---
title: Shopper Approved Reviews
meta_title: 'Shopper Approved Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 238 reviews by the users' company size, role or industry
  to find out how Shopper Approved works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 238
  scale: '5'
date_modified: '2026-08-01'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Shopper Approved Reviews
**Vendor:** Shopper Approved  
**Category:** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 238
## About Shopper Approved
Since 2010, Shopper Approved has helped over 25,000 online businesses collect up to 10x more ratings and reviews than any other review platform online. Not only is Shopper Approved one of the leading online review platforms in the world, but we&#39;re also the #1 Rated Review Platform - with a 4.8-star rating on G2, a 4.8-star rating on Capterra, and a 4.7-star rating on Trustpilot (our direct competitor). We&#39;re also a two-time award-winning Inc. 500 company, an official Google Review Partner, and we have an A+ BBB rating. The thing that really sets Shopper Approved apart is our unique ability to help our clients to collect up to 10x more reviews than their competitors, and then display those reviews in as many strategic locations as possible, which drives more visibility, credibility, traffic, and conversions. Unlike other review platforms, we take a holistic, highly strategic approach to reviews and other forms of User-Generated Content (like Q&amp;A), which, when search-optimized, gives our clients to ability to drive up to 4x more traffic to their website, and up to 9x higher conversion rates on individual product pages. We also offer a Double Your Reviews Guarantee - the first of its kind in the industry. Bottom line, if you just want reviews in order to check a box, then it doesn&#39;t really matter which review platform you use. But if you want to get more traffic and conversions, and become a leader in your industry, you want Shopper Approved. We have the reputation and the results that you need to take your company to the next level. If you want to see if we&#39;re a good fit, sign up for a free demo. There&#39;s no pressure and no obligation.



## Shopper Approved Pros & Cons
**What users like:**

- Users highlight the **ease of use** of Shopper Approved, appreciating its intuitive dashboard and seamless review collection process. (8 reviews)
- Users value the **reliable support and effective review management** that enhances reputation and boosts conversion rates effortlessly. (5 reviews)
- Users benefit from the **visibility growth** through authentic reviews, enhancing SEO and driving high conversion rates. (5 reviews)
- Users value the **easy integrations** of Shopper Approved, enhancing efficiency and boosting visibility with seamless eCommerce support. (4 reviews)
- Users value the **significant increase in reviews** facilitated by Shopper Approved, boosting both trust and conversions effectively. (4 reviews)
- Users appreciate the **effective review management** offered by Shopper Approved, enhancing customer engagement and boosting reputation. (4 reviews)
- Service Quality (4 reviews)
- Users find the **setup ease** of Shopper Approved beneficial, appreciating its automated review collection and intuitive management. (4 reviews)
- Time-saving (4 reviews)
- Automation (3 reviews)

**What users dislike:**

- Users find the **outdated interface** of Shopper Approved hampers usability and needs significant modernization to enhance functionality. (4 reviews)
- Users find the **poor interface design** of Shopper Approved outdated, affecting usability and overall experience. (4 reviews)
- Users find the **expensive pricing** of Shopper Approved unclear, leading to budgeting challenges and frustration. (3 reviews)
- Users desire **missing features** like deeper marketing analytics to enhance tracking of social campaigns and influencer partnerships. (2 reviews)
- Users find the **admin panel contact issues** a bit cumbersome when managing multiple sites, impacting overall usability. (1 reviews)
- Users find the **dashboard difficult to navigate** , impacting their ability to efficiently find needed information. (1 reviews)
- Delays (1 reviews)
- Users find the **difficult navigation** of Shopper Approved&#39;s dashboard and admin panel quite cumbersome, especially with multiple sites. (1 reviews)
- Inadequate Analytics (1 reviews)
- Insufficient Data (1 reviews)

## Shopper Approved Reviews
  ### 1. Simple & Easy

**Rating:** 3.5/5.0 stars

**Reviewed by:** Madie T. | E-commerce Manager, Manufacturing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

The platform was super easy and Simple to use

**What do you dislike about Shopper Approved?**

When updating product information the saving features can sometimes be lack luster.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper review provided a platform in which we were able to collect and manage reviews as our website didn't natively have it.

