SAS Customer Intelligence 360 Reviews & Product Details

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

Product Website

Seller

SAS Institute Inc.

Discussions

SAS Customer Intelligence 360 Community

Languages Supported

Afrikaans, Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Irish, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Marathi, Macedonian, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Telugu, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional), Maltese

Product Description

Generate business value quickly with 360-degree customer data views, segments, reports and models.

Overview by

Crystal Sullivan (Customer Engagement Analyst at SAS)

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

View More Pricing Information

SAS Customer Intelligence 360 Integrations

(8)

Verified by SAS Customer Intelligence 360

SAS Customer Intelligence 360 Media

SAS Customer Intelligence 360 Demo - Customizable User Interface

Start at the home page to easily create a new task, view your recently modified items, or gain quick access to other areas of the interface.

SAS Customer Intelligence 360 Demo - Targeted Audience Creation

Create and select the most appropriate audiences to target for acquisition, retention, and loyalty campaigns with graphically driven selection tools.

SAS Customer Intelligence 360 Demo - Provide a Personalized, Multichannel Customer Experience

Easily design, manage and scale customer journeys into seamless experiences across every touch point

SAS Customer Intelligence 360 Demo - Message Creation & Delivery

Effortlessly deploy personalized messages across web, mobile, email, social and third-party channels with relevance and speed, meeting customers where they are when it matters most.

SAS Customer Intelligence 360 Demo - Real-Time Decisioning

Unlock the full potential of marketing campaigns by providing data-driven, effortless, actionable and optimized next best actions and offers.

SAS Customer Intelligence 360 Demo - Ecosystem Integration

Leverage your existing technology investments with our out-of-the-box connectors.

Official Downloads

(4)

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What the Analysts are saying about SAS Customer Intelligence 360

5 Tips for Using GenAI to Improve Customer Experience for Telecoms

Interactive Demo

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Verified User in Banking

Small-Business (50 or fewer emp.)

9/13/2023

"Top Multi-Channel MA Solution"

4/5

What do you like best about SAS Customer Intelligence 360?

Using digital channels inlcuding mobile. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

only availible in AWS for the 360 part, but on prem for the rest Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for your feedback! We're glad to hear that SAS Customer Intelligence 360 is supporting your multi-channel marketing efforts, especially through mobile and digital channels. We appreciate your note about the deployment model and will continue striving to offer more flexible options.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

5/9/2023

"good functionality"

3/5

What do you like best about SAS Customer Intelligence 360?

The ease of use to use SAS Customer Intelligence 360 Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

unreliable cloud service of SAS Customer Intelligence 360 Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your insights and experience with SAS Customer Intelligence 360. We’re glad to hear you've found the platform to be a valuable resource for marketing analytics and decision-making. It's great to know that the various modules within SAS 360 are catering to diverse business needs, providing a robust toolkit for marketing analytical exercises. We understand that every organization has unique requirements and preferences when it comes to tailoring the features and capabilities of the platform. If you would like to share more about your requirements, please reach out to your account team so they can learn more and pass along this information to the relevant teams. Thank you once again for being a valued user of SAS Customer Intelligence 360!

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

6/8/2023

"SAS 360 is a robust platform and provides valuable insights."

4.5/5

What do you like best about SAS Customer Intelligence 360?

You can reach customers through email, social media, and analytics capabilities give you valuable insights for data-driven decision-making. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

SAS 360 is complex for beginners and users without a strong analytics or data management background. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're glad you find value in its multichannel capabilities and insights that support data-driven decisions. We appreciate your feedback on the learning curve for new users and will keep this in mind as we continue improving the platform’s accessibility. Great to hear it’s helping enhance your marketing and campaign results!

Nav S.

Governance & Risk Analyst

Enterprise (> 1000 emp.)

12/5/2022

"Collect and analyse user behaviour from various sources"

4/5

What do you like best about SAS Customer Intelligence 360?

Can collect customer behaviour across a range of digital environments. Monitor views, interactions and customer journeys. Customizable data collection, but still staying GDPR compliant Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Take time to learn how to use it. It could be a bit more user-friendly. Wish I could customize the visualizations more to make it easier to display data. Start up cost is high relative for small and medium sized firms. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad it helped you collect and analyze customer behavior across channels while staying GDPR compliant. We appreciate your feedback on usability and visualization options and will keep it in mind for future improvements.

