partner! Let us know if you want to chat about our intent programs, we definitely have options there to improve targeting on future programs. We look forward to continuing to work together. -Stacy from CX ### 5. Great customer service and high quality leads **Rating:** 4.5/5.0 stars **Reviewed by:** Veronik B. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about DemandScience?** The Demand Science team is very customer-focused, their response time is excellent ad they are always willing to pivot the requirements to fit our needs. Leads are of very high quality and always delivered on time. Good post-campaign review and feedback as well. **What do you dislike about DemandScience?** We experienced some hard bounces but the team always replaced those with new leads. The opt-out rate for our leads has been quite high but as they are top of funnel and still need a lot of nurturing that is to be expected and not something they can do anything about. **What problems is DemandScience solving and how is that benefiting you?** Bringing a constant feed of fresh leads that match our ICP into our database ### 6. DemandScience Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about DemandScience?** DemandScience is very user-friendly and gives me a good understanding of our marketing numbers. Its super easy to see potential prospects we should be talking to and their interests. Their support team is also great when I have a question and everything is always up to date. **What do you dislike about DemandScience?** Over all I really like everything about DemandScience, their tutorials could be easier to understand as well as some more custimization options, but overall its great. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping me to understand which prospects are actually interested in our product. By showing the intent data, I can better understand who is ready to make a buying deicsion. This means I don't waste time on prospects that aren't going to convert quickly. ### 7. Working with a great team helps bring you qualified leads **Rating:** 5.0/5.0 stars **Reviewed by:** Glenn M. | Senior Manager Marketing Programs, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about DemandScience?** The team I have worked with have been the best! I loved the transparency and thir ability to deliver on time. My rep Natalie and CSM Karen knew my needs and what I my success metrics were and really delivered! **What do you dislike about DemandScience?** I have none! Many other vendors are only working without API connectors to our Marketo instance, I am happy to say the DemandScience team is able to deliver this capability. **What problems is DemandScience solving and how is that benefiting you?** it's hard to find qualified leads on our own. DemamdScience was able to take a look at our ICPs and target our correct personas, Even if a contact did not match our personas, we would be able to get credited and a replacement(s) would be sent. ### 8. Very attentive account managers, overall a good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about DemandScience?** We only used DemandScience so far for their PPL / content syndication program, so I can only speak to that aspect so far. The quality of the leads is pretty strong, and they were quick to address any concerns I had regarding lead quality. We adjusted our campaign timeframes and targets more than I care to admit, and our account managers were always extremely responsive and helpful. **What do you dislike about DemandScience?** CPL is high comparitively, and you do have to stay on top of your own lead quality audits but that's to be expected. :) This is nothing major but if I'm really nitpicking: The lead delivery methods were a bit clunky and old-fashioned, and it seemed like the bi-weekly reports could have a dashboard / part of an integrated lead delivery portal. **What problems is DemandScience solving and how is that benefiting you?** Lead gen ### 9. The best marketing intellegence software around the corner **Rating:** 4.0/5.0 stars **Reviewed by:** Yatan S. | Manager, Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about DemandScience?** The upsides of using DemandScience are 1. Provide valid leads 2. Competitive CPL rates 3. Great service and prompt communication **What do you dislike about DemandScience?** The downsides of using DemandScience are 1. Not Providing any added value 2. Not enough insight into how leads are acquired 3. non standard level of QA to ensure leads are valid **What problems is DemandScience solving and how is that benefiting you?** We use Demand Science when it comes to the media planning side of our business as their lead generation programme allows us to acquire leads for our clients. Our performance has substantially increased. ### 10. Amazing customer service, even better results. **Rating:** 5.0/5.0 stars **Reviewed by:** Sara M. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about DemandScience?** I work with multiple partners on our programs, and the customer service and account management that DemandScience delivers is unparalleled. **What do you dislike about DemandScience?** To be honest, I don't have a lot of complaints (at all). **What problems is DemandScience solving and how is that benefiting you?** DemandScience's programs help us reach customers and prospects via their highly-vetted content syndication program. These programs are driving pipeline for us, as well as creating new conversations and connections between the targets and our sales team(s). ### 11. Perfect tool for CRM and sales integration **Rating:** 4.5/5.0 stars **Reviewed by:** Divyansh B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about DemandScience?** Better for salesforce software integration and collaboration of data. The software and its amazing are beneficial in keeping track of visitors' actions on your company's websites and web pages. Analyzing your audience's traffic and generating reports to know the customer's interest. The software provides several channels for marketing and engaging your customers. With this tool, you can live chat with customers, send and receive official documents, and put e-signatures on them. **What do you dislike about DemandScience?** There is no feature for creating groups to help send and publish your campaigns easily in groups. The tools available and the dashboard are not fully customizable; sometimes, its confussing to select the perfect tool for your desired work as the arrangement of tools and dashboard is a little clumsy. **What problems is DemandScience solving and how is that benefiting you?** We mostly use this software for sales and marketing in our organization; engaging our customers, talking to them, analyzing their issues and generating reports has been more accessible. All kind of data management has been more easier with the help of this software. ### 12. DemandScience quarter over quarter produces fantastic results for B2B Demand Gen marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about DemandScience?** First and foremost, results, results, RESULTS. DemandScience continues to be a top-performing agency in B2B marketing and lead generation. I am grateful I can rely on them to produce quality leads. Account Managers and Teams are lovely to work with. They are easy to communicate with, schedule, and launch marketing programs easily! I also appreciate their ability to quickly pivot, if needed, and produce results on a large scale. **What do you dislike about DemandScience?** Their offerings are a bit more limiting than other vendors, such as, HQL, BANT, or Appointment Setting, but they do very well in what they do. **What problems is DemandScience solving and how is that benefiting you?** Quality leads. Pipeline Generation. MQLs. Organic Website Traffic ### 13. Did a test buy with DemandScience, planning and execution process was seamless. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** The sales reps and campaign teams were super helpful and made the process streamlined. **What do you dislike about DemandScience?** We have not seen any return on our lead buy quite yet, but the campaign just completed last month. Hoping to see results in the next two months! **What problems is DemandScience solving and how is that benefiting you?** DemandScience is helping to bring in quality leads that fit our criteria for lead generation. ### 14. It is the great marketing intelligence software i've used till now . **Rating:** 5.0/5.0 stars **Reviewed by:** Aviral K. | AGM -Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2023 **What do you like best about DemandScience?** 1. This help in the lead generation. 2.It really is good and thier service make the one out of everyone . 3.the team is really strong and provided the great experience . **What do you dislike about DemandScience?** 1.there's no recollection of data content we put up in . 2.sometimes emails just bounces up . 3.initial company sets up a bit more time than usual . **What problems is DemandScience solving and how is that benefiting you?** they were really helpfull and the managing of leads and capturing them is also benefits a lot . ### 15. Most useful and intuitive tool for collaborating with marketing platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Rushabh D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about DemandScience?** With this software, it is straightforward to target the most genuine audience for your business. Easy to integrate and collaborate with your companies Salesforce dot com, and helps you to analyze all the data and the database for the same. Its impressive reporting feature allows you to generate the most accurate documentation. An E-signature feature is also included in this software, which is very helpful and time-saving. **What do you dislike about DemandScience?** Some of the connectors available on this platform are useless and just confuse the users with the perfect tool selection for their workflow. The optimization process is not suitable for this platform. **What problems is DemandScience solving and how is that benefiting you?** We have used it for our company's account management process, and this software has met all our requirements. Managing all the accounts-related data is fantastic now and more accessible as compared to before. Easy to collaborate data and do online payments has now been relief for our accounts team.Its automotive features are really helping us in saving time. ### 16. Great Service! **Rating:** 4.5/5.0 stars **Reviewed by:** Mary N. | Demand Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about DemandScience?