  ### 2. Online Reputation and Credibility Showcasing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 04, 2024

**What do you like best about Shopper Approved?**

As a business, I appreciate using ShopperApproved.com because it helps boost my online reputation and credibility by showcasing customer feedback and ratings. I like that we can collect genuine and unfiltered customer reviews from a reliable source and populate reviews for our website along with 3rd party review sites. We also get SEO benefits because the platform provides rich snippets and structured data markup which is really nice. Overall Shopper Approved helps increase customer loyalty as well by showing our customers we care about them.

**What do you dislike about Shopper Approved?**

The least helpful aspect of ShopperApproved for our business may be the potential for negative reviews, which can impact our online reputation. Downsides include subscription costs, the need for active management of reviews, and occasional disputes over feedback authenticity. However these are only minor issues we can handle.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved helps our business by building trust, providing customer feedback, boosting online visibility, increasing competitiveness, and ensuring compliance in the pharmaceutical industry.

  ### 3. They have helped us grow our business with reviews, and their support staff is exceptional!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike H. | Web Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

Clean, ease of implementation, helps generate more order conversions. Excellent customer support.

**What do you dislike about Shopper Approved?**

No real complaints at this time, I'd have to get back to you on this.

**What problems is Shopper Approved solving and how is that benefiting you?**

Q&A, helping customers see actual reviews to help them place an order.

  ### 4. Great Review Website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2024

**What do you like best about Shopper Approved?**

Many features and reasonably priced. It is easy to integrate and to use.

**What do you dislike about Shopper Approved?**

I feel that the user interface could be simplified.

**What problems is Shopper Approved solving and how is that benefiting you?**

Getting reviews from my customers

  ### 5. Shopper Approved review for Tshirtbydesign.com

**Rating:** 4.0/5.0 stars

**Reviewed by:** DANIEL S. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2024

**What do you like best about Shopper Approved?**

The ability to respond directly to a customers comment.

**What do you dislike about Shopper Approved?**

Shopper approved should send review after customer receives items not only after order is placed.

**What problems is Shopper Approved solving and how is that benefiting you?**

Receive feedback directly from customers either

  ### 6. Good Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** John W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2024

**What do you like best about Shopper Approved?**

The review carry through is good and easy to use. Good customer support and easy to use dashboard.

**What do you dislike about Shopper Approved?**

Would like it to be more responsive with my eccomerce platform but this is probably not their limitation but ours.

**What problems is Shopper Approved solving and how is that benefiting you?**

Showing customers we are trust worthy and have quality products

  ### 7. Shopper Approved :A Must Have Tool For Ecommerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 05, 2024

**What do you like best about Shopper Approved?**

We love that Shopper Approved because it allows us to easily collect thousands  of reviews at affordable pricing.

**What do you dislike about Shopper Approved?**

The onboarding process is a  bit of al hurdle but once its done, everything falls into place.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved is solving the issue of collecting reviews. SA makes it easy to automatically collect reviews which builds our online reputation and increase sales.

  ### 8. Solid Product with Excellent Technical Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy  B. | Director of Product and Channel Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 29, 2024

**What do you like best about Shopper Approved?**

The support team has been great as we've worked to onboard 2 websites.  They've been incredibly responsive and I highly recommend.

**What do you dislike about Shopper Approved?**

There is redundancy between the seller ratings and the product reviews since for our setup both occurr in the same workflow.

**What problems is Shopper Approved solving and how is that benefiting you?**

RObust integration of reviews and Q&A

  ### 9. Been collecting reviews with this company for tens of years now

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stewart S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2024

**What do you like best about Shopper Approved?**

I like how its very easy to choose your favourite reviews and, if the occasioan arises, settle disputes with clients. There are plenty of features too, for webpage badges and testimonial rotators etc.

**What do you dislike about Shopper Approved?**

Facebook implementation has been broken for a very long time now.

**What problems is Shopper Approved solving and how is that benefiting you?**

Customer reviews are king nowadays and a business cant really survive without them

  ### 10. Happy with their service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 21, 2024

**What do you like best about Shopper Approved?**

Their website is easy to use and it's easy for customer to leave their review. It was easy to implement the wiggets on my website that would show the # of stars. Their customer support was easy to reach

**What do you dislike about Shopper Approved?**

There was a problem on customer getting an error while trying to give a review. It took a long time to spot the problem but it was eventually fixed and I don't have that problem anymore.

**What problems is Shopper Approved solving and how is that benefiting you?**

It's showing my customers the number of reviews I have, the # of stars and allows them to give a review.

  ### 11. ShopperApproved epitomizes Customer Service & Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trent K. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

This company is desperate to help you win. Bottom line. Each time I interact with them, they always impress me. They make everything easy; it's very impressive.

**What do you dislike about Shopper Approved?**

I am a software engineer, and I have found some holes in their tech. It's minor but their tech is not as good as their customer service/support.

**What problems is Shopper Approved solving and how is that benefiting you?**

Transparency around our business for our prospective customers.

  ### 12. Reliable app and wonderful Tech Support.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marco M. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2024

**What do you like best about Shopper Approved?**

The fact that it NEVER gave us problems and was easy to integrate and support.

**What do you dislike about Shopper Approved?**

Nothing that I can think of as as it is working seamlessly.

**What problems is Shopper Approved solving and how is that benefiting you?**

Collecting reliable feedback and customer satisfaction.

  ### 13. Shopper Approved

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 05, 2020

**What do you like best about Shopper Approved?**

Shopper Approved provides a reliable service. Great ease of use, ease of implementation and integration. Customer support is easy to reach.

**What do you dislike about Shopper Approved?**

No communication when changes are being made.

**What problems is Shopper Approved solving and how is that benefiting you?**

Reviews are very important for an E-Commerce website.

  ### 14. customers chose us from the 4-5 star reviews received.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Michael G. | Manager/Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

If you are doing a great job, customers are giving 4-5 star ratings and it helps others decide to use use.

**What do you dislike about Shopper Approved?**

sometimes people are just rating the ease of using our website.

**What problems is Shopper Approved solving and how is that benefiting you?**

If we get a bad review, we can try to resolve or address any issues with the customer.

  ### 15. ShopperReview is an all around review service provider that is affordable and provides top service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Loren P. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2024

**What do you like best about Shopper Approved?**

Integration was easy and smooth. Affordable. Most importantly, recongized by online shoppers and helps to increase our trustworthiness with online visitors or our ecommerce store.

**What do you dislike about Shopper Approved?**

There is nothing specific that I dislike about Shopper Approved.

**What problems is Shopper Approved solving and how is that benefiting you?**

We are collecting reviews from our online buyers and strategically posting them in strategic places on our website. This is helping to increase our trustworthiness and improve sales conversions.

  ### 16. Absolutely the Best!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Wally A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about Shopper Approved?**

I have been with Shopper Approved for 11 years, and their program has been responsible for many of our sales.  They are flexible and easy to work with.  Their reputation is the best as is the structure of their review program

And that program runs flawlessly.    It is always there, 24 hours a day 365 days a year

All reviews are verified and gives your site instant credibility and builds trrust with your customers

It is easy to set up and easy to integrate on your site.  Simply make a couple of selections and they give you the cource code to copy and paste...they take care of everything else

Their customer support is always available and they respond quickly any time you run into a problem (which is rare)

If you are looking for someone to take care of collecting and displaying reviews on your website...they are the best, worth every penny!

**What do you dislike about Shopper Approved?**

I like everything about them!  I cannot think of anything I would change

**What problems is Shopper Approved solving and how is that benefiting you?**

They are constantly looking for new ways to improve their program, which continues to build my trust with them

  ### 17. Best site review platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Timmy L. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

If collece your web site review is important for you, there is no better platform out there, period!

**What do you dislike about Shopper Approved?**

If they could do better product review, then it will be perfect!

**What problems is Shopper Approved solving and how is that benefiting you?**

Collect reviews

  ### 18. Awesome Experience All Around

**Rating:** 5.0/5.0 stars

**Reviewed by:** Meredith R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 14, 2023

**What do you like best about Shopper Approved?**

Shopper Approved's easy to use and understand platform has been instrumental in building reviews for our business and in-turn growing our business.  Potential customers are able to easily read about the experience from real, verified customers and this has helped to grow our on-line business.  Shopper Approved is a valued strategic marketing partner for us.

**What do you dislike about Shopper Approved?**

We have not encountered any cons about this platform.  So far it meets our needs and if we have questions, we can reach out to them directly and a real person assists us.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved is helping to build our online reputation and build trust and confidence with new and returning customers.  The platform is easy to use and flexible for our needs.

  ### 19. A great service

**Rating:** 5.0/5.0 stars

**Reviewed by:** B C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 06, 2024

**What do you like best about Shopper Approved?**

ShopperApproved has been a great tool to share our customers' reviews of our product to a larger audience.

**What do you dislike about Shopper Approved?**

We have had no issues with ShopperApproved and are happy with the system and service.

