---
title: Shopper Approved Reviews
meta_title: 'Shopper Approved Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 238 reviews by the users' company size, role or industry
  to find out how Shopper Approved works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 238
  scale: '5'
date_modified: '2026-08-01'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Shopper Approved Reviews
**Vendor:** Shopper Approved  
**Category:** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 238
## About Shopper Approved
Since 2010, Shopper Approved has helped over 25,000 online businesses collect up to 10x more ratings and reviews than any other review platform online. Not only is Shopper Approved one of the leading online review platforms in the world, but we&#39;re also the #1 Rated Review Platform - with a 4.8-star rating on G2, a 4.8-star rating on Capterra, and a 4.7-star rating on Trustpilot (our direct competitor). We&#39;re also a two-time award-winning Inc. 500 company, an official Google Review Partner, and we have an A+ BBB rating. The thing that really sets Shopper Approved apart is our unique ability to help our clients to collect up to 10x more reviews than their competitors, and then display those reviews in as many strategic locations as possible, which drives more visibility, credibility, traffic, and conversions. Unlike other review platforms, we take a holistic, highly strategic approach to reviews and other forms of User-Generated Content (like Q&amp;A), which, when search-optimized, gives our clients to ability to drive up to 4x more traffic to their website, and up to 9x higher conversion rates on individual product pages. We also offer a Double Your Reviews Guarantee - the first of its kind in the industry. Bottom line, if you just want reviews in order to check a box, then it doesn&#39;t really matter which review platform you use. But if you want to get more traffic and conversions, and become a leader in your industry, you want Shopper Approved. We have the reputation and the results that you need to take your company to the next level. If you want to see if we&#39;re a good fit, sign up for a free demo. There&#39;s no pressure and no obligation.



## Shopper Approved Pros & Cons
**What users like:**

- Users highlight the **ease of use** of Shopper Approved, appreciating its intuitive dashboard and seamless review collection process. (8 reviews)
- Users value the **reliable support and effective review management** that enhances reputation and boosts conversion rates effortlessly. (5 reviews)
- Users benefit from the **visibility growth** through authentic reviews, enhancing SEO and driving high conversion rates. (5 reviews)
- Users value the **easy integrations** of Shopper Approved, enhancing efficiency and boosting visibility with seamless eCommerce support. (4 reviews)
- Users value the **significant increase in reviews** facilitated by Shopper Approved, boosting both trust and conversions effectively. (4 reviews)
- Users appreciate the **effective review management** offered by Shopper Approved, enhancing customer engagement and boosting reputation. (4 reviews)
- Service Quality (4 reviews)
- Users find the **setup ease** of Shopper Approved beneficial, appreciating its automated review collection and intuitive management. (4 reviews)
- Time-saving (4 reviews)
- Automation (3 reviews)

**What users dislike:**

- Users find the **outdated interface** of Shopper Approved hampers usability and needs significant modernization to enhance functionality. (4 reviews)
- Users find the **poor interface design** of Shopper Approved outdated, affecting usability and overall experience. (4 reviews)
- Users find the **expensive pricing** of Shopper Approved unclear, leading to budgeting challenges and frustration. (3 reviews)
- Users desire **missing features** like deeper marketing analytics to enhance tracking of social campaigns and influencer partnerships. (2 reviews)
- Users find the **admin panel contact issues** a bit cumbersome when managing multiple sites, impacting overall usability. (1 reviews)
- Users find the **dashboard difficult to navigate** , impacting their ability to efficiently find needed information. (1 reviews)
- Delays (1 reviews)
- Users find the **difficult navigation** of Shopper Approved&#39;s dashboard and admin panel quite cumbersome, especially with multiple sites. (1 reviews)
- Inadequate Analytics (1 reviews)
- Insufficient Data (1 reviews)

## Shopper Approved Reviews
  ### 1. I have been using Shopper Approved for many years with great results and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shelley D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2020

**What do you like best about Shopper Approved?**

They are very helpful and we get a lot of reviews with them.  Our products stand out in google search engine because of the star ratings.  The star ratings also show up on Product Listing Ads.  Our customers tell us that the great reviews have made a huge difference in their deciding to buy our products.

