# Shopper Approved vs Yotpo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Yotpo excels in its integration with Shopify, making it a favorite among users who appreciate seamless connectivity. One user highlighted, "I like Yotpo's interface, which I find good, but what really wins me over is how it interacts and connects with our Shopify system."
- **Users say** that Shopper Approved stands out for its automation features, which simplify the process of collecting both merchant and product reviews. A recent user mentioned, "Everything is automated, which makes the service very easy to use," showcasing its user-friendly approach.
- **Reviewers mention** that Yotpo's ease of management is a significant advantage, with many finding it straightforward to handle on their own. One user noted, "Fairly easy to manage yourself. Good basic array of loyalty features," indicating a positive experience with its usability.
- **According to verified reviews** , Shopper Approved has a slight edge in customer support quality, with users praising their responsiveness and efforts to improve the overall experience. A reviewer stated, "They seem to be making an effort to improve the overall experience and their reputation," reflecting a commitment to customer satisfaction.
- **G2 reviewers report** that while Yotpo has a solid overall rating, it faces challenges in specific areas like personalization and community engagement, with users noting that these features could be enhanced. One user commented on the need for better personalization options, saying, "I think there’s room for improvement in how personalized the experience feels."
- **Users say** that Shopper Approved is particularly effective for businesses looking to build credibility through reviews, with one user sharing, "Since then we've collected 5,000 reviews. I feel that this has helped increase sales," highlighting its impact on sales growth through effective review collection.



| | Shopper Approved | Yotpo | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 237 | 265 | 
| **Largest Market Segment** | Small-Business (86.4% of reviews) | Small-Business (74.5% of reviews) | 
| **Entry Level Price** | Starting at $119.00 Per Month | Free Forever | 

---
## Top Pros & Cons

### Shopper Approved

Pros:
- Ease of Use (9 reviews)
- Customer Support (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

### Yotpo

Pros:
- Ease of Use (22 reviews)
- Customer Support (21 reviews)

Cons:
- Expensive (11 reviews)
- Missing Features (8 reviews)

---
## Ratings Comparison
| Rating | Shopper Approved | Yotpo | 
|---|---|---|
  | **Meets Requirements** | 9.4 (184 reviews) | 8.6 (213 reviews) | 
  | **Ease of Use** | 9.3 (184 reviews) | 8.5 (215 reviews) | 
  | **Ease of Setup** | 9.1 (137 reviews) | 8.1 (147 reviews) | 
  | **Ease of Admin** | 9.2 (119 reviews) | 8.2 (130 reviews) | 
  | **Quality of Support** | 9.5 (179 reviews) | 8.8 (205 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (116 reviews) | 8.5 (127 reviews) | 
  | **Product Direction (% positive)** | 8.4 (171 reviews) | 8.2 (199 reviews) | 

---
## Pricing

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

### Yotpo

#### Entry-Level Pricing

Plan: Free

Price: Free Forever

Description: Up to 50 monthly orders, 
Review Request Emails, 
On-site Widgets, 
Moderation & Commenting, 
Social Push & SEO Page, 
And more.


[Browse all 3 editions](https://www.g2.com/products/yotpo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.5/10 | 83 |
| **Yotpo** | 7.6/10 | 72 |

#### Collection

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Authentification** | 8.3 (64 reviews) ✓ Verified | 7.8 (44 reviews) ✓ Verified | 
| **Review Forms** | 8.9 (77 reviews) ✓ Verified | 8.1 (60 reviews) ✓ Verified | 
| **Personalization** | 8.4 (76 reviews) ✓ Verified | 7.6 (57 reviews) ✓ Verified | 
| **Engagement** | Feature Not Available | 7.9 (53 reviews) ✓ Verified | 
| **Community Q&A** | 7.6 (60 reviews) ✓ Verified | 8.0 (48 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (6 reviews) | 

#### Moderation

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Reviewer Validation** | 9.1 (73 reviews) ✓ Verified | 8.2 (61 reviews) ✓ Verified | 
| **Response Types** | 9.0 (71 reviews) ✓ Verified | 7.9 (55 reviews) ✓ Verified | 
| **Legal Agreements** | 8.6 (61 reviews) ✓ Verified | 7.7 (43 reviews) ✓ Verified | 

#### Use Cases

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **E-commerce** | 9.1 (74 reviews) ✓ Verified | 8.5 (62 reviews) ✓ Verified | 
| **Retail** | 8.6 (64 reviews) ✓ Verified | 7.7 (43 reviews) ✓ Verified | 
| **Customer Service** | 9.1 (70 reviews) ✓ Verified | 8.2 (53 reviews) ✓ Verified | 

#### Administration

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Incentives** | 7.7 (59 reviews) ✓ Verified | 7.5 (52 reviews) ✓ Verified | 
| **Syndication** | 8.3 (65 reviews) ✓ Verified | 7.5 (40 reviews) ✓ Verified | 
| **Insights** | 8.3 (62 reviews) ✓ Verified | 8.0 (51 reviews) ✓ Verified | 
| **Content** | 8.3 (60 reviews) ✓ Verified | 8.1 (51 reviews) ✓ Verified | 
| **Sampling** | Feature Not Available | 7.5 (34 reviews) ✓ Verified | 