** The Account Managers at DemandScience are always amazing to work with in making sure their programs are the best fit for your organization. There are many options for running demand generation campaigns through their offered services. **What do you dislike about DemandScience?** I don't have a lot to say for things that I dislike about Demand Science. The company I work for is unique in that we mainly make in-bound sales. The DemandScience campaigns we used helped us expand into more "top of funnel" efforts. Because the campaigns weren't quite as "down funnel" as other vendors, they didn't have the same conversion results. But that was expected! **What problems is DemandScience solving and how is that benefiting you?** They helped to expand our demand generation efforts, specifically through content syndication and display advertising. Like I mentioned previously in my review, my company typically focuses on more "down funnel" campaigns and the Demand Science campaign offerings have helped us expand into more "top of funnel" campaigns. ### 17. Excellent provider of valuable data **Rating:** 5.0/5.0 stars **Reviewed by:** Marcin P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about DemandScience?** Ability to deliver reliable business marketiing data with the right balance of quality, quantity and budget **What do you dislike about DemandScience?** Nothing that I can think of, the only limitation is my own budget and not anything that DemandSciance deliver **What problems is DemandScience solving and how is that benefiting you?** Satisfying constant demand for data - from us as a media platform to draw attention of relevant industry readers, and from our clients for relevant, senion sales leads ### 18. You get good volume with your specific needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about DemandScience?** It has been a reliable partner for over a year and has significantly contributed to our lead-generation strategy in several markets. The personal relationship has been very good all this time. **What do you dislike about DemandScience?** In recent months, some changes in their technology have affected deliverability. Only in 2 out of 14+ months, which seems temporary but still affects us. Their follow-up is good, though. Also, we got regular bi-weekly updates in the first months with DS, but that changed over time. **What problems is DemandScience solving and how is that benefiting you?** Generating a high volume of leads in our defined ICP target companies, across several markets, automatically to our MAP. ### 19. A great solution for your content syndication needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about DemandScience?** I enjoy the targeting parameters that DemandScience allows for content syndication. The ability to workshop deals for a reasonable CPL is much appreciated. **What do you dislike about DemandScience?** Occasionally a longer lead time than I'd prefer when it comes to setting up landing pages. **What problems is DemandScience solving and how is that benefiting you?** They're helping deliver on a guaranteed number of leads with a set CPL, in comparison to paid social channels where that CPL varies. ### 20. Powerful Platform When You Harness It **Rating:** 4.5/5.0 stars **Reviewed by:** Chrissy W. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2022 **What do you like best about DemandScience?** Before using Terminus, we performed display ads through a marketing agency partner. We found it would take about a week to get our ads in market and reporting was always confusing. Once using Terminus, the team can cut the time in half to get ads in market and view performance in real-time. Plus, integrating performance into our SFDC system makes for easy attribution whenever we need it. **What do you dislike about DemandScience?** The onboarding wasn't as smooth as we expected. There was a lot of focus on strategy, but the team felt lost when it came time to execute. We had a good alignment call with our CSM team and haven't had issues since. **What problems is DemandScience solving and how is that benefiting you?** - Putting targeted display advertising in the hands of our team -Real-time performance measurement -Multitouch attribution + marketing campaign performance in a more robust manner than SFDC/Pardot can provide as a standalone. ### 21. An Exceptional Experience with DemandScience **Rating:** 4.5/5.0 stars **Reviewed by:** Neeraj S. | Senior Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about DemandScience?** Exceptional services, expert team, data-driven approach, global reach, integrated solutions, and commitment to innovation make them stand out. Highly recommended for effective sales and marketing solutions. **What do you dislike about DemandScience?** No complaints for the project that we worked on with them. **What problems is DemandScience solving and how is that benefiting you?** DemandScience solves key problems in sales and marketing: lead generation, market research, sales enablement, revenue growth, and global expansion. Their expertise and data-driven approach benefit businesses by acquiring qualified leads, improving sales performance, driving revenue growth, and facilitating global expansion. ### 22. Content syndication for consistent lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer J. | Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about DemandScience?