SAS Customer Intelligence 360 Reviews & Product Details

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

Product Website

Seller

SAS Institute Inc.

Discussions

SAS Customer Intelligence 360 Community

Languages Supported

Afrikaans, Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Marathi, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese

Product Description

Generate business value quickly with 360-degree customer data views, segments, reports and models.

Overview by

Crystal Sullivan (Customer Engagement Analyst at SAS)

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

View More Pricing Information

SAS Customer Intelligence 360 Integrations

(8)

Verified by SAS Customer Intelligence 360

SAS Customer Intelligence 360 Media

SAS Customer Intelligence 360 Demo - Customizable User Interface

Start at the home page to easily create a new task, view your recently modified items, or gain quick access to other areas of the interface.

SAS Customer Intelligence 360 Demo - Targeted Audience Creation

Create and select the most appropriate audiences to target for acquisition, retention, and loyalty campaigns with graphically driven selection tools.

SAS Customer Intelligence 360 Demo - Provide a Personalized, Multichannel Customer Experience

Easily design, manage and scale customer journeys into seamless experiences across every touch point

SAS Customer Intelligence 360 Demo - Message Creation & Delivery

Effortlessly deploy personalized messages across web, mobile, email, social and third-party channels with relevance and speed, meeting customers where they are when it matters most.

SAS Customer Intelligence 360 Demo - Real-Time Decisioning

Unlock the full potential of marketing campaigns by providing data-driven, effortless, actionable and optimized next best actions and offers.

SAS Customer Intelligence 360 Demo - Ecosystem Integration

Leverage your existing technology investments with our out-of-the-box connectors.

Official Downloads

(4)

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What the Analysts are saying about SAS Customer Intelligence 360

5 Tips for Using GenAI to Improve Customer Experience for Telecoms

Interactive Demo

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/8/2024

"SAS for modern marketing"

4.5/5

What do you like best about SAS Customer Intelligence 360?

It is a very complete platform. It supports multiple marketing channels and has a simple but useful panel that is used to analyze data in real time. Another feature that I really like is the integrated machine learning that marks suggestions. It really is a very well thought out solution and one that I consider essential today. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

What I would modify about SAS Customer Intelligence 360 is its interface. I think that as it is it fulfills its purpose. The truth is neither bad nor horrible. But it is a point that at least I would like them to improve. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the kind words! We're thrilled that SAS Customer Intelligence 360 has become an essential part of your marketing strategy, especially with real-time insights and machine learning capabilities. Your feedback on the interface is appreciated—it’s input like this that helps us continue to improve the platform.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

6/20/2024

"SAS Marketing 360 equals effective advertising"

4.5/5

What do you like best about SAS Customer Intelligence 360?

I think transmitting the right messages at the right time. It is one of the characteristics that this marketing center helps me carry out better. Since I can configure personalized content for our different channels following the guidelines that we have established in each of them, and the best thing is that it is automatically once configured. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I mentioned before that one of its strong points was automation. However, it should be noted that so-called "modern" solutions like this present gaps and unanswered questions from the SAS team. Personally, I would appreciate more passion when responding to their clients. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

It helps me make decisions because thanks to Customer Intelligence I can see the analytics and identify trends and better ways to reach potential customers. It has a visually well-organized and pleasant platform that I highlight because it facilitates analysis and makes it more interactive and dynamic. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your experience with SAS Customer Intelligence 360! We're thrilled to hear how the platform's personalization and automation features have helped you deliver the right message at the right time. Your feedback on support responsiveness is noted and appreciated—it helps us continue improving the experience for dedicated users like you.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

7/25/2024

"Keep track of your consumers with SAS"

4.5/5

What do you like best about SAS Customer Intelligence 360?

It facilitates the segmentation of consumers because through the user panel I can identify the channel of origin and the preferences of the user. Thus I can easily create personalized journeys based on consumer behavior in our channels, and then measure whether our actions have generated the expected results or not. In this marketing field, the SAS tool has proven to be very reliable. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The implementation was difficult, setting up the tool and integrating it with our channels took us some time, but the SAS team is trained and accompanied us throughout the entire process. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for the thoughtful review! We're so glad to hear that SAS Customer Intelligence 360 is helping you build personalized journeys and track performance across channels. We also appreciate your feedback on implementation—it’s great to know our team was able to support you through the process.

pavan k.

Data Analyst

Mid-Market (51-1000 emp.)

6/13/2024

"My Amazing Journey with SAS Customer Intelligence 360"

5/5

What do you like best about SAS Customer Intelligence 360?

I can say it has the best capability of machine learning and analytics.Ease of use and implementation. It has the real time decision engine which allows agile and responsive marketing. It has great customer support and frequency of use is good.It has the great felxibility, scalabilty and strong data privacy measures. Overall its a great powerful insight we have. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Despite of having great features and integration capabilities it is a bit expensive for smaller scale of companies. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your thoughtful feedback! We’re glad to hear that SAS Customer Intelligence 360’s machine learning capabilities, ease of use, and real-time decision engine are making a difference for your team. We also appreciate your note on cost—insights like yours help us continue to evolve and support businesses of all sizes more effectively.

