--- title: SAS Customer Intelligence 360 Reviews meta_title: 'SAS Customer Intelligence 360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 149 reviews by the users' company size, role or industry to find out how SAS Customer Intelligence 360 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 149 scale: '5' date_modified: '2026-08-05' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # SAS Customer Intelligence 360 Reviews **Vendor:** SAS Institute Inc. **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.4/5.0 **Total Reviews:** 149 ## About SAS Customer Intelligence 360 SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. ## SAS Customer Intelligence 360 Pros & Cons **What users like:** - Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. (16 reviews) - Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. (15 reviews) - Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. (11 reviews) - Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. (11 reviews) - Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. (9 reviews) - Users value the **seamless integrations** with major platforms, enhancing insights and optimizing marketing strategies effectively. (8 reviews) - Personalization (8 reviews) - Customer Support (7 reviews) - Easy Creation (7 reviews) - Helpful (7 reviews) **What users dislike:** - Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. (15 reviews) - Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. (11 reviews) - Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. (10 reviews) - Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. (7 reviews) - Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. (6 reviews) - Users find the **complex setup** process time-consuming, requiring significant effort for integration and implementation. (6 reviews) - Steep Learning Curve (6 reviews) - Integration Difficulties (5 reviews) - Integration Difficulty (5 reviews) - Not Intuitive (5 reviews) ## SAS Customer Intelligence 360 Reviews ### 1. My Amazing Journey with SAS Customer Intelligence 360 **Rating:** 5.0/5.0 stars **Reviewed by:** pavan k. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about SAS Customer Intelligence 360?** I can say it has the best capability of machine learning and analytics.Ease of use and implementation. It has the real time decision engine which allows agile and responsive marketing. It has great customer support and frequency of use is good.It has the great felxibility, scalabilty and strong data privacy measures. Overall its a great powerful insight we have. **What do you dislike about SAS Customer Intelligence 360?** Despite of having great features and integration capabilities it is a bit expensive for smaller scale of companies. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It has the great empower to create more impactful and data driven strategies. Only the problem it has with the fragmented customer data by integrating data from multiple touch points. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful feedback! We’re glad to hear that SAS Customer Intelligence 360’s machine learning capabilities, ease of use, and real-time decision engine are making a difference for your team. We also appreciate your note on cost—insights like yours help us continue to evolve and support businesses of all sizes more effectively. ### 2. SAS Customer Intelligence 360 **Rating:** 4.5/5.0 stars **Reviewed by:** Shweta G. | Marketing Manager, Manufacturing, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about SAS Customer Intelligence 360?** You can maintain customer data here and track it easly, and you can have real time decision **What do you dislike about SAS Customer Intelligence 360?** I have here customization challenge, and second is costing. beacuse I use it frequentaly **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re glad to hear that SAS Customer Intelligence 360 is helping you track and analyze customer data in real time. We appreciate your comments on customization and cost—it’s important feedback that helps us continuously improve the platform. ### 3. Review for SAS CI 360 **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly. **What do you dislike about SAS Customer Intelligence 360?** SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're glad to hear that SAS Customer Intelligence 360's user interface and analytics capabilities have been helpful in your implementation process. We understand that the learning curve can be steep, and we appreciate your feedback on training. We're committed to making the platform even more user-friendly to help maximize its potential for your team. ### 4. Complicated but better marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rishabh B. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features. **What do you dislike about SAS Customer Intelligence 360?** Slightly complicated but much better than traditional data analysis tools. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** it helps in cost saving and understanding patterns or customer behaviors which can highly influnce company strategy and sales. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful feedback! We're glad to hear SAS Customer Intelligence 360 is helping you deliver more personalized solutions and optimize your marketing efforts. Your note on complexity is noted—we’re always working to make the platform even more intuitive. ### 5. I use SAS for extensive customer analytics for the last few years. **Rating:** 4.0/5.0 stars **Reviewed by:** Ray W. | Senior Data Scientist, Data Science & Analytics, Digital and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about SAS Customer Intelligence 360?** The tool has a lot of very useful functionalities. It handles huge amount of customer data. I can also link with the big data platform for accessing all data very efficiently. **What do you dislike about SAS Customer Intelligence 360?** I wish the data accessing and computation time can be shorter. In general, I am quite satisfied with the overall performance. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It solves the complecated customer transaction historical pattern and provides insights about customer behavior. **Official Response from SAS Customer Intelligence:** > Thank you for your continued trust in SAS Customer Intelligence 360 over the years! We're glad the platform’s ability to handle large volumes of customer data and integrate with your big data environment has been valuable. We appreciate your feedback on performance speed—it’s helpful as we work to continuously improve the user experience. ### 6. game-changer for our marketing strategy. **Rating:** 5.0/5.0 stars **Reviewed by:** Naveen M. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2024 **What do you like best about SAS Customer Intelligence 360?** it is a Comprehensive Data Analytics platform provides data analytics capabilities, allowe us to use deep insights into customer actions & campaign performance. User-Friendly platforms The interface is easy to navigate, making it accessible to all team members. **What do you dislike about SAS Customer Intelligence 360?