**What problems is Shopper Approved solving and how is that benefiting you?**

Centralization of product reviews and broadcast of all reviews to search engines, etc.

  ### 20. Great application and support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 01, 2024

**What do you like best about Shopper Approved?**

Shopper Approved is an excellent app to collect reviews for our eCommerce store. I like how easy it is to use and the support staff is very helpful and reliable. Also, the reviews feed to Google, so it helps to grow organic and paid traffic through Google to increase conversions.

**What do you dislike about Shopper Approved?**

Installation is a bit complicated, but, their support team does all the work on our Shopify store so we don't have to do anything.

**What problems is Shopper Approved solving and how is that benefiting you?**

Collecting reviews from our customers post-purchase and feeding reviews to Google.

  ### 21. Excellent Customer service !

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fred K. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

Transparent visible widgets on my website

**What do you dislike about Shopper Approved?**

Wish they were more up in search engine listing for our reviews

**What problems is Shopper Approved solving and how is that benefiting you?**

Batteling the unverified review gatherers like Google and Yelp

  ### 22. Reviews and Domain Authority

**Rating:** 5.0/5.0 stars

**Reviewed by:** John M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2024

**What do you like best about Shopper Approved?**

Easy to use once it is set up and the ability to funnel those reviews towards certain review sites to build up those reviews quickly.

**What do you dislike about Shopper Approved?**

Cost, yet we tried several ways and spent more time hourly to try and do it our selves with no results, so this system works for our needs.

**What problems is Shopper Approved solving and how is that benefiting you?**

It has solved the constant updating flow of reviews that we had tried to accomplish ourselves with review apps and or direct reach out techniques with no real results, until ShopperApproved.

  ### 23. Amazing personalized support and service.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carson A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2023

**What do you like best about Shopper Approved?**

Shopper Approved has done an amazing job of being very hands on with our account, and ensuring that all requests are completed promptly and correctly. They have been great with our unique needs and are always easily accesible and clear with their communication.

**What do you dislike about Shopper Approved?**

At times, we have felt like there might be more ways in which Shopper Approved could push reviews and convert reviews after purchasing, such as including a text review reminder feature.

**What problems is Shopper Approved solving and how is that benefiting you?**

We use Shopper Approved to validate our products and our business, helping us to convert traffic into sales. This has been very effective for us so far and we plan on continuing to utilize their services.

  ### 24. Works well for basic function with a great value

**Rating:** 5.0/5.0 stars

**Reviewed by:** Henrik M. | Director of Marketing and Ecommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2024

**What do you like best about Shopper Approved?**

Cover basic functionality, easy to use, excellent customer service

**What do you dislike about Shopper Approved?**

No issues, but it could maybe be more innovative and offer bridging to Amazon and other platforms where we also collect reviews

**What problems is Shopper Approved solving and how is that benefiting you?**

Collecting, validating, syndicating and enable customer service to communicate with the customers about their reviews

  ### 25. Easy to manage reviews

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2024

**What do you like best about Shopper Approved?**

It's easy to manage reviews and get notifications to respond to reviews that need attention. You can also generate a snippet to show a widget of rotating reviews.

**What do you dislike about Shopper Approved?**

Navigating the dashboard is not very intuitive and it can be difficult to find what you're looking.

**What problems is Shopper Approved solving and how is that benefiting you?**

Customer reviews. Allow potential customers to hear from others what their experience has been.

  ### 26. Great for managing reviews

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 25, 2024

**What do you like best about Shopper Approved?**

Gives you one place to gather and manage reviews.

**What do you dislike about Shopper Approved?**

Navigating the dashboard and different configuration isn't always intuitive.

**What problems is Shopper Approved solving and how is that benefiting you?**

A singular place to receive and manage reviews.

  ### 27. Excellent Product, Experience and Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlotte S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about Shopper Approved?**

Shopper Approved's unique review popup at checkout has had more than 10x the engagement of other review campaigns, allowing us to secure enough reviews to obtain a Google Seller rating in Merchant Center.

Their support team is helpful with both technical support (like for the implementation of new products) and helping us share our customers' experiences and feedback with future prospects through widgets and landers showing our reviews!

**What do you dislike about Shopper Approved?**

Not much that I dislike, using their services has been easier than any other review service also approved by Google.

I would like to be able to export customer satisfaction metrics more easily, or see integrations with CRM platforms so we can trigger workflows based on customer review data.