**What do you dislike about Shopper Approved?**

I haven't had any reason to dislike anything.

**What problems is Shopper Approved solving and how is that benefiting you?**

Solving standing out in the marketplace.  We've benefited with lots of good reviews.

  ### 2. The review platform you have been looking for!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2020

**What do you like best about Shopper Approved?**

We generated 10x in what week vs. what we did in 1 year!

**What do you dislike about Shopper Approved?**

The biggest issue is that you cant control the reviews, so you may want to consider the state of your business/product and make sure it is actually ready to be reviewed.

**Recommendations to others considering Shopper Approved:**

Work with Marie and Eric!

**What problems is Shopper Approved solving and how is that benefiting you?**

We have been able to identify issues on our website in real time, and we have been able to boost conversion with the extra confidence that customers place on reviews.

  ### 3. The best support I ever had!!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2020

**What do you like best about Shopper Approved?**

Professionalism, quality, reacted quickly and appropriately.  Super friendly and helpful. When I have contacted them expected to have a lot of hoops and loops to have my problem resolved and was excited when everything was done right away! I have never seen such a customer treatment from any other companies we are working with! Holly Byers was kind and very very helpful. Thank you so much and I wish everyone would have such a customer support as at Shopper Approved!!!

**What do you dislike about Shopper Approved?**

There is nothing I would dislike, my issue was handled in a very best way!!! I was expecting to have something similar that I am usually have from other partners, but when my problem was resolved I was so excited and happy with the way I was treated and how my problem was handled. There is nothing I can tell against using Shopper Approved! Always improving their services and provide very best support!

**Recommendations to others considering Shopper Approved:**

Recommended for everyone! The best Rating Company we ever deal with! Exceed our expectation and keep doing better each day!

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved representative Holly Byers, was kind and very very helpful, reacted immediately to my request to help us with implementing web page script for a pop-up window on our website, and resolved it in a very professional way. When I have contacted them expected to have a lot of hoops and loops to have my problem resolved and was excited when everything was done right away! I have never seen such a customer treatment from any other companies we are working with! Wish everyone will have such a good customer support as at Shopper Approved!

  ### 4. Use Shopper Approved for a long time, great results, great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan D. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2020

**What do you like best about Shopper Approved?**

Very effective at collecting and syndicating customer feedback

**What do you dislike about Shopper Approved?**

That you don't have complete control over the percentages you set for "Survey Destination" settings

**What problems is Shopper Approved solving and how is that benefiting you?**

Allowing customers to see our long history of good reviews and good customer support. Increase customer confidence.

  ### 5. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Shopper Approved?**

Their software integration is easy to use, their personnel are always helpful, and the reviews actually help our sales!

**What do you dislike about Shopper Approved?**

I haven't found anything that I dislike about shopper approved.

**What problems is Shopper Approved solving and how is that benefiting you?**

We rebranded, so they are helping us through this process.

  ### 6. Good customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Melissa B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2020

**What do you like best about Shopper Approved?**

Kelsey & Jordan have been very helpful with setting up the process & converting our old website reviews

**What do you dislike about Shopper Approved?**

It took longer to convert old website reviews then expected

**What problems is Shopper Approved solving and how is that benefiting you?**

The reviews look great on our website and has helped increase our reviews

  ### 7. Such a Great Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jannel M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2020

**What do you like best about Shopper Approved?**

Love that we can have more than one domain and support has been great. Love that once we reply to a customer if they don't answer our attempts to help, there is a message that we tried to help them.

**What do you dislike about Shopper Approved?**

It took 2 tries to get a reply for an issue I was reporting but as soon as I got a response from BayLee she was extremely helpful and efficient.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved reviews have helped us realize some issues with our websites and helped minimize the impact on our customers. It has also allowed us to take customer feedback to make improvements to our site from customer suggestions.