** It was all good nothing specific as such **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Data Silos & Integration Challenge- it integrates data from all various sources, breaking down graps & providing a clear view of customer data. This integration helps marketing teams can get comprehensive and real time customer information, leading to more correct decision-making. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're so glad to hear that SAS Customer Intelligence 360 has been a game-changer for your marketing strategy, especially in terms of data integration and real-time insights. It's great to know that the platform’s interface has made it accessible to your entire team and is helping with better decision-making. ### 7. Highly Recommended for Utility Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** I really like the feature of customer data platform on SAS customer intelligence 360 because it allows us to look into the data in very detail and enabled us to create journeys which are based on very personal experience and across different touch points of the customer life cycle. **What do you dislike about SAS Customer Intelligence 360?** Learning curve is very steep and it has a lot of features. I have used it very frequently, still not able to understand all the features. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS customer intelligence 360 has helped us by leveraging advanced analytics to allow precise segmentation of the customer base which has actually allowed us to create targeted marketing efforts. It has also improved improved the campaign effectiveness to analyse the consumer behaviour in real time. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re thrilled to hear that SAS Customer Intelligence 360’s customer data platform has been valuable in creating personalized journeys and improving your marketing efforts. We understand the learning curve can be steep with so many features, and we appreciate your insights—this feedback will help us improve the user experience moving forward. ### 8. Features that cover all aspects of digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2024 **What do you like best about SAS Customer Intelligence 360?** With SAS I can view a wide range of tracking metrics, create charts, and improve my decision making. Through knowledge of the interactions that occur in our channels. **What do you dislike about SAS Customer Intelligence 360?** For some campaigns and clients, SAS prices are restrictive. What I always try to tell them is that the quality of the service and the professionals in charge of support and compliance with the regulations deserve it. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Marketing 360 allows me to connect to an existing database easily and cheaply. Analyze the channels and prospects with greater receptiveness, identify what in marketing we know as "hot leads." Protecting client and customer data at all times. **Official Response from SAS Customer Intelligence:** > Thank you for the thoughtful review! We're glad to hear that SAS Customer Intelligence 360 is helping you make more informed decisions through robust tracking and insights. We truly appreciate your recognition of the platform’s quality and the support team’s dedication to compliance and service. ### 9. Using it on a daily basis **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** April 11, 2024 **What do you like best about SAS Customer Intelligence 360?** It seems versatile but we don't use all the features **What do you dislike about SAS Customer Intelligence 360?** A/B testing, reporting and scheduling is heavily lacking in features **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Sending emails and sending reporting to other systems **Official Response from SAS Customer Intelligence:** > Thank you for the review! We hope you continue to adopt more of the solution as the feature set advances! ### 10. A Great Company **Rating:** 4.0/5.0 stars **Reviewed by:** Markey B. | Freelance Contributor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about SAS Customer Intelligence 360?** It's an easy to use product that helps enhance your work while also providing a number of features for all of your employees, or yourself. **What do you dislike about SAS Customer Intelligence 360?** It is more technology than human-based. But the product continues to help humans improve. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Understand the market, search keywords, help identify problem areas, etc. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're happy to hear that SAS Customer Intelligence 360 is helping enhance your work and provides useful features for your team. We appreciate your thoughts on the balance between technology and human input and will continue to improve in that area. ### 11. Honest Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nalin B. | Junior data Enginner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2024 **What do you like best about SAS Customer Intelligence 360?** The interactive UI and support which is provided during the whole process is commendable and worth trying. **What do you dislike about SAS Customer Intelligence 360?** Just need to focus more on graphics and latency between switching pages. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The best thing is they are interacting good with the coustomer with review part. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! It's great to hear that you’ve found the interactive UI and support to be helpful throughout the process. We also appreciate your thoughts on improving graphics and page latency, as we are always working to enhance the user experience. ### 12. Good Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Aditi B. | Senior Analyst- Service & Process Optimization, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about SAS Customer Intelligence 360?** SAS customer intelligence is quite helpful and intelligent tool. I found it very useful and easy to use **What do you dislike about SAS Customer Intelligence 360?** There isn't anything as such to dislike about it **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Credibility of the data is the biggest issue when it comes to analytics **Official Response from SAS Customer Intelligence:** > Thanks for sharing your experience! We're happy to hear that you find SAS Customer Intelligence 360 helpful and easy to use. Data credibility is key, and we're glad the platform is supporting your analytics needs. ### 13. SAS Review **Rating:** 5.0/5.0 stars **Reviewed by:** Saahas C. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about SAS Customer Intelligence 360?** Very easy to use, easy to integrate with the system and implementation with multiple features with daily usages and the best part is the customer support!!!!!!!!!!!!! **What do you dislike about SAS Customer Intelligence 360?** Nothing as of now!!!!!!!!!!!!!!!!!!!!!!!! **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** it helped me to integrate with dashboard for insights **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're thrilled to hear that SAS Customer Intelligence 360 has been easy to use and integrate, and that our customer support has made a positive impact. We appreciate your comments and are happy to see the platform helping you gain valuable insights through the dashboard integration. ### 14. Amazing service providers **Rating:** 4.5/5.0 stars **Reviewed by:** Aditi B. | BA, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2024 **What do you like best about SAS Customer Intelligence 360?