**What problems is Shopper Approved solving and how is that benefiting you?**

We used to struggle getting customers to review us as we only sent email invitations and had low open rates and even lower click rates on those campaigns. Shopper Approved helped us obtain more customer reviews and shared reviews with Google Merchant Center as an approved review aggregate provider to help our SEO rankings

  ### 28. Account Team is Very Responsive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Coleen C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2023

**What do you like best about Shopper Approved?**

We are still fairly new to the platform, but Shopper Approved has been great with our onboarding and responsive to our account needs. The account and technical teams have been very responsive and helpful.

**What do you dislike about Shopper Approved?**

I believe SA is working on some additional reporting which I think will be helpfu.. I would like more visibility on the review requests being sent to our customers (e.g. see who is opening the emails, etc.)

**What problems is Shopper Approved solving and how is that benefiting you?**

Helping us gather more customer reviews

  ### 29. Easy to use, useful, and great staffers!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bret H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2023

**What do you like best about Shopper Approved?**

They are very responsive to questions / issues!  And real people, not a bot!

**What do you dislike about Shopper Approved?**

Wish we could build up ratings faster, don't know how much they can control that

**What problems is Shopper Approved solving and how is that benefiting you?**

Giving product ratings as well as customer ratings about us.

**Official Response from DJ Sprague:**

> Thanks for your feedback Bret. We are always working on better ways to generate more verified customer reviews on your behalf. 

  ### 30. Wonderful SAAS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2024

**What do you like best about Shopper Approved?**

Easy to use and you get your site reviews posted on Google

**What do you dislike about Shopper Approved?**

It's little bit expensive vs competition

**What problems is Shopper Approved solving and how is that benefiting you?**

Review management ability to get customer feedback

  ### 31. John

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

Good Service and good platform to get our reviews

**What do you dislike about Shopper Approved?**

Little costlier compared to other in the same field

**What problems is Shopper Approved solving and how is that benefiting you?**

Getting reviews from the customers behalf of our business

  ### 32. Professional Setup and Onboarding Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2023

**What do you like best about Shopper Approved?**

The onboarding experience was fantastic. They answered all my questions and did everything that needed to done in an efficient manner.

**What do you dislike about Shopper Approved?**

I was unfamiliar with Google seller rating vs product rating, and this could'be been better explained to me at during the sales stage.

**What problems is Shopper Approved solving and how is that benefiting you?**

We wanted to have an improved presence on Google and our previous solution wasn't able to do that. Shopper Approved solves this problem. We will have to wait and see the results.

  ### 33. Great customer service and so far seems to help with website trust.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2024

**What do you like best about Shopper Approved?**

Seems to add trust to e-commerce site, Ease of implementation.

**What do you dislike about Shopper Approved?**

For a small business like myself I wish it was cheaper.

**What problems is Shopper Approved solving and how is that benefiting you?**

ad conversions

  ### 34. Giving confidence to customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2024

**What do you like best about Shopper Approved?**

Provides customers with opportunity to leave unbiased review of your product

**What do you dislike about Shopper Approved?**

Some customers can leave toxic reviews which are unfounded

**What problems is Shopper Approved solving and how is that benefiting you?**

Customer confidence

  ### 35. Impartial Third Party Reviews That Actually Mean Something

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 28, 2023

**What do you like best about Shopper Approved?**

We've been using Shopper Approved for years and it has always been an excellent and reliable service. It works as advertised and our customers like it. While this may seem counterintuitive, I particularly like that reviews cannot be removed or hidden. It makes me trust Shopper Approved reviews on other websites more than other "reviews" from dubious sources.

**What do you dislike about Shopper Approved?**

I wish followup emails were more customizable. Some customers are confused by the request for feedback.

**What problems is Shopper Approved solving and how is that benefiting you?**

Presenting customer with real feedback they can trust and rely on.

**Official Response from Jennifer Willhite:**

> It's nice to hear your feedback. Thank you for being a Shopper Approved client for years.

We have good news, follow-up emails are customizable. Please reach out to support@shopperapproved.com and they can help you accomplish this goal.

We agree, making all reviews viewable is important to build trust and credibility. Like you said we don't remove or hide reviews because bad reviews are not necessarily bad. How you handle negative reviews builds trust. We have several blogs dedicated to negative reviews, please check them out. 


