[ Rule Reviews ](https://www.g2.com/products/rule/reviews) [ Rule Reviews ](https://www.g2.com/products/rule/reviews) # Rule Pricing Overview [Editedit](https://my.g2.com/rule/pricings) Free Trial ## Rule Pricing Key Insights Last updated on Jul 30, 2026 * * * Rule offers **4 pricing editions** , starting at **$0**. Rule pricing tiers are designed to support different usage levels and team sizes. Rule also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Rule pricing table below to figure out the best fit for your needs. * * * Rule Free — $0 Rule Professional — €60 / Per Month SMS & RCS Service — kr995 / Per Month Rule Enterprise — Contact Us Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Rule Free Free Use Rule's tools and features for free to create successful digital communications. Contact capacity: 250 - Newsletter tool - Campaign editor - Segmentation tool - GDPR compliant, all customer data secured - Statistics & Reports - Self service with our Help Center Show More Rule Professional Starting at €60.00 Per Month Data-driven automation and optimization tools for businesses that want to grow faster. Contact capacity starting from: 2 500 - Everything from Free - SMS - Unlimited emails - GDPR compliant, all customer data secured - +100 Integrations - Real-time statistic and reports - Personal support Show More Rule Enterprise Contact Us For companies with a larger volume of members or who need tailored solutions as needed. Contact capacity: 250 000+ - Everything from Professional - Customer Success Management - GDPR compliant, all customer data secured - Onboarding & best practices - Maximized email deliverability - Strategic advice Show More SMS & RCS Service 995.00 kr Per Month Do you which to only use SMS/RCS? No problem! Choose our special plan with unlimited contacts. From 0.4 SEK per SMS in Sweden. From 0.6 SEK per RCS in Sweden. For more details about other countries talk to our sales staff. - Unlimited contacts - Automated sms flows - Personalization functions - Segmentation tool - +100 Integrations - Real-time statistics and exports - Support knowledge base + personal support - Multimedia with sound, video, images - Interactive elements such as buttons and maps Show More Rule’s pricing model is designed to empower marketing teams and CRM professionals with a transparent, flexible, and scalable solution for all their digital engagement needs. With clear, no-hidden-fee pricing tiers, Rule stands apart from competitors by offering a structure that adapts to both startups and enterprises. Our competitive plans deliver essential features for advanced marketing automation—across channels like Email, SMS, RCS, and Social Media—ensuring that every campaign is powered by data-driven insights. Experience a pricing strategy that not only fuels innovation but also optimizes ROI, helping you achieve real results in customer engagement and conversion. Discover how Rule’s intelligent pricing can drive your business forward. Pricing information for Rule is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Rule must be conducted with the seller. Feel free to contact us at support@rule.se for any further questions. Pricing information was last updated on January 09, 2026 Show More ## Rule Pricing FAQs Generated using AI Is Rule free, or does it offer a free trial? Yes. According to G2 data, Rule offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. How much does Rule cost in 2026? According to G2 data, Rule pricing in 2026 starts at €60.00 and can reach 995.00 kr depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Rule Communication's official pricing page for the most current details. Who is Rule pricing best suited for? Rule's pricing is best suited for small businesses and marketing agencies, the dominant segments among G2 reviewers. Small-business users in marketing, advertising, and financial services praise Rule's ease of use, flexible automation, and partner ecosystem. Rule's Free tier fits solo operators or early-stage teams testing email marketing up to 250 contacts. Rule's Professional tier suits growing SMBs needing SMS, integrations, and scalable contact capacity. Mid-market companies in education and software also appear in G2 reviews, leveraging Rule's real-time sync and CRM integrations. Rule's Enterprise tier targets high-volume organizations needing tailored onboarding and dedicated success management. Agencies building client stacks benefit most from Rule's integration flexibility. What are the key differences between the free and paid versions of Rule? Rule's Free tier supports up to 250 contacts and includes the newsletter tool, campaign editor, segmentation, and basic statistics — but no SMS, no integrations, and only self-service Help Center support. Rule's Professional plans, starting at €60.00/month for 2,500 contacts, unlock SMS, unlimited emails, 100+ integrations, real-time reporting, and personal support. Rule's Enterprise tier adds Customer Success Management, onboarding, strategic advice, and maximized deliverability for 250,000+ contacts. G2 reviewers highlight integrations and automation depth as primary upgrade drivers. A standalone SMS and RCS Service plan is also available at 995 kr/month for teams needing only SMS/RCS without full email marketing. Is Rule considered good value for its pricing? G2 reviewers rate Rule at 4.0–5.0 stars, signaling strong satisfaction relative to pricing. Small-business and mid-market users consistently highlight unlimited email sends, active-subscriber-only billing, and robust automation as standout value drivers. One G2 reviewer explicitly praised that Rule charges only for active subscribers while providing unlimited email send-outs — a meaningful cost advantage. The drag-and-drop editor's limitations and occasional spam delivery issues are noted cons, but reviewers treat these as minor against the broader feature set. A former Mailchimp user cited Rule's pricing of combined email and SMS automation as a cost-reducing switch. Overall, G2 reviews of Rule indicate strong value, particularly for small businesses and marketing agencies. ## Top-Rated Alternatives [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,780) ](https://www.g2.com/products/activecampaign/reviews) [ ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") Bloomreach 4.6/5(777) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Brevo Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/6e2ff100220158bc579d1ee68289d603/brevo-marketing-platform.svg "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/rule/competitors/alternatives) ## Rule Pricing Reviews (1) ![Christofer G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christofer G.") CG Christofer G. Co-founder Small-Business (50 or fewer emp.) 8/15/2025 "Why Extend Marketing Chooses Rule as a Core Part of Our Clients Growth" 5/5 What do you like best about Rule? As co-founder of Extend Marketing, I’ve worked with many marketing automation platforms over the years – but Rule is one we keep coming back to. It’s flexible, easy to work with and powerful enough to handle complex customer journeys for our clients without overcomplicating things. What makes the biggest difference is the team behind Rule. They’re quick to respond, know their stuff, and genuinely care about helping us and our clients succeed. For us, Rule isn’t just a tool – it’s a partner we trust to deliver results. Review collected by and hosted on G2.com. What do you dislike about Rule? One of Rule’s strengths – and at the same time a limitation – is its focused functionality. To get the full effect, you’ll often combine it with other technologies, which means you can build a best-of-breed stack with the best tools at great prices. The downside is if you’re looking for an all-in-one system with every feature built in Review collected by and hosted on G2.com. What problems is Rule solving and how is that benefiting you? Rule helps us deliver highly targeted, personalised marketing automation for our clients without unnecessary complexity. It allows us to segment audiences, build advanced customer journeys, and trigger the right message at the right time – all while keeping workflows simple and efficient. This means we can move faster, test and optimise campaigns easily, and integrate Rule into a wider tech stack to create best-of-breed solutions. The result is better engagement, higher conversion rates, and more measurable growth for our clients. Review collected by and hosted on G2.com. 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