** We can rely on consistent leads at a set CPL from DemandScience. It's easy to get a program started. The DemandScience Team is easy to approach, open to feedback, and willing to update targeting to make your program successful. **What do you dislike about DemandScience?** In my experience, leads are often very cold and require a lot of nurturing. Landing pages with your content cannot be personalized much. **What problems is DemandScience solving and how is that benefiting you?** We use DemandScience's content syndication program to drive consistent leads each month. We provide target account lists and our ICP to them and can rely on leads that match those lists. ### 23. 3rd time Terminus customer and fan of their support to ramp up ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Marketing A. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about DemandScience?** I've now been a Terminus customer at three companies, primarily due to their excellent processes, from sales to customer success. Their team does a great job of supporting customers in starting and ramping up ABM and helping ensure we're getting the most from the platform. **What do you dislike about DemandScience?** Integrations with HubSpot and Slack can be tricky sometimes, but that's not uncommon in my experience with any integration. The important thing is that Support quickly responds, and their CS team is a great resource. We always feel supported. **What problems is DemandScience solving and how is that benefiting you?** As a small SaaS company, our digital marketing budget is lean. Having the ability to reach just the right accounts and limit waste with our spend is crucial. We're seeing the impact of our digital nurture on accounts receiving ad impressions, and using the intelligence on intent surges and engagement spikes to prioritize outreach to the right accounts. ### 24. Audience targeting made easy **Rating:** 3.5/5.0 stars **Reviewed by:** shikha s. | Project Manager CX, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2023 **What do you like best about DemandScience?** Content syndication is one of the most helpfeauters for targeting, re targeting, ads display, ads and industry reports. For generation the pipeline with focused buyers **What do you dislike about DemandScience?** Zoom and outreach integration can be improved. Account management definitely needs work. To know good assistance is provided wore and post post sale is important to customer. **What problems is DemandScience solving and how is that benefiting you?** lead generation and data services to accelerate the sales by assessing or identifying the intentent of purchase in buyers. ### 25. Amazing partners, great results and excellent customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Dario L. | Manager, Paid Media, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about DemandScience?** Customer service is unmatched; the team takes the time to explain in detail their entire process and takes a vested interest not only in the campaign's success but also in how their campaign has impacted the business. **What do you dislike about DemandScience?** None to speak of - the team has been fantastic every step of the way but especially in their customer service and overall responsiveness. I truly enjoy working with Demand Science. **What problems is DemandScience solving and how is that benefiting you?** Demand Science is helping to grow our CRM, drive qualified leads, and ultimately grow our business one account at a time. Demand Science has driven favorable results and has been a trusted partner quarter over quarter. ### 26. Solid Partner **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about DemandScience?** DemandScience have a brilliant customer service team that are always happy to listen, improve and assist in problem solving. They also offer some strategic guidance and innovative product soltuons **What do you dislike about DemandScience?** Expert industry advice could be improved **What problems is DemandScience solving and how is that benefiting you?** Lead generation ### 27. Terminus ABM Review **Rating:** 4.5/5.0 stars **Reviewed by:** Kallie B. | Sr. Manager, Global Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about DemandScience?** The ability to segment and customize the messaging by audience. **What do you dislike about DemandScience?** We have some unique challenges due to our internal structures. Some features that we have requested have been delayed to future releases. **What problems is DemandScience solving and how is that benefiting you?** Top of funnel awareness for cross product or content promotions. Pageviews for landing pages. ### 28. Outstanding service, very reliable company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2023 **What do you like best about DemandScience?** We have worked with Demand Science for several months now, and we have always had outstanding service for them. They have a very approachable team, always eager to listen to your needs and adapt to you. **What do you dislike about DemandScience?** Nothing, we had a couple of differences recently in terms of what we were expecting, but they reacted very quickly and we always had assurance that they were going to resolve the issue as soon as possible. **What problems is DemandScience solving and how is that benefiting you?