# Shopper Approved vs Trustpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Trustpilot is recognized for its simplicity and ease of use, with users appreciating the straightforward process of writing reviews. This user-friendly interface positions Trustpilot as a solid choice for businesses looking for an accessible review management solution.
- **Users say** that Shopper Approved excels in feedback management, particularly through its diverse channels like SMS and email surveys. The inclusion of a video review feature is highlighted as a strong asset, enhancing engagement and providing a more dynamic way to collect customer feedback.
- **Reviewers mention** that Trustpilot has a strong reputation as an industry standard for public customer reviews, which can be beneficial for businesses aiming to build credibility. However, some users have noted challenges with customization options, which may limit flexibility for certain brands.
- **According to verified reviews** , Shopper Approved stands out for its ability to boost SEO and conversion rates through authentic customer reviews. Users appreciate how the platform captures reviews from trusted sources, contributing to a reliable brand image.
- **G2 reviewers highlight** that while Trustpilot has a larger number of total reviews, recent feedback indicates that Shopper Approved is gaining traction with its focus on real customer engagement. This shift suggests that Shopper Approved may be more in tune with current user needs and preferences.
- **Users report** that Trustpilot's overall G2 Score reflects a mix of satisfaction and market presence, but it lags behind Shopper Approved in areas like quality of support and ease of setup. This indicates that while Trustpilot is widely used, Shopper Approved may offer a more supportive and user-friendly experience for new users.



| | Shopper Approved | Trustpilot | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 235 | 257 | 
| **Largest Market Segment** | Small-Business (86.5% of reviews) | Small-Business (61.2% of reviews) | 
| **Entry Level Price** | Starting at $119.00 Per Month | Starting at $299.00 | 

---
## Top Pros & Cons

### Shopper Approved

Pros:
- Ease of Use (9 reviews)
- Customer Support (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (5 reviews)

Cons:
- Review Issues (11 reviews)
- Poor Customer Support (10 reviews)

---
## Ratings Comparison
| Rating | Shopper Approved | Trustpilot | 
|---|---|---|
  | **Meets Requirements** | 9.4 (185 reviews) | 7.5 (219 reviews) | 
  | **Ease of Use** | 9.3 (185 reviews) | 8.1 (223 reviews) | 
  | **Ease of Setup** | 9.1 (138 reviews) | 7.8 (129 reviews) | 
  | **Ease of Admin** | 9.2 (120 reviews) | 7.8 (107 reviews) | 
  | **Quality of Support** | 9.5 (180 reviews) | 6.9 (205 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (117 reviews) | 6.8 (105 reviews) | 
  | **Product Direction (% positive)** | 8.4 (172 reviews) | 6.1 (214 reviews) | 

---
## Pricing

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.4/10 | 84 |
| **Trustpilot** | 6.1/10 | 53 |

#### Collection

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Authentification** | 8.3 (66 reviews) ✓ Verified | 6.1 (38 reviews) ✓ Verified | 
| **Review Forms** | 8.9 (79 reviews) ✓ Verified | 6.5 (39 reviews) ✓ Verified | 
| **Personalization** | 8.4 (78 reviews) ✓ Verified | 5.8 (34 reviews) ✓ Verified | 
| **Engagement** | Feature Not Available | 6.7 (33 reviews) ✓ Verified | 
| **Community Q&A** | 7.6 (62 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 5.7 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.7 (10 reviews) | 

#### Moderation

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Reviewer Validation** | 9.1 (75 reviews) ✓ Verified | 6.0 (33 reviews) ✓ Verified | 
| **Response Types** | 9.0 (72 reviews) ✓ Verified | 5.7 (35 reviews) ✓ Verified | 
| **Legal Agreements** | 8.6 (62 reviews) ✓ Verified | 6.0 (27 reviews) ✓ Verified | 

#### Use Cases

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **E-commerce** | 9.0 (75 reviews) ✓ Verified | 6.6 (30 reviews) ✓ Verified | 
| **Retail** | 8.6 (65 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 
| **Customer Service** | 9.1 (71 reviews) ✓ Verified | 5.9 (31 reviews) ✓ Verified | 

#### Administration

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Incentives** | 7.7 (60 reviews) ✓ Verified | Feature Not Available | 
| **Syndication** | 8.2 (67 reviews) ✓ Verified | 6.7 (27 reviews) ✓ Verified | 
| **Insights** | 8.3 (63 reviews) ✓ Verified | 6.8 (29 reviews) ✓ Verified | 
| **Content** | 8.3 (61 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 

#### Display Options

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Badges** | 8.7 (74 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | 
| **Widgets** | 8.8 (72 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 
| **Integration & APIs** | Feature Not Available | 5.8 (29 reviews) ✓ Verified | 
| **Marketing** | 8.3 (61 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 

#### Generative AI

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 7.1 (39 reviews) | 5.6 (16 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Shopper Approved** | 8.0/10 | 112 |
| **Trustpilot** | 6.9/10 | 102 |

#### Consumer Intelligence

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Customer Feedback** | 9.4 (95 reviews) ✓ Verified | 7.7 (91 reviews) ✓ Verified | 
| **Competitive Intelligence** | 8.5 (67 reviews) | 6.8 (66 reviews) | 
| **Sentiment Analysis** | 8.7 (71 reviews) ✓ Verified | 7.0 (63 reviews) ✓ Verified | 

#### Reporting

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Corporate Reporting** | 7.8 (53 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 
| **Dashboard** | 8.8 (88 reviews) ✓ Verified | 7.7 (83 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Social Networks Monitoring** | 7.1 (52 reviews) ✓ Verified | 6.6 (52 reviews) ✓ Verified | 
| **Social Media Management** | 7.1 (51 reviews) | 6.6 (53 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 7.3 (50 reviews) ✓ Verified | Feature Not Available | 

#### Generative AI

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 6.7 (29 reviews) | 6.4 (14 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Shopper Approved | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)




---
## Reviewer Demographics

### By Company Size

| Segment | Shopper Approved | Trustpilot | 
|---|---|---|
| **Small-Business** | 86.5% | 61.2% | 
| **Mid-Market** | 13.1% | 33.5% | 
| **Enterprise** | 0.4% | 5.3% | 

### By Industry

#### Shopper Approved

- **Retail:** 31.7%
- **Consumer Goods:** 7.5%
- **Health, Wellness and Fitness:** 7.0%
- **Automotive:** 5.7%
- **Apparel & Fashion:** 3.1%
- **Wholesale:** 3.1%
- **Sporting Goods:** 2.6%
- **Consumer Electronics:** 2.6%
- **Printing:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Other:** 31.3%

#### Trustpilot

- **Financial Services:** 14.3%
- **Retail:** 7.0%
- **Marketing and Advertising:** 6.6%
- **Computer Software:** 4.5%
- **Consumer Goods:** 4.1%
- **Apparel & Fashion:** 3.7%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.9%
- **Consumer Electronics:** 2.9%
- **Consumer Services:** 2.9%
- **Other:** 48.0%

---
## Alternatives

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (641 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (359 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (416 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.7/5 stars (373 reviews)

### Alternatives to Trustpilot

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (641 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (130 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)
- [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)

---
## Top Discussions

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/shopper-approved-vs-trustpilot)