SAS Customer Intelligence 360 Features

Ability to input, modify and extract data from the application in bulk through a structured file. 28 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 26 SAS Customer Intelligence 360 reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 26 SAS Customer Intelligence 360 reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

System provides sufficient customization to meet business requirements 26 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 27 SAS Customer Intelligence 360 reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 27 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 25 SAS Customer Intelligence 360 reviews.

As reported in 26 SAS Customer Intelligence 360 reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 27 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. This feature was mentioned in 27 SAS Customer Intelligence 360 reviews.

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 28 SAS Customer Intelligence 360 reviews.

As reported in 29 SAS Customer Intelligence 360 reviews. Create targeted lists, schedule and manage bulk email sending.

As reported in 29 SAS Customer Intelligence 360 reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 28 SAS Customer Intelligence 360 reviews.

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. 28 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 28 SAS Customer Intelligence 360 reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

As reported in 29 SAS Customer Intelligence 360 reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 28 SAS Customer Intelligence 360 reviews. Support mobile-optimized emails, online forms, and landing pages.

Based on 28 SAS Customer Intelligence 360 reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 28 SAS Customer Intelligence 360 reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 30 SAS Customer Intelligence 360 reviews.

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 30 SAS Customer Intelligence 360 reviews.

As reported in 29 SAS Customer Intelligence 360 reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 28 SAS Customer Intelligence 360 reviews.

As reported in 28 SAS Customer Intelligence 360 reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 27 SAS Customer Intelligence 360 reviews.

Based on 28 SAS Customer Intelligence 360 reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 28 SAS Customer Intelligence 360 reviews. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 26 SAS Customer Intelligence 360 reviews.

As reported in 27 SAS Customer Intelligence 360 reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Based on 27 SAS Customer Intelligence 360 reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 26 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 27 SAS Customer Intelligence 360 reviews.

As reported in 27 SAS Customer Intelligence 360 reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

As reported in 28 SAS Customer Intelligence 360 reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 29 SAS Customer Intelligence 360 reviews.

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 30 SAS Customer Intelligence 360 reviews.

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 28 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Based on 28 SAS Customer Intelligence 360 reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 28 SAS Customer Intelligence 360 reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 27 SAS Customer Intelligence 360 reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Accurately measure total web traffic and present data elegantly. This feature was mentioned in 15 SAS Customer Intelligence 360 reviews.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 15 SAS Customer Intelligence 360 reviews.

Based on 15 SAS Customer Intelligence 360 reviews. Accurately determine where most people enter your site and where they leave and present data elegantly.

Based on 14 SAS Customer Intelligence 360 reviews. Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site. This feature was mentioned in 14 SAS Customer Intelligence 360 reviews.

Accurately measure bounce rate. 13 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Based on 14 SAS Customer Intelligence 360 reviews. Track user return rates and related metrics.

As reported in 13 SAS Customer Intelligence 360 reviews. Track what proportion of users convert via a certain action.

As reported in 14 SAS Customer Intelligence 360 reviews. See how many users proceed down a certain path to conversion.

As reported in 13 SAS Customer Intelligence 360 reviews. Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time. This feature was mentioned in 14 SAS Customer Intelligence 360 reviews.

Based on 14 SAS Customer Intelligence 360 reviews. Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 13 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 14 SAS Customer Intelligence 360 reviews.

Able to unify user data across devices, recognizing returning users. This feature was mentioned in 13 SAS Customer Intelligence 360 reviews.

As reported in 14 SAS Customer Intelligence 360 reviews. Allows users to easily build customized reports and dashboards.

Able to access user-specific data such as location, language, gender, and activity while on the site. 14 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Based on 13 SAS Customer Intelligence 360 reviews. Report on keywords used in internal searches.

Track load times on different devices and systems. This feature was mentioned in 12 SAS Customer Intelligence 360 reviews.

Analyze inbound marketing traffic to identify which campaigns are working best. 13 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 13 SAS Customer Intelligence 360 reviews. Track revenue and transactions.

Based on 13 SAS Customer Intelligence 360 reviews. Able to deploy promotional or other pop-up messages based on user actions.

As reported in 13 SAS Customer Intelligence 360 reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 13 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 13 SAS Customer Intelligence 360 reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 13 SAS Customer Intelligence 360 reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 13 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 23 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Based on 23 SAS Customer Intelligence 360 reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history 23 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 23 SAS Customer Intelligence 360 reviews.

Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 22 SAS Customer Intelligence 360 reviews.

Offers a white labeling service for agencies or resellers to customize platform branding 22 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 23 SAS Customer Intelligence 360 reviews. Analyzes historical and current marketing campaigns to inform future strategy

As reported in 22 SAS Customer Intelligence 360 reviews. Creates reports and dashboards to analyze results of campaigns

Based on 23 SAS Customer Intelligence 360 reviews. Identifies which marketing campaigns resolved in open or closed opportunities

As reported in 23 SAS Customer Intelligence 360 reviews. Collects marketing campaign performance data across multiple channels

Based on 23 SAS Customer Intelligence 360 reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 22 SAS Customer Intelligence 360 reviews.

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

Uses external data sources to improve customer profiles. 23 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Can be updated to accept new sources and types of data. This feature was mentioned in 22 SAS Customer Intelligence 360 reviews.

Can act as a content marketing platform. 22 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

As reported in 22 SAS Customer Intelligence 360 reviews. Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency. This feature was mentioned in 22 SAS Customer Intelligence 360 reviews.

As reported in 22 SAS Customer Intelligence 360 reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes. 22 reviewers of SAS Customer Intelligence 360 have provided feedback on this feature.

Based on 22 SAS Customer Intelligence 360 reviews. Provide templates for customer journey mapping to jumpstart the process.

Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 21 SAS Customer Intelligence 360 reviews.

Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 21 SAS Customer Intelligence 360 reviews.

Provide the ability to compare the experiences of multiple personas in one journey map. This feature was mentioned in 21 SAS Customer Intelligence 360 reviews.

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. This feature was mentioned in 21 SAS Customer Intelligence 360 reviews.

Enables real-time participation in programmatic ad auctions.

Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.

Allows publishers to manage and organize ad spaces across multiple properties.

Supports automatically adjusting ad placements based on user behavior and content.

Provides tools to generate and manage ad tags for easy ad placement.

Allows ads to be displayed to users based on their geographic location.

Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.

Ensures seamless ad serving across web, mobile, CTV, and other digital channels.

Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.

Limits the number of times a user sees the same ad to prevent fatigue.

Matches ads to relevant content using keyword analysis and machine learning.

Enables multiple demand sources to bid on ad inventory simultaneously.

Facilitates revenue sharing and payments to partners or publishers.

Estimates potential revenue based on current performance and market trends.

Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting