Explore the best alternatives to Salesforce Data Cloud for users who need new software features or want to try different solutions. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking simple, easily administered software solutions with recommendation engine, multiple devices, and content marketing. Other important factors to consider when researching alternatives to Salesforce Data Cloud include user experience and integration. The best overall Salesforce Data Cloud alternative is Twilio Segment. Other similar apps like Salesforce Data Cloud are Tealium Customer Data Hub, Insider One, Hightouch, and Klaviyo. Salesforce Data Cloud alternatives can be found in Customer Data Platforms (CDP) but may also be in Marketing Automation Software or Mobile Marketing Software.
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.
Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.
Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
Catalyst is a powerful and intuitive Customer Growth Platform that empowers teams to drive revenue growth by centralizing siloed customer data, delivering clear insights into customer health, and aligning actions with customer objectives.