** They provide us with a good amount of leads each month, which helps us achieve our marketing goals. We always have full confidence that they will deliver what they have promised. ### 29. Super speedy responses and great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie V. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about DemandScience?** Their team are incredibly customer-centric, and their response time is excellent. Leads are of excellent quality, and always delivered on time. A great partner all round. **What do you dislike about DemandScience?** Nothing drastic comes to mind, however we've seen some leads bounce on previous campaigns, but I really am clutching at straws here. **What problems is DemandScience solving and how is that benefiting you?** Allowing us to tap into their first party data to reach contacts within the IT sector that we struggle to reach through conventional paid marketing tactics. ### 30. Good service for lead generation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about DemandScience?** Generate leads with intent data. Good support team. **What do you dislike about DemandScience?** Some of the provided data can be inaccurate **What problems is DemandScience solving and how is that benefiting you?** Generate leads for our product within the target audience. ### 31. Good but to many issues with lead delivery process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about DemandScience?** Leads are good, they deliver what is contracted. **What do you dislike about DemandScience?** Too many issues with the lead delivery process **What problems is DemandScience solving and how is that benefiting you?** Lead acquisition. ### 32. Top Performing Content Syndication Vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about DemandScience?** Demand Science drives high ROI for our content syndication program, drive high quality leads and are flexible in implement any changes to align with our strategy **What do you dislike about DemandScience?** I currently have no downsides of working with DemandScience **What problems is DemandScience solving and how is that benefiting you?** We needed to find a vendor for our top of funnel efforts and Demand Science is it. We are seeing more pipeline than other vendors we work with and have good feedback from sales. ### 33. Great AMB Platfrom **Rating:** 4.5/5.0 stars **Reviewed by:** Syed Waqqas M. | Marketing Campaigns Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about DemandScience?** The data studio Terminus has helps me optimize my ads greatly. **What do you dislike about DemandScience?** Some of the complaints I had are being taken care of with the new update. I would say not seeing the number of accounts one is targeting when setting up a campaing is a bummer. **What problems is DemandScience solving and how is that benefiting you?** Runing my campaigns by targeting the right audiences. ### 34. DemandScience **Rating:** 5.0/5.0 stars **Reviewed by:** NEHA C. | Digital Marketing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about DemandScience?** Lead generation and quality are higher than some other content distribution partners we have worked with. **What do you dislike about DemandScience?** Maybe a self-service reporting software that would allow us to categorize leads according to different details **What problems is DemandScience solving and how is that benefiting you?** DemandScience was utilised to create the marketing qualified leads, which we then called upon to turn into scheduled meetings. ### 35. Lead Gen Possibilities for different geos **Rating:** 3.5/5.0 stars **Reviewed by:** Claudia F. | CMO, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about DemandScience?** Very nice customer service and communication.. What we asked for was quickly delivered. **What do you dislike about DemandScience?** Not many insights on where the data comes from **What problems is DemandScience solving and how is that benefiting you?** Helping with lead gen efforts in different regions ### 36. Quality customer service and quality leads **Rating:** 4.5/5.0 stars **Reviewed by:** Jane C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2023 **What do you like best about DemandScience?** Working with Sophie, who is lovely, to find the best package for us for our lead gen needs. **What do you dislike about DemandScience?** Nothing - I don't really have anything negative to say. **What problems is DemandScience solving and how is that benefiting you?** We are trying to build up a good amount of quality leads which we can them move through the marketing funnel with lead nurture activities. ### 37. Founder **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about DemandScience?** Quality of leads. I am really pleased with the data I am provided. **What do you dislike about DemandScience?** Nothing, all seems going smooth and well **What problems is DemandScience solving and how is that benefiting you?** They are providing our company with high quality leads ### 38. Gets the job done, but room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about DemandScience?