Verified User in Construction

Enterprise (> 1000 emp.)

5/11/2023

"Like the user interface including the query builder"

2.5/5

What do you like best about SAS Customer Intelligence 360?

Allows low code individuals to be able to modify data sets easily enough. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

AI will likely be able to take over the benefits of the user interface through more natural language queries instead of accomplishing through user interface. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your thoughts on your experience with SAS Customer Intelligence 360, particularly SAS 360 Match. It's wonderful to hear that you're finding the user interface and the query builder, especially to be user-friendly and effective. I understand your perspective on the potential evolution of AI. It's an interesting point to consider how technology could shape the future of data manipulation and interaction. We are continually working to add enhancements to our solution, and it is exciting to think of the possibilities it can provide in the future! Your input helps us tailor our solutions to better meet the evolving needs of our customers.

Verified User in Banking

Mid-Market (51-1000 emp.)

5/10/2023

"SAS customer intelligence 360 can help marketing analytic decision"

3.5/5

What do you like best about SAS Customer Intelligence 360?

SAS 360 can provide a robust set of tools for marketing analytical excise. The various modules can help different business needs. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The features and capabilities of SAS Customer Intelligence 360 need to be further customized by different organizations. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your thoughts on SAS Customer Intelligence 360! We’re glad you find the platform’s robust tools and modular design helpful for various business needs. We appreciate your feedback about customization and will keep it in mind as we work to make the platform more adaptable. It’s great to hear that SAS CI 360 supports your customer analytics and optimization efforts effectively!

Verified User in Higher Education

Mid-Market (51-1000 emp.)

5/16/2023

"User experience of SAS Customer Intellgence 360"

5/5

What do you like best about SAS Customer Intelligence 360?

It is very convenient to use. The features are user-friendly. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

The free version is available only through online. You can't install it on your computer. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for sharing your thoughts on SAS Customer Intelligence 360! We're happy to hear you find the platform convenient and user-friendly for campaign management. We appreciate your feedback and will consider this as we work to improve the user experience.

Fernando A.

Responsable Arquitectura de Soluciones

Small-Business (50 or fewer emp.)

12/28/2022

"Sophisticated cloud-oriented SAS product tailored to customer needs"

4/5

What do you like best about SAS Customer Intelligence 360?

The ease of integration with existing On Premise architectures and older SAS products gives the advantage of having a modern platform in a short time. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

I have no negative comments. Everything seems to me to be correct and I can't draw any criticism. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your positive experience with SAS Customer Intelligence 360! We're glad to hear that the seamless integration with existing systems and legacy SAS products has helped you quickly adopt a modern platform.

Verified User in Financial Services

Enterprise (> 1000 emp.)

5/17/2023

"Very good product for marketing"

4/5

What do you like best about SAS Customer Intelligence 360?

Users can deliver use cases very fast for marketing activities. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

Do not support all cloud providers, such as Alibaba Cloud Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thanks for your feedback on SAS Customer Intelligence 360! We're glad to hear it's helping you quickly deliver marketing use cases. We appreciate your note about cloud provider support and will take that into account as we continue to evolve the platform.

Verified User in Printing

Enterprise (> 1000 emp.)

12/21/2022

"SAS Analyst Review"

4.5/5

What do you like best about SAS Customer Intelligence 360?

This tool helped us in reducing lot of manual work at our end and now we can focus more on campaign analysis. This tool helped in improving paid campaigns revenue. Review collected by and hosted on G2.com.

What do you dislike about SAS Customer Intelligence 360?

This is very expensive for our business currently compare to other tools available in the market. Although it gives high performance but many small businesses of Cimpress has very tight budget who cannot afford this tool. Review collected by and hosted on G2.com.

Response from SAS Customer Intelligence of SAS Customer Intelligence 360

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Thank you for sharing your experience with SAS Customer Intelligence 360! We're happy to hear it has helped reduce manual work and improve your campaign analysis and revenue. We understand pricing can be a concern for smaller businesses and appreciate your feedback. It’s great to know the tool is streamlining your campaign planning, audience targeting, and reporting, saving you valuable time.