** It was quite easy to use and the kind of service that these guys are providing is just amazing **What do you dislike about SAS Customer Intelligence 360?** There isn't anything which I would say I dislike **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It is helping me draw accurate analysis **Official Response from SAS Customer Intelligence:** > We're thrilled to hear that you find SAS Customer Intelligence 360 easy to use and that you're happy with the service provided! ### 15. Great and knowledgeable experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about SAS Customer Intelligence 360?** Its robust analytics capabilities, comprehensive customer data integration, and advanced marketing automation features. The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategy. Really liked it. **What do you dislike about SAS Customer Intelligence 360?** Sometimes it takes a little longer but other than that it's great tool **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The platform's ability to provide actionable insights for targeted marketing campaigns and customer engagement strategies. It is making a job easier when it comes to look at insights of data. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're glad to hear that the advanced analytics and automation features in SAS Customer Intelligence 360 are helping drive your marketing strategy. We appreciate the note on speed and are always working to optimize performance. ### 16. Good Tool for understanding customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about SAS Customer Intelligence 360?** It is a very simple tool and easy to integrate with the existing systems. Implementing it was super smooth, thanks to the exceptional customer support team. **What do you dislike about SAS Customer Intelligence 360?** There is no such things which makes it bad to use, though the price can be little cheaper. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The software has enabled our team to understand the customer data and take data driven decisions. It drove the revenue gorwth and improved the relations with our customers. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're so glad SAS Customer Intelligence 360 has helped drive revenue growth and improve your customer relationships. Your note on pricing is appreciated and will help us continue enhancing the platform. ### 17. A fantastic tool for creating custom reports **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit M. | Associate Consumer Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2024 **What do you like best about SAS Customer Intelligence 360?** BI reporting, ad serving, inventory forecasting. **What do you dislike about SAS Customer Intelligence 360?** Technical issues with websockets and mobile integration prevents setup for production **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** To orchestrate campaigns with easy to understand segmentation abilities. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 has been helpful in creating custom reports and orchestrating campaigns with its segmentation capabilities. We also appreciate your comments on the technical issues with websockets and mobile integration, as this insight will help us improve the setup process. ### 18. "Sas customer Intelligence helps truly connect with our customers" **Rating:** 4.0/5.0 stars **Reviewed by:** Gowtham G. | Data Processing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2023 **What do you like best about SAS Customer Intelligence 360?** Sas customer intelligence delivers us a full view of customers, helps segregate detailed profiles. Software allows to track customer behavior forecasts potential selling opportunities Adaptable to business needs and changing constraints. drives substantial difference in our marketing goals. Simplfies analytical, report generation and performance tracking capabilties. Very intergrative platform enables to integrate with ecommerce platforms, CRM ms dynnamics, hubspot. creates personalised marketing and content engagement where customers data is secured. It helps us automate campaigns design and excute seamlessly. Agents provides personalized customer support. **What do you dislike about SAS Customer Intelligence 360?** Marketing activities accelerates through automation, boosts response rate with minimal efforts. yet customization ablities are difficult to implement. necessity of Implementing new softwares often between workflows. Analyze campaign performance involves daily use adjusting marketing strategies. Time consuming **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Integration of BI tools enables to create dashboards and perform in depth marketing analysis of customer data Sas customer intelligence open and integretes with Sas environment and various application. Personalized campaigns help us understand customer point of view. flexible in buliding customer profiles **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're thrilled to hear that SAS Customer Intelligence 360 is helping you build detailed customer profiles, automate campaigns, and personalize marketing efforts. It’s great to know the platform’s integration with BI tools and other applications is driving more in-depth analysis and meaningful customer engagement. We appreciate your feedback on customization and workflow complexity and are always working to enhance the user experience. ### 19. Exceptional Service, Support team are great when there are issues or questions! **Rating:** 4.5/5.0 stars **Reviewed by:** Ed K. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about SAS Customer Intelligence 360?** Prior to using SAS CI 360, we did not have discovery data. Customer interaction and insights has become an interval ingredient to delivering success at our organistion that we have embedded these insights into driving complex models to providing the best offer to our customers at the right time. **What do you dislike about SAS Customer Intelligence 360?** The task creation feature could use some work to be more user friendly to non HTML experts. Some times it is best to alter email designs/functions using HTML however once converted to HTML the EDM task cannot be editted via the GUI. This creates a need for HTML experts to edit the task. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Being able to identify and understand a customers behaviour on our web pages. We have also leveraged SAS RTDM to help deploy data via spots on a page so customers have a unique offer always available for them. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're glad to hear that customer insights have become a key part of your success and that our platform helps deliver the right offers at the right time. We appreciate your feedback about the task creation feature and understand the challenges for non-HTML experts and will take this into consideration as we work to improve usability. ### 20. My Take on SAS customer data platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rajashekar S. | Tutor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS Customer Data Platform capabilities transcend the limits of vaporizing the quintessential customer data in facilitating the collection , describing and providing appropriate and accurate information of all aspects of customers in real time which accounts us with sounding accuracy and productivity equating to optimal point, which in turn smoothens the decisive nature of all beneficiaries who are benefiting out of it. It weeds out the irrelevant aspects of customer data which is quite unconventional, and caters to provide rationality. **What do you dislike about SAS Customer Intelligence 360?** There is no cons in it, however it may seem like the platform there are some intricacies at the user interface, believe if followed the correct instructions, it was easy for me to accustomizing to this platform. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's troubleshooting the respective error and makes us understand how to work on it hassle free and reduce the time to check the fault findings and errors **Official Response from SAS Customer Intelligence:** > Thank you for sharing your perspective! We're glad to hear that SAS Customer Intelligence 360 is helping you streamline customer data processes and enhance accuracy and productivity. It's great to know the platform is supporting your decision-making and troubleshooting efforts effectively. We appreciate your comments on the interface and are always working to improve the user experience. ### 21. A complete MarTech Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about SAS Customer Intelligence 360?** A true omnichannel SaaS solution. Offers a lot of of out of the box features and is also customizable for your needs. **What do you dislike about SAS Customer Intelligence 360?** Only thing that I dislike is the pricing model. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Intelligence 360 gives us a complete marketing automation tool to deliver relevant customer experience. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re thrilled to hear that SAS Customer Intelligence 360 has been a valuable omnichannel solution for your marketing needs. We appreciate your input on the pricing model and will take that into consideration as we continue to improve. ### 22. Review of SAS Customer Intelligence 360 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about SAS Customer Intelligence 360?** I like the customer mapping features eased put pretty well in the platform. **What do you dislike about SAS Customer Intelligence 360?** Sometimes lags a bit and need to be reloaded which makes me lose data on my template, if any. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** - Giving a detailed analysis per user. - The segmentation really helps to create very personalized Marketing automation strategies. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your feedback! We're glad to hear that the customer mapping and segmentation features are helping you create personalized marketing strategies. We also appreciate your input regarding performance and will work to improve the platform's speed and reliability. ### 23. A reliable customer informat. **Rating:** 4.5/5.0 stars **Reviewed by:** Emetu L. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2023 **What do you like best about SAS Customer Intelligence 360?** Ability of the product to manage customer service workflow and customer community. Ease of operation and implementation. The product helps in delivering satisfying experience to customers. Ease of setting up,robust performance and scalability. The product ability to strengthen business performance and customer engagement. Customer care and support services are very convinient. **What do you dislike about SAS Customer Intelligence 360?** The product is adoptable and very cost efficient I cannot complain. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The product gas enabled us reachout the target customers and drive sales effectively. **Official Response from SAS Customer Intelligence:** > Thank you for your review! We're glad to hear that SAS Customer Intelligence 360 has been helping you manage workflows, improve customer experience, and drive sales effectively. It’s great to know that the ease of use, scalability, and customer support have been valuable for your team. We appreciate your feedback! ### 24. I have had positive experiences using SAS in my company. **Rating:** 4.5/5.0 stars **Reviewed by:** Sanjeev K. | Implementation Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about SAS Customer Intelligence 360?** One of the best things is possibility of data manipulation which can be made through SQL. This feature allows me efficient and precise data manipulation, which is crucial in my industry. It has helped me analyze complex datasets with ease uncovering valuable insights and patterns" Seamlessly integrates SQL for advanced data manipul. - Very fast processing of data - Privacy - There are a lot of statistic functions for analysis. **What do you dislike about SAS Customer Intelligence 360?** Great tool. We had some problems with integration but support was very helpful. I am fully satsifeid with the produt barring minor issues that was solved with great support. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Improve compliance & risk management Drive innovation Drive revenue growth Improve customer relations/service Create internal/operational efficiencies Improve business process agility **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360! We're glad the SQL integration, advanced statistical capabilities, and strong data privacy have supported your analysis needs. It’s great to hear the platform is helping drive innovation, enhance compliance, and improve customer relationships. We appreciate your feedback! ### 25. Adaptable and regulatory compliance **Rating:** 4.5/5.0 stars **Reviewed by:** John S. | HR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about SAS Customer Intelligence 360?** The product has value for money due to unlimited implementation and efficiency. It is Customizable. The product has excellent machine learning technology. Reliable customer support services The product integration ability with other softwares is excellent. **What do you dislike about SAS Customer Intelligence 360?** The product is better compared to its competitors and ut is very flexible interms of payments. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The product has enabled us build a deep rooted connection with our customers and efficiently Measure our customers satisfaction. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We’re glad to hear that SAS Customer Intelligence 360’s flexibility, machine learning features, and integration have been helpful in building strong customer connections and measuring satisfaction efficiently. We appreciate your insights. ### 26. Enchancing efficency of Customer Intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | CEO, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about SAS Customer Intelligence 360?