  ### 8. Exemplary Customer Service and Value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alana K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2020

**What do you like best about Shopper Approved?**

The responsiveness and helpfulness of Account Managers like BayLee.  We are very impressed with her response time, how supremely effective she is in resolving any issues that popped up while maintaining clear communication channels, and keeping us in the loop.

**What do you dislike about Shopper Approved?**

Not much to dislike.  Any issues were resolved rapidly.

**What problems is Shopper Approved solving and how is that benefiting you?**

Establishing a reputation and syndicating reviews to multiple channels.  Benefits include increased sales and visibility.

  ### 9. Shopper Approved generates results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 30, 2020

**What do you like best about Shopper Approved?**

Customer Service and Tech Support is excellent.  Very nice people who follow up on issues.

**What do you dislike about Shopper Approved?**

I really don't have any dislikes.  There is a process to get everything integrated.  But this is a powerful product.  So that really isn't a negative. Overall, no dislikes.

**Recommendations to others considering Shopper Approved:**

This is a quality product that produces results.  Customer service is top notch.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved is generating leads quickly and they are good quality.

  ### 10. Great customer service and value.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Chris N. | Technical Manager/Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2020

**What do you like best about Shopper Approved?**

The SA system is a very effective way to get both Merchant and Product reviews, but the best part is their partnership with Google. That really helps with credibility.

**What do you dislike about Shopper Approved?**

I wish I received more product review followups but the email system is customizable and honestly I have never done A-B tests, so that is on me. SA provides the tools.

**What problems is Shopper Approved solving and how is that benefiting you?**

Sales are really only driven by reviews these days, so it is very important to have a good platform such as SA.

  ### 11. Easy to implement

**Rating:** 5.0/5.0 stars

**Reviewed by:** G2-Richard R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 02, 2020

**What do you like best about Shopper Approved?**

Shopper Approved installed the software/code on our website and we were up and running.

**What do you dislike about Shopper Approved?**

So far there is no downside that we have seen.

**Recommendations to others considering Shopper Approved:**

Easy implementation using Shopify.

**What problems is Shopper Approved solving and how is that benefiting you?**

We are using this to ensure we are giving our customers a quality and consistent experience.

  ### 12. we have had good experience with shopper approved so far

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 03, 2020

**What do you like best about Shopper Approved?**

The styling team are professionals and had good communications.

**What do you dislike about Shopper Approved?**

It was not that easy to contact Andrew from the sales team.

**What problems is Shopper Approved solving and how is that benefiting you?**

Getting more product reviews and store review.

  ### 13. Worked with me through it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leah C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 18, 2020

**What do you like best about Shopper Approved?**

They were responsive, helpful and kept working until the solution was reached.

**What do you dislike about Shopper Approved?**

They are not as slick as some other companies, but it's made up for by their authentic, skilled and helpful staff.

**What problems is Shopper Approved solving and how is that benefiting you?**

Tweaks to the look and functionality of their reviews on our website.  They are very willing to customize and work directly with me.

  ### 14. The best customer review solution I've used so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom B. | Principal, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2020

**What do you like best about Shopper Approved?**

Three things: 

1) Easy to use. The interface is intuitive.
2) Efficient review collection. It's few times faster than the other solutions I've used.
3) Helpful customer support. They were able to solve my problems and share advise.

**What do you dislike about Shopper Approved?**

The initial set of reviews took longer to appear in Google, while there were plenty in the interface. However, the support team helped to explain the issue and solve it.

**What problems is Shopper Approved solving and how is that benefiting you?**

Customer review collection is few times faster than the other solutions I've used.

  ### 15. Initial experience so far good

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2020

**What do you like best about Shopper Approved?**

Easy integration, clear display on site.

**What do you dislike about Shopper Approved?**

More feedback as to stats and efforts ..

**What problems is Shopper Approved solving and how is that benefiting you?**

Give future customers feedback for their purchase.