** What I like best about Terminus is some of the reporting capabilities. Being able to see all the different kinds of touchpoints per each account is essential for us and our business decisions. **What do you dislike about DemandScience?** The platform is not intuitive. It took extensive training to understand the basics, and we still often have questions. From a programmatic ad perspective, there are a lot of inconsistencies in Account Based Advertising and Global Targeting. As a global company, this makes it challenging for us from both a campaign-building and reporting perspective. We can't filter our audiences for global campaigns as well as we can for domestic-based ones, and we have to report on them differently. I also wish the A/B testing capabilities were more built out and easier to use. We don't feel like we get a true feel for what images are working better over others the way it's currently laid out, so often forgo A/B testing altogether. **What problems is DemandScience solving and how is that benefiting you?** Terminus allows us to create programmatic ad campaigns around the world, all in one place. We also use Terminus for important month/quarter-end campaign influence reporting that's essential for us to see what we're doing well, and what we may need to cut or adjust in the future. ### 39. Great leads and even better customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Katie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about DemandScience?** The prompt responses from account managers and the team allow me to be at ease when launching a new campaign. **What do you dislike about DemandScience?** Sometimes leads are not in our target persona the first time around, however, the team is always very accommodating in supplementing more leads **What problems is DemandScience solving and how is that benefiting you?** Lack of leads ### 40. Easy, affordable lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about DemandScience?** I like the customer experience at Demand Science. The leads come in on time and are good quality. We get biweekly reports to see insights on how our campaigns are going. **What do you dislike about DemandScience?** There is nothing that really comes to mind to dislike about Demand Science. The only issue we've had is having too many leads for our SDRs to call on which is a good problem to have. **What problems is DemandScience solving and how is that benefiting you?** Demand Science helps us fill our pipeline with quality leads and build out our content marketing with content syndication. Their lead generation services help us get more demos with prospects. ### 41. Low CPL and accurate data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about DemandScience?** Low CPL and flexibility to create campaigns that match our internal campaigns **What do you dislike about DemandScience?** Leads are fairly intent but that's to be expected with content syndication **What problems is DemandScience solving and how is that benefiting you?** Problem solved: Generating leads from ebooks according to certain parameters. Benefits: Easier way to build up our database in a short period of time, which in turn will lead to longer term conversions and increased brand awareness. ### 42. Terminus is an asset **Rating:** 5.0/5.0 stars **Reviewed by:** Scott W. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about DemandScience?** Terminus makes it very easy to quickly create very targeted and relevant audiences that allows us to target the right customers in the right places. Additionally, ther user interface is very easy to use. **What do you dislike about DemandScience?** Terminus would be improved if they had better integration between their web experiences platform and their reporting platform. Right now data is not paces between the two platforms. **What problems is DemandScience solving and how is that benefiting you?** Terminus solves the problem of segmenting our audiences into the correct groups that allow us to show them the most relevant information. With Terminus we are able to easily do that and get in front of that audience in multiple ways. ### 43. Ok, but be careful of overpromising to clients **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about DemandScience?** The reporting is pretty regular, and the people are very nice. They are also very helpful in answering client questions and even hopping on calls with clients if needed. **What do you dislike about DemandScience?** There were some learnings and realization that some aspects of campaigns and tactics were over-promised. There was a lot of turnover in my PoC's, and errors in reports, target audiences, etc became more and more common. I loved working with them in 2021, but 2022 took a turn, some of my new contacts just seemed a bit lazy and there were a lot of misses. I would still recommend them to certain clients - but having to double-check their work a majority of the time made my job harder. **What problems is DemandScience solving and how is that benefiting you?** I think there were some learnings about what they were capable of doing and not doing was very difficult and not helpful to me or my clients particularly. That said, these learnings will be helpful to others in the future. I think they are definitely taking these learnings and doing better moving forward. ### 44. They have always been quick with reponses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about DemandScience?