** Customer Intelligence simplifies tasks by providing data and enhancing marketing efforts through automation. With awareness and training it proves to be a valuable asset for any company. **What do you dislike about SAS Customer Intelligence 360?** The platform is intricate and difficult to navigate, for technical users. The softwares cost and ongoing maintenance requirements might pose considerations. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Advantage of Customer Intelligence is its ability to provide real time information when we need it most. This enables us to solve issues and make informed decisions benefiting our business by enhancing efficiency and ensuring a competitive edge. **Official Response from SAS Customer Intelligence:** > We're pleased to hear that SAS Customer Intelligence 360 is helping you make informed decisions and enhance efficiency. We understand the importance of real-time data and are continuously working to improve the platform's usability and cost-effectiveness to better serve your needs. ### 27. My review for SAS customer intelligence product. **Rating:** 4.5/5.0 stars **Reviewed by:** Gacheru K. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about SAS Customer Intelligence 360?** The product has a simple user interface that is easy to navigate. Natural language processing capabilities of the product. Easy setting of surveys and powerful collection tools. Reliable customer support services and ease in integration. **What do you dislike about SAS Customer Intelligence 360?** The product has limited customization options. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** The product has enabled us anticipate our customers needs and fulfill them on time. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts! We're glad the intuitive UI, NLP features, and strong support have made a difference. While customization options may be limited, it’s great to hear SAS Customer Intelligence 360 helps you anticipate and meet customer needs effectively. ### 28. An innovative marketing product adapted to new technologies. **Rating:** 3.5/5.0 stars **Reviewed by:** Fernando A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about SAS Customer Intelligence 360?** How adapted it is to the cloud world and serves as an ideal complement to existing SAS marketing technologies. This makes it an ideal and unique complement to help grow marketing strategies. **What do you dislike about SAS Customer Intelligence 360?** Having to learn how to use the new product but with all the documentation that exists will not be a big problem. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** For me it has been a complement to the marketing suite we already had. **Official Response from SAS Customer Intelligence:** > Thank you for the feedback! It’s great to hear how well SAS Customer Intelligence 360 integrates with your existing SAS tools and supports modern, cloud-based marketing strategies. We appreciate your insights. ### 29. Exceptional Application for Managing Data! **Rating:** 5.0/5.0 stars **Reviewed by:** Nayyer M. | IT Manager, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about SAS Customer Intelligence 360?** First thing that I like about SAS Customer Data Platform is that it is easy to use and user-friendly and an excellent tool for creating bespoke reports. This platform helps to generate and organize data presentations so that management may make well-informed decisions. Also, their support service can assist you if you face a problem. **What do you dislike about SAS Customer Intelligence 360?** Total pricing of the package is a little expensive for small businesses. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps us to manage and organize the data of students and employees without duplicating the data hence providing efficieny to our work and saving our time. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 has been helpful in organizing and managing your data efficiently, especially for student and employee records. We also appreciate your thoughts on pricing and will keep that in mind as we continue to improve the platform. ### 30. Great product to capture customer insights **Rating:** 4.0/5.0 stars **Reviewed by:** Ashish J. | Chief of Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2023 **What do you like best about SAS Customer Intelligence 360?** Helpful in making customized report about customer enabling marketers to Target right customers. The customer insights are helpful in making the business decisions. **What do you dislike about SAS Customer Intelligence 360?** The UI can get little complex for business user **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's helping the key problem of understanding the customer. Through SAS Customer Intelligence 360, we are able to solve customer understanding through the customer insights which is helping us make decision beneficial for businesses and customer as well. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're happy to hear that SAS Customer Intelligence 360 is helping you gain valuable customer insights and target the right audiences more effectively. We appreciate your feedback about the UI and are continuously working to enhance usability for all users. ### 31. Elevate Analytical Capabilities to retarget efforts **Rating:** 2.5/5.0 stars **Reviewed by:** Ankita . | Senior Consultant - Data Analytics & Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about SAS Customer Intelligence 360?** Seamless interaction between digital and onsite applications which narrows down the data time lag. Data privacy is maintained. Helps in autocharting. Granular details captured. **What do you dislike about SAS Customer Intelligence 360?** None as of now as per the usage of the SAS Customer Data Platform Capabilities. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Able to have a look into the journey of a customer beyond marketing.customer reporting enhanced with the analytical decisions provided by the solution. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360. We're pleased to hear that it has enhanced your customer reporting and provided valuable analytical insights. We appreciate your feedback and look forward to supporting your continued success! ### 32. Analysis with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Anshu kumar S. | Associate Consultant, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about SAS Customer Intelligence 360?** I loved there interface and the features about the analytical purpose. It does not only provide a easy understanding UI but also enable us to make data driven decisions. **What do you dislike about SAS Customer Intelligence 360?** Everything was amazing and there is nothing about dislike but....they could improve their UI and tabs so that a novice user can easily get comfortable with it.... Overall it was amazing and very handy to use. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** I used it for my college project where I performed data driven decision making to give it a touch with real life expectations. ... And yes, it improved our key of decision making and overall accuracy. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're glad you find the interface user-friendly and appreciate its powerful analytical features that support data-driven decisions. We also value your suggestion to improve the UI and navigation for new users and will keep this in mind for future updates. It’s great to hear it helped with your college project and enhanced your decision-making accuracy! ### 33. I am amazed after using SAS **Rating:** 5.0/5.0 stars **Reviewed by:** Farhan S. | Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2023 **What do you like best about SAS Customer Intelligence 360?** It has the ability to easily gather, arrange and handle data from different places. It has almost everything our organization needs. Interface is cool and easy to use. **What do you dislike about SAS Customer Intelligence 360?** Customer support lacks sometimes but it happens very less and i like SAS as a whole. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It provides a complete picture of every customer, helping our business understand that what does the customer need. It lets us able to talk to them when it is best. Basically our customers are happy when we understand their needs using sas. **Official Response from SAS Customer Intelligence:** > Thank you for your thoughtful review! We're thrilled to hear that SAS Customer Intelligence 360 is helping your organization gather, manage, and understand customer data effectively. It’s great to know that having a complete view of each customer is enabling more timely and relevant engagement. We appreciate your kind words and your honest note about support—we’re always working to improve! ### 34. Review for Customer Intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham S. | Network Engineer II, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about SAS Customer Intelligence 360?** good software for geting custmer/cunsumer data with the help of greate technology. Easy data management, Exports all the reports and ease of use are the best features. **What do you dislike about SAS Customer Intelligence 360?** No dislike, It has all the required information for the customer with the data specfically. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Getting us all the required informaiton and data based on the customer hits and gatter all the data required for us. Easy to use and efficent to engage the customers. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive experience with SAS Customer Intelligence 360! We are thrilled to hear that you find the software easy to use and efficient in managing customer data. It's great to know that the technology and data management features have been beneficial for you. If you ever have any questions or need assistance with the software, please feel free to reach out to our customer support team. We are here to help and ensure you continue to have a great experience with SAS Customer Intelligence 360. Thank you for choosing our product! ### 35. Provides valuable insights and information to optimize analytic strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Ihor M. | E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about SAS Customer Intelligence 360?** The use of Customer Intelligence increases marketing activities through, in-depth data analysis and automation. With training and awareness, Customer Intelligence proves to be a tool for businesses. **What do you dislike about SAS Customer Intelligence 360?** The user interface of the platform lacks user friendliness requiring expertise for customization. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Customer Intelligence empowers us with access, to information whenever we need it most. This allows us to make data driven decisions understand customer behavior better. **Official Response from SAS Customer Intelligence:** > We understand your concerns about the user interface and customization of the platform. We are constantly working to improve the user experience and make the platform more user-friendly. ### 36. Need Efficiency in Managing your Data ? Try SAS Customer Data Platform ! **Rating:** 5.0/5.0 stars **Reviewed by:** Sara D. | Data Analyst, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS Customer Data Platform is easily accessible to everyone and it collects data in real time. This platform provides an opportunity to manage data efficiently and to also create custom reports according to your needs. **What do you dislike about SAS Customer Intelligence 360?** The only drawback of this platform is its lack of support for all the cloud providers. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** In our organization, we have to frequently manage the dta of students and our employees . SAS works very efficiently according to our requirment to help manage the records of data. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 is helping you manage data efficiently and create custom reports to suit your needs. We also appreciate your input about the platform's cloud provider support and will take it into consideration for future updates. ### 37. Best Customer Intelligence Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hummera J. | IT Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about SAS Customer Intelligence 360?** I personally like SAS Customer Data Platform as it is super friendly, easy to navigate and wonderful platform to create custom build reports. It is really helpful in generating and arranging the data for the management. **What do you dislike about SAS Customer Intelligence 360?** Overall the product is amazing and there is nothing to dislike about it. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer Data Platform helps an organization to arrange and manage data for its users convinence and keeping data alligned accurately. **Official Response from SAS Customer Intelligence:** > Thank you for your positive feedback on SAS Customer Intelligence 360! We're glad it’s user-friendly and helps organize data effectively for your team. We appreciate your support and remain committed to delivering a great experience. ### 38. We had an Amazing Experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Sajid M. | Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about SAS Customer Intelligence 360?** It is really easy to use and move around in, and it is fantastic tool for making specialized reports. It helps me create and organize data presentations. Helps me take smart decisions. **What do you dislike about SAS Customer Intelligence 360?** Due to its high cost, it is better suited for bigger organizations. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps in improving your marketing efforts. It is easy to use and works really well with understanding customer behaviour and showing data in visual ways. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your great experience with SAS Customer Intelligence 360. We’re happy to hear that its ease of use and powerful reporting features are helping you make smart decisions and improve marketing efforts. We understand the cost may be a consideration for smaller organizations and appreciate your feedback. ### 39. SAS Customer Data Platform Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2023 **What do you like best about SAS Customer Intelligence 360?