  ### 16. Great customer experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cheyann D. | Office Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2019

**What do you like best about Shopper Approved?**

When we came into some issues with our website product reviews, Holly and Tim were so quick to act and help us out with whatever we needed.  The responses were prompt and we quickly figured out what we needed to do to fix everything.  Great job!

**What do you dislike about Shopper Approved?**

There was nothing to dislike!  Everything was very easy to do and communication was clear.

**Recommendations to others considering Shopper Approved:**

Highly recommended!  Great customer service and any issue or trouble is solved quickly!

**What problems is Shopper Approved solving and how is that benefiting you?**

Some of our reviews were missing on our website, so we needed help importing everything and getting it in the proper areas.

  ### 17. Extremely helpful for beginners and advance users.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harley S. | Director of Sales and Marketing , Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2020

**What do you like best about Shopper Approved?**

I was able to call and immediately get someone on the phone that walked me thru the system and offered helpful tips to get more out of the service.

**What do you dislike about Shopper Approved?**

I have not found anything to dislike at this time.

**Recommendations to others considering Shopper Approved:**

Very helpful support and easy to use platform.

**What problems is Shopper Approved solving and how is that benefiting you?**

Improving Google shopping rankings.

  ### 18. Great Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2020

**What do you like best about Shopper Approved?**

Our customers actively review our service using Shopper Approved. That is the best part of SA.

**What do you dislike about Shopper Approved?**

We do not have anything dislike about Shopper Approved.

**What problems is Shopper Approved solving and how is that benefiting you?**

With Shopper Approved we solve the product reviewing and service reviewing problem.

  ### 19. Easy Review Collection, Even Easier Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Billy S. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2020

**What do you like best about Shopper Approved?**

Simple Dashboard and great cust. service.

**What do you dislike about Shopper Approved?**

Dashboard can sometimes be confusing, but easy to learn once interacted.

**What problems is Shopper Approved solving and how is that benefiting you?**

We are gathering hundreds more reviews after engaging Shopper Approved and using features we didn't know were available to us. We are gathering better customer sentiment towards certain products/category of products and are gaining greater validation through more detailed merchant reviews than your standard "great" or "thanks".

  ### 20. These guys rock!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2020

**What do you like best about Shopper Approved?**

Shopper Approved provides the best customer service in the industry! They are always available and go above and beyond to offer assistance when needed.

**What do you dislike about Shopper Approved?**

The UI took a little time to figure out and get used to. I wish the training videos were more readily accessible.

**What problems is Shopper Approved solving and how is that benefiting you?**

We are learning a lot from our customers! Their feedback is invaluable for making improvements and decisions on future products.

  ### 21. Highly Recommend Shopper Approved

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2020

**What do you like best about Shopper Approved?**

The interface is easy to use and customer support is always available and helpful.

**What do you dislike about Shopper Approved?**

The only dislike, if I had to choose, would be the ability to customize messages more freely.

**Recommendations to others considering Shopper Approved:**

Highly Recommend

**What problems is Shopper Approved solving and how is that benefiting you?**

With the help of our Rep, Holly, we were able to add a checkbox that would allow the customers to provide consent to use their reviews for marketing purposes

  ### 22. A great service with great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2020

**What do you like best about Shopper Approved?**

The review form is simple and quick for our clients which definitely increases the chances that they will leave a review during checkout. Further, their customer support is excellent and responsive.

**What do you dislike about Shopper Approved?**

I have not come across anything I disliked about the service.

**What problems is Shopper Approved solving and how is that benefiting you?**

We have aggregated more reviews than other platforms we have tried and it has helped our overall business with sales.

  ### 23. They Genuinely Care About The Customer Relationship

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2019

**What do you like best about Shopper Approved?**

The SA staff communicate well and work to solve any process dilemmas. They work toward a smooth experience and genuinely want the system to work for both the customer and client.