  ### 36. Your go-to review company for e-commerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Scott R. | President-CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2023

**What do you like best about Shopper Approved?**

Ease of use, great customer support. Great Features

**What do you dislike about Shopper Approved?**

Nothing, we've had zero issues with this software

**What problems is Shopper Approved solving and how is that benefiting you?**

Getting real world customer merchant and product reviews

  ### 37. Easy to Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2024

**What do you like best about Shopper Approved?**

Friendly staff willing to go over and beyond.

**What do you dislike about Shopper Approved?**

Maybe not as visible as some of the others.

**What problems is Shopper Approved solving and how is that benefiting you?**

Obtaining quality reviews at an afordable price.

  ### 38. have been using it for 3-4 years now

**Rating:** 4.5/5.0 stars

**Reviewed by:** james r. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2023

**What do you like best about Shopper Approved?**

customers trust my website when they see shopper-approved verified review along with product reviews it helps us to get more sales plus we get to know lot of information from our customers on which we can improve.

**What do you dislike about Shopper Approved?**

pricing is a bit on the higher side but it is also approved by google it is justified actually

**What problems is Shopper Approved solving and how is that benefiting you?**

customers trust my website when they see shopper-approved verified review along with product reviews it helps us to get more sales plus we get to know lot of information from our customers on which we can improve.

  ### 39. Responsive Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 02, 2023

**What do you like best about Shopper Approved?**

Customer support is very responsive. All issues, including those that were quite technical, were quickly resolved.

**What do you dislike about Shopper Approved?**

API integration could be made easier and less error prone.

**What problems is Shopper Approved solving and how is that benefiting you?**

They provide a way to get order and product reviews. Reviews are critical to succeed online.

  ### 40. Amazing review services for my website. Very impactful features.

**Rating:** 5.0/5.0 stars

**Reviewed by:** michael t. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2023

**What do you like best about Shopper Approved?**

I love the fact that they offer if you get over a certain number of reviews per year you can get an ad extension on your paid ads and organic ads. I also really like how they made getting video reviews possible and easier.

**What do you dislike about Shopper Approved?**

I like everything about shopper approved website. I would potentially like it better if they had a way to go straight to leaving a video review for customers I want to only leave one as apposed to having to leave a written review before leaving a video review.

**What problems is Shopper Approved solving and how is that benefiting you?**

They are giving me the opportunity to make my paids ads stand out with their ad extension and my organic ads stand out on google. They are also making it easier to get customers to leave video reviews.

**Official Response from Jennifer Willhite:**

> Video reviews are a great way to generate UGC. Increasing trust is vital for paid ad performance, we are glad to hear your paid ads are standing out.

We do not currently offer the option for reviewers to go straight to leaving a video review but it is something we may offer in the future. I will pass this suggestion along to our product team. Thank you for all your feedback!


  ### 41. Worth it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 13, 2023

**What do you like best about Shopper Approved?**

Easy to work with, affordable, help tremendously with seo and other trust ratings

**What do you dislike about Shopper Approved?**

Don't really have a negative, everything's good.

**What problems is Shopper Approved solving and how is that benefiting you?**

Proving we are trustworthy

  ### 42. Great platform, helps potential customers choose our business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric F. | Chief Operations Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 16, 2023

**What do you like best about Shopper Approved?**

The rating system allows potential customers to view how different elements of the service and how our business performed. The site is easy to navigate and allows us to link real-time reviews to our website.

**What do you dislike about Shopper Approved?**

Sometimes customers will not leave a review because they have multiple fields to fill out when submitting a review. Shopper Approved is a more thorough review than other sites, but we loose some engagement due to length.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper approved helps us by allowing us to make their reviews visable on our google organic and paid ads listings. We have a significantly higher clickthrough rate on google searches now.

  ### 43. Our customers Love Shopper Approved

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jakob K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about Shopper Approved?**

Very easy for customers to leave a review. A high percentage of customers choose to give us an initial rating.

**What do you dislike about Shopper Approved?**

A little on the pricey side for a small business. We do feel the investment is worthwhile as our customers love reading the reviews

**What problems is Shopper Approved solving and how is that benefiting you?**

We are a small business and it is critical for us to show new customers some trusted reviews and a positive score. It fills new customers with confidence and helps us win new customers every day.

  ### 44. The best product reviews system on the market!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2023

**What do you like best about Shopper Approved?**

We've been a Shopper Approved client for over 10 years and we love how easy it is to review product reviews, add widgets to our website and receive VIP customer support when we need it. Honestly, the most reliable platform for Ecommerce!