** They are reponsive and quick when it comes to fixing lead generation links to send to the clients **What do you dislike about DemandScience?** There is nothing at Demand Science that i dislike ! **What problems is DemandScience solving and how is that benefiting you?** They are solving any issues we might have on lead delievery and helping us understand where we need to change ### 45. Works well for ABM and Chat **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about DemandScience?** I like it's ease of use and dashboards as well as it's ability to target specific accounts. It is also great that it can connect to our instance of SFDC so I can both pull target segments directly from my SFDC database as well as see how the ABM campaigns are impacting the revenue pipeline for those targeted accounts. **What do you dislike about DemandScience?** Their supposed chat specialists is non-responsive. The cost per click is very high compared to other mediums and tools. **What problems is DemandScience solving and how is that benefiting you?** It allows me to target the prospects at my ABM accounts wherever they might go on the web, not just in LinkedIn. This allows me to make an Awareness play to my account members where I may not have been able to get to them through other means (i.e. I don't know who they are). ### 46. Results driven **Rating:** 4.0/5.0 stars **Reviewed by:** Zohria N. | Senior Account Based Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about DemandScience?** 1. Good account management 2. Flexibility exercised 3. Drive results **What do you dislike about DemandScience?** Which we had a diff way to qualify leads, but I understand that B2B buying us challenging. **What problems is DemandScience solving and how is that benefiting you?** Getting qualified leads ### 47. Great team to work with! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about DemandScience?** Demand Science's customer success team is super helpful and responsive. They are happy to help and resolve any issues that may occur. **What do you dislike about DemandScience?** Occasionally the team is slow to provide deliverables, but always delivers sufficient deliverables when they arrive. This is infrequent and not reflective of the great work and service that they provide. **What problems is DemandScience solving and how is that benefiting you?** Demand Science helps us reach hard-to-find audiences within our specific targeting. We have small account lists and ultra-specific targeting that Demand Science can provide significant lead inventory for. ### 48. Chatbot and ABM display ad platform that works best when tethered to intent data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about DemandScience?** The terminus chatbot is great and can be as simple or complex as you want to make it. The display ad network also targets better than Google Ads and can tether to Linkedin. **What do you dislike about DemandScience?** Getting the platform up and running was bumpy and took longer than expected. It's also best to add extra support hours to help with the build, otherwise it's a lot to take on internally. **What problems is DemandScience solving and how is that benefiting you?** Better targetting of display ads than Google Ads and a cleaner tether to Linkedin Ads. Highly recommend including the Bombora package for intent data rather a separate instance of Bombora alone. ### 49. Easy to use! **Rating:** 4.0/5.0 stars **Reviewed by:** Aubrey U. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about DemandScience?** Platform is easy to use and gives great reporting insights on interactions with each tactic. really helps our ABM efforts. the team is also incredibly responsive which is very appreciated. **What do you dislike about DemandScience?** Don't have a bad word to say. when we have issues, the team is right there to help. they've also provided suggestions along the way since we're still pretty new to this system. **What problems is DemandScience solving and how is that benefiting you?** Getting a better understanding of who is looking at our ads and giving us timely information so we can reach out ASAP to try and close deals. ### 50. Reliable and quality leads **Rating:** 4.5/5.0 stars **Reviewed by:** Emily C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about DemandScience?** We have used several content syndication vendors but have found that DemandScience consistently provides the best quality. The CSM team is able to get programs stood up quickly and modify to our goals. **What do you dislike about DemandScience?** Our only downside is that we seem to switch CMS frequently, however they all have been good. **What problems is DemandScience solving and how is that benefiting you?** Targeted lead generation and qualification. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+02%3A30%3A26+-0500&secure%5Bsession_id%5D=bfa3a303-1f09-4c6c-913d-87c9dc0eae70&secure%5Btoken%5D=f20a84045279a46d609dd527a12c97bd3de78a74de104a8dab3441847280336e&format=llm_user) ## DemandScience Integrations - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Forms - Templates - Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (257 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)