**What do you dislike about Shopper Approved?**

Degree of difficulty for customers to update or re-rate their original review, especially product reviews.

**Recommendations to others considering Shopper Approved:**

Thoroughly investigate how the software will be used. Seek recommendation and conversation with other users within similar business models.

**What problems is Shopper Approved solving and how is that benefiting you?**

Provides a forum to work with customers on issues that may have been less than satisfactory, within a neutral, third-party process. Also provides customers with a way to applaud exceptional customer service and detail their unique experience with products.

  ### 24. Excellent service and help on determining the issues we were having a fixing it in a timely manner.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about Shopper Approved?**

The fast turnaround and service on problem solving.

**What do you dislike about Shopper Approved?**

I didn't dislike anything. All my problems were answered.

**What problems is Shopper Approved solving and how is that benefiting you?**

Product snippet reviews on product pages and insights into automatic review templates. Conversion rates on email templates advice was a great benefit to improving our customer reviews.

  ### 25. Always get quick, helpful, and friendly response whenver I needed help.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 04, 2020

**What do you like best about Shopper Approved?**

Their support, and the interface is very well-built. Support agents are top-notch.

**What do you dislike about Shopper Approved?**

Some technical issues but they are always quick to resolve them for me.

**What problems is Shopper Approved solving and how is that benefiting you?**

Some light front-end technical issues. The benefits is their rapid support takes care of it in a flash.

  ### 26. Technical support was fast and spot on.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 06, 2020

**What do you like best about Shopper Approved?**

Fast courteous response. Very Helpful in explaining the fix.

**What do you dislike about Shopper Approved?**

Had to find support email or knowledge base on website.

**What problems is Shopper Approved solving and how is that benefiting you?**

Javascript code issue

  ### 27. Best Review Collection Service I Have Used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2019

**What do you like best about Shopper Approved?**

I like a ton about it but I really don't want my competitors to know about it!

**What do you dislike about Shopper Approved?**

It's kind of complicated to get integrated. Def need a developer to get some of the more complicated pieces to work.

**What problems is Shopper Approved solving and how is that benefiting you?**

Good review collection drives success and shopper confidence.  

  ### 28. Easy to use, has really increased our review count, and valuable feedback

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2018

**What do you like best about Shopper Approved?**

I like that it was easy to set up, they had devs to assist with any issues. Once set up, the dashboard was really easy to use to customize questionnaires, add additional questions to reviews, add javascript review scrollers to the site etc.

One of the best features is that this is a really good way to find out if something's broken on the website. If something didn't work, someone's going to tell you in the popup during checkout.

**What do you dislike about Shopper Approved?**

Sometimes, directions on clear, like how exactly to set up websites for 'review destinations' feature. 

**Recommendations to others considering Shopper Approved:**

This makes it very easy for you to get more reviews without bugging your customers too much. You can have them complete a very small and fast review after a purchase, and then send a follow up, long form survey after the product has been received.

**What problems is Shopper Approved solving and how is that benefiting you?**

We were previously giving away a small coupon for a review, which was hardly being used, we hardly got any reviews, and we weren't set up for structured data. After adding shopper approved, we could get rid of the incentive and still got way more reviews than before. This also included structured data, so now our product ratings show up in organic and paid search results.

  ### 29. Good Review System, some huge roadblocks.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jacob D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2018

**What do you like best about Shopper Approved?**

I like that it allows me to hand pick reviews I want to feature and find customer resolution right through the site's interface! It makes it really easy!

**What do you dislike about Shopper Approved?**

I dislike that I don't have as much control over undeserved negative reviews. It's hard to get an accurate rating when the customer doesn't re-review or respond to our attempts of rectifying situations. 

**Recommendations to others considering Shopper Approved:**

I would recommend using this in conjunction with another review platform, in order to get the best scope of reviews. BE OK with negative reviews.

**What problems is Shopper Approved solving and how is that benefiting you?**

It has allowed us to show why people love us on multiple platforms. It's great to see what people are saying!

