Link copied to clipboard # Reviews.io vs Shopper Approved Comparison - What are their main differences? Share [ Export ](/compare/reviews-io/shopper-approved/export.csv) Reviews.ioShopper Approved[+ Add Product](#) Pricing **Reviews.io** Free Trial **$29.00** 300 Review Invites Per Month · Essentials **$99.00** 1500 Review Invites Per Month · Start-up **$299.00** 5000 Review Invites Per Month · Grow **$499.00** 10000 Review Invites Per Month · Plus Show more **Shopper Approved** Free Trial **Pricing is not available.** · Basic **Pricing Insights** from reviews Perceived Cost **Reviews.io** $$$$$ **Shopper Approved** $$$$$ Average Discount **Reviews.io** 8% **Shopper Approved** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Reviews.io** 6 months Based on 100 responses **Shopper Approved** 6 months Based on 100 responses Return on Investment **Reviews.io** 6 months Based on 100 responses **Shopper Approved** 6 months Based on 100 responses ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io") ![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Reviews.io** [ Customer Support (91) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315886&qs=pros-and-cons#reviews)[ Helpful (53) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315732&qs=pros-and-cons#reviews)[ Expensive (11) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315770&qs=pros-and-cons#reviews)[ Poor Customer Support (8) ](https://www.g2.com/products/reviews-io/reviews?filters%5Bsentiment_snippet%5D=1315630&qs=pros-and-cons#reviews) **Shopper Approved** [ Ease of Use (9) ](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713446&qs=pros-and-cons#reviews)[ Customer Support (5) ](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713433&qs=pros-and-cons#reviews)[ Outdated Interface (4) ](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=2107479&qs=pros-and-cons#reviews)[ Poor Interface Design (4) ](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713497&qs=pros-and-cons#reviews) Integrations **Reviews.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image") Bloomreach ](https://www.g2.com/products/bloomreach-bloomreach/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_426afa3a1d4ca2aaf5eec41a084a809b/boost-ai-search-discovery.png "Product Avatar Image") Boost AI Search & Discovery ](https://www.g2.com/products/boost-ai-search-discovery/reviews)[ View all ](https://www.g2.com/products/reviews-io/integrations) **Shopper Approved** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/119537/large_detail_ed68d6ae955641289ec9a8116edc0ff7.png "Product Avatar Image") ASP.NET Zero ](https://www.g2.com/products/asp-net-zero/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ae207530f78a7486a05fb4bce2b71e4/cedcommerce-shopify-integrations-services.png "Product Avatar Image") CedCommerce - Shopify... ](https://www.g2.com/products/cedcommerce-shopify-integrations-services/reviews)[ View all ](https://www.g2.com/products/shopper-approved/integrations) Screenshots **Reviews.io** ![Reviews.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203944/display-seller-ratings.png) **Shopper Approved** ![Shopper Approved screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1310847/ss1.jpg) **Ratings** from reviews Meets Requirements **Reviews.io** **9.2** /10 Based on 556 responses **Shopper Approved** **9.3** /10 Based on 188 responses Ease of Use **Reviews.io** **8.9** /10 Based on 562 responses **Shopper Approved** **9.2** /10 Based on 188 responses Ease of Setup **Reviews.io** **8.6** /10 Based on 430 responses **Shopper Approved** **9.1** /10 Based on 142 responses Ease of Admin **Reviews.io** **9.0** /10 Based on 327 responses **Shopper Approved** **9.2** /10 Based on 122 responses Quality of Support **Reviews.io** **9.6** /10 Based on 559 responses **Shopper Approved** **9.5** /10 Based on 183 responses Has the product been a good partner in doing business? **Reviews.io** **9.4** /10 Based on 327 responses **Shopper Approved** **9.6** /10 Based on 119 responses Product Direction (% positive) **Reviews.io** **9.3** /10 Based on 501 responses **Shopper Approved** **8.3** /10 Based on 175 responses **Features** ratings from reviews Review Management **8.5** /10 Based on 252 responses **8.4** /10 Based on 85 responses Online Reputation Management **8.3** /10 Based on 284 responses **8.0** /10 Based on 116 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 14.0% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 85.3% Mid-Market(51-1000 emp.) 14.0% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 86.2% Mid-Market(51-1000 emp.) 13.4% Enterprise(\> 1000 emp.) 0.4% Small-Business(50 or fewer emp.) 86.2% Mid-Market(51-1000 emp.) 13.4% Enterprise(\> 1000 emp.) 0.4% **Reviewers' Industry** [![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")](https://www.g2.com/products/reviews-io/reviews) Reviews.io Retail 25.8% Apparel & Fashion 8.6% Consumer Goods 6.0% Health, Wellness and Fitness 5.5% Marketing and Advertising 3.8% Other 50.2% [![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved")](https://www.g2.com/products/shopper-approved/reviews) Shopper Approved Retail 31.7% Consumer Goods 7.4% Health, Wellness and Fitness 7.0% Automotive 5.7% Wholesale 3.0% Other 45.2% Alternatives **Reviews.io Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Okendo](https://images.g2crowd.com/uploads/product/hd_favicon/94f6cb57dd82371f3a5437d9da6f71c7/okendo.svg "Okendo") [ Okendo ](/products/okendo/reviews) ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) **Shopper Approved Alternatives** ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo") [ Yotpo ](/products/yotpo/reviews) ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot") [ Trustpilot ](/products/trustpilot/reviews) ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice") [ Bazaarvoice ](/products/bazaarvoice/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ## Reviews.io vs Shopper Approved FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Reviews.io vs Shopper