** * It collects, cleans and unifies customer data from various sources very efficiently and gives a great view of each customer's journey. * It empowers marketers to customer segments based upon behaviours and prefrences. * It is very user friendly tool. **What do you dislike about SAS Customer Intelligence 360?** * Not easy to customize. * Pricing information not availible on the website. * Hard for new users to learn about its features. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It gives a comprehensive view of each customer, which enables our business to understand what does customer require. By understanding behaviour of customers we can engage with customers at a right time. This really helps to grow our business. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear SAS Customer Intelligence 360 is helping unify customer data and segment based on behaviors. We also appreciate your comments on customization and user learning—your insights are valuable for future improvements. ### 40. The Top Marketing Automation Tool with Robust Analytics Capabilities! **Rating:** 5.0/5.0 stars **Reviewed by:** Akram S. | IT Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2023 **What do you like best about SAS Customer Intelligence 360?** I like SAS Customer Dta Platform due to its capability to collect , organize and manage data from various sources. Also, the feature that it provides are advanced that meet our organization's requirements. **What do you dislike about SAS Customer Intelligence 360?** It might be alittle expensive for small businesses. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps us to manage and organize the data of our clients as per our requirement which is time saving and is easy to manage . **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're thrilled to hear that SAS Customer Intelligence 360 has been effective in collecting, organizing, and managing data from multiple sources to meet your organization's needs. We also appreciate your feedback on pricing, and we're glad the platform has helped save time and streamline your data management processes. ### 41. Quality Product for Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Rasheed B. | Finance Associate, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2023 **What do you like best about SAS Customer Intelligence 360?** First thing that I like about SAS Customer Data Platform is that the user can deliver use cases very fast for markrting strategy. It is easy to use and has user-friendly interface. **What do you dislike about SAS Customer Intelligence 360?** One thing that I dislike about this product is that it doesn't support all cloud providers. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps us to manage our customer's data efficiently which saves alot of our time and manage work accordingly. **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 has helped you quickly deliver use cases for marketing strategies and made data management easier. We appreciate your insight on cloud support and will take this feedback into consideration for future improvements. ### 42. Best features till date as per the competitors. **Rating:** 4.5/5.0 stars **Reviewed by:** Yogender K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about SAS Customer Intelligence 360?** The platform provides capabilities for data quality, data integration, data governance, and analytics to enable personalized and relevant customer experiences. **What do you dislike about SAS Customer Intelligence 360?** One drawback is the cost of this product. Which is very high. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It is helping us to gather the user data and help us to analyse the data and automate few parts of the process. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're happy to hear that SAS Customer Intelligence 360’s data quality, integration, and analytics capabilities are helping you deliver more personalized customer experiences and streamline your processes. We appreciate your feedback on pricing and will continue working to deliver strong value. ### 43. SAS ! Best Tool for Managing and Presenting Data. **Rating:** 4.5/5.0 stars **Reviewed by:** Saba N. | Head of department, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about SAS Customer Intelligence 360?** It boasts a user-friendly and straightforward interface, serving as an outstanding resource for crafting customized reports. Moreover, it offers highly valuable features for crafting and structuring data presentations, enaling informed decision-making by management. **What do you dislike about SAS Customer Intelligence 360?** It can be complex to setup for organizations lacking professional expertise. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It helps to respond to students actions in real-time with efficiency and also manages our data with ease. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your positive feedback! We're glad to hear that SAS Customer Intelligence 360 is providing valuable tools for crafting reports and structuring data presentations, helping to drive informed decision-making. We appreciate your point about setup complexity and will continue striving to offer more flexible options. ### 44. A wholesome experience. **Rating:** 4.5/5.0 stars **Reviewed by:** Jairaj P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about SAS Customer Intelligence 360?** The interface as well as coding capabilities were really intuitive. The provision to incorporate SQL scripts were helpful as well. The process to load and extract data was top notch as well. **What do you dislike about SAS Customer Intelligence 360?** There were not many things to dislike. The coding syntax were a little hard to learn. There can also be a provision for auto completing (suggestions) the code. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS Customer helps to provide easy access to customer relationship management softwares. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're glad you find the interface intuitive and appreciate the SQL integration and data handling features. We also appreciate your feedback about enhancing coding capabilities and will take it into consideration for future improvements. ### 45. SAS ! Providing Best Services to your Customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahsan R. | IT Manager, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS Customer Data Platform enables the customer data from various websites and social media. It provides real-time data processing enabling rapid responses to customer actions. Moreover, it has afriendly user-interface. **What do you dislike about SAS Customer Intelligence 360?** It can be a little complex for smaller businesses with limited technical expertise. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It help us to integrate and manage the important data of our employees and students . **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're pleased to hear that SAS Customer Intelligence 360 is helping you integrate and manage important data from various sources and providing real-time insights. We also appreciate your feedback on its complexity for smaller businesses and will consider this for future improvements. ### 46. My experience with SAS customer data platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Mulsahahmed T. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2023 **What do you like best about SAS Customer Intelligence 360?** More insight on customer data analytics. AI powered for better performances. Data protection and security. More organized customer data management. **What do you dislike about SAS Customer Intelligence 360?** SAS customer data platform capabilities is pricey **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Customers data platform. Customer journey mapping. SAS customer data platform capabilities has empowered our business with self service insights,audiences and activation capabilities. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360! We're glad to hear the platform’s AI-powered performance, security features, and organized customer data management are bringing value to your business. It’s great to know that customer journey mapping and self-service insights are helping drive better engagement and activation. We appreciate your feedback! ### 47. Great Product **Rating:** 4.0/5.0 stars **Reviewed by:** Dr. Rangegowda R. | Program Coordinator CMRU Bengaluru, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about SAS Customer Intelligence 360?** Ease to catch the big maket by using customer intelligence **What do you dislike about SAS Customer Intelligence 360?** specification of indicator to indentify the customer improtance **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** identificationi of KPI in Policy making **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience! We're glad to hear that SAS Customer Intelligence 360 is helping you reach broader markets and identify key performance indicators for policymaking. Your feedback on improving customer importance indicators is appreciated—we’re always working to refine and enhance the platform to better support strategic decision-making. ### 48. Mixed feelings abou CI360 **Rating:** 3.0/5.0 stars **Reviewed by:** Antonino V. | Especialista de DBM, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about SAS Customer Intelligence 360?** User interface, data and software integration possibilities. **What do you dislike about SAS Customer Intelligence 360?** SAS Support, poor documentation, learning school with courses with missing modules. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** Customer real and near-real time jouneys and batch comunications. **Official Response from SAS Customer Intelligence:** > Thank you for sharing your experience with SAS Customer Intelligence 360. We are thrilled to hear you are having a positive experience with the user interface, and our platform's integration capabilities. However, I understand that there are certain areas where you're facing challenges, particularly with SAS Support and the documentation. These aspects are important for a smooth user experience, and I'll make sure to pass on your feedback to the relevant teams. We are committed to enhancing the support and documentation aspects to ensure a better experience for you and all our users! ### 49. SAS Customer Intelligence 360 **Rating:** 3.5/5.0 stars **Reviewed by:** ABHISHEK A. | Data Engineer , Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about SAS Customer Intelligence 360?** It's Complex problem capabillity to solve **What do you dislike about SAS Customer Intelligence 360?** To not updating with time as others doing **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** It's giving us insights from various datasets **Official Response from SAS Customer Intelligence:** > Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 is helping you solve complex problems and generate insights from diverse datasets. We appreciate your note on the importance of staying up to date as we’re always working to evolve and enhance our platform to better meet user needs. ### 50. Good customer intelligence software for medium to large size businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about SAS Customer Intelligence 360?** SAS helped us streamline our entire marketing processes and provided a unified and consolidated view of our marketing, especially for marketing planning and customer activation across the buyer journey. We were also able to unlock great amount of insights due to their robust anaytics platform **What do you dislike about SAS Customer Intelligence 360?** The price could pinch at the start and it is bit costly for a medium size business. Moreover many of its capabilities can be leverage at much better degree at large scale business. **What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?** SAS CI 360 helped us to navigate through our marketing processes and streamline the entire ecosystem. We are using SAS primarily for planning and execution, for buyer journey activation - providing personalised and omnichannel experience to our customers and it has been really beneficial for our business as we have seen 3X growth in customer acquisition and retention since implementation. **Official Response from SAS Customer Intelligence:** > Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad it’s helped streamline your marketing and deliver valuable insights for personalized, omnichannel experiences. We appreciate your feedback on pricing and scalability and will keep it in mind as we improve. It’s great to hear about your strong growth in customer acquisition and retention! ## SAS Customer Intelligence 360 Discussions - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) - [View SAS Customer Intelligence 360 pricing details and edition comparison](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+14%3A31%3A00+-0500&secure%5Bsession_id%5D=09e41583-8f2a-4052-81df-cc83b0c7f784&secure%5Btoken%5D=9aff420ddf488d7c42a2068048bfe1eaa3df51c531fca97d209451e3ec6881c5&format=llm_user) ## SAS Customer Intelligence 360 Integrations - [Adobe Media Encoder](https://www.g2.com/products/adobe-media-encoder/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Apache Camel](https://www.g2.com/products/apache-camel/reviews) - [Azure Pipelines](https://www.g2.com/products/azure-pipelines/reviews) - [Azure Portal](https://www.g2.com/products/azure-portal/reviews) - [Base SAS](https://www.g2.com/products/base-sas/reviews) - [Flask](https://www.g2.com/products/flask/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [MetaCompliance Security Awareness Training](https://www.g2.com/products/metacompliance-security-awareness-training/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [PyCharm](https://www.g2.com/products/pycharm/reviews) - [SAS Enterprise Guide](https://www.g2.com/products/sas-enterprise-guide/reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) - [SparkPost](https://www.g2.com/products/sparkpost/reviews) ## SAS Customer Intelligence 360 Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top SAS Customer Intelligence 360 Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,397 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (615 reviews)