  ### 30. I have over 300 customers on Shopper Approved

**Rating:** 5.0/5.0 stars

**Reviewed by:** Francisco M. | Founder/Owner of Planet Marketing, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2018

**What do you like best about Shopper Approved?**

Automation! I can scale reviews no matter how many sales I make. Also, when people leave negative feedback, I can reach out to the customer and try to work things out. 

**What do you dislike about Shopper Approved?**

nothing. There's nothing I don't like about SA.

**Recommendations to others considering Shopper Approved:**

If your goal is to get stars on Adwords Ads, Shopper Approved will get the job done while not overselling you on features you'll never use. Other companies will try selling you stuff you don't need. Shopper Approved won't do that. 

**What problems is Shopper Approved solving and how is that benefiting you?**

THIS IS A GREAT QUESTION. When my clients get negative reviews, it's normally a signal about a break down in communication. It's valuable feedback on how companies can become more efficient. 

  ### 31. Very awesome - great integration team, and easy to use for customers and me

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2018

**What do you like best about Shopper Approved?**

The integration team were great and got what you wanted down, and my customers are leaving feedback where with other review sites, they never did.  Easy for us to manage too.  

**What do you dislike about Shopper Approved?**

I wish that reports that get emailed were custom to the user.  I wish there was a way to cycle out reviews by customers who didn't actually leave a review, and gave 3 stars just to see how we did, but then never update their review.  Product reviews also work against you, since that info is shared with the other Google Product Merchants

**Recommendations to others considering Shopper Approved:**

Make sure you tell them how you what your reviews to appear

**What problems is Shopper Approved solving and how is that benefiting you?**

Getting SEO and the stars associated with our account.

  ### 32. Why has there not been like something sooner?!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2018

**What do you like best about Shopper Approved?**

Shopper Approved is a great website, the best part about it is that it is my go-to place to look for reviews.

**What do you dislike about Shopper Approved?**

I'm not sure where Shopper Approved gets their reviews from

**Recommendations to others considering Shopper Approved:**

Do your research on the website but overall it is a good one to use

**What problems is Shopper Approved solving and how is that benefiting you?**

It has made it easy to make good business decisions and help our business grow

  ### 33. Format is easy to use and read 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sasha L. | Co-Gallery Owner, Building Materials, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2018

**What do you like best about Shopper Approved?**

I like the simple layout and ease that customers can add photos to further explain their review.

**What do you dislike about Shopper Approved?**

The delay experienced in a customer submitting a review and the review being posted on our site.

**What problems is Shopper Approved solving and how is that benefiting you?**

The customer can now know if a review they're reading is being made by an actual consumer of the product because of the Verified  Customer Check

  ### 34. Good to Drive Social Proof

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2018

**What do you like best about Shopper Approved?**

Its pretty easy to integrate within sites

**What do you dislike about Shopper Approved?**

Not much of the software is something that I do not like. 

**What problems is Shopper Approved solving and how is that benefiting you?**

Giving potential customers validation that our product is indeed something that they should seriously consider. 

  ### 35. A great way for businesses to improve their business through consumer reviews

**Rating:** 4.0/5.0 stars

**Reviewed by:** Will T. | Software Engineer, Insurance, Enterprise (> 1000 emp.)

**Reviewed Date:** April 07, 2016

**What do you like best about Shopper Approved?**

We like the easy of use of the product.  It easily posts and establishes a generally good review base, however, the amount of reviews has not been substantial enough.  The customer service is great and highly effective in answering any questions.  What sets the company apart is that they collect 70% more reviews and are visible on more search engines than their competitors. To earn the trust of their clients, Shopper Approved offers a full 30 day trial with no strings attached. We like the tools to create surveys, special offers, and promotional emails to our customers.  One particular advantage that stands out is the integration of ratings into the Google search engine, which streamlines much of what we do.  