Shweta G.

Marketing Manager

Manufacturing

Enterprise (> 1000 emp.)

9/12/2024

"SAS Customer Intelligence 360"

4.5/5

What do you like best about SAS Customer Intelligence 360?

You can maintain customer data here and track it easly, and you can have real time decision Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I have here customization challenge, and second is costing. beacuse I use it frequentaly Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your feedback! We’re glad to hear that SAS Customer Intelligence 360 is helping you track and analyze customer data in real time. We appreciate your comments on customization and cost—it’s important feedback that helps us continuously improve the platform.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

6/11/2024

"Review for SAS CI 360"

3.5/5

What do you like best about SAS Customer Intelligence 360?

SAS customer intelligence 360 has a very good user interface and it comes with very powerful analytics capabilities which has embraced me a lot at the time of implementation the customer support team was very helpful which has allowed us to implement the software very quickly. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

SAS CI 360 has few disadvantages and the major one which I came across was that it was very tough for new user since the learning curve is very steep and it requires significant training and time to fully understand its features. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

SAS customer intelligence 360 has allowed us to leverage advanced analytics for the precise segmentation of our customer base which ultimately enabled our marketing team to put the marketing efforts that resonate with the specific consumer groups. It led to increased efficiency and revenue for our team. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your thoughtful review! We're glad to hear that SAS Customer Intelligence 360's user interface and analytics capabilities have been helpful in your implementation process. We understand that the learning curve can be steep, and we appreciate your feedback on training. We're committed to making the platform even more user-friendly to help maximize its potential for your team.

Rishabh B.

Student

Small-Business (50 or fewer emp.)

6/11/2024

"Complicated but better marketing platform"

4.5/5

What do you like best about SAS Customer Intelligence 360?

It is really helpful when you are providing personalised solutions to your audience since it analyses data using AI/ML and also it is useful to understand the customer journey map using its algorithms for process improvement and expense savings since you tend to optimize expenses and efforts based on customer journey before closure. I feel its all in one solution due to its features. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Slightly complicated but much better than traditional data analysis tools. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your thoughtful feedback! We're glad to hear SAS Customer Intelligence 360 is helping you deliver more personalized solutions and optimize your marketing efforts. Your note on complexity is noted—we’re always working to make the platform even more intuitive.

Ray W.

Senior Data Scientist, Data Science & Analytics, Digital and Technology

Small-Business (50 or fewer emp.)

8/1/2024

"I use SAS for extensive customer analytics for the last few years."

4/5

What do you like best about SAS Customer Intelligence 360?

The tool has a lot of very useful functionalities. It handles huge amount of customer data. I can also link with the big data platform for accessing all data very efficiently. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I wish the data accessing and computation time can be shorter. In general, I am quite satisfied with the overall performance. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your continued trust in SAS Customer Intelligence 360 over the years! We're glad the platform’s ability to handle large volumes of customer data and integrate with your big data environment has been valuable. We appreciate your feedback on performance speed—it’s helpful as we work to continuously improve the user experience.

Naveen M.

Customer Success Manager

Mid-Market (51-1000 emp.)

6/9/2024

"game-changer for our marketing strategy."

5/5

What do you like best about SAS Customer Intelligence 360?

it is a Comprehensive Data Analytics platform provides data analytics capabilities, allowe us to use deep insights into customer actions & campaign performance.

User-Friendly platforms The interface is easy to navigate, making it accessible to all team members. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

It was all good nothing specific as such Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

Data Silos & Integration Challenge-

it integrates data from all various sources, breaking down graps & providing a clear view of customer data. This integration helps marketing teams can get comprehensive and real time customer information, leading to more correct decision-making. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your feedback! We're so glad to hear that SAS Customer Intelligence 360 has been a game-changer for your marketing strategy, especially in terms of data integration and real-time insights. It's great to know that the platform’s interface has made it accessible to your entire team and is helping with better decision-making.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

6/11/2024

"Highly Recommended for Utility Analytics"

4/5

What do you like best about SAS Customer Intelligence 360?

I really like the feature of customer data platform on SAS customer intelligence 360 because it allows us to look into the data in very detail and enabled us to create journeys which are based on very personal experience and across different touch points of the customer life cycle. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Learning curve is very steep and it has a lot of features. I have used it very frequently, still not able to understand all the features. Review collected by and hosted on G2.com.

What problems is SAS Customer Intelligence 360 solving and how is that benefiting you?

SAS customer intelligence 360 has helped us by leveraging advanced analytics to allow precise segmentation of the customer base which has actually allowed us to create targeted marketing efforts. It has also improved improved the campaign effectiveness to analyse the consumer behaviour in real time. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your feedback! We’re thrilled to hear that SAS Customer Intelligence 360’s customer data platform has been valuable in creating personalized journeys and improving your marketing efforts. We understand the learning curve can be steep with so many features, and we appreciate your insights—this feedback will help us improve the user experience moving forward.