**What do you dislike about Shopper Approved?**

Every company has issues or problems, but it's important to know that Shopper Approved does everything to fix technical issues and continues to upgrade their systems and integrations.

**What problems is Shopper Approved solving and how is that benefiting you?**

They are helping us get customers product reviews at the right time and also helping us with adding product Q&As to help new visitors answer popular questions about our products.

  ### 45. Shopper Approved Is A Great Solution For Any Business

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jesse A. | SVP Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Shopper Approved?**

Once it's set up, it is it is almost a set it and forget it solution. And I mean that in the best way.

**What do you dislike about Shopper Approved?**

It took longer than anticiapted for the Shopper Approved Reviews to index in SEO.

**What problems is Shopper Approved solving and how is that benefiting you?**

Validation and Authority for potential customers.

  ### 46. We’ve used a couple services and Shopper Approved has been great

**Rating:** 4.0/5.0 stars

**Reviewed by:** Daryl K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Shopper Approved?**

Our account managers/reps have been amazing, super responsive and helpful.

**What do you dislike about Shopper Approved?**

We've had little hiccups along the way that it would have been nice if they would have noticed and brought to us--but after bringing any issues to them, they're resolved quickly.

**What problems is Shopper Approved solving and how is that benefiting you?**

Collecting reviews from customers and, very important to us, helping us highlight those reviews as Google seller ratings.

  ### 47. Shopper Approved is a great way  to build credibility.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael G. | VP of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2023

**What do you like best about Shopper Approved?**

Shopper Approved is an easy to use effective tool to gather reviews and build credibility.

**What do you dislike about Shopper Approved?**

I like everything about Shopper Approved and can't think of anything I dislike.

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper approved makes it easy for me to build credibility.

  ### 48. My customers trust shopper approved

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marty P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about Shopper Approved?**

you can edit the survey form sent to my cx's as per our needs

**What do you dislike about Shopper Approved?**

customer support it takes lot of time to reach them and get the problem fixed

**What problems is Shopper Approved solving and how is that benefiting you?**

my customers have lot of faith on shopper approved reviews and it gives them trust and confidence to buy from our business it help in reputation management for my business.

  ### 49. Great addition to our website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angela  K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Shopper Approved?**

Getting reviews on our website is simple, which helps boost our sales.

**What do you dislike about Shopper Approved?**

We love everything about Shopper Approved.

**What problems is Shopper Approved solving and how is that benefiting you?**

Helps our online reputation so that customers know we are a legitimate business.

  ### 50. Easy solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** B D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Shopper Approved?**

It's automated, customers find it easy to respond to

**What do you dislike about Shopper Approved?**

We haven't experienced any problems or issues

**What problems is Shopper Approved solving and how is that benefiting you?**

Shopper Approved helps new customers feel more comfortable placing orders


## Shopper Approved Discussions
  - [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) - 2 comments, 1 upvote
  - [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) - 1 comment
  - [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) - 2 comments
  - [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) - 1 comment

- [View Shopper Approved pricing details and edition comparison](https://www.g2.com/products/shopper-approved/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-01+11%3A29%3A08+-0500&secure%5Bsession_id%5D=a8360060-88e2-419a-a30e-1ebf8bb5c0fb&secure%5Btoken%5D=1c02c63a681de6fa7a959bbe3cdbf9139bc175698bdaf33e3a0ba838a969e360&format=llm_user)
## Shopper Approved Integrations
  - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  - [Miva](https://www.g2.com/products/miva/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)

## Shopper Approved Features
**Collection**
- Authentication
- Review Forms
- Personalization
- Community Q&A

**Agentic AI - Review Management**
- Adaptive Learning
- Natural Language Interaction

**Consumer Intelligence**
- Customer Feedback
- Competitive Intelligence
- Sentiment Analysis

**Moderation**
- Reviewer Validation
- Response Types
- Legal Agreements

**Reporting**
- Corporate Reporting
- Dashboard

**Media Monitoring**
- Social Networks Monitoring
- Social Media Management
- Digital Media Monitoring

**Use Cases**
- E-commerce
- Retail
- Customer Service

**Administration**
- Incentives
- Syndication
- Insights
- Content

**Display Options**
- Badges
- Widgets
- Marketing

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Online Reputation Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Shopper Approved Alternatives
  - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 4.8/5.0 (646 reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews) - 4.3/5.0 (255 reviews)
  - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) - 3.4/5.0 (253 reviews)