#### Display Options

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Badges** | 8.8 (72 reviews) ✓ Verified | 7.5 (40 reviews) ✓ Verified | 
| **Widgets** | 8.8 (71 reviews) ✓ Verified | 7.8 (56 reviews) ✓ Verified | 
| **Integration & APIs** | Feature Not Available | 7.5 (58 reviews) ✓ Verified | 
| **Marketing** | 8.4 (60 reviews) ✓ Verified | 7.5 (50 reviews) ✓ Verified | 

#### Generative AI

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **AI Text Generation** | 7.1 (38 reviews) | 6.2 (13 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | N/A | N/A |
| **Yotpo** | 6.9/10 | 43 |

#### Loyalty Experience

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.3 (40 reviews) | 
| **Rewards** | Not enough data | 8.3 (39 reviews) | 
| **Membership** | Not enough data | 7.3 (30 reviews) | 
| **Personalization** | Not enough data | 8.0 (33 reviews) | 
| **Gamification** | Not enough data | 7.0 (22 reviews) | 
| **Loyalty Cards** | Not enough data | 7.6 (27 reviews) | 

#### Loyalty Platform

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Communication Tools** | Not enough data | 7.8 (31 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 7.9 (27 reviews) | 
| **Loyalty Analytics** | Not enough data | 7.8 (32 reviews) | 
| **Localization** | Not enough data | 7.2 (23 reviews) | 
| **Integrations** | Not enough data | 7.5 (33 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 5.0 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 4.0 (7 reviews) | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | N/A | N/A |
| **Yotpo** | 7.5/10 | 5 |

#### Visual UGC

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Campaign Customization** | Not enough data | 7.7 (5 reviews) | 
| **Widget Customization** | Not enough data | 6.7 (5 reviews) | 
| **Widget** | Not enough data | 7.7 (5 reviews) | 
| **Media Library** | Not enough data | 7.0 (5 reviews) | 

#### Integrations

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Social Media** | Not enough data | 7.3 (5 reviews) | 
| **Content Creation** | Not enough data | 7.7 (5 reviews) | 
| **Marketing Automation** | Not enough data | 8.0 (5 reviews) | 
| **Rights Management** | Not enough data | 7.7 (5 reviews) | 

#### Support

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **24/7 Client Support** | Not enough data | Not enough data | 

#### Performance

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **UGC Analytics** | Not enough data | Not enough data | 
| **Lazy-Loading** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | N/A | N/A |
| **Yotpo** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.0/10 | 113 |
| **Yotpo** | 8.1/10 | 57 |

#### Consumer Intelligence

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Customer Feedback** | 9.4 (95 reviews) ✓ Verified | 9.1 (48 reviews) ✓ Verified | 
| **Competitive Intelligence** | 8.5 (68 reviews) | Feature Not Available | 
| **Sentiment Analysis** | 8.7 (72 reviews) ✓ Verified | 8.6 (38 reviews) ✓ Verified | 

#### Reporting

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Revenue Reporting** | Feature Not Available | 8.1 (18 reviews) | 
| **Corporate Reporting** | 7.8 (54 reviews) ✓ Verified | 8.0 (36 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (88 reviews) ✓ Verified | 8.5 (52 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Social Networks Monitoring** | 7.1 (52 reviews) ✓ Verified | 7.1 (15 reviews) | 
| **Social Media Management** | 7.1 (51 reviews) | 7.9 (34 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 7.3 (50 reviews) ✓ Verified | 8.2 (28 reviews) | 

#### In-House Management

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Team Workflow** | Feature Not Available | 7.7 (15 reviews) | 

#### Generative AI

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **AI Text Generation** | 6.7 (29 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | N/A | N/A |
| **Yotpo** | N/A | N/A |

#### Discovery

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Shopper Approved | Yotpo | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)


**Unique to Yotpo (3):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Shopper Approved | Yotpo | 
|---|---|---|
| **Small-Business** | 86.4% | 74.5% | 
| **Mid-Market** | 13.2% | 23.5% | 
| **Enterprise** | 0.4% | 2.0% | 

### By Industry

#### Shopper Approved

- **Retail:** 31.9%
- **Consumer Goods:** 7.5%
- **Health, Wellness and Fitness:** 7.1%
- **Automotive:** 5.8%
- **Wholesale:** 3.1%
- **Apparel & Fashion:** 3.1%
- **Sporting Goods:** 2.7%
- **Printing:** 2.7%
- **Consumer Electronics:** 2.7%
- **Marketing and Advertising:** 2.7%
- **Other:** 31.0%

#### Yotpo

- **Retail:** 20.4%
- **Apparel & Fashion:** 12.4%
- **Consumer Goods:** 12.0%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 5.6%
- **Cosmetics:** 4.8%
- **Consumer Electronics:** 4.8%
- **Internet:** 2.8%
- **Luxury Goods & Jewelry:** 2.8%
- **Automotive:** 2.4%
- **Other:** 24.8%

---
## Alternatives

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (649 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (259 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2109 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (385 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (382 reviews)

### Alternatives to Yotpo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4096 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (649 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (598 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (442 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (385 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (259 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (131 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)

---
## Top Discussions

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

### Yotpo

- Title: [What is Yotpo used for?](https://www.g2.com/discussions/what-is-yotpo-used-for) — 1 comment
  > **Top comment:** "Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopper-approved-vs-yotpo)