Compare Invoca and WhatConverts 
At a Glance
Market Segments
Small-Business (38.6% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
No pricing available
$30.00 Per Month
Invoca
Star Rating
(967)4.5 out of 5
Market Segments
Small-Business (38.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaWhatConverts
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (87.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WhatConverts excels in user experience, with many praising its ease of use and quick setup. Users appreciate the straightforward tracking process and the fast, effective support from the team, making it a go-to choice for those new to call tracking.
- According to verified reviews, Invoca shines in its conversation intelligence capabilities, allowing users to analyze and transcribe calls effectively. Reviewers highlight how it links marketing activities to actual customer conversations, providing deeper insights than many competitors.
- Users say that WhatConverts offers exceptional support, often rated as 10/10 by reviewers. This level of customer service is a significant advantage for businesses that require ongoing assistance and guidance in optimizing their tracking strategies.
- Reviewers mention that Invoca's dynamic number insertion feature is particularly beneficial for businesses running multiple marketing campaigns. This functionality allows for better tracking of customer interactions across various channels, enhancing overall marketing effectiveness.
- G2 reviewers highlight that WhatConverts has a strong reputation for accurate reporting, which is crucial for businesses looking to measure their ROI effectively. Users have noted that the reporting features are powerful and reliable, setting it apart from other call tracking solutions.
- According to recent feedback, Invoca's implementation process is generally smooth, with users appreciating the intuitive onboarding wizard. However, some users have expressed a desire for more customization options to better fit their specific workflows, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Invoca
No pricing availableWhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
Invoca
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
8.8
821
9.4
264
Ease of Use
8.4
821
9.2
267
Ease of Setup
8.0
556
9.1
234
Ease of Admin
8.3
537
9.4
218
Quality of Support
9.1
808
9.9
259
Has the product been a good partner in doing business?
9.2
541
9.7
218
Product Direction (% positive)
8.8
805
9.7
254
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.0
95
9.7
5
8.5
79
Not enough data
8.6
91
9.3
5
8.4
77
9.3
5
Artificial Intelligence - Conversation Intelligence
8.4
72
Not enough data
8.0
81
8.3
5
Not enough data
Not enough data
Generative AI
8.2
22
9.7
5
Agentic AI - Conversation Intelligence
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.6
12
Not enough data
Quality Assurance
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Not enough data
Engagement
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Not enough data
Performance
8.9
42
Not enough data
9.1
41
Not enough data
Generative AI
8.2
18
Not enough data
8.6
18
Not enough data
Attribution Modeling
9.0
34
9.2
95
8.4
32
8.7
92
8.1
31
8.3
83
7.9
32
9.0
87
8.8
35
8.9
90
8.2
35
8.6
83
Agentic AI - Attribution
6.3
8
6.4
11
7.3
8
6.4
11
6.3
8
6.5
11
6.0
8
5.8
11
Marketing
8.9
26
8.9
84
9.2
27
9.0
84
9.2
36
9.4
95
9.0
38
9.1
100
Reporting
8.8
40
9.3
108
8.3
37
9.2
101
8.3
39
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.6
33
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
8.5
8
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
303
9.4
175
9.2
330
9.2
153
8.5
200
9.0
137
Tracking
8.7
311
9.3
171
8.9
320
9.5
169
8.7
283
9.0
160
Analytics
9.0
339
9.4
164
9.2
315
9.6
167
8.6
317
9.2
159
8.7
161
9.0
127
Call Routing
8.7
254
8.7
124
8.7
195
8.2
121
8.3
164
8.4
116
Administration
8.5
140
8.6
127
9.1
165
9.3
136
9.2
192
9.4
156
Agentic AI - Inbound Call Tracking
7.8
20
7.1
24
8.5
19
7.6
24
7.5
19
7.8
23
Marketing Operations
8.4
50
9.2
120
9.1
58
9.2
122
8.8
52
9.0
106
9.1
58
9.3
119
8.1
47
8.4
98
7.8
45
8.6
101
Campaign Activity
8.8
60
8.9
120
8.7
65
9.1
133
8.5
53
8.6
107
8.7
57
9.2
118
8.8
51
8.6
98
7.9
49
7.9
93
Agentic AI - Marketing Analytics
6.5
14
5.5
11
7.4
14
5.3
11
6.7
13
5.3
11
Categories
Categories
Shared Categories
Invoca and WhatConverts are categorized as Conversation Intelligence, Inbound Call Tracking, Marketing Analytics, Attribution, and Speech Analytics
Unique Categories
Invoca is categorized as Contact Center Quality Assurance
WhatConverts is categorized as AI Sales Assistant, Lead Capture, Lead Intelligence, and Lead Scoring
Reviews
Reviewers' Company Size
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Hospital & Health Care
9.0%
Financial Services
5.6%
Telecommunications
5.4%
Internet
5.3%
Other
47.7%
Marketing and Advertising
68.3%
Construction
5.1%
Health, Wellness and Fitness
3.4%
Automotive
2.0%
Consumer Services
2.0%
Other
19.1%
Alternatives
Discussions
How do you insure your customers data safety from your employees at invoca ?
2 Comments
Official Response from Invoca
Comment deleted by user.Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
MC
WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
Official Response from WhatConverts
It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different...Read more
Does this provide Google Shopping Search Term Conversion Info
1 Comment
Official Response from WhatConverts
Hi Rob,
Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:...Read more
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