# Shopper Approved vs Trustpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Trustpilot is recognized for its simplicity and ease of use, with users appreciating the straightforward process of writing reviews. This user-friendly interface positions Trustpilot as a solid choice for businesses looking for an accessible review management solution.
- **Users say** that Shopper Approved excels in feedback management, particularly through its diverse channels like SMS and email surveys. The inclusion of a video review feature is highlighted as a strong asset, enhancing engagement and providing a more dynamic way to collect customer feedback.
- **Reviewers mention** that Trustpilot has a strong reputation as an industry standard for public customer reviews, which can be beneficial for businesses aiming to build credibility. However, some users have noted challenges with customization options, which may limit flexibility for certain brands.
- **According to verified reviews** , Shopper Approved stands out for its ability to boost SEO and conversion rates through authentic customer reviews. Users appreciate how the platform captures reviews from trusted sources, contributing to a reliable brand image.
- **G2 reviewers highlight** that while Trustpilot has a larger number of total reviews, recent feedback indicates that Shopper Approved is gaining traction with its focus on real customer engagement. This shift suggests that Shopper Approved may be more in tune with current user needs and preferences.
- **Users report** that Trustpilot's overall G2 Score reflects a mix of satisfaction and market presence, but it lags behind Shopper Approved in areas like quality of support and ease of setup. This indicates that while Trustpilot is widely used, Shopper Approved may offer a more supportive and user-friendly experience for new users.



| | Shopper Approved | Trustpilot | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 239 | 263 | 
| **Largest Market Segment** | Small-Business (86.2% of reviews) | Small-Business (61.8% of reviews) | 
| **Entry Level Price** | Starting at $119.00 Per Month | Starting at $299.00 | 

---
## Top Pros & Cons

### Shopper Approved

Pros:
- Ease of Use (8 reviews)
- Reputation Management (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (4 reviews)

Cons:
- Poor Customer Support (10 reviews)
- Review Issues (10 reviews)

---
## Ratings Comparison
| Rating | Shopper Approved | Trustpilot | 
|---|---|---|
  | **Meets Requirements** | 9.3 (188 reviews) | 7.4 (223 reviews) | 
  | **Ease of Use** | 9.2 (188 reviews) | 8.0 (227 reviews) | 
  | **Ease of Setup** | 9.1 (142 reviews) | 7.7 (133 reviews) | 
  | **Ease of Admin** | 9.2 (122 reviews) | 7.8 (107 reviews) | 
  | **Quality of Support** | 9.5 (183 reviews) | 6.9 (209 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (119 reviews) | 6.8 (105 reviews) | 
  | **Product Direction (% positive)** | 8.3 (175 reviews) | 6.2 (216 reviews) | 

---
## Pricing

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.4/10 | 85 |
| **Trustpilot** | 6.1/10 | 58 |

#### Collection

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Authentication** | 8.3 (66 reviews) ✓ Verified | 6.2 (39 reviews) ✓ Verified | 
| **Review Forms** | 8.9 (79 reviews) ✓ Verified | 6.5 (39 reviews) ✓ Verified | 
| **Personalization** | 8.4 (78 reviews) ✓ Verified | 5.8 (34 reviews) ✓ Verified | 
| **Engagement** | Feature Not Available | 6.8 (34 reviews) ✓ Verified | 
| **Community Q&A** | 7.6 (62 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | 7.3 (5 reviews) | 5.7 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.7 (10 reviews) | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Reminders** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Review Notification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Purchasing & Receiving** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Review Badge Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 

#### Moderation

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Reviewer Validation** | 9.1 (75 reviews) ✓ Verified | 6.0 (34 reviews) ✓ Verified | 
| **Response Types** | 9.0 (72 reviews) ✓ Verified | 5.7 (35 reviews) ✓ Verified | 
| **Legal Agreements** | 8.6 (62 reviews) ✓ Verified | 6.0 (27 reviews) ✓ Verified | 

#### Use Cases

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **E-commerce** | 9.0 (76 reviews) ✓ Verified | 6.6 (30 reviews) ✓ Verified | 
| **Retail** | 8.6 (65 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 
| **Customer Service** | 9.1 (72 reviews) ✓ Verified | 6.1 (33 reviews) ✓ Verified | 

#### Administration

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Incentives** | 7.7 (60 reviews) ✓ Verified | Feature Not Available | 
| **Syndication** | 8.2 (67 reviews) ✓ Verified | 6.7 (27 reviews) ✓ Verified | 
| **Insights** | 8.3 (63 reviews) ✓ Verified | 6.8 (29 reviews) ✓ Verified | 
| **Content** | 8.3 (61 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 

#### Display Options

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Badges** | 8.7 (74 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | 
| **Widgets** | 8.8 (73 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 
| **Third-Party Integrations** | Feature Not Available | 5.8 (29 reviews) ✓ Verified | 
| **Marketing** | 8.3 (61 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 7.1 (39 reviews) | 5.6 (16 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.0/10 | 116 |
| **Trustpilot** | 6.9/10 | 103 |

#### Consumer Intelligence

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Customer Feedback** | 9.4 (98 reviews) ✓ Verified | 7.8 (92 reviews) ✓ Verified | 
| **Competitive Intelligence** | 8.5 (68 reviews) | 6.8 (66 reviews) | 
| **Sentiment Analysis** | 8.7 (72 reviews) ✓ Verified | 7.0 (63 reviews) ✓ Verified | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Corporate Reporting** | 7.8 (54 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (90 reviews) ✓ Verified | 7.7 (84 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Social Networks Monitoring** | 7.1 (52 reviews) ✓ Verified | 6.6 (52 reviews) ✓ Verified | 
| **Social Media Management** | 7.1 (51 reviews) | 6.6 (53 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 7.3 (50 reviews) ✓ Verified | Feature Not Available | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 6.7 (29 reviews) | 6.4 (14 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)




---
## Reviewer Demographics

### By Company Size

| Segment | Shopper Approved | Trustpilot | 
|---|---|---|
| **Small-Business** | 86.2% | 61.8% | 
| **Mid-Market** | 13.4% | 32.9% | 
| **Enterprise** | 0.4% | 5.2% | 

### By Industry

#### Shopper Approved

- **Retail:** 31.7%
- **Consumer Goods:** 7.4%
- **Health, Wellness and Fitness:** 7.0%
- **Automotive:** 5.7%
- **Wholesale:** 3.0%
- **Apparel & Fashion:** 3.0%
- **Sporting Goods:** 2.6%
- **Printing:** 2.6%
- **Consumer Electronics:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Other:** 31.7%

#### Trustpilot

- **Financial Services:** 14.1%
- **Retail:** 7.3%
- **Marketing and Advertising:** 6.5%
- **Computer Software:** 4.4%
- **Consumer Goods:** 4.0%
- **Apparel & Fashion:** 3.6%
- **Information Technology and Services:** 3.2%
- **Consumer Electronics:** 2.8%
- **Consumer Services:** 2.8%
- **Internet:** 2.8%
- **Other:** 48.4%

---
## Alternatives

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (652 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.7/5 stars (436 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (395 reviews)

### Alternatives to Trustpilot

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (652 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (155 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)

---
## Top Discussions

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopper-approved-vs-trustpilot)