Compare Shopper Approved and Trustpilot 
Featured Products
At a Glance
Market Segments
Small-Business (85.3% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Starting at $119.00 Per Month
Starting at $299.00
Shopper Approved
Star Rating
(231)4.8 out of 5
Market Segments
Small-Business (85.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $119.00 Per Month
Learn more about Shopper ApprovedTrustpilot
Star Rating
(242)3.4 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansShopper Approved vs Trustpilot
When assessing the two solutions, reviewers found Shopper Approved easier to use, set up, and administer. Reviewers also preferred doing business with Shopper Approved overall.
- Reviewers felt that Shopper Approved meets the needs of their business better than Trustpilot.
- When comparing quality of ongoing product support, reviewers felt that Shopper Approved is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopper Approved over Trustpilot.
Pricing
Entry-Level Pricing
Shopper Approved
Starter Package
Starting at $119.00
Per Month
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.
Trustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Free Trial
Shopper Approved
Free Trial is available
Trustpilot
Free Trial is available
Ratings
Meets Requirements
9.3
184
7.5
207
Ease of Use
9.3
184
8.0
210
Ease of Setup
9.1
136
7.7
118
Ease of Admin
9.1
121
7.8
107
Quality of Support
9.4
179
7.0
193
Has the product been a good partner in doing business?
9.5
118
6.8
105
Product Direction (% positive)
8.4
172
6.3
203
Features by Category
Collection
8.2
67
|
Verified
5.9
37
|
Verified
8.8
79
|
Verified
6.4
37
|
Verified
8.3
78
|
Verified
5.8
34
|
Verified
Feature Not Available
6.6
32
|
Verified
7.5
63
|
Verified
Feature Not Available
Agentic AI - Review Management
5.3
5
5.7
10
5.3
5
5.7
10
Moderation
9.0
75
|
Verified
5.8
30
|
Verified
8.9
72
|
Verified
6.0
30
|
Verified
8.5
63
|
Verified
6.0
27
|
Verified
Use Cases
9.0
75
|
Verified
6.4
29
|
Verified
8.5
66
|
Verified
6.3
28
|
Verified
9.1
72
|
Verified
5.7
30
|
Verified
Administration
7.5
61
|
Verified
Feature Not Available
8.0
68
|
Verified
6.4
25
|
Verified
8.2
64
|
Verified
6.5
26
|
Verified
8.2
62
|
Verified
6.3
28
|
Verified
Feature Not Available
Feature Not Available
Display Options
8.7
75
|
Verified
6.4
29
|
Verified
8.7
73
|
Verified
5.8
29
|
Verified
Feature Not Available
5.6
27
|
Verified
8.3
62
|
Verified
5.8
28
|
Verified
Generative AI
7.0
40
5.6
16
Consumer Intelligence
9.4
93
|
Verified
7.7
88
|
Verified
8.4
68
6.8
65
8.6
72
|
Verified
7.0
62
|
Verified
Reporting
Feature Not Available
Feature Not Available
7.7
53
|
Verified
6.7
54
|
Verified
8.8
89
|
Verified
7.7
82
|
Verified
Media Monitoring
6.9
53
|
Verified
6.6
52
|
Verified
7.0
52
6.6
53
|
Verified
7.1
51
|
Verified
Feature Not Available
In-House Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
6.4
30
6.4
14
Agentic AI - Online Reputation Management
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.7
5
Not enough data
Categories
Categories
Shared Categories
Shopper Approved and Trustpilot are categorized as Online Reputation Management and Review Management
Unique Categories
Shopper Approved has no unique categories
Trustpilot has no unique categories
Reviews
Reviewers' Company Size
Shopper Approved
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.1%
Consumer Goods
7.6%
Health, Wellness and Fitness
7.1%
Automotive
5.8%
Wholesale
3.1%
Other
45.3%
Financial Services
15.2%
Retail
6.9%
Marketing and Advertising
5.6%
Computer Software
4.8%
Consumer Goods
3.9%
Other
63.6%
Discussions
When will our reviews show up in google?
2 Comments
MH
Can't help there.Read more
Is Shopper Approved legitimate?
2 Comments
JD
Shopper Approved is legitimate and they have great customer service.Read more
What does Shopper Approved do?
1 Comment
MT
Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of...Read more
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
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