**What do you dislike about Shopper Approved?**

The Shopper Approved review mechanism is designed to benefit businesses, not to provide consumers with meaningful reviews of those businesses.  I wish it was more unbiased so that our customers can get a more accurate review. Although the UI is easy to navigate, the platform does not have a very modern feel and seems dated.

**Recommendations to others considering Shopper Approved:**

Consider all options before purchase in order to gain from the reviews that are sent your way.  It isn't fancy, but it gets the job done on many counts. 

**What problems is Shopper Approved solving and how is that benefiting you?**

We are trying to get customer reviews and their input quite easily and readily.  We find it does some of the job, but the amount of reviews has not been substantial enough to gather enough information to improve the customer experience of our products.  

  ### 36. Know what your consumers are really thinking with Shopper Approved reviews

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2016

**What do you like best about Shopper Approved?**

With such an expansion distribution network via social networking sites, Shopper Approved shows your reviews where consumers are not typically accustomed to seeing them. Set up is easy, and customizing surveys is a very helpful tool, especially as our clients work in many different verticals. 

**What do you dislike about Shopper Approved?**

Tends to give very favorable reviews to nearly every company... Mobile app could use some work, and maybe integrate with even more apps to create a larger network. 

**Recommendations to others considering Shopper Approved:**

Make sure that you are asking insightful and engaging questions when customizing your surveys. The reviews show up on Search, which can help or hurt you depending on your product. Know your products before investing in these reviews... 

**What problems is Shopper Approved solving and how is that benefiting you?**

Local reviews, Product reviews, and Merchant reviews of our clients to gauge public interest and poll opinions.

  ### 37. Shopper Approved for the win!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2016

**What do you like best about Shopper Approved?**

I like that when I visit Shopper Approved, I know I'm getting a genuine review from an actual person, not a robot. 

**What do you dislike about Shopper Approved?**

cost is a little steep for me, I'd like to see them a bit lower. It would make it easier for my boss to be completely behind it. 

**What problems is Shopper Approved solving and how is that benefiting you?**

we use it for product reviews. the process is very easy, and they're displayed brilliantly on our product pages. 

  ### 38. Current customer says it works

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2015

**What do you like best about Shopper Approved?**

I like the conversion rate and the pop up after the shopping cart really works

**What do you dislike about Shopper Approved?**

There is nothing I dislike about this service

**Recommendations to others considering Shopper Approved:**

Get on board

**What problems is Shopper Approved solving and how is that benefiting you?**

Lots of reviews... Good integration with Google for starts


## Shopper Approved Discussions
  - [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) - 2 comments, 1 upvote
  - [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) - 1 comment
  - [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) - 2 comments
  - [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) - 1 comment

- [View Shopper Approved pricing details and edition comparison](https://www.g2.com/products/shopper-approved/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-08-03+13%3A48%3A11+-0500&secure%5Bsession_id%5D=29540078-6274-48cd-a33b-97a3dd72d50e&secure%5Btoken%5D=b063225c2a458cad13a707261b5138398060e221edc0d42aad6a62e6765e4b84&format=llm_user)
## Shopper Approved Integrations
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  - [Miva](https://www.g2.com/products/miva/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)

## Shopper Approved Features
**Collection**
- Authentication
- Review Forms
- Personalization
- Community Q&A

**Agentic AI - Review Management**
- Adaptive Learning
- Natural Language Interaction

**Consumer Intelligence**
- Customer Feedback
- Competitive Intelligence
- Sentiment Analysis

**Moderation**
- Reviewer Validation
- Response Types
- Legal Agreements

**Reporting**
- Corporate Reporting
- Dashboard

**Media Monitoring**
- Social Networks Monitoring
- Social Media Management
- Digital Media Monitoring

**Use Cases**
- E-commerce
- Retail
- Customer Service

**Administration**
- Incentives
- Syndication
- Insights
- Content

**Display Options**
- Badges
- Widgets
- Marketing

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Online Reputation Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Shopper Approved Alternatives
  - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (646 reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)
  - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - 3.4/5.0 (253 reviews)