Approved? Reviews.io stands out for its higher G2 rating, more robust reviewer-cited support, and a larger review volume compared to Shopper Approved. | [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) | | --- | --- | | 4.8/5 (652 reviews) | 4.7/5 (239 reviews) | | Small-Business | Small-Business | | 8.6 | 9.1 | | 9.6 | 9.5 | | Customer Support (91 all-time mentions) | Ease of Use (8 all-time mentions) | ### How do the pricing models of Reviews.io and Shopper Approved compare? Reviews.io is viewed as the stronger value on price satisfaction, with a higher reviewer score than Shopper Approved. - **Reviews.io:** In recent reviews, many cite fair pricing and value for money, though some mention it as expensive compared to lower-cost competitors. - **Shopper Approved:** Reviewers note that it is more expensive than most competitors, but several highlight that the value justifies the cost for the features and support provided. - **Switching reasons:** Recent reviewers mention switching to Reviews.io for more reasonable costs and to Shopper Approved for its established track record and integrations with Google Merchant. ### What are the best alternatives to Reviews.io and Shopper Approved? Birdeye, Okendo, and Yotpo are the top three alternatives to Reviews.io and Shopper Approved. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652 reviews) | Small-Business | Fair pricing, but some find it expensive compared to budget options | Customer Support (91 all-time mentions) | | [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) | 4.7/5 (239 reviews) | Small-Business | More expensive than most competitors, but seen as good value for features | Ease of Use (8 all-time mentions) | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | — | | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5 (436 reviews) | Small-Business | — | — | | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5 (265 reviews) | Small-Business | — | — | ### Which Online Reputation Management features should I prioritize when comparing Reviews.io and Shopper Approved? Buyers comparing Reviews.io and Shopper Approved should prioritize integrations, widgets, customer support, ease of setup, and pricing satisfaction. - **Integrations:** Reviews.io (20 all-time mentions), Shopper Approved (3 all-time mentions) - **Widgets:** Reviews.io (multiple recent reviewer mentions), Shopper Approved (recent reviewer mentions) - **Customer Support:** Reviews.io (91 all-time mentions), Shopper Approved (3 all-time mentions) - **Ease of Setup:** Reviews.io (8.6), Shopper Approved (9.1) - **Pricing Satisfaction:** Reviews.io (higher satisfaction in recent reviews), Shopper Approved (noted as more expensive but valued for features) ### What are the pros and cons of Reviews.io vs Shopper Approved? Reviews.io’s headline strength is customer support, while Shopper Approved’s is ease of use. - **Reviews.io strengths:** Customer Support (91 all-time mentions), Helpful (53), Ease of Use (40), Team Helpfulness (33), Easy Integrations (23), Service Quality (20), Review Management (16) - **Reviews.io trade-offs:** Expensive (11), Poor Customer Support (8), Some features only available behind paywalls, Widgets could be more flexible - **Shopper Approved strengths:** Ease of Use (8), Reputation Management (5), Visibility Growth (5), Easy Integrations (4), Review Management (4), Service Quality (4), Setup Ease (4), Automation (3) - **Shopper Approved trade-offs:** Outdated Interface (4), Poor Interface Design (4), Expensive (3), Missing Features (2), Limited widget customization unless on higher-tier plans ### Is Reviews.io or Shopper Approved better for small businesses? Both Reviews.io and Shopper Approved are primarily used by small businesses, but Reviews.io receives more frequent praise for support and integrations from small-business reviewers. - **Reviews.io:** Small-Business segment; reviewers highlight strong support, helpful onboarding, and integrations as key benefits for small teams. - **Shopper Approved:** Small-Business segment; reviewers note ease of use and value for building trust, but some mention higher costs as a consideration for smaller budgets. ### Which Online Reputation Management platform has better integrations? Reviews.io is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts than Shopper Approved. - **Reviews.io:** Shopify (37 all-time mentions), Klaviyo (28), WooCommerce (4) - **Shopper Approved:** Google Ads (3), BigCommerce (2) ### How do Reviews.io and Shopper Approved compare on customer support? Reviews.io and Shopper Approved are at near-parity on Quality of Support, with scores of 9.6 and 9.5 respectively. - **Reviews.io:** Reviewers consistently praise responsive, knowledgeable, and proactive support, with 91 all-time mentions for customer support and 33 for team helpfulness. - **Shopper Approved:** Reviewers highlight helpful and attentive support, especially during onboarding and integration, with 3 all-time mentions for customer support. ### Which is easier to implement, Reviews.io or Shopper Approved? Shopper Approved scores higher on Ease of Setup (9.1 vs 8.6), indicating reviewers find it easier to implement than Reviews.io. - **Reviews.io:** Reviewers describe setup as straightforward but occasionally mention complexity with advanced features or integrations. - **Shopper Approved:** Reviewers frequently cite easy integration, intuitive onboarding, and helpful support during implementation. ### Which product has better Widgets? Reviews.io has a stronger reviewer presence for Widgets, with more frequent and positive mentions than Shopper Approved. - **Reviews.io:** Widgets are cited in multiple recent reviews as flexible and easy to use, though some reviewers request more customization; 13 all-time mentions for widgets and related features. - **Shopper Approved:** Widgets are mentioned positively in recent reviews for boosting conversion and displaying testimonials, but customization is noted as limited unless on higher-tier plans.